Anexo Ventas estimadas por ciudad segn ao y filtros aplicados

Ao 1
Poblacin Ratio ABC+Poblacin AB Ratio H y M + HyM +25 ABC+ Ratio Con
Mexico DF
8,851,000
0.3620
3,204,062
0.6135
1,965,692
0.58
Jalisco
7,351,000
0.2940
2,161,194
0.6135
1,325,893
0.58
Chihuahua 4,797,000
0.2530
1,213,641
0.6135
744,569
0.58
Nueva Len 4,653,000
0.2300
1,070,190
0.6135
656,562
0.58
Baja Californi3,155,070
0.2810
886,575
0.6135
543,914
0.58
Mxico
6,329,000
0.1360
860,744
0.6135
528,066
0.58
Veracruz
7,643,000
0.0940
718,442
0.6135
440,764
0.58
Guanajuato 5,486,000
0.1230
674,778
0.6135
413,976
0.58
Puebla
5,780,000
0.1130
653,140
0.6135
400,701
0.58
Sonora
2,662,000
0.2200
585,640
0.6135
359,290
0.58
Sinaloa
2,768,000
0.1830
506,544
0.6135
310,765
0.58
Tamaulipas 3,269,000
0.1500
490,350
0.6135
300,830
0.58
Michoacn
4,351,000
0.1070
465,557
0.6135
285,619
0.58
Coahuila
2,748,000
0.1640
450,672
0.6135
276,487
0.58
Morelos
1,777,000
0.2280
405,156
0.6135
248,563
0.58
San Luis Poto2,586,000
0.1140
294,804
0.6135
180,862
0.58
Durango
1,633,000
0.1720
280,876
0.6135
172,317
0.58
Hidalgo
2,665,000
0.0980
261,170
0.6135
160,228
0.58
Quertaro
1,828,000
0.1340
244,952
0.6135
150,278
0.58
Oaxaca
3,802,000
0.0630
239,526
0.6135
146,949
0.58
Guerrero
3,389,000
0.0660
223,674
0.6135
137,224
0.58
Aguascaliente1,185,000
0.1820
215,670
0.6135
132,314
0.58
Chiapas
3,406,000
0.0570
194,142
0.6135
119,106
0.58
Zacatecas
1,491,000
0.1160
172,956
0.6135
106,109
0.58
Yucatn
1,956,000
0.0850
166,260
0.6135
102,001
0.58
Tabasco
2,239,000
0.0700
156,730
0.6135
96,154
0.58
Baja Californi 637,026
0.2350
149,701
0.6135
91,842
0.58
Quintana Roo1,326,000
0.1090
144,534
0.6135
88,672
0.58
Nayarit
1,085,000
0.1220
132,370
0.6135
81,209
0.58
Tlaxcala
1,170,000
0.0980
114,660
0.6135
70,344
0.58
Colima
650,555
0.1670
108,643
0.6135
66,652
0.58
Campeche
822,441
0.1160
95,403
0.6135
58,530
0.58
Ao 2
Poblacin Ratio Cant. Poblacin AB Ratio
Mexico DF
8,983,765
0.3620
3,252,123
Jalisco
7,461,265
0.2940
2,193,612
Chihuahua 4,868,955
0.2530
1,231,846
Nueva Len 4,722,795
0.2300
1,086,243
Baja Californi3,202,396
0.2810
899,873
Mxico
6,423,935
0.1360
873,655
Veracruz
7,757,645
0.0940
729,219
Guanajuato 5,568,290
0.1230
684,900
Puebla
5,866,700
0.1130
662,937
Sonora
2,701,930
0.2200
594,425
Sinaloa
2,809,520
0.1830
514,142

Cant. H Poblacin HyM +2 Ratio Con

0.6135
1,995,177 0.5910
0.6135
1,345,781 0.5910
0.6135
755,737 0.5910
0.6135
666,410 0.5910
0.6135
552,072 0.5910
0.6135
535,987 0.5910
0.6135
447,376 0.5910
0.6135
420,186 0.5910
0.6135
406,712 0.5910
0.6135
364,679 0.5910
0.6135
315,426 0.5910

Tamaulipas 3,318,035
Michoacn
4,416,265
Coahuila
2,789,220
Morelos
1,803,655
San Luis Poto2,624,790
Durango
1,657,495
Hidalgo
2,704,975
Quertaro
1,855,420
Oaxaca
3,859,030
Guerrero
3,439,835
Aguascaliente1,202,775
Chiapas
3,457,090
Zacatecas
1,513,365
Yucatn
1,985,340
Tabasco
2,272,585
Baja Californi 646,581
Quintana Roo1,345,890
Nayarit
1,101,275
Tlaxcala
1,187,550
Colima
660,313
Campeche
834,778

