Lecturas de soporte

Peng Mike, Global Business, Third edition, Edit CENGAGE.

Chapter 10: Entering Foreign Markets
Chapter 11: Managing Global Competitive Dynamics;
Chapter 12: Making Alliances and Acquisitions Work:
Verbeke, A. (2009). International Business Strategy. New York: Cambridge University
Press: Chapter 12: Entry Mode Dynamics 2: Strategic Alliances Partners, (L.O)

Hill, 2007, Capítulo 14: Estrategias de Entrada y Alianzas Estratégicas

Todos los libros se encuentran en la biblioteca