¿Marketing y mercadotecnia significan lo mismo.

pdf
Guardado en Dropbox • oct. 29, 2021 1:24 p.m.

Utilizamos cookies para hacer el sitio web de HubSpot mejor. Estas cookies ayudan a ofrecer una experiencia más personalizada y anuncios relevantes
FE1.$(C($1& para ti, así
"<;H79?@I J7@9<F I7F9?K@+=7+86?7@97F F%"),8'08%'1&*-666 BC'&)&$+DECFG0'+*$#'(1
como analíticas web para nosotros. Si quieres saber qué tipos de cookies estamos usando y cómo, puedes echar un vistazo a nuestra política de cookies.

O,%20")',**5$%+ P*'",%20")

71G#L03 !
! ' +80)'#.'#$+.0)+M&)'#1 '?)(.(#$+1&1(N)' <'&).(N)+#3+.3(&)'& ' F0C$&+)010'$01 !
!

F02'O#$& !
! P$&.(01 ;&.E$101 !
! A;&+?+$(B/;C)'&(-$,&%"

1234!5678+5+6789:;<+=7+>+"?@A

!"#$%&'()*+,+-&$.#/0'&.)(#
1(*)(2(.#)+30+-(1-04
!"#$%&'()'$(!"#$%&&"'(%))%)*+

!%+,")-"'&"'-./"'-)"0.$0"'+*1)%'&"'2+$,*&*-/"'3%&
4")5%0$#-6
(
*+"#,$-,(,./0

7*#'0*3"'+%-.)$3"3'8"+'&%/3*'%#'"&-.#"+'2")0%+'%&'09)4$#*'4%),"3*0%,#$"
+$%#3*'.0$&$:"3*'$#3$+0$#0"4%#0%'3%&'09)4$#*'4")5%0$#-;'<=%)3"3>'?'@.$:A'0%
8"B"+'2)%-.#0"3*'+$;'3%C$#$0$="4%#0%;'+$-#$C$,"#'&*'4$+4*6'D"')%+2.%+0"
$#4%3$"0"'"'%+"'2)%-.#0"'%+E'+/6'F/;'+$%42)%'B',."#3*'%#0%#3"4*+'%&'4")5%0$#-
B'&"'4%),"3*0%,#$"',*4*'2)*,%+*+6

G")5%0$#-'%+'+$42&%4%#0%'%&'09)4$#*'%#'$#-&9+'2")"'&*'@.%'%#'%+2"H*&
,*#*,%4*+',*4*'4%),"3*0%,#$"6'I#'"&-.#*+'2"/+%+'3%'D"0$#*"49)$,"'%'J1%)$"
+%'+.%&%'.0$&$:")'%&'09)4$#*'$#-&9+'B'%#'*0)*+'%#'%+2"H*&6'J#,&.+$=%;'"&-.#*+
".0*)%+'8"#'.0$&$:"3*'=")$",$*#%+'3%'&*+'4$+4*+',*4*'4%),"3%*;'2%)*'0*3*+
+$-#$C$,"#'&*'4$+4*6

