CONFIDENCIAL

Xb Xpress / pesimista

Lo rápido nunca fue tan bueno

Plan empresarial
Preparado Julio 2019

Información de contacto
Julio Villarreal Zapata
julio@x-burger.com
9982940744
www.x-burger.com
Xb Xpress

Índice
Resumen ejecutivo ..............................................................................................................................1

Oportunidad..................................................................................................................................1

Expectativas .................................................................................................................................3

Oportunidad ..........................................................................................................................................3

Problema y solución..................................................................................................................3

Mercado objetivo........................................................................................................................4

Competición .................................................................................................................................5

Ejecución ................................................................................................................................................6

Marketing y ventas....................................................................................................................6

Operaciones..................................................................................................................................8

Empresa ..................................................................................................................................................9

Descripción general ..................................................................................................................9

Equipo .............................................................................................................................................9

Plan financiero....................................................................................................................................11

Pronóstico ....................................................................................................................................11

Balances........................................................................................................................................13

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Apéndice................................................................................................................................................19

ii

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Resumen ejecutivo
Oportunidad
Problema

Un gran porcentaje de Cancunenses come fuera de su casa porque trabaja y no

existen en el mercado un lugar en donde se pueda comer rápido asegurando una
buena calidad.

Ampliar los puntos de venta.

Solución

Xb Xpress es un contenedor en donde se venderán hamburguesas, pizzas, ensaladas

, bebidas y café preparadas rápidamente con muy buena calidad.

Se crea a partir de las siguientes necesidades:

1. Cubrir más puntos de venta en la ciudad, aumentar el posicionamiento, vend

iendo nuestro producto estrella (las hamburguesas).
2. Ser una alternativa para el alto porcentaje de trabajadores de la región.

Las hamburguesas representan el 21.09% de ventas para XB Restaurante.

Mercado

DATOS
Debido a que el concepto es muy abierto los consumidores pueden ser personas qu
e trabajan y buscan alternativas para comer. Jóvenes que salen a divertirse o person
as que salen a comer por el barrio para distraerse.

GEOGRÀFICO: Cancùn
Subregiones geográfica recomendadas: Zona Sur de la Ciudad, Puerto Cancùn y Hu
ayacan.

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DEMOGRÀFICO:
Sexo: Hombres y mujeres
Edad: 18-45 años
Nivel Socioeconómico C, C+

PSICOGRÁFICO:
Estilo de vida activo, generalmente se encuentra fuera de casa realizando actividad
es laborales. El 52.63% de la poblaciòn de Cancùn es económicamente activa. INEGI

PERSONALIDAD: Es una persona activa que le gusta comer bien.

Competición

COMPETENCIA DIRECTA

Nuestro concepto y calidad de platillos no tiene competencia directa.

COMPETENCIA INDIRECTA

1. Como se menciona anteriormente contamos por un lado con la tienda de

conveniencia, que vende alternativas de comida rápida.
2. Los negocios que se compartan en las gasolineras, en el caso del contenedor
de Jardines del Sur está: Subway y Domino`s Pizza

¿Por qué nosotros?

1. Somos una marca con una trayectoria de más de 15 años en el mercado local.
2. Tenemos un buen valor de marca.
3. Dominamos el know how.
4. Contamos con una base de proveedores de Calidad.
5. Somos una empresa sólida en el mercado.

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Expectativas
Pronóstico

Puntos financieros más importantes por Año

Financiamiento necesario

Oportunidad
Problema y solución
Problema que vale la pena resolver

Un gran porcentaje de Cancunenses come fuera de su casa porque trabaja y no

existen en el mercado un lugar en donde puedas comer rápido asegurando una
buena calidad.

• EL 29.9% de los trabajadores en México comen fuera de casa entre semana

https://www.profeco.gob.mx/encuesta/mirador/2013/Habitos_de_comid
a_fuera_de_casa.pdf

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• El 60.02% de los mexicanos come fuera de casa los fines de semana y de ese
porcentaje el 8.7% en puestos o locales en la calle
https://www.profeco.gob.mx/encuesta/mirador/2013/Habitos_de_comid
a_fuera_de_casa.pdf

Debilidades

Estamos compartiendo espacio con opciones de comida rápido de un precio menor,

pero tambièn con una menor calidad.

