2009 2010 2011

CHEVROLET 43.3% 40.99% 42.51%

HYUNDAI 12.7% 12.82% 10.69%
NISSAN 5.3% 6.98% 7.24%
KIA 5.8% 8.37% 8.59%
RENAULT 1.9% 3.85% 3.91%
FORD 2.4% 3.15% 3.15%
MAZDA 8.3% 6.59% 5.75% UNIDADES VENDIDAS POR POE MA
3.5% DEL
1.8% 2010
TOYOTA 7.2% 6.44% 4.70%
HINO 3.5% 2.93% 2.97%
6.44 7.2%
VOLKSWAGEN 1.8% 2.00% 2.58% 8.3%% 2.93%2.00%
CHERY 0.1% 0.38% 1.09% 6.59%
GREAT WALL 0.0% 0.48% 1.49% 3.15%
2.4% 4
40.99%
JAC 0.2% 0.30% 0.66% 1.9%
3.85%
MITSUBISHI 1.4% 0.76% 0.71%
MERCEDES BE 0.2% 0.35% 0.32% 5.8%
8.37%
KENWORTH 0.3% 0.21% 0.25%
SKODA 0.8% 0.57% 0.46% 5.3%
6.98% 12.7%
12.82%
MACK 0.3% 0.12% 0.14%
LIFAN 0.0% 0.14% 0.21%
ZOTYE 0.2% 0.19% 0.16%
PEUGEOT 0.5% 0.24% 0.25%
CITROEN 0.1% 0.09% 0.10%
INTERNATIONA 0.2% 0.11% 0.17%
CHANGHE 0.2% 0.26% 0.20%
ZX AUTO 0.2% 0.12% 0.14% UNIDADES VENDIDAS POR MA
QMC 0.3% 0.18% 0.12% DEL 2009
FREIGHTLINER 0.2% 0.17% 0.18%
BYD 0.0% 0.11% 0.06%
AUDI 0.1% 0.09% 0.09% 3.5% 1.8%
7.2%
JEEP 0.1% 0.05% 0.11% 8.3%
HONDA 0.3% 0.15% 0.14%
2.4% 43.3%
BMW 0.1% 0.12% 0.15%
1.9%
DONGFENG 0.1% 0.06% 0.08%
MAHINDRA 0.0% 0.00% 0.00% 5.8%
JMC 0.2% 0.03% 0.08% 5.3% 12.7%
SCANIA 0.0% 0.01% 0.03%
NISSAN DIESEL 0.3% 0.12% 0.07%
DODGE 0.0% 0.02% 0.04%
MAN 0.0% 0.06% 0.03%
LAND ROVER 0.0% 0.01% 0.01%
BAW 0.0% 0.01% 0.04%
DAIHATSU 0.4% 0.01% 0.02%
VOLVO 0.0% 0.01% 0.07% UNIDADES VENDIDAS POR MA
DEL 2011
 UNIDADES VENDIDAS POR MA
WESTERN STA 0.0% 0.01% 0.01% DEL 2011
FOTON 0.0% 0.02% 0.01%
GEELY 0.0% 0.08% 0.04%
LEXUS 0.0% 0.00% 0.05%
IVECO 0.0% 0.00% 0.01% 4.70 2.97% 2.58%
5.75 %
JINBEI 0.1% 0.08% 0.02% 3.15 %
0.1% 0.01% 0.00% %
LADA
3.91% 42.51%
GAZ 0.0% 0.00% 0.00%
FIAT 0.1% 0.06% 0.05%
FAW HONGTA 0.0% 0.00% 0.00% 8.59%
FUDI 0.0% 0.00% 0.01%
0.0% 0.00% 0.00% 7.24% 10.69%
FAW
ALFA ROMEO 0.0% 0.00% 0.00%
SAIC WULING 0.2% 0.02% 0.00%
PORSCHE 0.0% 0.04% 0.05%
SSANGYONG 0.1% 0.02% 0.00%
CHANGAN 0.1% 0.01% 0.00%
MUDAN 0.0% 0.00% 0.00%
TATA 0.0% 0.00% 0.00%
DADI AUTO 0.0% 0.00% 0.00%
KING LONG 0.0% 0.00% 0.00%
HAFEI 0.0% 0.00% 0.00%
AGRALE 0.0% 0.00% 0.00%
CHRYSLER 0.0% 0.00% 0.00%
ZONGXING 0.0% 0.00% 0.00%
Grand Total 100.0% 100.00% 100.00%
92865 130350 139230

SHARE 2012

CHEVROLET 46.26
HYUNDAI 10.2 UNIDADES VENDIDAS POR MA
NISSAN 7.7 DEL 2012 CYT
KIA 6.73
RENAULT 3.65
FORD 3.19
3.8 2.9
MAZDA 3.29 3.1 3.2 5 2.79
TOYOTA 3.85 9 9
HINO 2.79 3.65
VOLKSWAGEN 2.9
6.73 46.26

