State of Social Media in Mexico 2014

El Estado de Social Media en
Mxico
Junio, 2014.
Alejandro Fosk, Senior Vice President Latin America

Ivn Marchant, Vice President Mexico
Tania Yuki, Founder & CEO Shareablee
comScore, Inc.
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www.comscore.com
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@comScoreLATAM
#EstadoDeSocialMedia
comScore Potencia su Panel de Datos para Entregar una Visin Digital

de su Negocio
Panel de 2 Millones de Personas
Vista 360del Comportamiento de las
Personas
Visitas Web y
comportamiento
de Bsqueda Exposicin a
Compras
Online y
Publicidad
Offline
Online
Panel PERSON-Centric con

Medicin SITIO WEB-Censal
PANEL
CENSO
Advertising
Effectiveness
Transacciones
Consumos de
Medios y Video
PANEL
Demografas,
Estilos de Vida
y Actitudes
Unified Digital Measurement (UDM)

Patent-Pending Methodology
1 Million Domains Participating
Internet Mvil
Uso y
Comportamiento
Adopted by 90% of Top 100 U.S. Media Properties
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Entorno de la Industria de Social

Media
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Crecimiento en el Nmero de Visitas a Sitios de Social Media a Nivel

Mundial
Visitas Totales (MM)

120,000
+9.4%
100,000
Total Internet
80,000
60,000
40,000
Total Internet
Social Media
+16.0%
20,000
Social Media
comScore, Inc.
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Fuente: comScore Media Metrix Abril 2013 Abril 2014, Global, Hogar o Trabajo, Slo PC-Laptop,
15+
Engagement en Redes Sociales por Regin
Horas Promedio por Visitante
8.67
8.07
6.08
5.39
2.47
Amrica Latina
Europa
Amrica del
Norte
Medio Oriente frica
Asia Pacfico
comScore, Inc.
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Fuente: comScore Media Metrix Abril 2014, Global, Hogar o Trabajo, Slo PC-Laptop, Edad 15+
En Todas las Regiones del Mundo, las Mujeres son ms Sociales
Promedio de Horas por Visitante

8.27
Amrica Latina
7.14
Europa
5.28
Amrica del Norte
4.75
Global
9.08
8.99
6.82
5.88
2.34
2.62
Asia Pacfico
Hombres
Mujeres
comScore, Inc.
Proprietary.
Fuente: comScore Media Metrix Abril 2014, Hogar o Trabajo, Slo PC-Laptop, Edad 15+
Mxico es el Pas con Mayor Alcance en Sitios de Redes Sociales a

Nivel Mundial
% Alcance
Mxico
98.2
Federacin Rusa
97.8
Turqua
97.5
Argentina
97.4
Per
97.2
Chile
97.1
Portugal
97.0
Israel
97.0
Colombia
96.8
Amrica Latina
95.8
comScore, Inc.
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Fuente: comScore Media Metrix Abril 2014, Global, Hogar o Trabajo, Slo PC-Laptop, Edad 15+
Los Mexicanos Pasan en Promedio ms Minutos por Visita en Sitios

de Redes Sociales que el Promedio Mundial
Minutos Promedio por Visita en Sitios de Redes

Sociales
16.0
12.9
Mxico
Global
comScore, Inc.
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Perfil de la Audiencia de Social Media en Mxico
% del Total de Visitantes nicos

31.0
Mujeres
49%
Hombres
51%
21.0
16.9
15.1
10.7
5.2
Persons: 6-14
15-24
25-34
35-44
45-54
55+
comScore, Inc.
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Fuente: comScore Media Metrix, Abril 2014, Hogar o Trabajo, Slo PC/Laptop, Edad 6+
Existe Mayor Afinidad a las Redes Sociales del Grupo de 15 a 44 Aos

pero Mayor Engagement en el Grupo de 15 a 24
ndice de Afinidad
Persons: 6-14
64.4
ndice de Engagement
97.3
Persons: 15-24
107.4
Persons: 25-34
106.5
Persons: 35-44
106.6
85.4
Persons: 45-54
104.3
82.6
Persons: 55+
102.9
120.1
94.8
76.5
comScore, Inc.
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Fuente: comScore Media Metrix Mayo 2014, Hogar o Trabajo, Slo PC-Laptop, Edad 6+
10
Social Media es la Categora que ms Tiempo est en las PC/Laptops

de los Internautas Mexicanos
Minutos Totales (MM)

