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1.-
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Índice.
I. DESCRIPCION DE DEL NE
NEGOCIO
a)PRESENTACION DE LA EMPRESA
b)SECTO
b) SECTOR R EMPRESARIAL
EMPRESARIAL
c) PRODUCTOS Y/O DERIVADOS
DERIVADOS
II. DIAGN
IAGNO OSTI
STICO EST
ESTR
RATEGI
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1.MISION
2.VISION
3. VALORES
ALORES Y PRINCIPIOS
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PROPUESTA
5. MAPA
MAPA RELACIONAL/ENTORNO
RELACIONAL/ENTORNO ESPECIFICO
ESPECIFICO
6.FODA
. 5 FUER!AS DE PORTER
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III. ESTR
STRUCTU
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EMPRES
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1.1 ORGANIGRAMA Y DESCRIPCION DE
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2.1 MAPA DE PROCESOS
3.1 INDICADORES DE PROCESO
4.1 MAPA ESTRATEGICO
I. DESCRIPCION DEL NEGOCIO
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PRESENTACION
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O&'& & -$%ca.
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#*a$.
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& $&-$&'c#'= *aa$ b"ac#= ca$&'  "&c& & +#"# & "#' 8"%*#'
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a+$&c%a$ & &" '%0(%&& %a0$a*a
c.
c.
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PRODUCTOS.
L#' +$#(c#' & G"#$%a '& a0$(+a & 4 0$a&' %%'%#&' "&c& 
&$%a#'= #0($= (0#'  $&-$&'c#'  #$#' a"%*&#'. Cab& *&c%#a$
,(& &" +$#(c# *' &*aa# & &" *&$ca# +&$(a# &' "&c&
&a+#$aa 7a"$&&#$ & @<:)= '%&# G"#$%a "a &*+$&'a ,(& *a%&&
&" "%&$a0# & "a &a & &'a= a $a' & '(
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'%&# "a' *' c##c%a' "a &a+#$aa  "a -$&'ca UBT.
A%c%#a"*&&= ba# &'& 0$(+# '& &c(&$a "a "&c& & +#"#=
"&c& c#&'aa  "a c$&*a & "&c&.

•  Y#0($
 Y#0($
G"#$%a +$&'&a %&$'a' +$&'&ac%#&'= "a' *%'*a' ,(& +(&&
&c#$a$'& & b#&""a= ca%a= 'ac&  a'#.
•  (0#'  R&-$&'c#'
R&-$&'c#'
C(&a c# +$&'&ac%#&' & caa= b#&""a= 0a"#&$a & %'%#'
a*a;#'  -#$*a#'. R&'a"a "#' (0#' & ca$= "a c%ca *#$aa=
"#' $&-$&'c#'  &"  &$&.

• O$#' A"%*&#'
D&'aca &" ,(&'# & '(' %&$'a' +$&'&ac%#&'  %+#'. E'a ">&a
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II . DIAGNOSTICO ES
ESTRATEGICO
1. MIS
ISIO
ION
N

Ma&&$ &" "%&$a0# & caa (# & "#' *&$ca#' & ,(& +a$%c%+a*#' a
$a' & "a +$#(cc%  c#*&$c%a"%ac% & b%&&' c# *a$ca' ,(&
0a$a%c& ( a"#$ a0$&0a# +a$a (&'$#' c"%&&'  c#'(*%#$&'.
L#' +$#c&'#'  acc%#&' & #a' "a' &*+$&'a' & "a C#$+#$ac% '&
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*a&0a &" $&'+&#  "a a$*#>a & "a' c#*(%a&' & ,(& #+&$a 
a'&0($& &" *%*# $&#$# & "a %&$'% +a$a '('
' (' acc%#%'a'.
2. VISION
S#*#
S#*#'' (a c#$+
c#$+#
#$ac%
$ac%
 & ca+ca+%a"
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+&$(a
a#
#' c#
c# ( +#$
+#$a-
a-#"
#"%#
%#
%&$'%?ca# & &0#c%#'= c# +$&'&c%a  +$#&cc% %&$ac%#a".