7.7
10.2
 7.7
10.2

AUT DE PASAJEROS 47.2

SUV 22.6 UNIDADES VENDIDAS POR S
PICK UPS 16.2 MENTO
CAMIONES 8.15
VANS COMERCIALES 4.8
BUSES 1.03
1.03
8.15 4.8

16.2
47.2

22.6

B- 28.9 UNIDADES VENDIDAS POR S

MID SIZE PIK UPS 14.6 MENTO
COMPACT SUV 13.8
MID SIZE SUV 8.5
C 7.4
3.4
SUB B 5.6 7.4 5.6
ULTRALIVIANOS 3.4 28.9

8.5

13.8 14.6
PICHINCHA 38.8
GUAYAS 27.4
TUNGURAHUA 6.9
AZUAY 6
MANABI 3.2
IMBABURA 2.9 UNIDADES VENDIDAS PO
EL ORO 2.4 PROVINCIAS
4.8 1.03
8.15

16.2
47.2
 UNIDADES VENDIDAS PO
PROVINCIAS
1.03
8.15 4.8

16.2
47.2

22.6

120,000 52.0%
110,000 47.4%
45.1% 45.4%
100,000 4
90,000

80,000

70,000

60,000

50,000

68 ,168
40,000

56 ,571
53 ,703
30,000
20 ,006

30,741
20,000

25,685
25,479
10,394

10,000

0
2000 2001 2002 2003

Industry

CYTD ´08 CYTD´

Industry 40,021 37,74
Retail GM 16,702 16,69
Share PPT. 41.7% 44.2%
 CHEV OTROS
VENDIDAS POR POE MARCA 2009 42735 24188

5% DEL
1.8% 2010
2010 53429 27248
CHEVROLET 1
AGOSTO 2011 39779 22868
00% HYUNDAI 2
135943 74304
NISSAN 3
4 DIES AÑOS total mercado
43.3%KIA 5
40.99%
RENAULT 6
FORD 7
8
MAZDA
9
TOYOTA 10
12.7%
12.82%
HINO
VOLKSWAGEN

S VENDIDAS POR MARCA

DEL 2009 CHEVROLET
HYUNDAI
1.8% NISSAN
KIA
RENAULT
43.3%
FORD
MAZDA
TOYOTA
2.7% HINO
VOLKSWAGEN

S VENDIDAS POR MARCA

DEL 2011
CHEVROLET
HYUNDAI
S VENDIDAS POR MARCA
DEL 2011
CHEVROLET
HYUNDAI
2.58% NISSAN
KIA
RENAULT
42.51%
FORD
MAZDA
TOYOTA
10.69%
HINO
VOLKSWAGEN

S VENDIDAS POR MARCA

DEL 2012 CYT
CHEVROLET
HYUNDAI
9 NISSAN
KIA
RENAULT
46.26 FORD
MAZDA
TOYOTA
HINO
VOLKSWAGEN
 MAZDA
TOYOTA
HINO
VOLKSWAGEN

ES VENDIDAS POR SEG-

MENTO
AUT DE
PASAJEROS

1.03
SUV

PICK UPS
47.2
CAMIONES

VANS COM-
ERCIALES

BUSES

ES VENDIDAS POR SEG-

MENTO
B-

MID SIZE PIK

4 UPS
28.9
COMPACT SUV

MID SIZE SUV

SUB B
14.6
ULTRALIVIANOS

ADES VENDIDAS POR

PROVINCIAS PICHINCHA
GUAYAS
1.03
TUNGURAHUA
AZUAY
MANABI
47.2 IMBABURA
 ADES VENDIDAS POR
PROVINCIAS PICHINCHA
GUAYAS
1.03
TUNGURAHUA
AZUAY
MANABI
47.2 IMBABURA
EL ORO

CIFRAS DE VENTAS MERCADO NACIONAL

7.4%
45.1% 45.4% 45.9% 44.9%
43.0% 44.2%
41.0% 42.2%
112 ,599
88 ,740

88 ,202
81 ,893
68 ,168

59 ,900
56 ,571

16,692
53 ,703

47,519

37 ,742
39,855
37,594

36,174
30,741

25,745
25,685
25,479

2001 2002 2003 2004 2005 2006 2007 2008 2009 CYTD

Industry Chevrolet Share

CYTD ´08 CYTD´09 VAR. %

40,021 37,742 -5.7%
M 16,702 16,692 -0.1%
PT. 41.7% 44.2% 2.5%
 210247
1108642
Ventas 2009 42735
2010 53429
2011 agosto. 39778
2,867
 100 98% 95% 90% 80% 70% 60%
2007 4,149 4066.02 3941.55 3734.1 3319.2 2904.3 2489.4
2008 5,432 5323.36 5160.4 4888.8 4345.6 3802.4
2009 10,908 10689.84 10362.6 9817.2 8726.4
2010 11965 11725.7 11366.75 10768.5
2011 10,144 9941.12 9636.8
2012 12,300 12054
2013 12,038
2014
2015
2016
2017
2018
2019
 45% 30% 10% 0%
1867.05 1244.7 414.9 0
3259.2 2444.4 1629.6 543.2 0
7635.6 6544.8 4908.6 3272.4 1090.8
9572 8375.5 7179 5384.25 3589.5
9129.6 8115.2 7100.8 6086.4 4564.8
11685 11070 9840 8610 7380
11797.24 11436.1 10834.2 9630.4 8426.6
7,647 7494.06 7264.65 6882.3 6117.6
8,486 8316.28 8061.7 7637.4
18,223 17858.54 17311.85
23,141 22678.18
100

total 75711.03 89470.19 78896.73

7-10 años 6953.1 9199.85 9245.1
4-6 años 24119.8 24326.8 21924.2
0-3 años 44638.13 55943.54 47727.43
2017 2018 2019