PAIS AÑO AUTORES TITULO VARIABLE DIMENSIONES TIPO DE INSTRUMENTO DE HALLAZGOS

INVESTIGACION MEDICION
COLOMBIA 2017 DIANA, JULIAN Relación entre marketing CUANTITATIVO CUESTIONARIO DE han surgido las
Y ANA marketing interno y desarrollo, NO MARKETING Y estrategias de
interno y compromiso contratación de EXPERIMENTAL ESCALA marketing interno
compromiso organizacional los empleados, COMPROMISO que son fuente de
organizacional adecuación al ORGANIZACIONAL una ventaja
en Centros de trabajo y competitiva para las
Desarrollo comunicación empresas. Moncada
Tecnológico interna. (2009) y Urrego
colombianos (2013)
2015 JOSE, MARIA Gestión del Gestion del Información del CUALITATIVA CUESTIONARIOS Y
Y JAVIER conocimiento conocimiento mercado ESCALAS Se comprueba la
PEREZ y orientación y orientación interno, importancia de los
ARANDA al marketing al marketing comunicar esa empleados de
interno en el información servicio en relación
desarrollo de internamente y con la satisfacción
ventajas dar respuesta a de los clientes
competitivas las necesidades (Tornow y Wiley,
en el sector detectadas. 1991, Foster y
hotelero Cadogan,
2000, Donovan y
Hocutt, 2001)

Chipre 2020 Christina Tho The effects of The effects of Qualitative Kelemen and
maidou internal internal Questionnaire Papasolomou
Pavlidou, And marketing marketing (2007) support that
reas Efstathia strategies on strategies Internal Marketing
des the (IM) has mixed
organizational effects upon
culture of organizational
secondary culture (OC): at
public schools times IM acts as a
unifying force, at
 others it divides,
leading to conflicts
and ambiguities in
the firm.
China 2015 W.M. To, E.F.  Effect of management Recopilacion de Quantitativa Equation The findings
Martin Jr. and management commitment informacion support the logic of
Billy T.W. Yu a commitment to internal the internal
to internal marketing service-profit chain
marketing on as suggested by
employee Heskett et al.
work attitude (1994). The only
exception was the
direct relationship
between FIC and
EWA, and this
relationship was
mediated by IIC.
Australia 2014 Yu-Ting Huang  The The internal Analysis in SPSS Qualitativa Questionnaire y The results
China and Sharyn Ru moderating marketing and scale supported
ndle-Thiele b effect of practice and confirmatory Hypothesis 1 and
cultural employee factor analysis this is consistent
congruence on satisfaction (CFA) in AMOS with previous
the internal relationship. were first studies. Recent
marketing undertaken to calls have been
practice and assess the factor made within the
employee structure for internal marketing
satisfaction study literature for
relationship: constructs, research that
An empirical followed by utilises the
examination of multi-group functions of
Australian and analysis and internal marketing
Taiwanese Reliability is a to better improve
born tourism measure of how employee
 employees well satisfaction (e.g.
measurement Bell et al., 2004,
errors are Broady-Preston
minimized over and Steel, 2002)
time or how
well a scale will
accurately
reflect the
constructs.
Francia 2018 Justin Paul  Service failure Internal Interviewing the Qualitative Interview In order to
and Sunil Saha and problems: marketing director and succeed, these
dev  Internal solutions for residents at a organizations have
marketing facing the nursing home to fit their strategy
solutions for future responsible for to the medico-
facing the servicing elderly socio trends. Hence
future people as we conclude that
consumers. accepting the
The study seeks genuine concerns
to highlight the and working out.
challenges of
running a
nursing home
for older
consumers
including
recruitment of
service-friendly
staff.
2023 Claire Brewis,  Leveraging big Leveraging big an exploratory, Qualitative Interview The findings
Sally Dibb and data for data for qualitative case highlighted two key
Maureen Mea strategic strategic study approach areas of
dows marketing: A marketing was chosen for contribution. First,
dynamic this study the study has
capabilities identified five
model for dynamic
incumbent capabilities
firms developed by the
case study
organisations to
leverage value
from big data to
improve market
responsiveness.
Second, the
relationship
between the
capabilities, and
the sequence in
which they were
applied, has been
explored, with
important
implications for
organisations'
abilities to leverage
value from the
data to inform
strategic
marketing.