A'+%$a*#' 'a%'-ac&$ "a' &c&'%a&' & (&'$#' c"%&&' 


c#'(*%#$&'= c# '&$%c%#'  +$#(c#' & "a *' a"a ca"%a  '&$
'%&*+$& '( +$%*&$a #+c%.
3. VALORES
ALORES YO
YO PRINCI
PRINCIPIOS
PIOS

 C(*+"%*%&# & "a' #b"%0ac%#&'


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 %ca= a'> c#*# +#$ &" ?&" c(*+"%*%&# & (&'$a' #b"%0ac%#&'  &"
&'$%c# acaa*%&# & "a' "&&' & "#' *&$ca#' & ,(& #+&$a*#'.
 D&%cac% a" $aba#
F#*&a*#' (a c("($a & $aba# #& &" &'-(&$#  &%cac% &
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*' a"a ca"%a +a$a a'&0($a$ "a 'a%'-acc% & (&'$#' c"%&&' 
c#'(*%#$&'.

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& b&&?c%# & '(' +$#&&#$&'= c"%&&'= c#"ab#$a#$&'= acc%#%'a' 
"a' c#*(%a&' & "a' ,(& ac8a.
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N#' $aa*
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& #a' "a' ac%%a&' ,(& &'a$$#""a*#'.
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R&c##c&*#' &" a"%#'# a+#$& & (&'$# +&$'#a" a" c$&c%*%&# 
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c#"ab#$a#$&'.
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R&c##c&*#' ,(& '#*#' +a$>c%+&' & ( '%'&*a '#c%a" c# &" c(a"
%&$ac(a*#'. T#a' (&'$a' &c%'%#&'  ac#' '# c#0$(&&' c#
%c# '%'&*a '#c%a". C#$%b(%*#' a "a +&$*a&c%a  $&#ac% &
"#' $&c($'#' a($a"&'= a'> c#*# a" +$#0$&'# & "a' c#*(%a&' & "a'
,(& ac(a*#'.
!. DIAGNOSTIC
DIAGNOSTICO
O ESTRATEGIC
ESTRATEGICO
O

o I&#"#0>a &'&c%a"

 Va"#$&' &'&c%a"&' 7@<:)


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a"#$&'.
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ab(a$ *(c# & "a' &+"%cac%#&'.
 P$#+'%# &'&c%a" 765:)
 D%a0'%c#' M(&'$a & -#$*a 0&&$a" &" +$#+'%# &
"a &*+$&'a.
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c%
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o F(($# %*a0%a#

 OGAD 75<:)
 D%a0
D%a0'%
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c#' # &-#ca
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c"a$a*&
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a"caa$ a %&" %&$ac%#a".
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a a"caa$ & "a #$0a%ac%.

 D&'c$%+c% %%a 73<:)


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 R&c#*&ac% $&&?%$ "a &'c$%+c% %%a  $&a"%a$
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c#%c&& %c&%# & "#' &*+"&a#'.

". MAPA
MAPA RELACIONALEN
RELACIONALENTORNO
TORNO ESPECIFIC
ESPECIFICO
O

o C#*(%a&'
 G"#$%a S.A. &' c#*+$#*&%a c# "a' c#*(%a&'. E'# '&
+(&& &%&c%a$ & "#' a"#$&' ,(& '& *(&'$a c# $&'+&c#
"a +$(&c%a & "a a*%%'$ac% & $&c($'#'  &
$&'+#'ab%"%a '#c%a"= #& '& +$#+#& Jc#$%b(%$ c# &"
+$#0$&'# & "a' c#*(%a&' & "a' ,(& ac8aK ac8aK 7G"#$%a). 1
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$a' & a(a &c#*%ca  & #b$a' '#c%a"&'= c#*# #b$a'
'#c%a"&' & %-$a&'$(c($a +8b"%ca 7&&*+"# 2)  #ac%#&'
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o P$#&&#$&'
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 FORTALE!AS
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 DEILIDADES
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 OPORTUNIDAD
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 ESTRATEGIAS OFENSIVAS
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 ESTRATEGIAS ADAPTATIVAS
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 ESTRATEGIAS DEFENSIVAS
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'& a"caa$a c# &""#'. A&*a'= ?a "a' &'$a&0%a' +a$a ( b(&
'&$%c%# a'% c#*# &" c#$$&'+#%&& +$&'(+(&'# ,(& $&,(%&$& "a
&*+$&'a. A&*a'= c#$#"a %&$'#' +$#0$a*a' & "a &*+$&'a= a'%
c#*# a*b%& "#' %-&$&&' &+a$a*&#' ,(& "a c#*+#&.
c#*+#&.

