Encabezado: [Título acortado hasta 50 caracteres] 1

FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS

PRESENTED BY

JHONNY ALEXANDER ZEMANATE ORDOÑEZ

MARE LUNA ESPITALETA

INSTRUCTOR

MARTHA ISABEL OSORIO VELEZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

GESTION DE MERCADOS

CALI -VALLE

FICHA 2282268

2022
 2

A. LES´LISTEN

1.ACCORDING TO THE PARAGRAPH, PEOPLE WORK BETTER….

R: the people work better done without a boss, Not that leadership isn’t valuable.

It’s just that, when you don’t have anyone looking over your shoulder, you often come

up with better stuf.

2. AT HONDA,WHAT DOES THE INVESTIGATIONS AND DEVELOPMENT

TEAM….

R: AT HONDA,the investigations and development team hey run it as a separate

company, giving them room to fool around, doodle, try, fail, try again and eventually

think of something that surprises.

3. ACCORDING TO THE TEXT, WHEN YOU DON´T HAVE A BOSS AROUND

R: when you don't have a boss around you, employees work without pressure and

invent better things.

B. VOCABULARY – GLOSSARY

10 words with definition

ADVERTISE: Dar a conocer un producto mediante la publicidad.

PRODUCT: Cosa producida natural o artificialmente, o resultado de un trabajo u

operación

RESEARCH: es el trabajo creativo y sistemático realizado para aumentar el acervo

de conocimientos.

COMPANY : Entidad en la que intervienen el capital y el trabajo como factores de

producción de actividades industriales o mercantiles o para la prestación de servicios

 3

WORK: es la actividad que las personas realizan ya sea como deber o actividad

dependiente de la profesión, necesidades y deseos de una comunidad más amplia

DEVELOPMENT: significa crecimiento, aumento, reforzamiento, progreso,

desenvolvimiento o evolución de algo.

LEADERSHIP : es el conjunto de habilidades gerenciales o de las directivas que un

individuo tiene para influir en la forma de ser y actuar de las personas o en un grupo

de trabajo determinado

TEAM : Un equipo es un grupo de dos o más personas que interactúan, discuten y

piensan de forma coordinada y cooperativa, unidas con un objetivo común.

VALUABLE: Que tiene mucho valor o eficacia.

TRY : Hacer el esfuerzo y los pasos necesarios para realizar algo o lograr cierto

objetivo o fin, sin tener la certeza absoluta de conseguirlo.

BUDGET: Se llama presupuesto al cálculo, planificación y formulación anticipada de

los gastos e ingresos de una actividad económica.

CONSUMER: un consumidor es una persona u organización que demanda bienes o

servicios a cambio de dinero proporcionados por el productor o el proveedor de

bienes o servicio.

C. BRIEF
Company information
Name of the company
Company history
History the company in detail
Product objectives: to impact
Product or service descriptions
4
JAZO MOBILE
The company was born in 2021 seeking
to satisfy a need that would generate a
profitable business, we chose the mobile
telephony sector trying to improve
customer accessibility, which generated
confidence and security in our company
by our customers
- Develop strategies related to the
marketing plan, which lead us to achieve
the indicators or objectives proposed in
the company.
- Define the strategic plan of the
marketing plan that guides towards the
definition of effective monitoring
indicators in the company
- Develop an ideal market plan which
allows us to continue growing as a
company
JAZO MOBILE is a mobile phone
retailer which is characterized by
providing excellent customer service
and after-sales service with which
generates confidence in our customers
and thus achieve great loyalty.
 5

Gender: male, female, LGTBI

Consumer / target audience
Age: Between 18 and 65 years old
Marital status: Married, single, union,
divorced, widowed Occupation:
Housewife, all existing professions,
students
Education: Elementary, high school,
technical, technician, technologist,
professional, others
Life Cycle: Single, honeymoon,
parenthood, dissolution
Generation: Baby boomers, gen X,
millennials, gen Z

Strenghts :

- Sector in full expansión

- Does not require a lot of capital

Weaknesses:

- Lack of experience in business

generation.

- Lack of suppliers and wholesalers for

the purchase of goods at prices that
generate good profitability.

Swot: Opportunities:
strenghts – weaknesses
opportunities - threats - Entering digital sales by leveraging
social networks

- Open new locations at regional and

national level

Threats:

- A large number of competitors in this

market

- Tax increases enacted by the

government as a result of tax reforms
 6

financing will be provided through 50

Budget million a free investment loan through a
financial institution, additional local
investors to whom the business attracts
attention

Home end
Planning 17/04/2022 19/04/2022
Structuring 19/04/2022 21/04/2022
schedule Campaign implementation 21/04/2022 22/04/2022
Tabulation of data 22/04/2022 23/04/2022
Analysis of results 23/04/2022 24/04/2022
Generate document 25/04/2022 26/04/2022
Delivery of evidence 26/04/2022 29/04/2021
7
8
9