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Alexandra Brown Portfolio
Alexandra Brown Portfolio
Los Angeles, CA
Alexandra Brown
Los Angeles, CA!(303) 918-4559!zalexandrabrown@gmail.com
March 7, 2016
Saatchi & Saatchi London
80 Charlotte St
London W1A 1AQ
United Kingdom
To Whom It May Concern:
I am writing to you in regard to your recent posting for the Brand Team Assistant role, as listed on
the Saatchi & Saatchi Global Careers website. With a background in Music Performance, I bring
a unique skillset, work ethic, and insight into the Communications business that make me a
strong candidate for the role.
A role of this nature requires a highly motivated self-starter adept in working with data entry,
financial analysis, research, writing, and managing participant scheduling. As an intern for By
Veronica Cole Events and Design, I was responsible for company correspondence as well as the
organization of the companys contact lists, press clippings, website and social media posts and
business records. I also assisted in every aspect of the social event planning process, including
communication with vendors and clients, budget and itinerary compilation, menu editing,
design research, contract overview, and venue approval. This experience required superior
administrative skills including organization, management, communication, flexibility, and
attention to detail, which I will demonstrate in providing exceptional assistance to the Account
Management Team to continue Saatchi & Saatchis dynamic legacy of excellence.
The specifications state that a successful candidate will assist the Brand Team in live business
projects by maintaining a smooth itinerary and organized office system to generate maximum
efficiency and communicate and coordinate with other internal teams. While working in the
Disney College Program, I was selected based on my initiative and organizational skills to
collaborate with Front Desk Management to redefine the Resort Runner role. Our work improved
the roles efficiency and communication with the Resort back office, management and call
center. I also acquired and handled confidential information from high profile Convention
Guests and confidently negotiated difficult Guest situations to improve Guest experiences and
maintain a positive perception of the Company. Through the Disney College Program, I gained
and honed valuable skills in communication, initiative, creativity, and Guest recovery, which will
be beneficial in supporting the Account Management teams efforts.
In addition to this cover letter, I have submitted my CV and portfolio, which highlight my
qualifications for this role. I look forward to the opportunity to speak with you and discuss this
exceptional employment opportunity and the services I can offer Saatchi & Saatchi London.
Thank you for your time and for your kind consideration.
All the best,
Alexandra Brown
Alexandra Brown
Los Angeles, CA ! (303) 918-4559 ! zalexandrabrown@gmail.com
http://www.linkedin.com/pub/alexandra-brown/90/a45/771/
PROFESSIONAL EXPERIENCE
Walt Disney World Parks and Resorts Orlando, FL
May 2015 January 2016
Disney College Program, Coronado Springs Resort, Front Desk Hostess
Utilize facilities management software while communicating important information to and interact with Management, fellow
Cast Members, and Guests in a Convention Resort with 1900 Guest rooms
Support and facilitate improvements in the scheduling, communication and efficiency of the resort Runner role
Partner with Convention Services and Resort Operations to encourage participation in resort activities and events
Maintain confidentiality while handling personally identifying information for distinguished Guests and handle Guest
recovery situations
Conduct the training of new Front Desk Hosts based on their unique learning styles and Company guidelines
By Veronica Cole Weddings and Events Washington DC
January
May 2015
Event Planning Intern
Collaborated on the coordination and design of luxury events and weddings via venue visits, meetings with clients and
vendors, and event design product research