 A$&a & A'&'#$%a


A'&'#$%a E' &" a$&a &ca$0a
&ca$0aa a & "#' &*a' "&0a"&'
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&*+$&'a  aa"%a$ "#' +$#&c#' & ( c#$#  *&%a# +"a#.
 V&a' S& b$%a %-#$*ac% '#b$& caa +$#(c#+$#(c# a&*a' '& a "a
&0#c%ac% %$&ca c# "#' c"%&&'. T%&& c#*(%cac% c#'a&
c# &" a$&a & +$#(cc%  &" a$&a & ?aa'  c#ab%"%a
&b%#
&b%# a ,(& '& &c&'%a 'ab&$ "a ca%a
ca%a & +$#(cc%
+$#(cc%  %'+#%b"&
%'+#%b"&
 +a$a "a &*%c% & "#' $&+#$&' & &a'.
 Ma$&%0 D&'&*+&;a ( $#" $#" &'ab"&c%# &$#
&$# & "a #$0a%ac%=
#$0a%ac%=
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a&*' & ?a$ #b&%#'= &'$a&0%a'  +$#0$a*a ac%%a&' +a$a
"#0$a$ "a' *&a' &'ab"&c%a' +#$ "a &*+$&'a= c# &" a+## & #a'
"a'
"a' $&a
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'. A&*
A&*'=
'= '&"&
'&"&cc
cc%#
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caa"" & %'
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$%b(c
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'(' c#'(*%#$&'  c"%&&')= &?& "#' #b&%#' +(b"%c%a$%#' c#*#
'( &-&c%%
&-&c%%a
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&'(%#' & *&$ca#. E' ( $&a *( $&c##c%a & G"#$%a.
 R&c($
&c($'#
'#'' B(*a
B(*a##'
' Eca
Eca$$0aa
0aa & *a *a&&&$
&$ "a #$0a
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c%
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+$#(c%a= &?c%&&  &?ca a+a$%$ &" ('# &" $&c($'# (*a#=
0&'%# &" $&c($'# (*a#. E 0&&$a"= '( ? '# "a' +&$'#a'  '(
-#$
-#$*a & $&"ac &"ac%#
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caa (#
(# & "#' "#'
$abaa#$&' & "a &*+$&'a.

 F%aa'  C#ab%"%a A$&a *( %a*%ca &b%# a ,(& ,(& &b&


*a
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%+# *#&a$%#=  &" &'&*+&;# & caa &+a$a*&# '& *%& &
"#' *%'*#' &$*%#'.

 P$#(cc%# E' &" &+a$a*&# *a' %*+#$a& & "a &*+$&'a. E'
#& '& a*%%'$a "#' $&c($'#' &c&'a$%#' +a$a "a +$#(cc%# &
+$#(c#'. G"#$%a S.A %'+#& & (a 0$a a$%&a & +$#(c#'
&c#' c# &c#"#0%a & +(a= "# ,(& "&' +&$*%& 0#a$ & (a
0$a ac&+ac%# +#$ '( ca"%a. P#$ &""#= # &' & &$a;a$ ,(& "#'
&ca$0a#' & &'a a$&a '&a & "#' ,(& *a' &+&$%&c%a 0#a
&$# & "a &*+$&'a. E $&'(*&= '( -(c%# &' b$%a$ &'ab%"%a
& &" +$#c&'# +$#(c%#= c$&a# (a -#$a"&a +a$a "a &*+$&'a.

 D%'$%b
D%'$ %b(c
(c%#
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+$#(c#' & G"#$%a S.A= a'% c#*# '( c(%a# &
#+%*a' c#%c%#&'. E' ( ca'# &'+&c%a"= &b%# a ,(& '% b%& &'
(a 0&$&c%a c#'%&$aa &$# &" #$0a%0$a*a & "a &*+$&'a
G"#
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a=
DEPRODECA PERU S.A= "a c(a" &' '(b'%%a$%a & G"#$%a. La c$&ac%
& &'a &*+$&'a -(& +a$a %'*%(%$ "a ca$0a $%b(a$%a ,(& $&c%b>a
G"#$%
G"#$%aa S.A.
S.A.== a ,(&
,(& a" c#
c#a$
a$ c#
c# ( #"(
#"(*&*& c#'
c#'%
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b"&
& &
+$#(c#' &' &c&'a$%a (a &*+$&'a '(b'%%a$%a ,(& c#$%b(a a "a
%'$%b(c% &?c%&& ,(& G"#$%a S.A. *a%&& %*+"aaa.

