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ACTIVIDAD DE APRENDIZAJE 14
PRESENTADO A LA INSTRUCTORA:
PRESENTADO POR:
A satisfaction survey is a study used to measure how satisfied customers are and
what level of commitment they have towards a brand, product or service. Carrying
out a satisfaction survey is always the best way to find out what customers think.
There are many methods to do surveys, through a satisfaction survey you can also
meet dissatisfied customers and prevent them from abandoning your brand, product
or service. Thus, it will have the tools to meet the expectations of customers and not
affect the income of the company.
A satisfaction survey has to be used to make decisions in the short, medium and long
term.
These are the main objectives of a satisfaction survey:
• Know exactly what you need to improve.
• Know what the customers of your brand are saying.
• Know which are the points that most please your customers.
• Understand the needs of customers.
• Know what you can do to retain customers.
• Know if you are doing the right thing with certain strategies.
• Extend the expectations of customers.