PERSUASIN HIPNTICA

10 SECRETOS PARA UNA

CONFERENCIA DE ALTO IMPACTO

Persuasin
Hipntica
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

CARLOS DE LA ROSA VIDAL

www.carlosdelarosavidal.tk
CON LA COLABORACIN DEL EQUIPO DE
INVOXX COMUNICACIN:

ALDO DAZ RIVERO

CARLOS FERNNDEZ CASTAEDA

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

Persuasin
Hipntica
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO
CARLOS DE LA ROSA VIDAL
www.carlosdelarosavidal.tk
CON LA COLABORACIN DEL EQUIPO DE
INVOXX COMUNICACIN:

ALDO DAZ RIVERO Y CARLOS FERNNDEZ CASTAEDA

La presente Obra se publica bajo los principios de la Licencia de

Creative Commons, que a la letra dicta:
Creative Commons Attribution-NonCommercial-NoDerivs 3.0
Peru de Creative Commons.
La Licencia puede consultarse en lnea en:
http://creativecommons.org/licenses/by-nc-nd/3.0/

Persuasin Hipntica por Carlos de la Rosa Vidal se encuentra

bajo una Licencia Creative Commons Atribucin-NoComercialSinDerivadas 3.0 Unported.

Lima-Per. Diciembre de 2010

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PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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NDICE
Parte 1: La Venta Hipntica de las Ideas
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Parte 2: 10 Secretos para una Conferencia de Alto Impacto
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; E"(%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Saber qu ideas vender
; J#'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Emplea un lenguaje marketero.
; K"(%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Captar la atencin del oyente. Conctate con tu auditorio
; L&'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Hacer Sentir lo mismo que t sientes con lo que sabes.
; M&'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Compromtalos y dgales por qu es importante lo que les est diciendo.
; N&'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
nfasis, nfasis, nfasis, Velocidad y volumen; contrlalos.
; O8'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Emplea el poder de la mirada.
; P1'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Crea puntos en comn. Revela las ventajas de tu idea
; Q/'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Encuentra algo original que supones nadie ms le dara a tu pblico.
; ER8'%F"-("&'%G$"2&('%#"%+$%H"(2!$2)./%I),/.&)-$%
Aplica el 4to Secreto de una manera especial. Cada oportunidad de
comunicacin en pblico tiene que ser una experiencia creativa en accin
influyente.
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Anexo 1
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Anexo 2
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3

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

PARTE 1
La Venta Hipntica de las Ideas
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PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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5

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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7

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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8

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

Cmo encontrar temas interesantes

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9

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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10

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

Tips para Escribir Discursos:

V/':;%e"#$-&"%,$($%"+%'3#'%#"%2!2%'D"/&"27%/'%,$($%#"+")&$(%2!%1)2&$:%
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Bsicamente existen tres formas de pronunciar discursos:

1.! Leer el discurso que escribiste, desde la primera consonante hasta

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11

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

La mejor forma de manejar el temor a hablar en pblico es hablando en

pblico.
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12

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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10 Secretos para una
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13

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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14

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

El continente del discurso y las formas de venderlo

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Hay golpes en la vida, tan fuertes... Yo no s!
golpes como el odio de Dios; como si ante ellos,
la resaca de todo lo sufrido
se empozara en el alma... Yo no s!
Son pocos; pero son... Abren zanjas oscuras
en el rostro ms fiero y en el lomo ms fuerte.
Sern tal vez los potros de brbaros atilas;
o los heraldos negros que nos manda la Muerte.
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15

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

B+ )=+('% 8(+(&')(% )$% !(/&(,$% I'(%,&$% #( )' J(&%1'%"G+ 6"-+G,"/' %$+F

K(& !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'

Saber qu ideas vender
L#$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Emplea un lenguaje marketero.
M(& !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Captar la atencin del oyente. Conctate con tu auditorio
N,$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Hacer Sentir lo mismo que t sientes con lo que sabes.
O,$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Compromtalos y dgales por qu es importante lo que les est diciendo.
P,$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
nfasis, nfasis, nfasis, Velocidad y volumen; contrlalos.
Q.$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Emplea el poder de la mirada.
R;$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Crea puntos en comn. Revela las ventajas de tu idea
S+$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Encuentra algo original que supones nadie ms le dara a tu pblico.
KT.$ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Aplica el 4to Secreto de una manera especial. Cada oportunidad de
comunicacin en pblico tiene que ser una experiencia creativa en accin
influyente.
UV7W!F W+ !(/&(,$ I'(%,&$ #( )' J(&%1'%"G+ 6"-+G,"/'
Pronuncie su discurso de forma tal que produzca el resultado que usted
espera. Sea imperdonablemente consciente de ello.