4. Aa"%'%' & "a E'$(c($a


La &'$(c($a ac(a" &' "a a&c(aa &b%# a &" "%&$a0# ,(& *a%&&
G"#$
"#$%a S.A a $a' & "#' a;#' a'> c#*# '( $+%a &+a'% 
c$&c%*%&#  '( %c($'% & %&$'#' *&$ca#'
*&$ca#' %&$ac%#a"&'
 %&$ac%#a"&' %*+"%ca
,(& "a &*+$&'a c(&& c# %&$'a' *&##"#0>a'= &'$a&0%a'
&'$a&0%a' 
  +"a&'
+"a&'
& acc%
acc% +a$a
 +a$a "#0$a$ '( c#'#"%ac% & &" *&$ca#
*&$ca# "c&#.
 "c&#.

A' > *%'*#= #$a' &*+$&'a' +a$%c%+a&' & &" '&c#$= a"
&&$ c##c%*%&#
c##c%*%&#   & ,(& G"#$%a S.A. &' "a (a & "a' &*+$&'a' *a'
%*+#$a&' & &'& $(b$#= %&& c#*# %&$$#0a& 'ab&$ +#$ ,( &'a
&*+$&'a %&& 0$a&' %#' c#*+&%%#' a "# ,(& #' R#$>0(& aa
%# & (a &$&%'a $&a"%&a"%a
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%# a&*' a;a% ,(& "a &*+$&'a
c$&c& 0$ac%a' a "a %#ac%. Ua & "a' &aa' ,(& *a&a G"#$%a S.A.
&' "a c("($a
c("($a #$0a%ac%#a"
 #$0a%ac%#a" ,(& %&& &'&*+&;a#= 'a c("($a &'
#$%&aa a *a&&$ &" "%&$a0# & &" *&$ca#= &' +#$ &""# ,(& "a
&*+$&'a *(&'$a
*(&'$a a0$&'%%a
 a0$&'%%a +#$ "#' $&'("a#' ,(& '& a +&$c%b%&#.
P#$ #$# "a# G"#$%a &'a %'$%b(%a c#*# (a &'$(c($a F(c%#a" &b%#
a '&$ (a &*+$&'a *( 0$a& ,(& c(&a c# +$#(c#' a &'ab"&c%#'.
1.2 MAPA DE PROCESOS

1. P$#c&'#' &'$a0%c#'


 P"a
P"a&a
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$&"ac%#a# a "a c#*&$c%a"%ac%= +$#(cc%= $&c($'#' (*a#'=
?aa'= &c. C#*# '& #$0a%a$a caa $&a.

 P"a
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 S%'&*a & G&'% I&0$a# P$#c&'# #& '& 0&'%#a ## "#
$&"ac%#a# a ca"%a= '&0($%a= *&%#a*b%&&= $&'+#'ab%"%a
'#c%a" & "a -b$%ca.

 M&#$a
M&#$a C#%(a
C#%(a 7R&%'%
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3. P$#c&'#' & A+##


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1.3 INDICADORES DE LOS PROCESOS

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INDICARDOR DESCRIPCION FORMULA IMPACTO


PRODUC
PRO DUCCIO
CION
N DE Ca%a & Ca%a & G"#$%a &' "a
LECBE (%
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PRODUCCIO
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N DE Ca%a & Ca%a & La -(&$&
DERI
RIV
VADOS DE (%
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LA LECBE &a'a a" a;# &$& *a$ca'
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DISTRIUCION D&&$*%a "a N8*&$# & A" '&$ (a *a$ca
DEL PRODUCTO ca+ac%a $&a" (%a&' & ">&$ & &" +&$(=
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INDICARDOR DESCRIPCION FORMULA IMPACTO


RECURSOS M%& "a ca+ac%a N8*&$# & N# '#"# ba'a c#
BUMANOS (*aa ,(& '& &*+
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#' ,(&,(& &&$ *(ca
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