0.1500
0.1070
0.1640
0.2280
0.1140
0.1720
0.0980
0.1340
0.0630
0.0660
0.1820
0.0570
0.1160
0.0850
0.0700
0.2350
0.1090
0.1220
0.0980
0.1670
0.1160

497,705
472,540
457,432
411,233
299,226
285,089
265,088
248,626
243,119
227,029
218,905
197,054
175,550
168,754
159,081
151,947
146,702
134,356
116,380
110,272
96,834

0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135

305,342
289,904
280,635
252,292
183,575
174,902
162,631
152,532
149,153
139,282
134,298
120,893
107,700
103,531
97,596
93,219
90,002
82,427
71,399
67,652
59,408

0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910
0.5910

Ao 3
Poblacin Ratio Cant. Poblacin AB Ratio
Mexico DF
9,118,521
0.3620
3,300,905
Jalisco
7,573,184
0.2940
2,226,516
Chihuahua 4,941,989
0.2530
1,250,323
Nueva Len 4,793,637
0.2300
1,102,536
Baja Californi3,250,432
0.2810
913,371
Mxico
6,520,294
0.1360
886,760
Veracruz
7,874,010
0.0940
740,157
Guanajuato 5,651,814
0.1230
695,173
Puebla
5,954,701
0.1130
672,881
Sonora
2,742,459
0.2200
603,341
Sinaloa
2,851,663
0.1830
521,854
Tamaulipas 3,367,806
0.1500
505,171
Michoacn
4,482,509
0.1070
479,628
Coahuila
2,831,058
0.1640
464,294
Morelos
1,830,710
0.2280
417,402
San Luis Poto2,664,162
0.1140
303,714
Durango
1,682,357
0.1720
289,365
Hidalgo
2,745,550
0.0980
269,064
Quertaro
1,883,251
0.1340
252,356
Oaxaca
3,916,915
0.0630
246,766
Guerrero
3,491,433
0.0660
230,435
Aguascaliente1,220,817
0.1820
222,189
Chiapas
3,508,946
0.0570
200,010
Zacatecas
1,536,065
0.1160
178,184

Cant. H Poblacin HyM +2 Ratio Con

0.6135
2,025,105
0.60
0.6135
1,365,968
0.60
0.6135
767,073
0.60
0.6135
676,406
0.60
0.6135
560,353
0.60
0.6135
544,027
0.60
0.6135
454,086
0.60
0.6135
426,489
0.60
0.6135
412,813
0.60
0.6135
370,150
0.60
0.6135
320,158
0.60
0.6135
309,922
0.60
0.6135
294,252
0.60
0.6135
284,844
0.60
0.6135
256,076
0.60
0.6135
186,329
0.60
0.6135
177,526
0.60
0.6135
165,071
0.60
0.6135
154,820
0.60
0.6135
151,391
0.60
0.6135
141,372
0.60
0.6135
136,313
0.60
0.6135
122,706
0.60
0.6135
109,316
0.60

Yucatn
2,015,120
Tabasco
2,306,674
Baja Californi 656,280
Quintana Roo1,366,078
Nayarit
1,117,794
Tlaxcala
1,205,363
Colima
670,218
Campeche
847,299

