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 Pengertian Manajemen Strategi

Manajemen strategis atau pengelolaan strategis adalah seni

dan ilmu penyusunan, penerapan, dan pengevaluasian keputusan-
keputusan, manajemen strategis berfokus pada proses penetapan
tujuan organisasi, pengembangan kebijakan dan perencanaan untuk
mencapai sasaran, serta mengalokasikan sumber daya untuk
menerapkan kebijakan dan merencanakan pencapaian tujuan
organisasi. Manajemen strategis mengombinasikan kegiatan-
kegiatan dari bagian fungsional suatu bisnis untuk mencapai tujuan
organisasi.
PT Bridgestone Sumatera Rubber Estate

PT Bridgestone Sumatera Rubber Estate merupakan

perusahaan yang bergerak dibidang perkebunan dan
pengolahan karet. Perkebunan karet merupakan sumber
bahan baku utama pabrik di samping perkebunan-
perkebunan karet rakyat yang menjualnya ke perusahaan
ini.
Latar Belakang
PT Bridgestone Sumatera Rubber Estate merupakan salah satu
prosedur karet di Indonesia. Produk yang dihasilkan harus
berkualitas tinggi, memenuhi kepuasan konsumen dan proses
pengolahanya dilaksanakan sesuai persyaratan atau
peraturan yang berlaku. PT Bridgestone Sumatera Rubber
Estate di tuntut untuk mampu bersaing dan salah satu
antaranya dengan menjaga brand image yang baik.
Proses pengolahan karet sangat di pengaruhi oleh
kualitas bahan baku karet yang di olah, mesin-mesin yang
digunakan, proses pengolahan, sumber daya manusia dan
kondisi lingkungan pabrik, sehinga di perlukan pembuatan
standar operasional prosuder (SOP) pengolahan karet sebagai
standar tata cara kerja, proses pengolahan terbaik yang
menjamin konsistensi mutu yang berlaku untuk semua pabrik
karet dilingkungan PT Bridgestone Sumatera Rubber Estate .
Ini bertujuan untuk dijadikan sebagai pedoman dalam
mengolah bahan baku lateks menjadi karet RSS
 Strategi yang di gunakan
Pt Bridgestone

Iyalah penerapan ABA (Advance Benchmark Activity), dimana

strategi ini memang diciptakan dan digunakan pertama kalinya oleh
perusahaan ini. Strategi tersebut merupakan metode sistematis yang
mengunakan pengumpulan data dan analisis kualitatif untuk
menentukan sumber-sumber variasi.
 VISI MISI
Menyumbang masyarakat dengan mutu
tertinggi, kita bercita-cita untuk
Reformasi kepemimpinan.
menawarkan yang terbaik bagi
Mengembangkan rasa pelanggan kita dan untuk masyarakat,
memiliki dan bangga sebagai tidak hanya dalam produk, layanan dan
bagian dari Bridgestone, teknologi, tetapi juga dalam semua
kegiatan. Perusahaan kita berkomitmen
membangun perusahaan yang terhadap kualitas bukan berasal dari
ramping dan strategis, keinginan mendapat keuntungan
melayani masyarakat dengan semata, tetapi timbul dari semangat
kualitas yang unggul untuk meningkatkan keselamatan dan
kehidupan yang nyaman dalam segala
aspek bagi semua orang di seluruh
dunia.
 Lokasi Perusahaan
PT Bridgestone Sumatera Rubber Estate berada di
kebun Dolok Merangir, Serbelawan, Kecamatan
Dolok Batu Nanggar 2115, Sumatera Utara,
Indonesia terletak di pos Serbelawan, Kabupaten
Simalungun, Profinsi Sumatera Utara dan di
bangun di areal tanah seluas 106.537.58 m2
 Daerah Pemasaran
PT Bridgestone Sumatera Rubber Estate merupakan
pabrik yang mengelola getah karet menjadi crumb
rubber atau SIR yang sudah melalui tahapan
pengontrolan kualitas. Oleh karena itu banyak negara-
negara yang membeli produk crumb rubber atau SIR
yang di hasilkan PT Bridgestone Sumatera Rubber
Estate. Daerah-daerah pemasaran ceumb rubber atau
SIR di ekspor ke Negara Jepang tepatnya ke kota
Yokohama, Tokyo, Hakata, Moji dan Yokkaichi. Selain
Negara Jepang, Negara Brazil juga menginpor produk
tersebut, tepatnya di kota Santos dan Savanah. Selain itu
juga, tujuan ekspor produk tersebut adalah Negara
Amerika Serikat di kota New Orleans
TABLE OF
CONTENTS
01 02
Problem vs. Product
Solution
Here you could describe the Here you could describe the
topic of the section topic of the section

03 04
Market & Business model
competition
Here you could describe the Here you could describe the
topic of the section topic of the section
01
PROBLEM VS
SOLUTION
You can enter a subtitle here if
you need it
 “This is a quote, words full of wisdom that someone
important said and can make the reader get inspired.”

