Datos

Crecimiento de la demanda para el mes de AGOSTO

Ketchup 8.2
Mayonesa Light 7.9
Mostaza 8.3

Precio de los productos

Ketchup CLP 113.00
Mayonesa Light CLP 85.00
Mostaza CLP 93.00

Costos de distribucion
Ketchup 54.00%
Mayonesa Light 55.00%
Mostaza 56.00%

Porcentaje de participación
Producto / I II III IV
territorio
Ketchup 23.00% 28.00% 27.00% 22.00%
Mayonesa Light 26.00% 25.00% 28.00% 21.00%
Mostaza 24.00% 25.00% 29.00% 22.00%

Pronostico de ventas
Producto MAYO JUNIO JULIO
Ketchup CLP 420,000.00 CLP 430,000.00 CLP 470,000.00
Mayonesa Light CLP 440,000.00 CLP 460,000.00 CLP 489,000.00
Mostaza CLP 455,000.00 CLP 460,000.00 CLP 495,000.00

Ingresos por gastos de distribucion y ventas

Ketchup CLP 111,577,510.80
Mayonesa Light CLP 90,305,344.25
Mostaza CLP 98,599,706.80

Indice de Rentabilidad
Ketchup 1.8519
Mayonesa Light 1.8182
Mostaza 1.7857

Índice de rentabilidad
1.8600

1.8400

1.8200

1.8000

1.7800

1.7600

1.7400
Ketchup Mayonesa Light Mostaza
 MAYO
Producto / I II III
territorio
Ketchup CLP 10,915,800.00 CLP 13,288,800.00 CLP 12,814,200.00
Mayonesa Light CLP 11,001,900.00 CLP 9,350,000.00 CLP 10,472,000.00
Mostaza CLP 8,976,000.00 CLP 9,350,000.00 CLP 10,846,000.00

JUNIO
Producto / I II III
territorio
Ketchup CLP 11,175,700.00 CLP 13,605,200.00 CLP 13,119,300.00
Mayonesa Light CLP 10,166,000.00 CLP 9,775,000.00 CLP 10,948,000.00
Mostaza CLP 10,267,200.00 CLP 10,695,000.00 CLP 12,406,200.00

JULIO
Producto / I II III
territorio
Ketchup CLP 12,215,300.00 CLP 14,870,800.00 CLP 14,339,700.00
Mayonesa Light CLP 10,806,900.00 CLP 10,391,250.00 CLP 11,638,200.00
Mostaza CLP 11,048,400.00 CLP 11,508,750.00 CLP 13,350,150.00

AGOSTO
Producto / I II III
territorio
Ketchup CLP 13,216,954.60 CLP 16,090,205.60 CLP 15,515,555.40
Mayonesa Light CLP 11,660,645.10 CLP 11,212,158.75 CLP 12,557,617.80
Mostaza CLP 11,965,417.20 CLP 12,463,976.25 CLP 14,458,212.45

CONSOLIDADO
Producto / I II III
territorio
Ketchup CLP 47,523,754.60 CLP 57,855,005.60 CLP 55,788,755.40
Mayonesa Light CLP 43,635,445.10 CLP 40,728,408.75 CLP 45,615,817.80
Mostaza CLP 42,257,017.20 CLP 44,017,726.25 CLP 51,060,562.45
 IV Total

CLP 10,441,200.00 CLP 47,460,000.00

CLP 7,854,000.00 CLP 38,677,900.00
CLP 8,228,000.00 CLP 37,400,000.00

IV Total

CLP 10,689,800.00 CLP 48,590,000.00

CLP 8,211,000.00 CLP 39,100,000.00
CLP 9,411,600.00 CLP 42,780,000.00

IV Total

CLP 11,684,200.00 CLP 53,110,000.00

CLP 8,728,650.00 CLP 41,565,000.00
CLP 10,127,700.00 CLP 46,035,000.00

IV Total
CLP 12,642,304.40 CLP 57,465,020.00
CLP 9,418,213.35 CLP 44,848,635.00
CLP 10,968,299.10 CLP 49,855,905.00

IV Total

CLP 45,457,504.40 CLP 206,625,020.00

CLP 34,211,863.35 CLP 164,191,535.00
CLP 38,735,599.10 CLP 176,070,905.00