X AÑO Y

1 1991 18408
2 1992 18447 Chart Title
3 1993 20667
80000
4 1994 21198
f(x) = 14934.2899211499 exp( 0.102538850748209
5 1995 22778 70000
R² = 0.987289935009687
6 1996 25276 60000
7 1997 30045 50000
8 1998 33098 40000
9 1999 39848 30000
10 2000 42412
20000
11 2001 47851
12 2002 54599 10000

13 2003 58349 0
0 2 4 6 8 10
14 2004 62990
15 2005 69344
16 2006 72732
17 2007 85297.103
18 2008 94503.842
19 2009 104704.332
20 2010 116005.835
21 2011 128527.192
22 2012 142400.070
23 2013 157770.350
24 2014 174799.656
25 2015 193667.059

Pronostico Participacion Mercado Participacion Unidades

128527.192 0.37 47555.061029 285330.37
142400.0703 0.37 52688.0260087 316128.16
157770.3497 0.37 58375.029379 350250.18
174799.6555 0.37 64675.8725491 388055.24
193667.0587 0.37 71656.8117307 429940.87
 Chart Title

34.2899211499 exp( 0.102538850748209 x )

7289935009687

4 6 8 10 12 14 16 18
 INSUMOS Costo unitario
Lauriletoxisulfato 100 S/. 5.00 S/. 500.00
Glicerina 6 S/. 0.20 S/. 1.20
EDTA 4 S/. 0.80 S/. 3.20
Conservante 0.6 S/. 2.00 S/. 1.20
Etanol 0.1 S/. 4.50 S/. 0.45
Agua 0.9 S/. 0.50 S/. 0.45
Colorante 0.5 S/. 24.00 S/. 12.00
TOTAL S/. 518.50
 COSTO FIJO MO
500000 S/. 80,000,000.00
500000-600000 S/. 96,000,000.00
600000 a mas S/. 110,400,000.00

COSTO ENERGIA
Por hora S/. 2,000.00 S/. 17,520,000.00
Equipos de Fabrica Cantidad Valor unitario Total
Maquinaria de recepcion 1 S/. 24,000,000.00 S/. 24,000,000.00
Equipos de almacenamiento 24 S/. 8,000,000.00 S/. 192,000,000.00
Medidor de volumen 1 S/. 6,000,000.00 S/. 6,000,000.00
Balanzas 2 S/. 4,000,000.00 S/. 8,000,000.00
Equipo de disolucion 2 S/. 60,000,000.00 S/. 120,000,000.00
Mezcladora 2 S/. 8,400,000.00 S/. 16,800,000.00
Recipientes 10 S/. 1,800,000.00 S/. 18,000,000.00
Agitador de acero inoxidable 1 S/. 45,000,000.00 S/. 45,000,000.00
Fraccionador 1 S/. 20,000,000.00 S/. 20,000,000.00
Envasadora 1 S/. 48,000,000.00 S/. 48,000,000.00
Embaladora de cajas 1 S/. 15,000,000.00 S/. 15,000,000.00
S/. 512,800,000.00
RECUPERACION
Maquinaria de recepcion S/. 2,000,000.00
Equipos de almacenamiento S/. 45,000,000.00
Medidor de volumen S/. -
Balanzas S/. 1,000,000.00
Equipo de disolucion S/. 50,000,000.00
Mezcladora S/. 5,000,000.00
Recipientes S/. 20,000,000.00
Agitador de acero inoxidable S/. 20,000,000.00
Fraccionador S/. 100,000.00
Envasadora S/. 10,000,000.00
Embaladora de cajas S/. 3,600,000.00
Vida Util Depreciacion
12 S/. 2,000,000.00
8 S/. 24,000,000.00
12 S/. 500,000.00
4 S/. 2,000,000.00
6 S/. 20,000,000.00
8 S/. 2,100,000.00
10 S/. 1,800,000.00
6 S/. 7,500,000.00
8 S/. 2,500,000.00
8 S/. 6,000,000.00
8 S/. 1,875,000.00
S/. 70,275,000.00
Gastos de administracion 60000000
Gastos de venta 85000000