0.0850
0.0700
0.2350
0.1090
0.1220
0.0980
0.1670
0.1160

171,285
161,467
154,226
148,903
136,371
118,126
111,926
98,287

0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135

105,083
99,060
94,618
91,352
83,664
72,470
68,667
60,299

0.60
0.60
0.60
0.60
0.60
0.60
0.60
0.60

Ao 4
Poblacin Ratio Cant. Poblacin AB Ratio
Mexico DF
9,255,299
0.3620
3,350,418
Jalisco
7,686,782
0.2940
2,259,914
Chihuahua 5,016,119
0.2530
1,269,078
Nueva Len 4,865,541
0.2300
1,119,075
Baja Californi3,299,188
0.2810
927,072
Mxico
6,618,098
0.1360
900,061
Veracruz
7,992,120
0.0940
751,259
Guanajuato 5,736,592
0.1230
705,601
Puebla
6,044,021
0.1130
682,974
Sonora
2,783,596
0.2200
612,391
Sinaloa
2,894,438
0.1830
529,682
Tamaulipas 3,418,323
0.1500
512,748
Michoacn
4,549,747
0.1070
486,823
Coahuila
2,873,524
0.1640
471,258
Morelos
1,858,170
0.2280
423,663
San Luis Poto2,704,124
0.1140
308,270
Durango
1,707,593
0.1720
293,706
Hidalgo
2,786,733
0.0980
273,100
Quertaro
1,911,500
0.1340
256,141
Oaxaca
3,975,669
0.0630
250,467
Guerrero
3,543,804
0.0660
233,891
Aguascaliente1,239,129
0.1820
225,521
Chiapas
3,561,581
0.0570
203,010
Zacatecas
1,559,106
0.1160
180,856
Yucatn
2,045,347
0.0850
173,854
Tabasco
2,341,274
0.0700
163,889
Baja Californi 666,124
0.2350
156,539
Quintana Roo1,386,570
0.1090
151,136
Nayarit
1,134,561
0.1220
138,416
Tlaxcala
1,223,444
0.0980
119,897
Colima
680,271
0.1670
113,605
Campeche
860,009
0.1160
99,761

Cant. H Poblacin HyM +2 Ratio Con

0.6135
2,055,482
0.61
0.6135
1,386,457
0.61
0.6135
778,579
0.61
0.6135
686,552
0.61
0.6135
568,759
0.61
0.6135
552,188
0.61
0.6135
460,898
0.61
0.6135
432,886
0.61
0.6135
419,005
0.61
0.6135
375,702
0.61
0.6135
324,960
0.61
0.6135
314,571
0.61
0.6135
298,666
0.61
0.6135
289,117
0.61
0.6135
259,917
0.61
0.6135
189,124
0.61
0.6135
180,189
0.61
0.6135
167,547
0.61
0.6135
157,143
0.61
0.6135
153,662
0.61
0.6135
143,492
0.61
0.6135
138,357
0.61
0.6135
124,547
0.61
0.6135
110,955
0.61
0.6135
106,660
0.61
0.6135
100,546
0.61
0.6135
96,037
0.61
0.6135
92,722
0.61
0.6135
84,918
0.61
0.6135
73,557
0.61
0.6135
69,697
0.61
0.6135
61,203
0.61

Ao 5
Mexico DF

Poblacin Ratio Cant. Poblacin AB Ratio Cant. H Poblacin HyM +2 Ratio Con
9,394,129
0.3620
3,400,675
0.6135
2,086,314
0.61

Jalisco
7,802,083
Chihuahua 5,091,361
Nueva Len 4,938,525
Baja Californi3,348,676
Mxico
6,717,370
Veracruz
8,112,002
Guanajuato 5,822,640
Puebla
6,134,681
Sonora
2,825,350
Sinaloa
2,937,854
Tamaulipas 3,469,597
Michoacn
4,617,993
Coahuila
2,916,627
Morelos
1,886,043
San Luis Poto2,744,686
Durango
1,733,207
Hidalgo
2,828,534
Quertaro
1,940,173
Oaxaca
4,035,304
Guerrero
3,596,961
Aguascaliente1,257,716
Chiapas
3,615,004
Zacatecas
1,582,493
Yucatn
2,076,027
Tabasco
2,376,393
Baja Californi 676,116
Quintana Roo1,407,368
Nayarit
1,151,579
Tlaxcala
1,241,795
Colima
690,475
Campeche
872,909

0.2940
0.2530
0.2300
0.2810
0.1360
0.0940
0.1230
0.1130
0.2200
0.1830
0.1500
0.1070
0.1640
0.2280
0.1140
0.1720
0.0980
0.1340
0.0630
0.0660
0.1820
0.0570
0.1160
0.0850
0.0700
0.2350
0.1090
0.1220
0.0980
0.1670
0.1160

2,293,813
1,288,114
1,135,861
940,978
913,562
762,528
716,185
693,219
621,577
537,627
520,440
494,125
478,327
430,018
312,894
298,112
277,196
259,983
254,224
237,399
228,904
206,055
183,569
176,462
166,348
158,887
153,403
140,493
121,696
115,309
101,257

0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135
0.6135

1,407,254
790,258
696,851
577,290
560,470
467,811
439,379
425,290
381,337
329,834
319,290
303,146
293,454
263,816
191,961
182,891
170,060
159,500
155,967
145,645
140,433
126,415
112,620
108,260
102,054
97,477
94,113
86,192
74,660
70,742
62,121