• Al encontrarnos en espacios abiertos el clima de Cancún nos

perjudica; Durante el verano las temperaturas máximas alcanzan los 35
grados centígrados.

https://www.mexicancaribbean.com/espanol/cancun/clima-en-cancun/

• No cuenta con sanitarios propios.

Nuestra solución

• Xb Express es una extensión de Calidad; razòn por la cuàl nuestra propuesta

única de venta es "Lo rápido nunca fué tan Bueno"
• Creación de paquetes económicos sin perder la calidad distintiva de nuestro
branding; se elaboró la primer hamburguesa económica, se desarrollarán
también variante de pizzas personales y paquetes de ensaladas.
• Acondicionamiento de las unidades con ventiladores industriales.
• Ver opciones de sanitarios portátiles.

Mercado objetivo
DATOS
Debido a que el concepto es muy abierto los consumidores pueden ser personas qu
e trabajan y buscan alternativas para comer. Jóvenes que salen a divertirse o person
as que salen a comer por el barrio para distraerse.

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GEOGRÀFICO: Cancùn
Subregiones geográfica recomendadas: Zona Sur de la Ciudad, Puerto Cancùn y Hu
ayacan.

DEMOGRÀFICO:
Sexo: Hombres y mujeres
Edad: 18-45 años
Nivel Socioeconómico C, C+

PSICOGRÁFICO:
Estilo de vida activo, generalmente se encuentra fuera de casa realizando actividad
es laborales. El 52.63% de la poblaciòn de Cancùn es económicamente activa. INEGI

PERSONALIDAD: Es una persona activa que le gusta comer bien.

CONSUMIDOR POTENCIAL LOS MILLENIANS

Representa casi el 35% de la población mexicana.

Estos usuarios son trend-setters por naturaleza. Saben por lo menos el nombre de
las redes sociales nuevas y son quienes socializan a los demás sobre su existencia,
en especial los más jóvenes entre 15-19 años y que representan el 36.8% del total de
jóvenes en México (considerando el rango de 15 a29 años). (INEGI: Estadísticas a
propósito del Día Internacional de la Juventud: Datos nacionales. 2018).

Competición
Alternativas actuales

COMPETENCIA DIRECTA

Nuestro concepto y calidad de platillos no tiene competencia directa.

COMPETENCIA INDIRECTA

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1. Como se menciona anteriormente contamos por un lado con la tienda de

conveniencia, que vende alternativas de comida rápida.
2. Los negocios que se compartan en las gasolineras, en el caso del contenedor
de Jardines del Sur está: Subway y Domino`s Pizza

Nuestras ventajas

• Es la extensión de un producto posicionado en el mercado.

• Es más rápido que esperar en un Restaurante.
• Se abarcan más puntos de venta a un precio más accesible
• El concepto del contendor es innovador, las tiendas y restaurantes hechos de
contenedores son rentables, innovadores, fáciles de conceptualizar y
decorar. La verdad es que esta se ha vuelto una opción atractiva para muchos
emprendedores y es una iniciativa cada vez más frecuente, sobre todo en San
Francisco, Londres y Nueva Zelanda.
https://www.dracontainers.com/blog/tag/contenedores-para-
restaurantes/

Ejecución
Marketing y ventas
Plan de marketing

PLAZA: De Acuerdo a nuestro segmento de mercado vamos a abarcar los

principales puntos en dónde se desplaza nuestro target y son:

1. Puerto Cancún
2. Sur de la Ciudad
3. Av. Huayacán.
4. Zona Universidades
5. Aeropuerto Cancún

PRECIO: Introducir variantes del menú económicos sin descuidar nuestro Valor
Agregado LA CALIDAD.

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PRODUCTO: Ensaladas, hamburguesas, pizza y postres.

PROMOCIÒN:

Se lanzarán con promociones al inicio los menús.

Se realizarán las siguientes campañas

1.-¿Cuáles van a ser las fases de la campaña y sus costos?