Generated and monitored content for the companys social media and blog throughout the companys web redevelopment
Created and managed budgets, itineraries, mailing lists, contracts, vendor information, logistics and press clippings
Columbine Country Club Littleton, CO
Bartender
May 2014 August 2014
Assigned as one of only four bartenders serving patrons and assisting in organizing multiple successful club events, including
weddings, receptions, large parties, and small business and social gatherings
Provided hospitality under pressure while establishing relationships and professional rapport with patrons to create a friendly
environment and experience
LEADERSHIP ACTIVITIES
The Catholic University of America Boat Club Washington DC
August December 2014
Jesus College Boat Club Oxford, England
October 2013 March 2014
Coxswain
Directed crewmembers movements and delegated coachs instructions both in practice and in competition
Oversaw team conduct and motivated team members during competitions
ADDITIONAL ACTIVITIES
Sing Down the Moon: ATLAS Performing Arts Intersections Festival Washington, DC December 2012 March 2013
Ensemble
Selected as one of sixteen students based on the exhibition of exceptional performance skills to participate in an interactive
performance produced to entertain and initiate the active involvement of a young audience
Initiated an online marketing campaign to promote ticket sales
EDUCATION
The Catholic University of America Washington, DC
Completed May 2015
Bachelor of Arts in Music
Honors: The Catholic University of America Scholarship, Deans List all semesters
University of Oxford, Jesus College Oxford, England
September 2013 March 2014
Spent a semester abroad taking independent tutorials in Modern British History and Dramatic Literature with a strong
emphasis on communication and debate
Corporate Communications Course Orlando, FL
June August 2015
Disney College Program
Participated in a group research of Toyota Motor Sales, tracking its internal and external communication and developing a
marketing pitch for a vehicle release
ADDITIONAL SKILLS
Computer: Microsoft Office Suite, Social Media (Facebook, Instagram, Twitter, Tumblr, Pinterest), iPhoto, Blogspot Blogs, Google
Apps for Work, WordPress, Jonas Club Software, LILO, Maximo, TAG
Language: Beginner Spanish
Other skills: Writing, Research, Discourse, Public Speaking, Navigation, Planning, AP Style familiarity
Press Release
Alexandra Brown
(303) 918-4559
alexandra.brown@disney.com
The vehicles issued have yet to be determined, however both companies have agreed upon
using vehicles with Toyotas Hybrid Technology to increase sustainability by decreasing
emissions and increasing cost effectiveness for both the companies and the guests.
Similar to Disneys Magical Express, Disney Vacation Club members will be able to book
Disneys Flying Carpet through the Disney Reservation Center. Guests will have specially
tagged luggage which will be brought to them at their resort after they have arrived. Upon
arrival, their personal driver will meet the guests and escort them to their resort for check-in
and continued service during their stay. Guests will be able to call their driver from their
room telephones or by any mobile device to be picked up anywhere on Disney property and
at the airport.
As a result of this new partnership, Toyota and Disney plan to report fiscal interactions
between the two businesses for financial reporting purposes at the beginning of fiscal 2016.
###
Social Media
Campaign
Assignment: Design a
plan for 2 weeks of social
media posts for Toyotas
accounts to either
improve or maintain the
companys current
campaign model.
Criteria: Hashtags, photo
challenges, Conversation
encouragement, product
placement
3.
1.
4.
2.
5.
7.
6.
8.
9.
10.
11.
14.
12.
13.
Product Marketing
Campaign
Assignment: Organize a
marketing campaign for a
new product, outlining a
targeted social media
strategy, financial outlook,
demographic and audience
specifications, public affairs
strategy, and creative
advertisement ideas.
Idea: A campaign for the
new Scion iA and iM.
