Documentos de Académico
Documentos de Profesional
Documentos de Cultura
distribución?
Respeto al medioambiente
Colaboración online
The new tools that are being implemented to the distribution channels are the
following:
• Online collaboration
In this case the adaptation and use of them can allow a more efficient management
of the whole process. Companies should adopt these new technologies in their
work dynamics to make the supply chain more profitable and finally offer a better
service.
Pienso que el futuro para los canales de distribución se enfoca hacia la tecnología,
ya que la evolución de las técnicas de distribución y las nuevas tecnologías está
facilitando la aparición de nuevos modelos de contacto comercial.
Una de las innovaciones realizadas por los diferentes comercios son los llamados
códigos QR, una tecnología puntera hoy en día en el mundo de la distribución,
creada para los clientes más ocupados.
La empresa de supermercados TESCO los emplea en el metro de Corea de forma
muy práctica y original.
TESCO ideó un sistema ingenioso y efectivo, que consistió en convertir las vallas
publicitarias del metro de Corea en lineales de supermercado por medio de la
colocación de carteles.
Gracias a las aplicaciones móviles y a los códigos QR, se puede hacer la compra
que luego te llevan a casa, con solo escanear los códigos del artículo con tu
Smartphone. De este modo, crean supermercados virtuales.
Con esta idea de negocio, TESCO consigue adaptarse a los hábitos de los
consumidores, sorprenderles y diferenciarse de la competencia,
a mi parecer es un buen canal de distribución ojala en unos años se pueda
implementar en Colombia.
As a technologist in International Business, what do you think is the future of
distribution channels?
I think that the future for distribution channels is focused on technology, as the
evolution of distribution techniques and new technologies is facilitating the
emergence of new models of commercial contact.
One of the innovations made by the different merchants are the so-called QR
codes, a leading technology today in the world of distribution, created for the
busiest customers.
The supermarket company TESCO employs them in the Korean subway in a very
practical and original way. TESCO devised an ingenious and effective system,
which consisted of converting Korean subway billboards into supermarket lines by
placing posters.
Thanks to mobile applications and QR codes, you can make the purchase and
then take you home, just scan the article codes with your Smartphone. In this way,
they create virtual supermarkets.
With this business idea, TESCO is able to adapt to the habits of consumers,
surprise them and differentiate themselves from the competition, in my opinion is a
good channel of distribution hope that in a few years can be implemented in
Colombia.
Hello Francy
interesting and complete your contribution, in this sense, distribution and logistics
management has been forced to adapt to these changes in order to meet the
challenges that are emerging.
The tools and trend you mention are directed towards the technological area I think
as you are the future of distribution channels..