0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61
0.61

Mkt ShareMercado Meta Ratio de CobVentas estimadas

3.00%
34203
0.1427
4,881
3.00%
23071
0.1796
4,144
3.00%
12955
0.1705
2,209
3.00%
11424
0.1855
2,119
3.00%
9464
0.1468
1,389
3.00%
9188
0.1705
1,567
3.00%
7669
0.1512
1,160
3.00%
7203
0.1646
1,185
3.00%
6972
0.1947
1,358
3.00%
6252
0.1601
1,001
3.00%
5407
0.1525
825
3.00%
5234
0.1848
967
3.00%
4970
0.1620
805
3.00%
4811
0.1884
906
3.00%
4325
0.1779
769
3.00%
3147
0.1557
490
3.00%
2998
0.1759
527
3.00%
2788
0.1334
372
3.00%
2615
0.1501
393
3.00%
2557
0.1557
398
3.00%
2388
0.1735
414
3.00%
2302
0.1557
358
3.00%
2072
0.1557
323
3.00%
1846
0.1668
308
3.00%
1775
0.1525
271
3.00%
1673
0.1751
293
3.00%
1598
0.1835
293
3.00%
1543
0.1779
274
3.00%
1413
0.1668
236
3.00%
1224
0.1334
163
3.00%
1160
0.1334
155
3.00%
1018
0.1334
136
30,689
Mkt ShareMercado Meta Ratio de CobVentas estimadas
4.00%
47168
0.1761
8,304
4.00%
31815
0.1796
5,715
4.00%
17866
0.1705
3,046
4.00%
15754
0.1855
2,923
4.00%
13051
0.1468
1,916
4.00%
12671
0.1705
2,160
4.00%
10576
0.1512
1,599
4.00%
9934
0.1646
1,635
4.00%
9615
0.1947
1,872
4.00%
8621
0.1601
1,380
4.00%
7457
0.1525
1,137

4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%
4.00%

7219
6854
6634
5964
4340
4135
3845
3606
3526
3293
3175
2858
2546
2448
2307
2204
2128
1949
1688
1599
1404

0.1848
0.1620
0.1884
0.1779
0.1557
0.1759
0.1334
0.1501
0.1557
0.1735
0.1557
0.1557
0.1668
0.1525
0.1751
0.1835
0.1779
0.1668
0.1334
0.1334
0.1334

1,334
1,110
1,250
1,061
676
727
513
541
549
571
494
445
425
373
404
404
379
325
225
213
187
43,895

Mkt ShareMercado Meta Ratio de CobVentas estimadas

5.03%
61347
0.2094
12,847
5.00%
41133
0.2463
10,133
5.00%
23098
0.2372
5,479
5.00%
20368
0.2522
5,137
5.00%
16874
0.2135
3,602
5.00%
16382
0.2372
3,886
5.00%
13674
0.2179
2,980
5.00%
12843
0.2313
2,970
5.00%
12431
0.2614
3,250
5.00%
11146
0.2268
2,528
5.00%
9641
0.2192
2,113
5.00%
9333
0.2515
2,347
5.00%
8861
0.2287
2,027
5.00%
8577
0.2551
2,188
5.00%
7711
0.2446
1,886
5.00%
5611
0.2224
1,248
5.00%
5346
0.2426
1,297
5.00%
4971
0.2001
995
5.00%
4662
0.2168
1,011
5.00%
4559
0.2224
1,014
5.00%
4257
0.2402
1,022
5.00%
4105
0.2224
913
5.00%
3695
0.2224
822
5.00%
3292
0.2335
769