99(*+"#,$-,(:,(-/0,(-$,&/%&,("';$+(:,()"%#':'-0,(<+:(=,$>+&%?-(@@(

!"#$%&'()*+*,%#-"./&%-('"0*12')('3'-"(*4/
,'2,/5
I#'G9K$,*;'2*)'%L%42&*;'=%4*+',M4*'%&'09)4$#*'4")5%0$#-;'%#')*L*;'+%
,*42")"',*#'%&'09)4$#*'4%),"3*0%,#$";'%#'":.&6'7&")"4%#0%'%K$+0%'.#"
2)%C%)%#,$"'2*)'&"'2"&"1)"'4")5%0$#-;'2%)*'%+',*4N#'%#,*#0)")'*0)*+'".0*)%+
@.%'2)%C$%)%#'.0$&$:")'%&'09)4$#*'%#'%+2"H*&6
I#0*#,%+;'<,.A&'%+'%&'+$-#$C$,"3*'3%'%+0"+'2"&"1)"+>'Q*3)/"4*+'3%C$#$)'0"#0*
4")5%0$#-',*4*'4%),"3*0%,#$"',*4*'0*3"+'"@.%&&"+'",0$=$3"3%+'B'2)*,%+*+
@.%'0$%#%#',*4*'4%0"'3%+"))*&&")'&"'4%L*)'4"#%)"'3%'"&,"#:")'.#"'".3$%#,$"
*1L%0$=*;'$3%#0$C$,"#3*'+.+'#%,%+$3"3%+'B'%K2%,0"0$="+'2")"'2*+0%)$*)4%#0%
%#0)%-")&%+',*#0%#$3*'3%'="&*)'@.%;'C$#"&4%#0%;'&*+',*#=%#:"'3%'%#0"1&")'.#"
)%&",$M#',*#'&"'%42)%+"6

I&'*1L%0$=*'3%'&"'4%),"3*0%,#$"'B'%&'4")5%0$#-'#*'+%',%#0)"'N#$,"4%#0%'%#
&&%=")'"',"1*'&"'3$=.&-",$M#'3%'.#'2)*3.,0*'*'+%)=$,$*',*#'%&'A#$4*'3%
$#,%#0$=")'+.'=%#0"6'!%'8%,8*;'$#=*&.,)"'4.,8"+',*+"+E'3%+3%'&"',*#,%2,$M#'3%
&"'$3%";'&"'2)*3.,,$M#;'$#,&.B%#3*'&"'2*+0R=%#0";'%&'4")5%0$#-'+$%42)%'+%
%L%,.0"'%#'C.#,$M#'3%'&"+'#%,%+$3"3%+'3%'&"'".3$%#,$"'*1L%0$=*;',*#+$3%)"#3*'B
4$3$%#3*'&"+'490)$,"+'$42*)0"#0%+'B'8",$%#3*'.#'.+*'$#0%&$-%#0%'3%'&*+'3"0*+
2")"'3%+"))*&&")'&"+',"42"H"+6

O+/;'2*3)/"',*#+$3%)")+%'@.%'0"#0*'&"'4%),"3*0%,#$";'B'%&'4")5%0$#-;'#*'0$%#%#
.#'*1L%0$=*'%+2%,/C$,*;'+$#*;'2*)'%&',*#0)")$*;'3$C%)%#0%+'*1L%0$=*+'@.%'+%
%#,.%#0)"#'%#4"),"3*+'%#',"3"'.#"'3%'&"+'%0"2"+'3%&'=$"L%'3%&'.+.")$*6
S%"4*+E

