IDENTIDAD

Claudia Verenisse Salinas C.

Alondra Vanessa Vázquez V.
 Una explicación de lo interno y su enlace
con el contexto

Desde el principio de la vida existe una

relación entre el desarrollo interno y el
medio ambiente

(Erikson). Para hacerle partícipe de una

preocupación cultural presente.
La primera forma de identidad que practicaron los
pueblos primitivos fue la identidad totémica

Significativo e importante
en la vida del grupo.
TÓTEM – SISTEMAS
RELIGIOSOS
La vida sedentaria obligó al hombre a desarrollar
técnicas para producir sus propios artículos de
consumo y no depender solamente de lo que el
medio ambiente le ofrecía.

Que los hacía miembros de una misma

comunidad, partícipes de un destino común,
solidarios al compartir creencias colectivas. 
 DESARROLLA

Pautas Dinámicas Es decir…

culturales e de conflicto
históricas
Tradiciones Con un período evolutivo  La identidad no es fija ni
propio y con un pasado y estática. 
un futuro, con un
conjunto de
significaciones y
representaciones que
son relativamente
permanentes.
 Puede expresarse

Como el Lo que es, lo que existe

propio más su entidad, su Identidad
ser esencia, forma y valor

• Individuo
Valores
Modos de pensar,
sentir y actuar. Es la expresión de un
conjunto de rasgos
• Reaccionará • Está en particulares que
probablemente de constante diferencian a un ser de
una manera recreación. todos los demás.
definida.
 01 02 03
 La identidad es Dinámica Dialéctica
compuesta

Cada cultura y cada La construcción de la

subcultura transportan identidad no es un trabajo
valores e indicadores de solitario e individual. Se
Esta en continua modifica en el encuentro
acciones, de evolución 
pensamientos y de con el otro. 
sentimientos. 
 OUR EVOLUTION

2012 2008 NOW

Mercury is the closest Neptune is the farthest Earth is the planet

planet to the Sun planet from the Sun where we live on
WHAT SETS US APART?

Mercury is the closest planet to the Sun

● Here you can list your features

● Here you can list your features
● Here you can list your features
● Here you can list your features
 GUIDING PRINCIPLES
MARS
Despite being red, Mars
is actually a cold place

MERCURY JUPITER
Mercury is the closest It’s the biggest planet in
planet to the Sun the Solar System

VENUS SATURN
Venus is the second Saturn is composed of
planet from the Sun hydrogen and helium
 MARKET SHARE

FACTOR 1

To modify this graph, click

FACTOR 2 on it, follow the link,
change the data and paste
FACTOR 3 the new graph here,
replacing this one
FACTOR 4
 TIMELINE

01 02 03 04

Venus has a Jupiter is the Mars is actually a Mercury is the

beautiful name biggest planet cold place smallest planet
 BUYER PERSONA PROFILE
INTERESTS GENDER

32% F 27%

M 85%

93%
HOBBIES

65%
47% 65% 33%
 MERCUR
Mercury isYthe closest
planet to the Sun

MARS
BUYER Despite being red, Mars
is actually a cold place
JOURNEY
JUPITER
It’s the biggest planet in
the Solar System
 SALES FUNNEL

MERCURY
Mercury is the closest
planet to the Sun
MARS
Despite being red, Mars
is actually a cold place
VENUS
Venus is the second
planet from the Sun
JUPITER
It’s the biggest planet in
the Solar System
 COMPETITOR ANALYSIS

VENUS
Venus is the second
planet from the Sun
JUPITER MERCUR
It’s the biggest planet Y
Mercury is the closest
in the Solar System planet to the Sun
 SWOT ANALYSIS

STRENGTHS WEAKNESSES
Mercury is the closest
S W Despite being red, Mars
planet to the Sun is actually a cold place

OPPORTUNITIES THREATS
Venus is the second O T It’s the biggest planet in
planet from the Sun the Solar System
A PICTURE IS
WORTH A
THOUSAND
WORDS
 GOALS

GOAL 1 LONG TERM

Mercury is the closest
planet to the Sun
SHORT TERM
GOAL 2
Venus is the second
planet from the Sun
 STRATEGY

Mercury is the closest Despite being red, Mars

planet to the Sun is actually a cold place

KEY ACTION 1 GOAL KEY ACTION 2

Venus is the second It’s the biggest planet in

planet from the Sun the Solar System
 KEY ACTION ITEMS

1ST QUARTER 2ND QUARTER 3RD QUARTER

Describe your Describe your Describe your

items here items here items here

Describe your Describe your Describe your

items here items here items here

Describe your Describe your Describe your

items here items here items here
 BUDGET ALLOCATION

45% 72%
JUPITER NEPTUNE
Mercury is the closest Venus is the second planet
planet to the Sun from the Sun
 BUDGET

3,690,000
Big numbers catch your
audience’s attention
 THIS IS A MAP

MARS
MERCURY

JUPITER
VENUS
 KPI OVERVIEW

OUTREACH PROMOTION

JUPITER
32% 57% 81%
NEPTUNE

JUPITER NEPTUNE URANUS

Mercury is the closest planet to the Sun and

To modify the graph, click on it, change the smallest one in the Solar System—it’s
the data and replace it only a bit larger than the Moon
 OUR TEAM

JENNA DOE SARAH EVANS

Here you could give a Here you could give a
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this person this person
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