GUIA PARA EL DESARROLLO DE LA EVIDENCIA 04: TALLER EN IDIOMA

INGLES SOBRE SISTEMAS DE DISTRIBUCION

DESCRIPCION DETALLADA DE LA EVIDENCIA SOLICITADA

Desarrollar un taller en idioma inglés sobre el tema “Sistema de Distribución”.

ORIENTACIÓN

Con el desarrollo del presente taller se busca afianzar los conocimientos sobre
Sistema de distribución, a través del inglés.
Para comenzar debe ingresar al objeto de aprendizaje The Market Thing: Strategic
Plan of Distribution, que se encuentra en la actividad de proyecto 6: “Establecer el
sistema de distribución y ventas”. Se va a descargar una carpeta que contiene 5
archivos denominados “descargable.pdf”, “distribution.pdf”,
“letslisten_descargable.pdf”, “letsread_descargable.pdf y “ova_descargable”.

Luego, desarrolle las siguientes actividades:

1. Cree un documento en el formato de su preferencia, donde escribirá y

agregará las respuestas del taller.

2. Descargue el documento “distribution”. Luego, con base en los archivos de

audio, de la carpeta “ova_descargable” complete las oraciones que están a
continuación:

satisfy business goals main distribution target prices consumers paying needs

- Distribution channel is the _________________ strategy that helps dealers

to penetrate the _________________ market. (carpeta audio, archivo
06_listen4-1.mp3)

- A wide diversity of factors such as nature of the products, market, and

_________________ , among others, requires to be analyzed to decide the
most convenient _________________ channel. (carpeta audio, archivo
06_listen4-2.mp3)
- Market is the interchange of _________________ in which some people
offer any merchandise and others buy it, _________________ a negotiated
price. (carpeta audio, archivo 06_listen4-3.mp3)

- _________________ obtain services or goods to satisfy their

_________________ . (carpeta audio, archivo 06_listen4-4.mp3)

- Companies get together people who have similar _________________ and

expect them to _________________ the consumers’ needs. (carpeta audio,
archivo 06_listen4-5.mp3)

3. Lea los documentos “letslisten_descargable.pdf” y “letsread_descargable.pdf

“. Con base en la lectura, elabore un mapa conceptual de lo aprendido y
agréguelo al documento.

4. Desarrolle el siguiente ejercicio de responder TRUE (T) verdadero o FALSE

(F) falso.

- In the indirect channel, producers sell their products directly to the final
consumer. ______

- A car company sells its products to the wholesaler, which in turn, sells it to
the retailer. Finally, the product is delivered to the end user. This is an
example of the short indirect channel. _____

- Middlemen or intermediaries play an important role in the indirect channel of

distribution. _____

- Finding and contacting potential buyers to sell them the products is an

important function of the manufacturer. _____
 5. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo
significado.

DISTRIBUTION
CHANNEL The aim of the distribution channel.
People or firms that are in the middle of producers and
PRODUCER consumers.
Related to the mutual agreement between sellers and
customers regarding price. In order to make the
CONSUMER transfer of ownership.
They establish the mechanisms to transport the
INTERMEDIARIES services and goods to stores.
The initial point of the distribution channel; people or
PROMOTION companies who manufacture goods or services.
Designing and adjusting a model to the product and
consumer´s demand. This requires activities such as
ADAPTATION manufacturing, sorting, assembling and packaging.
It is the way that goods or services use to pass from the
NEGOCIATION producer to the end consumer.
PHYSICAL Developing and spreading persuasive messages about
DISTRIBUTION the product.

6. Envíe el documento a través de la plataforma virtual.