BCQ&'(M01+/&3+-#$%&'()*
I#0)%'&*'*1L%0$=*+'4A+',*4.#%+'3%&'4")5%0$#-'%#,*#0)"4*+E

3%+"))*&&")'%'$#,)%4%#0")'&"'=$+$1$&$3"3'3%'&"'4"),"V

"34$#$+0)")'B'=%&")'2*)'&"'$4"-%#'3%'&"'4"),"V

,)%")',*#0%#$3*'@.%'"B.3%'"'C$3%&$:")'"'&*+',&$%#0%+V

%3.,")'"'&"'".3$%#,$"V

,*#+0).$)'1.%#"+')%&",$*#%+',*#'%&'%@.$2*'3%'=%#0"+6

D"'4%),"3*0%,#$"'B'%&'4")5%0$#-'8"#'%=*&.,$*#"3*'3.)"#0%'&*+'N&0$4*+
0$%42*+'8"+0"'"3*20")'.#"'-)"#',"#0$3"3'3%'8%))"4$%#0"+'3$-$0"&%+6'!%'"8/'@.%
"8*)"'.0$&$,%4*+'4A+'C)%,.%#0%4%#0%'%&'09)4$#*'T4")5%0$#-'3$-$0"&UV'%&'"&,"#,%
3%&'4")5%0$#-'3$-$0"&'+%'8"'4"-#$C$,"3*'-)",$"+'"&'$#0%)#%0'B'1.+,"'%+0"1&%,%)
)%&",$*#%+'4A+'3$)%,0"+',*#'&*+',&$%#0%+'2*0%#,$"&%+6'I#',*#+%,.%#,$";'&*+
*1L%0$=*+'"#0%)$*)4%#0%'3%+,)$0*+'+%',*#+$-.%#'"'0)"=9+'3%'%+0)"0%-$"+
3$-$0"&%+',*4*'FIW;'FIG;'F*,$"&'G%3$"'G")5%0$#-;'%#0)%'*0)"+6'(*3"+;'%#
,*#L.#0*;'+*#'.0$&$:"3"+'2")"'"&,"#:")'3$,8"+'4%0"+;'2*)'&*'@.%',*#*,%)'0"#0*
&"+'8%))"4$%#0"+',*4*'&*'@.%'2.%3%'8",%)+%'%#'&*+'3$C%)%#0%+'%#0*)#*+
3$-$0"&%+'%+'=$0"&'"'&"'8*)"'3%'2%#+")'%#'&"+'%+0)"0%-$"+6

W0)*'"+2%,0*'$#0%)%+"#0%'3%&'4")5%0$#-'3$-$0"&'%+'@.%'&%'2%)4$0%'"'&"+
%42)%+"+'"&,"#:")'3$C%)%#0%+')%+.&0"3*+'$#3%2%#3$%#0%4%#0%'3%&'2)%+.2.%+0*6
!%+3%'%&'4A+'1"L*'8"+0"'%&'4A+'"&0*;'&"+'09,#$,"+'3%'4")5%0$#-'3$-$0"&'2.%3%#
%L%,.0")+%'%#'C.#,$M#'3%&'0"4"H*'3%&'2)%+.2.%+0*'B'"&,"#:")')%+.&0"3*+
2*+$0$=*+6'O3$,$*#"&4%#0%;'-)",$"+'"'&"'#"0.)"&%:"'C&%K$1&%'3%'&"+'8%))"4$%#0"+'"
&"+'@.%'0%#%4*+'",,%+*'%#'&"'",0."&$3"3;'2*3%4*+'.0$&$:")'3$C%)%#0%+'4%3$*+'%
$#0%)C",%+'"&'4$+4*'0$%42*'2")"'"&,"#:")'&*+'*1L%0$=*+'2)*2.%+0*+6

B'$#1+()'&$G$&'#.(0)&1
O&'2)$#,$2$*'3%'%+0%'")0/,.&*'3$L$4*+'@.%'4")5%0$#-'B'4%),"3*0%,#$"'+$-#$C$,"#
&*'4$+4*;'+$%42)%'B',."#3*'&*+'%#0%#3"4*+',*4*'2)*,%+*+6'F$#'%41")-*;'%#
%&'+%#0$3*'2.)$+0"'+/'%K$+0%#'3$C%)%#0%+'$#0%)2)%0",$*#%+'3%'"41*+'09)4$#*+E'&"
4%),"3*0%,#$"'+%'%#0$%#3%',*4*'"@.%&&"'%+0)"0%-$"'3%'&"'%,*#*4/"',.B*
N#$,*'*1L%0$=*'%+'2*3%)'$#,)%4%#0")'%&',*4%),$*'B'&"'$42*)0"#,$"'3%'&*+
2)*3.,0*+'B'+%)=$,$*+;',*#'%&'A#$4*'3%'4%L*)")'%&'2)%,$*'B',)%")'"+/'4%L*)%+
,*#3$,$*#%+'3%'3$+0)$1.,$M#6

Q*)'*0)*'&"3*;'%&'4")5%0$#-'0$%#%'3$C%)%#0%+'$#0%)2)%0",$*#%+'@.%
,*42&%4%#0"#'&"'0%*)/";'2%)*',.B"'0%)4$#*&*-/"'+$%42)%'+%)A'&"')%C%)%#,$"'3%
&"'4%),"3*0%,#$";'&*'@.%'#*+'2%)4$0%',*#,&.$)'@.%;'%#'+/#0%+$+;'+$-#$C$,"#'&*
4$+4*6