16

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

1er Secreto Maestro de la Persuasin Hipntica

Saber qu ideas vender

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17

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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21 Secretos Imprescindibles para el binomio marido!mujer

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Comunicacin Matrimonial: Consejos para mejorar las relaciones.
10 Secretos para Relaciones de Pareja de Alto Impacto@9
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24

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

4to Secreto Maestro de la Persuasin Hipntica

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25

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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26

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

5to Secreto Maestro de la Persuasin Hipntica

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27

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

6to Secreto Maestro de la Persuasin Hipntica

nfasis, nfasis, nfasis, Velocidad

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28

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

7mo Secreto Maestro de la Persuasin Hipntica

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29

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

8vo Secreto Maestro de la Persuasin Hipntica

Crea puntos en comn.

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30

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

9no Secreto Maestro de la Persuasin Hipntica

Encuentra algo original

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31

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

10mo Secreto Maestro de la Persuasin Hipntica

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32

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

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#'&,(@
b'&)$% #( )' `$%' A"#')

33

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

H7BwV K
AUTO DIAGNSTICO
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K L M N O

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K L M N O

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K L M N O

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KO@ J&(-'&' %1 -&(%(+,'/"G+ -'&' $:,(+(& 1+ &(%1),'#$ (%-(/=>"/$ K L M N O

Elaborado por Carlos de la Rosa Vidal.

34

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

H7BwV L
SECRETOS DE LA FORMA
1.! CONTROL DE LA VELOCIDAD
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,$#'% )'% /$+%$+'+,(%@ 5(/,1&' /$.$ %" () ,(?,$ >1(&' 1+ )"%,'#$ ;(&,"/') #(
-')':&'%@

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)$8&'+#$ <1( () .(+%'*( -1(#' ))(8'& #( >$&.' (>"/'X@

Diccin: B% )' >$&.' #( -&$+1+/"'& )'% -')':&'%@

35

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

Buena diccin: (% )' >$&.' /$&&(/,' E '#(/1'#' #( -&$+1+/"'& )'% -')':&'%

Comunicador:
^1"(+ ,&'+%.",( )'% /$%'% #( >$&.' .3% %(+/"))' #( /$.$ )'% (+/1(+,&'0 ' >"+ #(
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36

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

Bibliografa:

U(&+(0 B&"/0 Juegos en que Participamos. Sicologa de las Relaciones Humanas.

ID?"/$F B#",$&"') \"'+' !@ H@ KSRO@
b':'))(&$0 b&"%,"3+@ Cmo Educar la Voz Hablada y Cantada. ID?"/$F B\HIBw0 !@ H@
#( b@ A@ KSSN@
\( )' `$%' A"#')0 b'&)$%@ Oratoria Para Vender Ideas. J(&ZF )":&$ ()(/,&G+"/$
2,,-Fmmb'&)$%#()'`$%'A"#')@N%2'&(#@/$. -1:)"/'#$ :'*$ )$% -&"+/"-"$% #( )'
5"/(+/"' b&(',";( b$..$+%0 LTTP@
\( )' `$%' A"#')0 b'&)$%@ Enciclopedia de Oratoria Motivacional. J(&Z )":&$
()(/,&G+"/$ 2,,-Fmmb'&)$%#()'`$%'A"#')@N%2'&(#@/$. -1:)"/'#$ :'*$ )$% -&"+/"-"$%
#( )' 5"/(+/"' b&(',";( b$..$+%0 LTTP@
\$)X0 [$'<1=+ x J'%<1"(&0 H181%,(@ Argumentar para Convencer. !(&;"/"$ #(
B+%(a'+X' J&".'&"' #( d"+(:&'0 e&'#1//"G+ E '#'-,'/"G+ #( J")'& 5':'"(+0 Iy [$%D
!3+/2(X0 E g&'+/"%/$ [@ !"(&&' -'&' () d$:"(&+$ #( 7';'&&'@ \(-'&,'.(+,$ #(
B#1/'/"G+ E b1),1&'0 KSSP@
d"&'#$0 I"/2()@ Cmo Vencer la Timidez. U'&/()$+'F B#"/"$+(% d&"*'):$0 KSRT@
5')1(X'0 g(&&'+@ Constituye la comunicacin persuasiva el paradigma comunicativo
de la sociedad del conocimiento? UOC Papers, '&,=/1)$ (+ )=+('@ 7z M@ WVb@
2,,-Fmmvvv@1$/@(#1m1$/-'-(&%mMm#,m(%-m)')1(X'@-#>0 LTTP@
I',,()'&,0 H&.'# E I"/2()(@ Historia de las Teoras de la Comunicacin. U'&/()$+'F
J'"#G%0 KSSQ@
e'.'E$ E !').$&3+0 `$)'+#$@ Razonamiento y Argumentacin Jurdica. W+";(&%"#'#
7'/"$+') H1,G+$.' #( ID?"/$0 c+%,",1,$ #( c+;(%,"8'/"$+(% [1&=#"/'%0 LTTM@