Fase I: Expectativa
Medios: Redes Sociales, Lona en el punto de venta,

Fase II: Lanzamiento

Medios: Redes Sociales, Lona en el punto de venta, Flyers promocionales en la zona
y en los restaurantes Xb, Animación Bocina.

¿Cómo se medirán los resultados?

Con las ventas.
ropuesta única de Venta
Comida rápida con la calidad de Xb Restaurante
Mensaje Rector de Campaña:

Fase I: Preventiva
Lo rápido nunca fue tan bueno.
Próximamente Xb Xpress

Fase II: Lanzamiento

Descripción de los productos que van a encontrar.
Xb Xpress, calidad y rapidez

SLOGAN
Lo rápido nunca fue tan bueno.

SEMÁNTICA VISUAL

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Urbano-Nice

REQUISITOS
Colores corporativos

Plan de ventas

Operaciones
Ubicaciones e instalaciones

Se proyectan 5 ubicaciones para aperturar durante el 2019, las ubicaciones son:

1.- Poligono sur / Glorieta

2.- Aeropuerto Cancun / Frente a Ipark

3.- Lagos del Sol / Bajos hotel

4.- Puerto Cancun / bonampak

5.- Irun carretera huayacan con Aeropuerto

Tecnología

Se contara con un punto de venta Xetux de ultima generación que muestra el menú
en una tablet y ahí mismo ordena, todo respaldado en una nube empresarial.

Sistema CCTV para monitoreo en tiempo real de la unidades

Power Bi aplicación para monitoreo de ventas en tiempo real.

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Equipos y herramientas

Se contara con equipos de cocina y refrigeración de marca reconocida y todos en

acero inoxidable para dar mayor vida a los mismos.

Empresa
Descripción general
Multiplica tus Ahorros S.A.P.I. de CV, Empresa creada especialmente para poder
llevar a vida real proyectos de inversión de personas físicas en menor escala, a
través de este esquema de Sociedad promotora de Inversión.

Equipo
Equipo de administración

Jose Julio Villarreal Zapata / Director General

Rogelio Marquez Valdivia / Director Administrativo

Luis Manuel Tello / Gerente de Operaciones

Jose Antonio Cervera Velazquez / Contralor

ELmer Jose Lopez Novelo / Gerente Administrativo

Karina Lomeli / Directora de Marketing

Ramon corona / Diseño Grafico e Imagen

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Asesores

Ramón Arceo / Asesor Fiscal

Daniel Mocul / Asesor Fiscal

Isaias Hernandez / Asesor Legal

Miguel May / Asesor Legal

Claudia Marin / Asesor Legal

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Plan financiero
Pronóstico
Supuestos clave

Ingresos por Mes

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Gastos por Mes

Beneficios netos (o pérdida) por Año

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Balances
Ganancias y pérdidas proyectadas

AF2020 AF2021 AF2022 AF2023 AF2024

Ingresos $2,886,850 $3,268,800 $3,844,800 $3,844,800 $3,844,800

Costos directos $1,222,549 $1,383,228 $1,630,908 $1,630,908 $1,630,908

Utilidad bruta $1,664,302 $1,885,572 $2,213,892 $2,213,892 $2,213,892

% de utilidad
58% 58% 58% 58% 58%
bruta
Gastos
operativos
Salarios y
$348,000 $348,000 $348,000 $348,000 $348,000
honorarios

Costos relativos
$132,240 $132,240 $132,240 $132,240 $132,240
del empleado

renta $120,000 $120,000 $120,000 $120,000 $120,000

Energia
$108,000 $108,000 $108,000 $108,000 $108,000
electrica

agua $3,600 $3,600 $3,600 $3,600 $3,600

gas $96,000 $96,000 $96,000 $96,000 $96,000

internet $12,000 $12,000 $12,000 $12,000 $12,000

mantenimiento
$14,400 $14,400 $14,400 $14,400 $14,400
equipos

Reposicion de
$24,000 $24,000 $24,000 $24,000 $24,000
equipos

utensilios $12,000 $12,000 $12,000 $12,000 $12,000

mantenimiento
$14,400 $14,400 $14,400 $14,400 $14,400
local

articulos de
$24,000 $24,000 $24,000 $24,000 $24,000
limpieza

insumos para
$84,000 $84,000 $84,000 $84,000 $84,000
empaque

Pago Basura $24,000 $24,000 $24,000 $24,000 $24,000

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derecho
$14,400 $14,400 $14,400 $14,400 $14,400
anuncios

