Estadstica en las organizaciones LIBROS DE TEXTO:

3.5

12

* Anderson, David R. / Sweeney, Dennis J. / Williams, Thomas A. , Estadstica para Administracin y Economa, 10ma. Edicin, Cengage Learning

FZ4000 decisiones

Introduccin a la informacin financiera para la toma de 3.5 0

LIBROS DE TEXTO: * Reeve, James M., 1953-, Principles of financial and managerial accounting/James M. Reeve, Carl S. Warren, 9th. Edition, Mason, OH; Mxico: Thomson/South-Western, c2008, Ohio, 2008, eng, [032464521x (international student ed.)],[9780324645217 (international student ed.)]

Primer Trimestre MT4004 0 Anlisis del comportamiento del consumidor y del cliente 3.5 12

LIBROS DE TEXTO: * Del I. Hawkins, Roger J. Best, Kenneth A. Coney, Consumer Behavior, 10th. Edition, McGraw Hill, , , ,

MT4010

Sistemas de venta y negociacin

3.5

12

IBROS DE TEXTO: * Futrell, Charles M. , Fundamentals of Selling: Customers for Life, 9th. Edition, McGraw Hill, , , ,

OP4036

Curso sello

12

Segundo Trimestre

MT4005

Sistemas de inteligencia de mercadotecnia

3.5

12

LIBROS DE TEXTO: * McDaniel, Carl D., Investigacin de mercados/Carl McDaniel, Jr., Roger Gates, 6ta. Edicin, Mxico: Thomson, 2005, Mxico, 2005, espaol, [9706863664]

MT4006

Estrategias de precio y rentabilidad

3.5

12

LIBROS DE TEXTO: * Nagle, Thomas T.; Hogan, John E., The Strategy and Tactics of Pricing, 4, Pearson/Prentice Hall, , , ,

MT4007

Comunicacin de mercadotecnia

3.5

12

LIBROS DE TEXTO: * Fill, Marketing Communications: Engagement, Strategies and Practice, , Prentice Hall Europe, ,

Tercer Trimestre

MT4008

Estrategias de comercializacin 3.5

12

LIBROS DE TEXTO: * Ballou, R., Business Logistics and Supply Chain Management, 5th. Edition, Pearson, , , , * Coughlan, Anne; et al, Marketing channels, 6th. Edition, Prentice Hall, , , , * Levy, M and B. Weitz, Retailing Management, 6th. Edition, McGraw-Hill, , , ,

LIBROS DE CONSULTA: * Coordinador Enrique C. Dez de Castro, Distribucin comercial, 2nd. Edition, Madrid: McGraw-Hill, c1999, Espaa, 1999, espaol, [8448110935]

MT4009 12

Marcas, productos y servicios: innovacin y gestin 3.5

LIBROS DE TEXTO: * Keller, Kevin Lane, 1956-, Strategic brand management: Building, measuring, and managing brand equity/Kevin Lane Keller, 3rd. Edition, Upper Saddle River, N. J.: Pearson/Prentice Hall, 2008, , , , [9780131888593 (encuadernado)],[0131888595 (encuadernado)],[9780132336222 (International edition)],[0132336227 (International edition)]

LIBROS DE CONSULTA: * Aaker, David A., Managing brand equity: Capitalizing on the value of a brand name/David A. Aaker, , New York: Free Press; Toronto: Maxwell Macmillan Canada; New York: Maxwell Macmillan International, c1991, New York, 1991, eng, [0029001013] * Urban, Glen L, Design and marketing of new products/Glen L. Urban, John R. Hauser, 2nd. Edition, Englewood Cliffs, N. J.: Prentice Hall, c1993, New Jersey, 1993, eng, [0132015676] * Lehmann, Donald R., Product management/Donald R. Lehmann, Russell S. Winer, 2nd. Edition, Chicago: Irwin, c1997, Illinois, 1997, eng, [0256214395]

OP5053

Optativo I

3.5

12

Cuarto Trimestre

MT5005

Planeacin estratgica de mercadotecnia

3.5

12

LIBROS DE TEXTO: * Subhash C. Jain, Marketing: Planning & Strategy, 7, Thompson, , , ,

LIBROS DE CONSULTA:

* Roger J. Best, Market-Based Management, 5, Pearson-Prentice Hall

OP5054 OP5055

Optativo II Optativo III

3.5 3.5

0 0

12 12

Quinto Trimestre

MT5001

Proyecto aplicado de mercadotecnia

3.5

12

LIBROS DE TEXTO: * Schmelkes, Corina, Manual para la presentacin de anteproyectos e informes de investigacin: Tesis/Corina Schmelkes, 2da. Edicin, Mxico, D. F.: Oxford University Press Mxico, 1998, Mxico, 1998, espaol, [9706133542]

LIBROS DE CONSULTA: * Hernndez Sampieri, Roberto, Metodologa de la investigacin , , McGrawHill , , , , * Rojas Soriano, Ral, Gua para realizar investigaciones sociales/Ral Rojas Soriano, 32a ed. en Plaza y Valds., Mxico: Plaza y Valds, 2005, Mxico, 2005, espaol, [9688562625] * Malhotra, Marketing Research: An Applied Orientation, , Prentice Hall, , , ,

OP5056 7

Optativo IV 3.5 0 24

12

oPTATIVAS

cOMUNICACIN ORGANIZACIONAL LIBROS DE TEXTO:

* Clampitt, Phillip G., Communicating for managerial effectiveness/Phillip G. Clampitt, 3rd. Edition, Thousand Oaks, Calif.: Sage Publications, c2005, , , , [076193099X (pbk.)]

LIBROS DE CONSULTA: * Conrad, Charles., Strategic organizational communication: In a global economy/Charles Conrad, Marshall Scott Poole, 6th. Edition, Belmont, CA: Thomson/Wadworth, c2005, , , , [0534636217 (hbk.)]

dESARROLLO DE HABILIDADES DIRECTIVAS LIBROS DE TEXTO: * Whetten, David A., Cameron S. Kim, Desarrollo de habilidades directivas , Sexta edicin, Pearson Educacin, , , ,

dISEO E IMPLEMENTACIN DE MODELOS DE NEGOCIO LIBROS DE CONSULTA: * Burton, Richard M., Organizational design: A step-by-step approach/Richard M. Burton, Gerardine DeSanctis, and Brge Obel, , Cambridge, UK; New York: Cambridge University Press, 2006, , , , [0521851769 (hbk.)],[0521617332 (pbk.)] * Chesbrough, Henry William, Open business models: How to thrive in the new innovation landscape/Henry Chesbrough, , Boston, Massachusetts: Harvard Business School Press, c2006, Massachusetts, 2006, eng, [1422104273],[9781422104279] * Morabito, Joseph, Organization modeling: Innovative architectures for the 21st century/Joseph Morabito, Ira Sack, Anilkumar Bhate, , Upper Saddle River, N. J.: Prentice Hall PTR, c1999, New Jersey, 1999, eng, [0132575523] * Kilmann, Ralph H., Quantum organizations: A new paradigm for achieving organizational success and personal meaning/Ralph H. Kilmann, 1st. Edition, Palo Alto, Calif.: Davies-Black, c2001, , , , [089106155X] * Laguna, Manuel, Business process modeling, simulation, and design/Manuel Laguna, Johan Marklund, , Upper Saddle River, NJ; Mxico: Pearson/Prentice Hall, 2004, , , , [013091519X (rustica)]