HISTORICO ACTUAL PROYECTADO

2005 2006 2007 2008

Tamaño del Mercado $ 7,641,500,000 $ 8,990,000,000 $ 10,068,800,000 $ 11,478,432,000

Ventas "Alternativas Alimenticias" $ 850,536,611 $ 1,882,638,700 $ 2,447,430,310 $ 3,181,659,403

Crecimiento en Ventas Alt Ali 121% 30% 30%
% Particioacion del mercado 11.13% 20.94% 24.31% 27.72%

Crecimiento del mercado 17.6% 12.0% 14.0%

Ventas
AVICOLA NAPOLES $ 4,049,995,000 $ 4,026,361,300 $ 4,110,235,897 $ 4,521,259,487
ALTERNATIVA ALIMENTICIAS $ 850,536,611 $ 1,882,638,700 $ 2,447,430,310 $ 2,936,916,372
AMERICAN FOODS FACTORY $ 1,212,668,389 $ 1,560,000,000 $ 1,960,486,470 $ 2,196,136,944
OTROS $ 1,528,300,000 $ 1,521,000,000 $ 1,700,000,000 $ 1,824,119,198
Incremento en ventas $ 7,641,500,000 $ 8,990,000,000 $ 10,068,800,000 $ 11,478,432,000

AVICOLA NAPOLES -1% 2% 10% 13%

ALTERNATIVA ALIMENTICIAS 121% 30% 20% 20%

AMERICAN FOODS FACTORY 29% 26% 12% 16%

OTROS -0.48% 12% 7% 17%

DIF VTA Vs competencia $ -3,175,824,689 $ -2,227,597,197
incremento vta x día para = $ 8,821,735 $ 6,187,770

% Participación
AVICOLA NAPOLES 53% 44.79% 40.82% 39.39%
ALTERNATIVAS ALIMENTICIAS 11% 20.94% 24.31% 25.59%
AMERICAN FOODS FACTORY 16% 17.35% 19.47% 19.13%
OTROS 20% 16.92% 16.88% 15.89%

Vtas alt ali+american $ 3,765,277,400 $ 4,894,860,620 $ 5,873,832,744

% participación 41.88% 48.61% 51.17%

2 emp. Vs. Compet. $ -261,083,900 $ 784,624,723 $ 1,352,573,257

incremento vta x día para = $ 725,233 $ -2,179,513 $ -3,757,148