contabilidad $60,000 $60,000 $60,000 $60,000 $60,000

publicidad $144,343 $163,440 $192,240 $192,240 $192,240

Uso de Marca $144,343 $163,440 $192,240 $192,240 $192,240

Gastos
operativos $1,379,725 $1,417,920 $1,475,520 $1,475,520 $1,475,520
totales

Ingresos
$284,577 $467,652 $738,372 $738,372 $738,372
operativos

Intereses
incurridos

Depreciación y
$76,000 $76,000 $76,000 $26,000 $26,000
amortización

Ganancia o
pérdida de venta
de activos

Impuesto sobre la
$4,172 $7,833 $13,247 $14,247 $14,248
renta

Gastos totales $2,682,445 $2,884,981 $3,195,675 $3,146,675 $3,146,676

Ganancias netas $204,405 $383,819 $649,125 $698,125 $698,124
Ganancias /
7% 12% 17% 18% 18%
ventas netas

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Balance proyectado

AF2020 AF2021 AF2022 AF2023 AF2024

Efectivo $43,361 $511,641 $1,249,860 $1,974,985 $2,699,110

Cuentas por cobrar $0 $0 $0 $0 $0

Inventario

Otros activos
actuales

Total de activos
$43,361 $511,641 $1,249,860 $1,974,985 $2,699,110
actuales

Activos a largo
$280,000 $280,000 $280,000 $280,000 $280,000
plazo

Depreciación
($76,000) ($152,000) ($228,000) ($254,000) ($280,000)
acumulada

Activos a largo
$204,000 $128,000 $52,000 $26,000 $0
plazo totales

Activos totales $247,361 $639,641 $1,301,860 $2,000,985 $2,699,110

Cuentas por pagar $0 $0 $0 $0 $0

Impuestos sobre la
$4,172 $7,833 $13,247 $14,247 $14,248
renta a pagar

Impuestos sobre la
$38,784 $43,584 $51,264 $51,264 $51,264
venta a pagar

Deuda a corto
plazo

Ingresos prepagos

Pasivos actuales
$42,956 $51,417 $64,511 $65,511 $65,512
totales
Deuda a largo
plazo

Pasivos totales $42,956 $51,417 $64,511 $65,511 $65,512

Capital
desembolsado

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Beneficios
$204,405 $588,224 $1,237,349 $1,935,474
retenidos

Beneficios $204,405 $383,819 $649,125 $698,125 $698,124

Patrimonio total
$204,405 $588,224 $1,237,349 $1,935,474 $2,633,598
del propietario

Total de pasivos
$247,361 $639,641 $1,301,860 $2,000,985 $2,699,110
y patrimonio

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Balance de flujo de efectivo proyectado

AF2020 AF2021 AF2022 AF2023 AF2024

Flujo de
efectivo neto
por operaciones
Ganancias netas $204,405 $383,819 $649,125 $698,125 $698,124

Depreciación y
$76,000 $76,000 $76,000 $26,000 $26,000
amortización

Cambio en
cuentas por $0 $0 $0 $0 $0
cobrar

Cambio en
inventario

Cambio en
cuentas por $0 $0 $0 $0 $0
pagar

Cambio en
impuestos sobre $4,172 $3,661 $5,414 $1,000 $1
la renta a pagar

Cambio en
impuestos sobre $38,784 $4,800 $7,680 $0 $0
la venta a pagar

Cambio en
ingresos
prepagos

Flujo de
efectivo neto $323,361 $468,280 $738,219 $725,125 $724,125
por operaciones
Inversión y
financiamiento
Activos
comprados o ($280,000)
vendidos

Inversiones
recibidas

Cambio en
deuda a largo
plazo

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Cambio en
deuda a corto
plazo