Comisiones sobre ingresos 5%

Tasa de impuesto utilidades 17%
Deuda 40% al 10% de inte8 años
Capital 60%
tasa libre de riesgo 6%
Rentabilidad de mercado 18%
Beta 1.25
 0 1
UNIDADES 285330.37
PRECIO VENTA 2000
INGRESOS $ 570,660,740
Comisiones $ 28,533,037
M.O $ 80,000,000
M.P $ 147,943,797
C.I.F $ 17,520,000
FABRICACION $ 273,996,834
C. ADMINISTRATIVO $ 60,000,000
COSTO DE VENTA $ 85,000,000
C. OPERATIVO $ 145,000,000
INVERSION $ 512,800,000
COSTO TOTAL -512800000.00 -418996833.85
SUBTOTAL -512800000.00 $ 151,663,906
DEPRESIACION $ 70,275,000
TOTAL BRUTO $ 81,388,906
CAPITAL TRABAJO $ 30,768,000
IMPUESTO (30%) $ 13,836,114
DEPRESIACION $ 70,275,000
FLUJO DE CAJA E -512800000.00 $ 107,059,792
PRESTAMO 205120000.00
AMORTIZACION S/. 17,936,516.88
INTERES S/. 20,512,000.00
ESCUDO FISCAL S/. 6,153,600.00
FLUJO DE CAJA FI -S/. 205,120,000.00 S/. 74,764,875.22

VAN TIR
ECONOMICO $ 96,039,361 25%
FINANCIERO $ 463,009,502 60%

SALDO CAPITAL
0 S/. 205,120,000.00
1 S/. 187,183,483.12 S/. 17,936,516.88
2 S/. 167,453,314.54 S/. 19,730,168.57
3 S/. 145,750,129.11 S/. 21,703,185.43
4 S/. 121,876,625.14 S/. 23,873,503.97
5 S/. 95,615,770.77 S/. 26,260,854.37
6 S/. 66,728,830.96 S/. 28,886,939.81
7 S/. 34,953,197.17 S/. 31,775,633.79
 8 S/. - S/. 34,953,197.17

APORTE PROPIO S/. 30,768,000.00 18%

DEUDA S/. 205,120,000.00 10%
S/. 235,888,000.00

Si se recomeinda realizar el proyecto de la produccion de la nueva marca de lav

economico el tir es elevado y el valor actual neto es significativo, inviertiendo un
porciento
 2 3
316128.16 350250.18
2000 2000
$ 632,256,320 $ 700,500,360
$ 31,612,816 $ 35,025,018
$ 80,000,000 $ 80,000,000
$ 163,912,451 $ 181,604,718
$ 17,520,000 $ 17,520,000
$ 293,045,267 $ 314,149,736
$ 60,000,000 $ 60,000,000
$ 85,000,000 $ 85,000,000
$ 145,000,000 $ 145,000,000
4 5
388055.24 429940.87
2000 2000
$ 776,110,480 $ 859,881,740
$ 38,805,524 $ 42,994,087
$ 80,000,000 $ 80,000,000
$ 201,206,642 $ 222,924,341
$ 17,520,000 $ 17,520,000
$ 337,532,166 $ 363,438,428
$ 60,000,000 $ 60,000,000
$ 85,000,000 $ 85,000,000
$ 145,000,000 $ 145,000,000

-438045266.96 -459149736.33 -482532165.94 -508438428.10

$ 194,211,053 $ 241,350,624 $ 293,578,314 $ 351,443,312
$ 70,275,000 $ 70,275,000 $ 70,275,000 $ 70,275,000
$ 123,936,053 $ 171,075,624 $ 223,303,314 $ 281,168,312

$ 21,069,129 $ 29,082,856 $ 37,961,563 $ 47,798,613

$ 70,275,000 $ 70,275,000 $ 70,275,000 $ 70,275,000
$ 173,141,924 $ 212,267,768 $ 255,616,751 $ 303,644,699

S/. 19,730,168.57 S/. 21,703,185.43 S/. 23,873,503.97 S/. 26,260,854.37

S/. 18,718,348.31 S/. 16,745,331.45 S/. 14,575,012.91 S/. 12,187,662.51
S/. 5,615,504.49 S/. 5,023,599.44 S/. 4,372,503.87 S/. 3,656,298.75
S/. 140,308,911.63 S/. 178,842,850.20 S/. 221,540,737.66 S/. 268,852,480.75

INTERES CUOTA

S/. 20,512,000.00 S/. 38,448,516.88

S/. 18,718,348.31 S/. 38,448,516.88
S/. 16,745,331.45 S/. 38,448,516.88
S/. 14,575,012.91 S/. 38,448,516.88
S/. 12,187,662.51 S/. 38,448,516.88
S/. 9,561,577.08 S/. 38,448,516.88
S/. 6,672,883.10 S/. 38,448,516.88
 S/. 3,495,319.72 S/. 38,448,516.88

2.35%
6.09%
8.43%
WACC

produccion de la nueva marca de lavavajillas porque analizando el flujo financiero y

eto es significativo, inviertiendo un 60 porciento de capital propio y un prestamo de 60
porciento
Comisiones sobre ingresos 5%
Tasa de impuesto utilidades 17%
Deuda 40% al 10% de interes
Capital 60%
tasa libre de riesgo 6%
Rentabilidad de mercado 18%
Beta 1.25