IMÁGENES

DIGITALES
 TABLE OF CONTENTS

01 02 03
GOALS AND TARGET CONTENT
OBJECTIVES AUDIENCE IDEATION
DEMOGRAPHICS

04 05 06
PLATFORMS AND MEASUREMENT BUDGETING AND
SCHEDULING AND EVALUATION PLANNING
Imagen Vectorial
La imagen vectorial se basa en
fórmulas matemáticas, y no se dividen
en unidades mínimas de información
como los píxeles, sino en manchas de
color y líneas. Se construyen a partir
de vectores, que son objetos definidos
por una serie de puntos que pueden
modificarse para dar una u otra forma
a la imagen final.
Imagen de Mapa de
Bits

Un mapa de bits es una matriz de bits

que especifica el color de cada píxel
en una matriz rectangular de píxeles.
El número de bits dedicados a un píxel
individual determina el número de
colores que se pueden asignar a ese
píxel
Formatos de Imagen de Mapa de
Bits
Formato .bmp

.Los BMP también pueden

almacenar varias
profundidades de bit y se
pueden comprimir sin
pérdida de información con
el método RLE
 Formatos de imagen vectorial
FORMATO .SVG
El formato SVG es para muchos un total
desconocido. Cuando queremos colocar algún
gráfico en la web, en la mayoría de ocasiones
optamos por JPG. En caso de necesitar
transparencia o animación optamos por un PNG o
GIF.
 Formatico AI
Los archivos AI son generador por el programa
de diseño vectorial mas popular de la
actualidad, Adobe Ilustrator.
Un archivo AI contiene las formas del dibujo y
la creación de base.
 SIX IDEAS FOR POSTS
MONDAY Thursday
A quote or thought provoking message which is related to Fun fact about your company or industry in order to
your brand and encourages engagement engage followers with something educational

TUESDAY FRIDAY
Ask followers for their opinion by posing an interesting Feature customer success stories to highlight how
question or encourage user-generated content customers have benefited from using your product

WEDNESDAY SATURDAY
Behind the scenes of your product/service. Share a photo Showcase upcoming events or promotions that are
or video of what goes into creating the item/service coming up so people know when to look out for them
 123,123
Keep track of interactions with your posts
SOCIAL MEDIA IS ALL ABOUT PEOPLE
 ENGAGEMENT SHARE

25% 30%

PINTEREST TWITTER

25% 20%

TIKTOK INSTAGRAM

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 A TABLE FOR YOUR SCHEDULES
MON TUE WED THU FRI

TIKTOK OOTD Dance trend Stitch A day with me! Giveaway

INSTAGRAM Story Post - Reel Story

TWITTER Answer FAQs History thread Fun facts Quotes -

PINTEREST Vision board How it’s made Inspirations - advises

EMAIL - Why premium? - Special event Xx

FACEBOOK Our company - Product placement Corporate video -

FORMATO .GIF 1
Your username

Formato que puede representar 256

colores (mediante 8 bits) y se utiliza en
páginas web para ilustraciones y gráficos.
Acrónimo de Graphics Interchange
Format. el formato de compression sin 2
pérdida, ideal para representar gráficos
que muestran texto, ya que define muy
bien los contornos tipográficos. Dispone
de una versión para reproducir secuencias
en movimiento GIF animado.
1. 3
 BUYER PERSONA INFOGRAPHIC
BIO PAIN POINTS MOTIVATIONS
Our client is outdoorsy, has Programmed
creative jobs and a passion obsolescence, difficulty 1 Self-improvement
for the environment and repairing products and
the planet.This is what too much usage of
definition them unnecessary plastics 2 Organisation

Age 30 PERSONALITY GOALS

Introvert Extrovert ● Find a career that I love
Gender Female ● Save $200,000 for my retirement
Thinking Feeling ● Become an expert or leader in my field
Job Designer Flexibility Inflexibility ● Become a mother
● Buy my first home in the beach
Active Passive ●
Country USA Learn 2 foreign languages
Punctual Unpunctual ● Visit 20 countries around the world
 ROADMAP INFOGRAPHIC
Q1 Q2 Q3
INITIATIVE OBJECTIVE
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Make a video of our team following

Dance trend
the newest trend on Tiktok

Showing the most human side of our

A day in my life
company story

Anniversary Generate engagement and get new

giveaway interesting followers

Show our creative process and

“How it’s made” reel
engage new followers

Create a webinar to show new clients

Live on tiktok
how to use our products

Get more people to speak about us

Instagram contest
and use our hashtag “#company”
ENJOY “A
WORKING
WITH ME
DAY”
This trend shows the perks of your
company and helps you establish
brand identity
 TESTIMONIALS OF PAST CLIENTS

“The team was great to work “I had a fantastic experience “We had been searching for the
with! They provided fast and working with them. They made right solution for our business for
helpful service and their attention the process easy and stress-free. I a long time, but the team found us
to detail was top-notch” will definitely buy here again” the perfect fit!”

—ALEX PATTERSON —JOHN NELSON —JENNA JAMES

 SOCIAL MEDIA ANALYTICS
WORLDWIDE REACH

200,000,000 3h 25 min
Users worldwide Average time spent

PLATFORMS WITH MOST

USERS

Country 5 users Country 10 users

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+91 620 421 838
yourwebsite.com

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