Dividendos y
distribuciones

Flujo de
efectivo neto de
($280,000)
inversiones y
financiamiento
Efectivo al inicio
$0 $43,361 $511,641 $1,249,860 $1,974,985
del ejercicio

Cambio neto en
$43,361 $468,280 $738,219 $725,125 $724,125
efectivo

Efectivo al
cierre del $43,361 $511,641 $1,249,860 $1,974,985 $2,699,110
ejercicio

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Apéndice
Balance de ganancias y pérdidas (con detalle mensual)
AF2020 Feb '19 Mar '19 Abr '19 May '19 Jun '19 Jul '19 Ago '19 Sept '19 Oct '19 Nov '19 Dic '19 Ene '20

Ingresos

Hamburguesas $120,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000 $126,000

Ventas por
1,000 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050 1,050
unidad

Precio por
$120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
unidad

pizzas $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500 $40,500

Ventas por
300 300 300 300 300 300 300 300 300 300 300 300
unidad

Precio por
$135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135
unidad

Entradas $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750 $36,750

Ventas por
350 350 350 350 350 350 350 350 350 350 350 350
unidad

Precio por
$105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105
unidad

Ensaladas $34,800 $34,800 $36,250 $36,250 $37,700 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150

Ventas por
240 240 250 250 260 270 270 270 270 270 270 270
unidad

Precio por
$145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145
unidad

Ingresos
$232,050 $238,050 $239,500 $239,500 $240,950 $242,400 $242,400 $242,400 $242,400 $242,400 $242,400 $242,400
totales

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Costo directos
$98,276 $100,855 $101,450 $101,450 $102,045 $102,639 $102,639 $102,639 $102,639 $102,639 $102,639 $102,639
total

Utilidad bruta $133,775 $137,195 $138,050 $138,050 $138,906 $139,761 $139,761 $139,761 $139,761 $139,761 $139,761 $139,761

% de utilidad
58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58%
bruta

Gastos
operativos

Salarios y
honorarios

cajero toma
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
ordenes

Parrillero $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

ayudante
$6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
cocina

comodin
Cajero
$8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
parrillero y
ayudante

Total salarios y
$29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000
honorarios

Costos relativos
$11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020
del empleado

renta $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Energia electrica $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000

agua $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

gas $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

internet $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
equipos

Reposicion de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
equipos

utensilios $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

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mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
local

articulos de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
limpieza

insumos para
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
empaque

Pago Basura $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

derecho anuncios $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200

contabilidad $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

publicidad $11,603 $11,902 $11,975 $11,975 $12,048 $12,120 $12,120 $12,120 $12,120 $12,120 $12,120 $12,120

Uso de Marca $11,603 $11,902 $11,975 $11,975 $12,048 $12,120 $12,120 $12,120 $12,120 $12,120 $12,120 $12,120

Gastos
operativos $114,125 $114,725 $114,870 $114,870 $115,015 $115,160 $115,160 $115,160 $115,160 $115,160 $115,160 $115,160
totales

Ingresos
$19,650 $22,469 $23,180 $23,180 $23,891 $24,601 $24,601 $24,601 $24,601 $24,601 $24,601 $24,601
operativos

Intereses
incurridos

Depreciación y
$6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333
amortización

Ganancia o
pérdida de venta
de activos

Impuesto sobre la
$266 $323 $337 $337 $351 $365 $366 $365 $365 $366 $365 $366
renta

Gastos totales $219,000 $222,237 $222,990 $222,990 $223,744 $224,497 $224,499 $224,497 $224,497 $224,499 $224,497 $224,498

Ganancias
$13,050 $15,813 $16,510 $16,510 $17,206 $17,903 $17,901 $17,903 $17,903 $17,901 $17,903 $17,902
netas

Ganancias /
6% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7%
ventas netas

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AF2021 Feb '20 Mar '20 Abr '20 May '20 Jun '20 Jul '20 Ago '20 Sept '20 Oct '20 Nov '20 Dic '20 Ene '21