8,229
6,381
4,285
3,742
3,024
Social Media
Corporate
Presence
Services
Entertainment
Multimedia
comScore, Inc.
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11
Ranking de las Principales Redes Sociales en Mxico

Facebook Lidera el Ranking seguido de ShareThis
Total Visitantes nicos (000)
Facebook
Edad
Prom.
21,956
ShareThis
17,117
30.2
31.6
Taringa.net
6,941
29.4
Linkedin
6,858
31.4
Slideshare.net
5,547
Twitter.com
29.3
30.8
3,076
Ask.FM
2,781
24.8
Google Plus
2,630
33.3
Linkedin
Tumblr.com
38.6
1,737
28.2
1,394
comScore, Inc.
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Fuente: comScore Media Metrix, Abril 2014, Hogar o Trabajo, Mxico, Slo PC/Laptop, Edad 6+
12
Distribucin del Tiempo Consumido en Redes Sociales en Mxico
Ask.fm
1.4%
Facebook
95.6%
Other
4.4%
Tumblr
0.9%
Twitter.com
0.6%
Linkedin
0.4%
Deviantart.com
0.4%
Badoo.com
0.4%
Taringa.net
0.3%
comScore, Inc.
Proprietary.
Fuente: comScore Media Metrix, Abril 2014, Hogar o Trabajo, Mxico, Slo PC/Laptop, Edad 6+
13
El Acceso a Videos a Travs de Sitios de Social Media en Franco

Crecimiento
Total Unique Viewers (000)

14,662
10,172
+ 44%
comScore, Inc.
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Fuente: comScore Video Metrix, Mayo 2013 - 2014, Hogar o Trabajo, Mxico, Slo PC/Laptop, 15+
14
Nmero de Videos Disponibles en Sitios de Redes Sociales

Creci 79% en el ltimo ao
Videos (000)
Lanzamiento Video
Gorilla de Bruno
Mars en Facebook
+ 79%
150,846
84,267
comScore, Inc.
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Fuente: comScore Video Metrix, Mayo 2013 - 2014, Hogar o Trabajo, Mxico, Slo PC/Laptop, 15+
15
Facebook es un Lder Fuerte en Redes Sociales y se

est Fortaleciendo en Audiencias Mviles
U.S. Multi-Platform Unique Visitors (MM) on Social Networks
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Feb-2014
Facebook
Twitter
78.7
11.8
Instagram 6.5
Linkedin
Snapchat
Vine
31.4
20.0
9.2
Pinterest 7.2
Tumblr
25.6
8.6
40.0
35.9
19.2
18.1
60.8
47.1
YoY
Growth
+7%
+24%
+45%
12.1
27.4
+6%
+31%
13.9
+22%
21.7
N/A
11.5 9.9
N/A
Multi-Platform
Desktop Only
Mobile Only
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16
La Mayora de Redes Sociales ven Mayor Engagement

va Mvil
U.S. Share of Time Spent on Social Networks Between Platforms
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Feb-2014
Social Networking
33%
67%
Facebook
32%
68%
Twitter
10%
90%
Instagram 2%
98%
Linkedin
Pinterest
69%
31%
7%
Tumblr
93%
52%
Snapchat
48%
100%
Vine 2%
98%
Desktop
Mobile
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17
Millennials* Dominan las Tasas de Penetracin para

las Principales Redes Sociales
U.S. Penetration Among Selected Leading Social Networks**

Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Nov-2013
91%
85%
69%
46% 39%
30% 27% 27%
27% 32%
17%
Age 18-34
19% 26%
33%
32%
5%
12% 18% 12% 15%
Age 35-54
Facebook.com
Instagram.com
Twitter.com
Pinterest.com
Linkedin
Snapchat, Inc
1%
Age 55+
Tumblr.com
*comScore uses its 18-34 age bracket to define Millennials, or those born between 1980 and 1996.
**Selected social networks based on those with at least 1 billion combined desktop, smartphone and tablet minutes in
November 2013.
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18
El Estado de Social Media en

