DIALOGO SOBRE INFORME DE PRESUPUESTO DE UNA EMPRESA

VALENTINA RODRIGUEZ GIRALDO

TECNOLOGO EN GESTIÓN DE MERCADEO

FICHA: 1881624

SENA

BOGOTA D.C

03/06/2020
GLOSARIO

BALANCE SHEET: It reflects the structure of a company and has information regarding a company’s
assets, liabilities and available capital. This information is presented at the end of a reporting
period or on an annual basis.

HOJA DE BALANCE: Refleja la estructura de una empresa y tiene información sobre los activos de
una empresa,  pasivos y capital disponible. Esta información se presenta al final de un informe
período o sobre una base anual.

CASH FLOWSTATEMENT: It indicates cash flow changes (inflows and outflows) over a particular
period of time. The main purpose of Financial Statement isto provide information on a business’
current financial position, performance and changes in its financial position to a wide range of
users, in order to support and guide management decision-making.

ESTADO DE FLUJO DE EFECTIVO: Indica los cambios de flujo de efectivo (entradas y salidas)
durante un período de tiempo  particular. El objetivo principal de los Estados Financieros es
proporcionar información sobre un negocio posición financiera actual, el rendimiento y los
cambios en su posición financiera a un amplio gama de usuarios, con el fin de apoyar y guiar la
toma de decisiones de gestión.

FINANCIAL INDICATOR OR RATIO: A financial ratio or indicator is a relative magnitude of two

numbers selected from the financial statements of a company. As the financial statements
themselves, it is used by administrators or project stakeholders to interpret and evaluate financial
performance. The financial performance indicators are grouped into:

- Use - Profitability - Liquidity - Financial structure – Investment

INDICADOR O PROPORCIÓN FINANCIERA: Un índice o indicador financiero es una magnitud

relativa de dos números seleccionados de los estados financieros de una empresa. Como los
estados financieros en sí mismos, se usa  por los administradores o partes interesadas del
proyecto para interpretar y evaluar el desempeño financiero. Los indicadores de desempeño
financiero se agrupan en:

- Utilizar - Rentabilidad - Liquidez - Estructura financiera – Inversión

Income statement: It reflects the results of a company’s operation in terms of incomes, expenses,
profitsand losses over a year or particular period of time of a project.

Estado de resultados: Refleja los resultados de la operación de una empresa en términos de

ingresos, gastos y ganancias y pérdidas durante un año o un período de tiempo particular de un
proyecto.

Price In general it’s the value given in exchange for transfer of ownership as it’s the essence of
commercial transactions. Three main parties take part in the process: the buyer, the seller and the
competition. Price is the first and more relevant component of the classic “4 Ps” of marketing
(Price, Product, Placement and Promotion). Pricing is usually regarded as a difficult subject
because when it comes to fixing  prices you necessarily have to take into consideration a lot of
factors. Generally, when you decide on a price you need to: - Analyze other competitors’
proposals. - Ask yourself whether the price will be paid or not. - Consider if the price will help you
achieve income targets and meet market expectations. - Consider if the price will help you
maximize your profits

PRECIO En general, es el valor dado a cambio de la transferencia de la propiedad, ya que es la

esencia de transacciones comerciales. Tres partes principales participan en el proceso: el
comprador, el vendedor y la competencia. El precio es el primer y más relevante componente del
clásico "4 Ps" de marketing Producto, Colocación y Promoción). La fijación de precios
generalmente se considera un tema difícil porque cuando se trata de fijar  precios Usted
necesariamente tiene que considerar muchos factores. Generalmente, cuando Decidir sobre el
precio que necesita para: - Analizar las propuestas de otros competidores. - Pregúntese si el precio
será pagado o no. - Considere si el precio lo ayudará a alcanzar los objetivos de ingresos y cumplir
con el mercado esperanzas de heredar. - Considere si el precio lo ayudará a maximizar sus
ganancias

PRICING STRATEGY KEY Pricing is usually affected by your product design, channel, and
promotional activities. Take a look at the following chart and observe how different companies set
their prices according to their profiles and needs.