5.00%
5.00%
5.00%
5.00%
5.00%
5.00%
5.00%
5.00%

3164
2983
2849
2751
2519
2182
2068
1816
334246

0.2192
0.2418
0.2502
0.2446
0.2335
0.2001
0.2001
0.2001

694
721
713
673
588
437
414
363
77,067

Mkt ShareMercado Meta Ratio de CobVentas estimadas

6.00%
75686
0.2576
19,497
6.00%
51051
0.2823
14,410
6.00%
28668
0.2706
7,757
6.00%
25280
0.2872
7,261
6.00%
20943
0.2469
5,170
6.00%
20332
0.2755
5,602
6.00%
16971
0.2513
4,265
6.00%
15940
0.2646
4,218
6.00%
15428
0.2961
4,569
6.00%
13834
0.2602
3,600
6.00%
11966
0.2526
3,022
6.00%
11583
0.2848
3,299
6.00%
10997
0.2621
2,882
6.00%
10646
0.2885
3,071
6.00%
9571
0.2780
2,660
6.00%
6964
0.2557
1,781
6.00%
6635
0.2760
1,831
6.00%
6169
0.2335
1,441
6.00%
5786
0.2502
1,448
6.00%
5658
0.2557
1,447
6.00%
5284
0.2802
1,481
6.00%
5095
0.2557
1,303
6.00%
4586
0.2557
1,173
6.00%
4086
0.2669
1,090
6.00%
3927
0.2526
992
6.00%
3702
0.2835
1,050
6.00%
3536
0.2835
1,003
6.00%
3414
0.2824
964
6.00%
3127
0.2669
834
6.00%
2708
0.2335
632
6.00%
2566
0.2335
599
6.00%
2254
0.2335
526
110,877

Mkt ShareMercado Meta Ratio de CobVentas estimadas

7.00%
89625
0.3058
27,406

7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%
7.00%

60453
33948
29936
24799
24077
20096
18875
18270
16382
14169
13716
13023
12606
11333
8246
7857
7306
6852
6700
6257
6033
5431
4838
4651
4384
4187
4043
3703
3207
3039
2669

0.3285
0.3188
0.3271
0.2869
0.3262
0.3069
0.3202
0.3322
0.3069
0.3145
0.3285
0.3145
0.3297
0.3225
0.3002
0.3154
0.2891
0.3169
0.3113
0.3269
0.3113
0.3113
0.3336
0.2955
0.3336
0.3169
0.3291
0.3169
0.3002
0.3002
0.3336

19,856
10,821
9,791
7,114
7,853
6,168
6,045
6,070
5,027
4,457
4,505
4,096
4,156
3,655
2,476
2,478
2,112
2,171
2,086
2,045
1,878
1,691
1,614
1,374
1,462
1,327
1,331
1,173
963
912
890
155,004

Mexico DF
Jalisco
Chihuahua
Nueva Len
Baja
California
Mxico
Guanajuato
Puebla
Sonora
Sinaloa
Tamaulipas
Coahuila
Nayarit
San
Luis
Potos
Durango
Quertaro
Tabasco
Baja
California Sur
Quintana Roo
Veracruz
Michoacn
Oaxaca
Chiapas
Guerrero
Hidalgo
Yucatn
Morelos
Zacatecas
Aguascaliente
s
Tlaxcala
Campeche
Colima

89625
60453
33948
29936
24799
24077
18875
18270
16382
14169
13716
12606
3703
8246
7857
6852
4384
4187
4043
20096
13023
6700
5431
6257
7306
4651
11333
4838
6033
3207
2669
3039
490710

27406
19856
10821
9791
7114
7853
6045
6070
5027
4457
4505
4156
1173
2476
2478
2171
1462
1327
1331
6168
4096
2086
1691
2045
2112
1374
3655
1614
1878
963
890
912
155004

13674
8861
4559
3695
4257
4971
3164
7711
3292
4105
2182
1816
2068

2980
2027
1014
822
1022
995
694
1886
769
913
437
363
414

64355
269891

14336

62731

Sueldo en R$
Costo Laboral
(Bruto
Costo Laboral Mensual
en
Mensual)
Empresa R$ USD

BRASIL
Gerente
de
Desenvolvimi
ento
de
Negocios
R$ 11.000,00 R$ 16.817,78 USD 7.063
Analista
de
Marketing
R$ 4.500,00 R$ 6.880,00 USD 2.889
Ejecutivo de
cuentas
R$ 8.000,00 R$ 12.231,11 USD 5.137

7063
2889
5137

Total

R$ 23.500,00 R$ 35.928,89 USD 15.090

Representante
de
Ventas MXN
4800 x 2
18.000,00
TOTAL
Mensual
TOTAL Anual

MXN
22.029,27

15089

828

USD 1.696

628600

9936

USD 16.786
USD 201.436

638536

1028600
1038536

Publicidad
Promocin
Viajes
Sueldos
Total

Ao 1

Ao 2

Ao 3

Ao 4

Ao 5

$1,000,000.00
$ 28,600.00
$ 201,420.00
$1,230,020.00

$ 600,000.00
$28,600.00
$201,420.00
$ 830,020.00

$ 800,000.00
$28,600.00
$201,420.00
$1,030,020.00

$1,200,000.00
$28,600.00
$201,420.00
$1,430,020.00

$1,400,000.00
$28,600.00
$201,420.00
$1,630,020.00