Mxico
Presentando Shareablee en
Mxico
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19
Shareablee: Nuestro Acercamiento a la Medicin Social
Audience
Engagement
Insights
Benchmarking
Competitivo
Anlisis
Predictivo
Accionable
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20
Our Mission
Shareablee uses big data to help marketers

see exactly where to focus time and money
to maximize the reach and effectiveness of
their social content marketing
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21
All of these are hurled at you when you mention social media success
?
Fans, followers, media, engagement, posts,
pins, tweets, repins, favorites, replies, retweets,
buzz, mentions, actions, consumptions, clicks,
impressions, community, shares, comments,
likes, growth in likes, recommends, follows,
links, statuses, quotes, replies, more
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22
These three posts each garnered more than a quarter million unique
interactions for Cinemex, Kotex Mexico and Friso Mexico in 2013.
https://www.facebook.com/83988183288/posts/10151848495513289
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23
Measuring What Matters in Social Media
Engaged Audience
(not just Fans,
Followers,
Actions)
The Impact of
Content Strategy
ROI:
Audience share,
Brand affinity/lift,
Website traffic,
Purchase
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24
Measuring Your Engaged

Audience
(not just Fans/Followers)
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25
Brands have focused on amassing huge amounts of fans, but how do

you measure their value?
Number of Fans
2,500,000
2,000,000
1,500,000
1,000,000
500,000
January
February
Mexico - Entertainment
Mexico - Fashion/Clothing
Mexico - TV
March
April
May
Mexico - QSR
Mexico - Food/Beverage
Mexico - Media/News/Publishing
comScore, Inc.
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comScore, Inc.
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26
By measuring by the size of a companys active audience, you can get

an idea of what the ROI for social media is.
Unique Engaged Audience

400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
January
February
Mexico - TV
March
April
May
Mexico - QSR
comScore, Inc.
Proprietary.
comScore, Inc.
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27
Social Audiences Are Growing Fast, with total social moments across Facebook
increasing by 207% since 2013 across top properties in Mexico.
Average Number of Fans Across Mexicos Top Pages
+183%
Source: Shareablee January 2013 to May 2014.

Mexico Pages
805K
284K
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14
Average Social Moments Across Mexicos Top Facebook Pages
+207%

Mexico Pages
193K
63K
Source: Shareablee Social Loyalty Platform 2014
Platforms: Facebook, Twitter, Instagram
comScore, Inc.
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January 2013 to May 2014
28
Social Audiences Are Growing Fast, with total social moments across Twitter increasing
by 207% since 2013 across top properties in Mexico.
Average Number of Fans Across Mexicos Top Pages
+919%

Mexico Pages
100K
10K
Average Social Moments Across Mexicos Top Twitter Pages
+907%

Mexico Pages
6535
611
comScore, Inc.
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comScore, Inc.
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29
The Rise of Instagram: Social Audiences Are Growing Fast, particularly in

their use of Instagram. Brands have seen an almost 1400% increase since
January of 2013.
Instagram: January 2013 to May 2014 By the Numbers

Engaged Social Moments across Top Instagram Properties
3.6M
Total Pieces of Content Posted by Mexicos Top Instagram

Properties
10K
Actions per Post (average)
358
Monthly Actions on Instagram across Mexicos Top Properties
+1371%

Mexico Pages
387K
26K

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30
ENGAGEMENT BY
PLATFORM:
The Pie is Growing
(But Facebook still rules)
0.6%
2.5%
50%
0.6% 0.4%
96.9%
Q1 2013
70M Actions
99.1%
Q1 2014
140M Actions
comScore, Inc.
Proprietary.
31
Mexico Trends by Verticals: Media/News/Publishing and TV dominate, while

there is a steady increase in actions as a whole among industries.
Actions Amplification across Facebook
35,000,000