O+/'@.%'B"'&*'+"1%+E'4")5%0$#-'B'4%),"3*0%,#$"'+*#'09)4$#*+',.B*'+$-#$C$,"3*
1.+,"'3%+,)$1$)'0*3"+'"@.%&&"+'",0$=$3"3%+'@.%',*42*#%#'%&'2)*2M+$0*'3%'&*
@.%'8*B',*#*,%4*+',*4*'4")5%0$#-'3$-$0"&6'D"+'%+0)"0%-$"+'3%&'4")5%0$#-
3$-$0"&'1.+,"#'$#0%#+$C$,")'&"')%&",$M#'@.%'.#"'%42)%+"'0$%#%',*#'+.'".3$%#,$"'B
-%#%)")'$#0%)",,$*#%+'3%'="&*)'@.%'"B.3%#'"'@.%'%+0"+'2%)+*#"+'+%',*#=$%)0"#
%#',&$%#0%+;'B'%41"L"3*)%+;'3%'&"'4"),"6

Q.1&$,"3*'*)$-$#"&4%#0%'%&'XY'3%'*,0.1)%'3%'XZX[;'",0."&$:"3*'%&'X\'3%'*,0.1)%'3%'XZX[

R)&'&+#+3#+.0)M&$1#.(N)S+'&+()M('#-01+#+.0-G#$'($+&1'&
#$'T.E30A

<$'T.E301+$&3#.(0)#/01
M/?#%'?+"()')/:,$+" B+$$,=%+?&,"(-$,&/%&," !=)$+", L:%+?&+"

2))(-$,&/%&,(),$,()$'-$,=,$ )%)+:%?+ N+;"%&+(8$,<+$ C';$+(?'"'&$'" 2&+?#%G?(,:(#:%+?&+

$+/?%'?+" I:,?&%::,"(<+(+=,%:"(<+(H+?&," 8+?+$,<'$(<+(;/O+$()+$"'?," 5$,;,V,(#'? W?+&+(,(/?(-$/)'(:'#,:(<+

B+$$,=%+?&,"(<+($+<+"("'#%,:+" C'D&E,$+(<+(,"%"&+?#%,(&J#?%#, 8+?+$,<'$(<+(D%$=,"(<+(+=,%: ?'"'&$'" 67 /"/,$%'" 67

C'D&E,$+(<+("+-/%=%+?&'(<+ 8+?+$,<'$(<+(D'$=/:,$%'"('?:%?+ 8+?+$,<'$(<+(%<+,"(),$,(+: !./%)'(<%$+#&%H'

+=,%:" -$,&%" ;:'- T/?&,(<%$+#&%H, I,$&?+$"

2/&'=,&%F,#%G?(),$,(+=,%:"(<+ 8+?+$,<'$(<+(#K,&;'&"(-$,&%" I:,?&%::,"(+=)$+",$%,:+"(-$,&%" 6?H+$"'$+" 67

H+?&,"
C'D&E,$+(<+(,?/?#%'"
C'D&E,$+(<+(+=,%:(=,$>+&%?-
C'D&E,$+(),$,(-+"&%G?(<+(:+,<"
B+$$,=%+?&,"(<+(-+"&%G?(<+:
C'D&E,$+(<+(#K,&(+?(<%$+#&'
-$,&%"
2?,:0&%#,"(<+(=,$>+&%?-
L$+,<'$(<+(:,?<%?-(),-+(-$,&%"
5'<'"(:'"()$'-$,=,"(),$,(),$&?+$"
*,&'"(<+($+D+$+?#%,("';$+ U:'-
C':/&%'?"(I,$&?+$(I$'-$,=
LAP6*QRS L'?&,#&'
2))(I,$&?+$(I$'-$,=
L'=),$,#%G?(<+("'D&E,$+(),$, 3+#/$"'"(),$,()$+?",
B/;C)'&(),$,(C&,$&/)"
+=)$+","
W:&%=,"(?'&%#%," 67
I$'-$,=,(<+(2D%:%,<'" 67

" # $ % & '