TALLER 1 Ana Sofia Arenas Maria Paula Fonseca Maria Alejandra Rodriguez

KPI´s M1 M2 M3
Meta $ 190,000,000.00 $ 190,000,000.00 $ 170,000,000.00
Ingresos x Ventas $ 187,956,734.00 $ 170,956,734.00 $ 150,067,340.00
Cumplimiento % 99% 90% 88%
Diferencia -$ 2,043,266.00 -$ 19,043,266.00 -$ 19,932,660.00
Ticket Promedio $ 234,600.00 $ 224,600.00 $ 233,600.00
Unidades 801 761 642
CTR 10.30% 8.60% 11.30%
Conversion 5.00% 4.50% 4.00%
Inversion $ 9,397,836.70 $ 8,547,836.70 $ 7,503,367.00
CPA $ 11,730.00 $ 11,230.00 $ 11,680.00
CPC $ 539.00 $ 547.00 $ 574.00

ROI

M7
PPTO $ 13,911,705
COSTO $ $ 13,911,705
AHORRO
IMPRESIONES $ 259,888
CLICS 24,321
SEM

CTR 9.36%
CPC $572
TOTAL CONTACTOS 985
CONVERSIÓN TOTAL 4.1%
CPA TOTAL $ 14,123
 M4 M5 M6 M7 30%
$ 190,000,000.00 $ 190,000,000.00 $ 190,000,000.00 $ 186,666,666.67 $ 56,000,000.00
$ 199,956,734.00 $ 179,560,734.00 $ 183,560,734.00 $ 178,676,501.67 $ 53,602,950.50
105% 95% 97%
$ 9,956,734.00 -$ 10,439,266.00 -$ 6,439,266.00
$ 234,600.00 $ 237,800.00 $ 249,690.00 $ 235,815.00
852 755 735 985
8.20% 8.80% 8.95% 9.36%
3.20% 3.60% 4.00% 4.05%
$ 9,997,836.70 $ 8,978,036.70 $ 9,178,036.70 $ 13,911,705
$ 11,730.00 $ 11,890.00 $ 12,484.50 $ 14,123
$ 444.00 $ 563.00 $ 765.00 $ 572.00

94%

SEM 259,888 Impresiones

TOFU

MOFU 24,321 Clicks

BOFU 985 Contactos

 META
$ 242,666,666.67
$ 232,279,452.17