30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Mexico - Automotive
Mexico - Finance/Banking
Mexico - Other
Mexico - Telecom
Mexico - CPG
Mexico - Quick Serve Restaurant
Mexico - Travel/Leisure
Mexico - Health/Beauty
Mexico - Retail
Mexico - TV

comScore, Inc.
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Mexico - Technology
comScore, Inc.
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32
Mexico Trends by Verticals: Breakout of Media/News/Publishing,

Entertainment, TV and Telecom verticals. There is a huge growth in activity in
this set of industries that is led by Media/News/Publishing.
35,000,000

30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Mexico - Telecom

comScore, Inc.
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Mexico - TV
comScore, Inc.
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33
Mexico Trends by Verticals: How do the other industries look without

Publishers? Food/Beverage in Mexico dominates the set over this time period,
but there is positive growth in Fashion/Clothing as well.
8,000,000

7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Mexico - Automotive
Mexico - CPG
Mexico - Retail
Mexico - Technology
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34
For Global Properties, TV related properties dominate, but Entertainment,

Fashion/Clothing and Media/News/Publishing also see huge returns on
engagement in 2014 as action growth continues.
500,000,000

450,000,000
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
0
Global - Automotive
Global - Finance/Banking
Global - Quick Serve Restaurant
Global - Travel/Leisure
Global - CPG
Global - Food/Beverage
Global - Retail
Global - TV
Global - Entertainment
Global - Health/Beauty
Global - Technology

comScore, Inc.
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Global - Fashion/Clothing
Global - Media/News/Publishing
Global - Telecom
comScore, Inc.
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35
The overall volume of activity in Latin America has increased, but what is
significant is the growth that pages in Mexico have shown by taking a much
larger stake of the overall activity in Latin America.
Q1 2014
Q1 2013
Peru Pages
10%
Peru PagesArgentina
7%
Pages
7%
Argentina Pages
6%
Mexico
Pages
21%
Colombia
Pages
4%
Mexico Pages
34%
Chile Pages
2%
Brasil Pages
59%
Q1 2013
329M Actions
Q1 2014
416M Actions
Colombia Pages
2%
Chile Pages
2%

comScore, Inc.
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Brasil Pages
46%
comScore, Inc.
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36
Measuring Audience Quality
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37
How Loyal are Social Audiences?
% Returning
Chile
35%
Mexico
33%
Colombia
32%
Peru
29%
Argentina
28%
Brasil
27%
0%
5%
10%
15%
20%
25%
30%
35%
40%
comScore, Inc.
Proprietary.
38
How much of my engagement consists of what I value most?
78%
83%
86%
85%
91%
94%
91%
88%
84%
85%
90%
89%
88%
3%
6%
8%
6%
83%
84%
10%
7%
7%
9%
88%
6%
5%
12%
2%
2%
5%
12%
2%
4%
11%
1%
7%
3%
6%
3%
9%
Shares
comScore, Inc.
Proprietary.
13%
6%
16%
11%
Comments
Likes
comScore, Inc.
5%
5%
5%

Proprietary.
January to May 2014
7%
39
Sharing of Content in Mexico has jumped 237% while post frequency

has only increased by 40% since January 2013.
Total Amplification Across Mexicos Top Facebook Properties
+237%

Mexico Pages
8.2 M
2.4 M
Jan 2013
May 2014
2,430,013
8,200,028
(+237%)
Shares per Post
42
102
(+143%)
Posts
159
222
(+40%)
Total Shares

comScore, Inc.
Proprietary.
comScore, Inc.
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40
Media/News/Publishing pages dominate the total amount of shares in Mexico,

but Entertainment, Food/Beverage and TV have a strong showing as well.
% of Shares
CPG
1%
Travel/Leisure Automotive
Entertainment
Technology
1%
1%
7%
Fashion/Clothing
1%
4%
TV
Retail
Finance/Banking
10%
2%
Quick Serve Restaurant
0%
0%
Other
2%
Telecom
0%
Automotive
CPG
Entertainment
Fashion/Clothing
Finance/Banking
Food/Beverage
8%
Food/Beverage
Health/Beauty
3%
Health/Beauty
Media/News/Publishing
Other
60%
Retail
Technology
Telecom
Travel/Leisure
TV

comScore, Inc.
Proprietary.
comScore, Inc.
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January to May 2014
41
Measuring Social Discussions: Media/News and Publishing still sees

the highest portion of commenting, but TV took a much larger share.
Category
Share of Social Word of Mouth