Ingresos

Hamburguesas $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000 $132,000

Ventas por
1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100
unidad

Precio por
$120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
unidad

pizzas $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000

Ventas por
400 400 400 400 400 400 400 400 400 400 400 400
unidad

Precio por
$135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135
unidad

Entradas $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250

Ventas por
450 450 450 450 450 450 450 450 450 450 450 450
unidad

Precio por
$105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105
unidad

Ensaladas $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150

Ventas por
270 270 270 270 270 270 270 270 270 270 270 270
unidad

Precio por
$145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145
unidad

Ingresos
$272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400 $272,400
totales

Costo directos
$115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269 $115,269
total

Utilidad bruta $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131 $157,131

% de utilidad
58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58%
bruta

Gastos
operativos

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Salarios y
honorarios

cajero toma
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
ordenes

Parrillero $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

ayudante
$6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
cocina

comodin
Cajero
$8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
parrillero y
ayudante

Total salarios y
$29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000
honorarios

Costos relativos
$11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020
del empleado

renta $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Energia electrica $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000

agua $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

gas $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

internet $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
equipos

Reposicion de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
equipos

utensilios $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
local

articulos de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
limpieza

insumos para
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
empaque

Pago Basura $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

derecho anuncios $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200

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contabilidad $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

publicidad $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620

Uso de Marca $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620 $13,620

Gastos
operativos $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160 $118,160
totales

Ingresos
$38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971 $38,971
operativos

Intereses
incurridos

Depreciación y
$6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333
amortización

Ganancia o
pérdida de venta
de activos

Impuesto sobre la
$652 $653 $653 $653 $652 $653 $653 $653 $652 $653 $653 $653
renta

Gastos totales $240,415 $240,415 $240,415 $240,416 $240,414 $240,415 $240,416 $240,415 $240,414 $240,416 $240,415 $240,415

Ganancias
$31,985 $31,985 $31,985 $31,984 $31,986 $31,985 $31,984 $31,985 $31,986 $31,984 $31,985 $31,985
netas

Ganancias /
12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%
ventas netas

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AF2022 Feb '21 Mar '21 Abr '21 May '21 Jun '21 Jul '21 Ago '21 Sept '21 Oct '21 Nov '21 Dic '21 Ene '22

Ingresos

Hamburguesas $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000

Ventas por
1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
unidad

Precio por
$120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
unidad

pizzas $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000 $54,000

Ventas por
400 400 400 400 400 400 400 400 400 400 400 400
unidad

Precio por
$135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135 $135
unidad

Entradas $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250 $47,250

Ventas por
450 450 450 450 450 450 450 450 450 450 450 450
unidad

Precio por
$105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105
unidad

Ensaladas $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150 $39,150

Ventas por
270 270 270 270 270 270 270 270 270 270 270 270
unidad

Precio por
$145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145 $145
unidad

Ingresos
$320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400 $320,400
totales

Costo directos
$135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909 $135,909
total

Utilidad bruta $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491 $184,491

% de utilidad
58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58% 58%
bruta

Gastos
operativos

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Salarios y
honorarios

cajero toma
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
ordenes

Parrillero $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

ayudante
$6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
cocina

comodin
Cajero
$8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
parrillero y
ayudante

Total salarios y
$29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000 $29,000
honorarios

Costos relativos
$11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020 $11,020
del empleado

renta $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Energia electrica $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000

agua $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

gas $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000

internet $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
equipos

Reposicion de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
equipos

utensilios $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

mantenimiento
$1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
local

articulos de
$2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
limpieza

insumos para
$7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000
empaque

Pago Basura $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

derecho anuncios $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200

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contabilidad $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000

publicidad $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020

Uso de Marca $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020 $16,020

Gastos
operativos $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960 $122,960
totales

Ingresos
$61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531 $61,531
operativos

Intereses
incurridos

Depreciación y
$6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333 $6,333 $6,334 $6,333
amortización

Ganancia o
pérdida de venta
de activos

Impuesto sobre la
$1,104 $1,103 $1,104 $1,104 $1,104 $1,104 $1,104 $1,104 $1,104 $1,104 $1,104 $1,104
renta