37

PERSUASIN HIPNTICA
10 SECRETOS PARA UNA
CONFERENCIA DE ALTO IMPACTO

EL POEMA DE LAS CARTAS

D.A.A.S.
Por: Carlos de la Rosa Vidal (1980) Peruano

Cartas hay muchas.

Como la de los quinceaeros en las escuelas secundarias.
Cartas de lo tmidos o de los osados.
Cartas en donde se revelan las ilusiones primeras de la vida.
Los nios escriben por primera vez para conquistar,
se atreven y escudan en el bondadoso arte de escribir.
Las nias reciben su primera carta de amor,
sonren y de un salto corren a mostrarla a sus amiguitas.
Hay nias ms modernas y por eso ms femeninas,
cogen sus mejores papeles de entre sus cuadernos perfumados y
les cuentan a los nios traviesos de una fantasa llamada amor.
Hay cartas annimas, con las que todas las edades
alegran los labios e inquietan las curiosidades.
Hay cartas para conquistar.
Cartas escritas entre enamorados.
Cartas de despedida y por eso tan tristes.
Hay cartas en donde se escribe de otras cartas.
Las hay entre amores prohibidos y por eso tan autnticas.
Las hay entre amigos, entre esposos. Entre desconocidos o entre amantes.
Tambin de admiradores.
Hay cartas no correspondidas. Cartas sin respuesta.
Las hay de dueos esperanzados en recibir aunque sea una.
De dueos que de tanto escribir. Se han enamorado de verdad!
Hay cartas que han hechizado de tanto ser ledas.
Hay cartas que enamoran. Hay magia en el hecho de escribir cartas.
Por eso hay escritos, cual testamentos, cuando al ser ledos, parecen escucharse las palabras de quien las escribi.
Hay cartas que tienen la voz de sus autores.
Hay cartas escritas y jams enviadas.
Pero de entre todas las cartas a m me gusta la de los tmidos,
porque las de ellos Son las verdaderas!
Hay cartas como sta, escritas slo por tmidos verdaderos.
Hay quienes lloran cuando releen cartas,
por la nostalgia de algn amor anclado en un tiempo pasado.
Hay cartas como sta a veces conservada en algn rincn amarillento como su historia. Hay cartas como sta de quienes estn
solos y buscan un amor.
Hay cartas con historias parecidas a las contadas en estas lneas.
Hay cartas que emocionan.
Hay sueos como las narradas en esta carta.
Hay sueos solo imaginados entre amores tmidos porque son autnticos.
Hay cartas que cuentan las cosas como si fuesen posibles todos los milagros.
Hay cartas como sta sobre las que se ha llorado.
Hay cartas sobre las que se ha preguntado cul es el final de todo.
Hay cartas como sta que no quieren tener final.
Hay cartas que solo pueden terminarse cuando la historia continua.
Hay cartas como sta que slo pueden leerla quienes estn enamorados, o quieren enamorarse.
Hay cartas cuyos dueos se han enamorado como los que leen estas lneas.
Y han dejado de leer para escribir sus propias cartas. Porque hay alguien que espera recibir una. Ella eres t, l soy yo.