Automotive
1%
CPG
0%
Entertainment
8% Fashion/Clothing
2%
Finance/Banking
0%
Food/Beverage
7%
TV
19%
Travel/Leisure
2%
Telecom
1%
Technology
2%
Retail
1%
Quick Serve
Restaurant
1%
Health/Beauty
1%
Other
3%
Media/News/Publish
ing
52%
Per post
Engagement (%)
Automotive
CPG
0.34%
0.00%
Entertainment
0.08%
Fashion/Clothing
0.22%
Finance/Banking
0.09%
Food/Beverage
0.15%
Health/Beauty
0.18%
Other
Retail
Technology
Telecom
Travel/Leisure
TV
0.27%
0.08%
0.05%
0.07%
0.09%
0.03%
0.13%
0.10%
comScore, Inc.
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comScore, Inc.
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42
The Impact of Content Strategy
comScore, Inc.
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43
Post Frequency: how much should you post?

Average Monthly Posts Per Brand across Facebook
700

600
500
400
300
200
100
0
Mexico - Automotive
Mexico - Other
Mexico - Telecom
Mexico - CPG
Mexico - Retail
Mexico - TV

comScore, Inc.
Proprietary.
Mexico - Technology
comScore, Inc.
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44
Post Type: Photos consistently drive content performance across top pages
in Mexico in 2014 YTD, while Status, Link and Video posts see a dip in
engagement
% Type of Posts - Facebook
61.8%
31.4%
4.7%
2.1%
85.7%
% Engagement Driven by These Posts Facebook
11.7%
1.0%
1.6%
Mexico Pages
Status
Link
Video
Photo
comScore, Inc.
Proprietary.
comScore, Inc.
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January to May 2014
45
How much is post type strategy affected by vertical in Mexico?

Photo
% POST
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Video
Status
Link
94.5%
88.3%
50.8%
2.5%
2.2%
45.5%
1.4%
0.8%
2.4%
2.4%
5.4%
3.9%
% ENGAGEMENT
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
93.3%
93.0%
76.7%
22.2%
6.6%
0.1%
0.6%
0.0%
comScore, Inc.
3.5%
0.5%
Proprietary.
comScore, Inc.
Proprietary.
2.5%
0.9%

January to May 2014
46
How much is post type strategy affected by vertical on a Global Scale? Performances
are similar across the globe, except here Video posts underperform as well as
Statuses and Links continue to underperform across verticals.
Photo
% POST
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Video
Status
Link
89.0%
77.9%
45.0%
44.5%
14.8%
2.8%
2.4%
5.8%
3.0%
7.4%
3.0%
4.3%
% ENGAGEMENT
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
99.4%
91.7%
61.5%
33.4%
0.4%
0.1%
2.9%
0.1%
comScore, Inc.
3.0%
2.2%
Proprietary.
comScore, Inc.
Proprietary.
1.1%
4.1%

January to May 2014
47
Two of the top Shared posts in the Media/News/Publishing category

include indications to share the content that is published or your own
content with the brand.
comScore, Inc.
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comScore, Inc.
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48
Some brands/industries use certain calls to action to drive more engagement

(likes, shares, comments). What about Including Questions with Facebook Posts?
Posts
13%
Engagement
87%
18%
0%
10%
82%
20%
30%
Includes Question
40%
50%
60%
70%
80%
90%
100%
Does Not Include Question
* For Media/News/Publishing pages in Mexico, Including Questions in

2014 YTD was a strategy that increased engagement by 37%.

comScore, Inc.
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comScore, Inc.
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January to May 2014
49
Media/News/Publishing properties use interactive content to generate

activity and increasing likes, comments and shares.
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50
Sponsors of the World Cup have seen an upward trend in activity that should
continue to increase based on the trends of 2013.
Social Moments on Facebook
+27%
World Cup Sponsors
7M
5.5M
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13
Jul-13
Total Category Actions