Gastos totales $266,307 $266,305 $266,306 $266,307 $266,306 $266,306 $266,307 $266,306 $266,306 $266,307 $266,306 $266,306

Ganancias
$54,093 $54,095 $54,094 $54,093 $54,094 $54,094 $54,093 $54,094 $54,094 $54,093 $54,094 $54,094
netas

Ganancias /
17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17%
ventas netas

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AF2020 AF2021 AF2022 AF2023 AF2024

Ingresos

Hamburguesas $1,506,000 $1,584,000 $2,160,000 $2,160,000 $2,160,000

Ventas por unidad 12,550 13,200 18,000 18,000 18,000

Precio por unidad $120 $120 $120 $120 $120

pizzas $486,000 $648,000 $648,000 $648,000 $648,000

Ventas por unidad 3,600 4,800 4,800 4,800 4,800

Precio por unidad $135 $135 $135 $135 $135

Entradas $441,000 $567,000 $567,000 $567,000 $567,000

Ventas por unidad 4,200 5,400 5,400 5,400 5,400

Precio por unidad $105 $105 $105 $105 $105

Ensaladas $453,850 $469,800 $469,800 $469,800 $469,800

Ventas por unidad 3,130 3,240 3,240 3,240 3,240

Precio por unidad $145 $145 $145 $145 $145

Ingresos totales $2,886,850 $3,268,800 $3,844,800 $3,844,800 $3,844,800

Costo directos total $1,222,549 $1,383,228 $1,630,908 $1,630,908 $1,630,908

Utilidad bruta $1,664,302 $1,885,572 $2,213,892 $2,213,892 $2,213,892

% de utilidad bruta 58% 58% 58% 58% 58%

Gastos operativos

Salarios y honorarios

cajero toma ordenes $84,000 $84,000 $84,000 $84,000 $84,000

Parrillero $96,000 $96,000 $96,000 $96,000 $96,000

ayudante cocina $72,000 $72,000 $72,000 $72,000 $72,000

comodin Cajero parrillero y

$96,000 $96,000 $96,000 $96,000 $96,000
ayudante

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Total salarios y honorarios $348,000 $348,000 $348,000 $348,000 $348,000

Costos relativos del empleado $132,240 $132,240 $132,240 $132,240 $132,240

renta $120,000 $120,000 $120,000 $120,000 $120,000

Energia electrica $108,000 $108,000 $108,000 $108,000 $108,000

agua $3,600 $3,600 $3,600 $3,600 $3,600

gas $96,000 $96,000 $96,000 $96,000 $96,000

internet $12,000 $12,000 $12,000 $12,000 $12,000

mantenimiento equipos $14,400 $14,400 $14,400 $14,400 $14,400

Reposicion de equipos $24,000 $24,000 $24,000 $24,000 $24,000

utensilios $12,000 $12,000 $12,000 $12,000 $12,000

mantenimiento local $14,400 $14,400 $14,400 $14,400 $14,400

articulos de limpieza $24,000 $24,000 $24,000 $24,000 $24,000

insumos para empaque $84,000 $84,000 $84,000 $84,000 $84,000

Pago Basura $24,000 $24,000 $24,000 $24,000 $24,000

derecho anuncios $14,400 $14,400 $14,400 $14,400 $14,400

contabilidad $60,000 $60,000 $60,000 $60,000 $60,000

publicidad $144,343 $163,440 $192,240 $192,240 $192,240

Uso de Marca $144,343 $163,440 $192,240 $192,240 $192,240

Gastos operativos totales $1,379,725 $1,417,920 $1,475,520 $1,475,520 $1,475,520

Ingresos operativos $284,577 $467,652 $738,372 $738,372 $738,372

Intereses incurridos

Depreciación y amortización $76,000 $76,000 $76,000 $26,000 $26,000

Ganancia o pérdida de venta de activos

Impuesto sobre la renta $4,172 $7,833 $13,247 $14,247 $14,248

Gastos totales $2,682,445 $2,884,981 $3,195,675 $3,146,675 $3,146,676

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Ganancias netas $204,405 $383,819 $649,125 $698,125 $698,124

Ganancias / ventas netas 7% 12% 17% 18% 18%

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