Overview
Social Media
Market Share and Finances
Guest Rela.ons
TwiXer
Q & A feedback
Storm in the 2nd and 3rd quarter of the
campaign
Instagram
IAM Toyota; workers & audience
connec.on
Social Media
Partnering with LivingSocial
Desirable audience of auent, educated
households
56% make more than $75K
70% between ages 25-34
76% with a college degree
Social Media
Marke.ng based on experiences
Unexpected opportuni.es and
adventures for our target market
Create an event or experience around iA
and iM
Generates buzz over social media
Includes hashtags, ads for TwiXer,
and statuses
hXp://corporate.livingsocial.com/ourcompany/
Corporate Communica.ons Course, Week 6: July 23, 2015
Stock Ac.vity
Spy
Weight
Return
-1.06%
TM
CONS
100%
100%
-6.91%
1.10%
Yahoo Finance
Stock Ac.vity
SPY
TM
CONS
Daily Return
.00048
.000044
.00041
Annual Return
.12132
.01110
.10418
Daily Devia.on
.00711
.01055
.00666
Annual
Devia.on
.11283
.16754
.10562
Beta
.84001
.82703
Yahoo Finance
Budget
Total Project Budget $188,065,520
Ending Balance: $ 26, 787.68
Forbes.com
Salary.com
Smallbusiness.com
Representa.ve
Spokesperson for the company
Necessary in crisis
Provide informa.on to buyers and
stakeholders
CSR con.nued
Conclusion
Incorporate all channels of Social
Media
Livingsocial
Guest Rela.ons
Venue Visit
Gift Proposal
Gender-Neutral
Fortnum and Mason Honeycomb Taster Selection
+ Crisps or Crackers
Honeycomb: 20 ($30)
o http://www.fortnumandmason.com/p-10344honeycomb-taster-selection.aspx
Crackers: approx. $10*
o * Will have to buy in-store. Not easily shippable
$40
http://www.oliviersandco.com/gifts/under-50/anightintuscany2014-web.html
$42
http://www.oliviersandco.com/gifts/under-50/trio-offlavored-olive-oils.html
$49
http://www.oliviersandco.com/gifts/under-50/truffle-trio1431.html
$28
http://www.vosgeschocolate.com/product/exotic_truffles_9pc/
gift_ideas_30_75
$50
http://www.vosgeschocolate.com/product/vosges-rosechampagne-exotic-chocolate-trufflesgift/wine_and_chocolate_gift_boxes
$35
http://www.chelseamarketbasket.com/product/Chelsea-MarketBaskets-Sampler/corporate-gift-options
$42
http://www.deandeluca.com/candy-and-confections/snacks-on-therun/snacks-on-the-run-160217942.aspx?s_z=8982
$38
http://www.deandeluca.com/gifts/movie-nightgift.aspx?s_z=8979
Less Gender-Neutral
Candles Gifts
Pear
Lavender
Voluspa Petite Decorative Candle in French Cade and Lavender
o $9
o https://www.voluspa.com/index.php?route=product/product&path=67_
71_132&product_id=806
Fortnum and Mason Lavender Honey
o $15
o http://www.fortnumandmason.com/p-6839-frenchlavender-honey-500g-jar.aspx
Fortnum and Mason Earl Grey Shortbread Cookies
o 6.95 ($11)
o http://www.fortnumandmason.com/p-9066-earl-grey-shortbreadtin.aspx
Champagne
Voluspa Classic Maison Boxed Votive in Crisp Champagne
o $9
o https://www.voluspa.com/index.php?route=product/product&path=66_
87&product_id=536&filter=16
Prestat Pink Marc de Champagne Truffles
o $24
o http://prestat.com/collections/chocolatetruffles/products/prestat-truffles-pink-marc-dechampagne
Macarons from Macaron Bee Box of 6
o $12
o http://www.macaronbee.com/sample-page/
o Order for pick-up
! Order at least 24 hours before
$19 each
o Orange and Cardamom
! http://prestat.com/collections/chocolatewafers/products/prestat-orange-cardamomchai-thins-200g
o Matcha Green Tea with a hint of Earl Grey
! http://prestat.com/collections/chocolatewafers/products/prestat-chocolate-wafersmatcha-green-tea-with-a-hint-of-earl-grey
o Dark and Milk Chocolate with Sea Salt and Caramel
! http://prestat.com/collections/chocolatewafers/products/prestat-dark-milk-sea-saltcaramel-thin-wafers
o White Chocolate Caflatte
! http://prestat.com/collections/chocolatewafers/products/prestat-chocolate-wafterswhite-chocolate-cafelatte
$25 each
http://www.studmuffindesserts.nyc/stud-buckets/
20 ($30)
http://www.marksandspencer.com/a-little-treat-hamper/p/p60044333
$27.95
http://www.williams-sonoma.com/products/the-ultimate-grilling-rubcollection/