Average Unique Engaged Audience
Posts (Total)
Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14
Jan 2013
Apr 2014
5,511,942
7,019,147
(+27%)
124,456
143,991
(+16%)
1,425
1,570
(+10%)
comScore, Inc.
Proprietary.
comScore, Inc.
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January 1, 2013 to April 30, 2014
Developing a successful strategy that amplifies your brand

Upon embracing these metrics, the skys the limit in the ways that you can experiment, define
and refine the strategy behind your social media communications.
The right social strategy can turn fans into loyal advocates, increase customer interactions
and significantly improve marketing performance.
Building Block 1:
Building Block 2:
Building Block 3:
Growth
and
Engagement
Metrics
Audience
Quality Metrics
Content
Strategy
Metrics
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Proprietary.
52
Thank you!
Please let us know if you have any questions.
www.comscore.com
Tania Yuki | Shareablee
www.facebook.com/comscoreinc
tania@shareablee.com
@comScoreLATAM
comScore, Inc.
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State of Social Media in Mexico 2014

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State of Social Media in Mexico 2014

Cargado por

Copyright:

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El Estado de Social Media en

Alejandro Fosk, Senior Vice President Latin America

Tania Yuki, Founder & CEO Shareablee

comScore Potencia su Panel de Datos para Entregar una Visin Digital

Panel PERSON-Centric con

Unified Digital Measurement (UDM)

Adopted by 90% of Top 100 U.S. Media Properties

Entorno de la Industria de Social

comScore, Inc. Proprietary.

Crecimiento en el Nmero de Visitas a Sitios de Social Media a Nivel

Visitas Totales (MM)

Engagement en Redes Sociales por Regin

Horas Promedio por Visitante

Medio Oriente frica

En Todas las Regiones del Mundo, las Mujeres son ms Sociales

Promedio de Horas por Visitante

Amrica del Norte

Mxico es el Pas con Mayor Alcance en Sitios de Redes Sociales a

Los Mexicanos Pasan en Promedio ms Minutos por Visita en Sitios

Minutos Promedio por Visita en Sitios de Redes

Perfil de la Audiencia de Social Media en Mxico

% del Total de Visitantes nicos

Existe Mayor Afinidad a las Redes Sociales del Grupo de 15 a 44 Aos

Social Media es la Categora que ms Tiempo est en las PC/Laptops

Minutos Totales (MM)

Ranking de las Principales Redes Sociales en Mxico

Total Visitantes nicos (000)

Distribucin del Tiempo Consumido en Redes Sociales en Mxico

El Acceso a Videos a Travs de Sitios de Social Media en Franco

Total Unique Viewers (000)

Nmero de Videos Disponibles en Sitios de Redes Sociales

Facebook es un Lder Fuerte en Redes Sociales y se

La Mayora de Redes Sociales ven Mayor Engagement

Millennials* Dominan las Tasas de Penetracin para

U.S. Penetration Among Selected Leading Social Networks**

30% 27% 27%

12% 18% 12% 15%

El Estado de Social Media en

comScore, Inc. Proprietary.

Shareablee: Nuestro Acercamiento a la Medicin Social

Shareablee uses big data to help marketers

Measuring What Matters in Social Media

Measuring Your Engaged

Brands have focused on amassing huge amounts of fans, but how do

By measuring by the size of a companys active audience, you can get

Unique Engaged Audience

Average Number of Fans Across Mexicos Top Pages

Source: Shareablee January 2013 to May 2014.

Average Social Moments Across Mexicos Top Facebook Pages

Source: Shareablee January 2013 to May 2014.

January 2013 to May 2014

Average Number of Fans Across Mexicos Top Pages

Source: Shareablee January 2013 to May 2014.

Average Social Moments Across Mexicos Top Twitter Pages

Source: Shareablee January 2013 to May 2014.

January 2013 to May 2014

The Rise of Instagram: Social Audiences Are Growing Fast, particularly in

Instagram: January 2013 to May 2014 By the Numbers

Total Pieces of Content Posted by Mexicos Top Instagram

Actions per Post (average)

Monthly Actions on Instagram across Mexicos Top Properties

Source: Shareablee January 2013 to May 2014.

Source: Shareablee Social Loyalty Platform 2014

January 2013 to May 2014