—SOMEONE
FAMOUS
 PROBLEM
Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than the Moon. The planet’s name has
nothing to do with the liquid metal, since it was
named after the Roman messenger god, Mercury
 SOLUTION
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even hotter
than Mercury—and its atmosphere is extremely
poisonous. It’s the
second-brightest natural object in the night sky
after the Moon
LIST OF
STEPS
1. Here you can write the steps to perform.
2. Here you can write the steps to perform.
3. Here you can write the steps to perform.
4. Here you can write the steps to perform.
5. Here you can write the steps to perform.
6. Here you can write the steps to perform.
SWOT
ANALYSIS
STRENGTHS WEAKNESSES

S Despite being red,

Mars is actually a
cold place
Yes, this is the
ringed one. It’s a gas
giant W
OPPORTUNITIE THREATS

O It’s theSbiggest
planet in the Solar
System
It’s composed of
hydrogen and
helium
T
PRODUCT
OVERVIEW
SATURN
This is the ringed one. It’s a
gas giant, composed of
hydrogen and helium

venus
Venus has a beautiful name,
but also a poisonous
atmosphere
NEED A
DIAGRAM? Despite being red, Mars
mARS is a cold place

nEPTUN It’s the farthest planet

E from the Sun
Mercury
Mercury is the closest
planet to the Sun Saturn is the ringed one
SATURN and a gas giant

It’s the biggest planet in

JUPITER the Solar System
OUR
PLANS

Despite being red, Mars Saturn is a gas giant, Jupiter is a gas giant
is actually a cold place composed mostly of and the biggest planet
hydrogen and helium

basic pro premium

 OUR
TEAM

JOHN JAMES JENNA DOE JANE

You can replace the You can replace the PATTERSON
You can replace the
image on the screen with image on the screen with image on the screen with
your own your own your own
PRODUCT
DEMO

Insert your multimedia content here

REVIE
WS

JOHN
HELENA JAMES JENNA DOE
Mercury is the closest
PATERSON
Venus has a beautiful Despite being red, Mars is a
planet to the Sun and the name and is the second cold place. The planet is full
smallest one in the Solar planet from the Sun. It’s of iron oxide dust, which
System—it’s only a bit terribly hot—even hotter gives the planet its reddish
larger than the Moon than Mercury cast
TRACTION 150,0 Gross revenues in 2010
00
$140.00
Average user savings per deal

12,000
Registered businesses

15
Total app downloads
To modify this graph, click on it, follow the link,
change the data and paste the new graph here
A picture is
worth a
thousand
WORDS
 CASE
STUDY
challenge
Despite being red, Mars is a
cold place. The planet is full
of iron oxide, which gives
the planet its reddish cast
results
It’s a gas giant and the
biggest planet in the Solar
System. Jupiter is the
fourth-brightest object in the
sky
solution
Saturn is a gas giant and has
several rings. This planet is
composed mostly of
hydrogen and also helium
AWARDS
MERCURY
Mercury is the closest planet to the Sun and
the smallest one

Venus
Venus has a beautiful name, but also a
poisonous atmosphere

MARS
Despite being red, Mars is a cold place full
of iron oxide dust
THIS IS A
TABLE
Task 1 Task 2 Task 3 Task 4
VENUS

MERCURY

SATURN

MARS
LOCATION

VENUS
Venus is the second
planet from the Sun

Find out where all our offices around the world are located
MARKET
SIZE 25%
Mercury

50%
Mars

75%
Jupiter
 TARGET

Gender Average spend per

customer
40% 60% 50,00
Age health
75% 20 - 35
travel
50% 36 - 50 famil
y
COMPETI
TORS

mercury venus mars

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to the Sun and the name and is the second is actually a cold place
smallest one planet
BUSINESS
MODEL
Mercury Venus jupiter
Mercury is the closest Venus has a beautiful It’s the biggest planet in
planet to the Sun name, it’s terribly hot the Solar System

saturn mars neptune

Saturn is the ringed one Despite being red, Mars It’s the farthest planet
and a gas giant is a cold place from the Sun
PREDICTED
GROWTH
$ 20,000
Expected income for 2020

100
New employers next year

To modify this graph, click on it, follow the link,

change the data and paste the new graph here
TIMING
DAY 2 DAY 4
Despite being red, Yes, this is the
Mars is a cold place ringed one. It’s a gas
giant

DAY 1 DAY 3
It’s the biggest It’s composed of
planet in the Solar hydrogen and
System helium
INVESTMENT

mercury
Mercury is the closest planet to
the Sun

venus
Venus has a beautiful name, but
it’s terribly hot

To modify this graph, click on it, follow the link,

change the data and paste the new graph here
300,000
Big numbers catch your audience’s attention
 THAN
KS
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ALTERNATIVE
RESOURCES
photo
● Close-up tropical grass blades ● Branches of exotic plant
● Close-up leaf of maple ● Blonde young woman with white background
● Wet blades of grass ● Close up of green tropical leaves
● Stylish young man with white background ● Green tropical leaves background
● Green tropical leaves background
RESOURCES
photo
● High angle view of human hand planting fresh
young plant into soil
● Closeup of tropical leaf with dewdrops
● An overhead view of woman's hand holding s
oil in heart shape
● Green tropical leaves background
● Green exotic leaves background
● Green exotic leaves close up
● Girl
● Full frame of fertile soil
● From above green palm leaves
● Blonde young woman clenching her fist standi
ng against white
● Stylish young man with his hands in pocket ag
ainst white
● Hands planting a plant to grow
● Crop leaf of maple
● Ground with composed set of tools
● Tropical leaf macro photography
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 JANUARY FEBRUARY MARCH APRIL MAY JUNE

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