ESTRATEGIA DE PRECIOS CLAVE Los precios generalmente se ven afectados por el diseño de su
producto, el canal y las actividades promocionales. Eche un vistazo a la siguiente tabla y observe
cómo diferentes compañías establecen · sus preciosde acuerdo a sus perfiles y necesidades

ES BUDGET A Sales Budget is a mus foral companies, even forthes mallest businesses, because it is
the basis for making curatefinancial decisions and a good planning process. Planning abudget
helpsto: Determine the production plan tosatisfy customer orders. – Indicate the minimum
required quantities of raw materials, machinery and staff. - Facilitate the projection of the financial
statements, especially cash flow

ES PRESUPUESTO Un presupuesto de ventas es imprescindible para todas las empresas, incluso

para las empresas más pequeñas, porque es la base para tomar decisiones financieras precisas y
un buen proceso de planificación. Planificación un presupuesto ayuda a: - Determine el plan de
producción para satisfacer los pedidos de los clientes. - Indique las cantidades mínimas requeridas
de materias primas, maquinaria y  personal. - Facilitar la proyección de los estados financieros,
especialmente el flujo de efectivo.
Dialogo

Painter - "Mr. Ferreiro, do you think the image of your shop is important to achieve
greater sales?"

Mr. Ferreiro - "Yes"

Painter "Mr. Ferreiro, have you thought about changing the color of the facade?"

Mr. Ferreiro - "Yes, but I haven’t had time to do it"

Painter "Why don’t you have time?"

Mr Ferreiro - "Why I have a lot of work!, may I ask, what do you need?"

Painter "Mr Ferreiro, what is the most important challenge facing your business to sell
more".

Mr Ferreiro "Well, I don’t have enough clientele, I need more people in my business. It’s
been two or three months since people stopped coming and I don’t know what to do to
get them back.

Painter - "I understand that the people who come to your business have come down. So,
what do you consider to be the main cause of this cause?"

Mr Ferreiro "I really think I should renew myself, that the shop looks somewhat worn out and
unattractive. I feel he doesn’t call people in and I think I should modify his image.

Painter "What is the first thing or what comes your mind that you could do to then modify the
image of your shop?"

Sr Ferreiro "I must begin with painting and look for attractive colors, as well as repaint furniture,
give more light to the establishment, etc."

Painter - "Mr Ferreiro, may I show you the different colors that we have designed to help you with
your purpose of arousing people’s interest?"

Mr Ferreiro - "Of course!" Painter: are you going to buy me?

Mr Ferreiro I will renew to further captivate my customers

Painter Then Mr Ferreiro how will we already close the business which means of payment you
prefer?
Mr Ferreiro 50% today and the other 50% when the contract is completed

Painter Ready Mr Ferreiro Thanks.

Nestor is an investor, arrives at the office of Mr. Ferreiro

Nestor: Mr Ferreiro I see that you have decreases in your sales.

Mr Ferreiro Asi but I’m already giving more life to my image to solve that.

Nestor I come to propose a deal since I like your products.

Mr Ferreiro, "What is this about Mr Nestor"

Nestor Become partners in order to expand your premises.

Mr Ferreiro "And what would be the budget and profit of being partners"

Nestor I am the owner of the real estate and I will rent you those properties at a lower Price

Sr Ferreiro And what do you offer me that I cannot offer another owner of the real estate?

Nestor the infrastructure of the assembly we will divide them to 50% each

Mr Ferreiro And what percentage of profit will you have?

Nestor We will perform a contract at a certain time for the lease of the lot and will give me 6% of
the proceeds.

Mr Ferreiro. And by when do I have the infrastructure?

Nestor In a month and a half I have your premises ready.

Mr Ferreiro Ready Mr Nestor, I will make the contract with my lawyer and contact you these days.