39

DESCARGAR ARTCULOS de
CARLOS DE LA ROSA VIDAL
www.carlosdelarosavidal.tk

TEM 001 - De lo conveniente de ser Feo

Breve ensayo sobre la fealdad, la inteligencia, la cortesa y la brutez.
TEM 002 - El Sinsentido Contemporneo
Breve ensayo sobre el sentido, la belleza de vivir, la angustia y la desesperacin.
TEM 003 Cartas a un Joven Soadora
Cartas breves sobre los sueos, la gratitud y la pasin de vivir.
TEM 004 - Una Leyenda que no Olvide la Historia
Histo
Breve ensayo-potico
potico sobre la gratitud como una obra de vida.
TEM 005 - La Fortuna de estar Vivo y la Pobreza de -o Saberlo
Breve historia como otra cualquiera, del despertar y los sueos, del tesoro de encontrarse vivo
ECICLOPEDIA DE
ORATORIA MOTIVACIOAL.
Compendio de tcnicas y herramientas para la
comunicacin eficaz en pblico. As como
ejercicios para la automotivacin personal
efectiva. Este ebook puede descargarse
gratuitamente escribiendo enciclopedia de
oratoria motivacional en el buscador
bu
www.google.com,
para descarga directa:
www.carlosdelarosavidal.tk

COFERECIAS

Conferencista Motivacional
Carlos de la Rosa Vidal, dirige talleres para organizaciones y empresas. Sistemas de
entrenamiento para lderes y emprendedores. Busca producir resultados en los campos de la
creatividad en el trabajo y la vida personal.
Carlos de la Rosa est disponible para Seminarios de Liderazgo, Conferencias para
Emprendedores, Clases Magistrales y Entrevistas con los medios.
Para los Seminarios en vivo de Alto impacto.
Para invitarlo a su prximo evento contacte:
Telfono: +51 99238-9446
992
+511 553-4397 Desde Lima- Per y Latinoamrica
Escriba al correo:
carlosdelarosavidal@gmail.com

Visite: www.carlosdelarosavidal.tk

Libros Motivacionales Gratis

Ebooks, artculos, reportes, poemarios de Carlos de la Rosa Vidal de
libre distribucin en la internet. Para descarga gratuita:

FECHA DE
PUBLICACIN

www.carlosdelarosavidal.tk
1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27.28.29.30.31.32.33.34.35.36.37.38.-

Enciclopedia de Oratoria Motivacional

Oratoria para Vender Ideas
El Don de Atreverse a la Gloria
El Poder de la Excelencia Humana
El Imprescindible Retorno a la Felicidad
Arte y Estilo de Marketing Motivacional
Cmo Capacitarse en Motivacin Personal
Arte y Poder del Entusiasmo
El Poema de las Cartas
Motivateca #01Las Leyes Espirituales del Genio Orador
Motivateca #02 La Irresistible Pasin de Vivir Intensamente
Motivateca #03 La Asombrosa Verdad de la Belleza Interior
Motivateca #04 Optimismo Inteligente
Motivateca #05 El Arte de la Fe Inteligente
Motivateca #06 Cmo Aprender la Leccin de la Vida
Motivateca #07 La Conspiracin de la Libertad Interior
Motivateca #08 Motvate y Motiva a los Dems
Motivateca #09 El Autntico Poder de las Palabras
Carta de Compromiso Personal
Declaracin de Valores e Inteligencia tica
Motivateca #10 El Poder de la Influencia tica
Tcnicas de Comunicacin
Competencias para la Empleabilidad
Speaking to Sell Ideas
Conspiradores del Cambio
Persuasin Hipntica, 10 Secretos para una Conferencia de Alto Impacto
TEM 001 - De lo Conveniente de ser Feo
TEM 002 - El Sinsentido Contemporneo
TEM 003 - Cartas a una Joven Soadora
TEM 004 Una Leyenda que no Olvide la Historia
TEM 005 La Fortuna de Estar Vivo y La Pobreza de no Saberlo
Reportes Invoxx #01 Cmo ser un Expositor Profesional
Reportes Invoxx #02 Marketing Personal, Cmo Escribir en Redes Sociales
El Poder de la Vida Inspirada
Si Tu Vida es un Poema Inspirars al Mundo Poesa Inspiracional
Si Viviera Mis ltimos Das
Cartas a un Nuevo Conferencista
Cartas a una Mujer Poeta

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