UNIVERSIDADES PRIVADAS

La Libertad (4)
4

Lima (29)

29 Cusco (1)
1
Ica (1)
3
1
Arequipa (3)
3
 Lima 56
Universidades Privadas 29
• Pontificia Universidad Católica del Perú
• Universidad Peruana Cayetano Heredia
• Universidad del Pacífico
• Universidad de Lima
• Universidad de San Martín de Porres
• Universidad Femenina del Sagrado Corazón
• Universidad Inca Garcilaso de la Vega
• Universidad Ricardo Palma
• Universidad Peruana Unión
• Universidad Marcelino Champagnat
• Universidad Peruana de Ciencias Aplicadas S.A.C.
• Universidad San Ignacio de Loyola S.A.
• Universidad Alas Peruanas
• Universidad Privada Norbert Wiener
• Universidad Privada San Juan Bautista S.A.C. (*6)
• Universidad Tecnológica del Perú
• Universidad Científica del Sur S.A.C.
• Universidad Católica Sedes Sapientiae
• Universidad Peruana de las Américas
• Universidad ESAN
• Universidad Antonio Ruiz de Montoya
• Universidad Peruana de Ciencias e Informática
• Universidad Privada Telesup
• Universidad Sergio Bernales S.A.
• Universidad Peruana Simón Bolívar
Universidades Públicas 11
• Universidad Peruana de Integración Global S.A.C. • Universidad Nacional Mayor de San Marcos
• Universidad Autónoma del Perú • Universidad Nacional de Ingeniería
• Universidad de Ciencias y Humanidades • Universidad Nacional Agraria La Molina
• Universidad Jaime Bausate y Meza • Universidad Nacional Federico Villarreal
• Universidad Privada Arzobispo Loayza S.A.C • Universidad Nacional de Educación Enrique
• Universidad Le Cordon Bleu S.A.C. Guzmán y Valle
• Universidad de Ciencias y Artes de América Latina • Universidad Nacional José Faustino Sánchez Carrión
S.A.C. • Universidad Nacional Tecnológica de Lima Sur
• Universidad Peruana de Arte Orval S.A.C. Universidad Nacional de Barranca
• Universidad Peruana de Investigación y Negocios • Universidad Nacional de Cañete
S.A.C. • Universidad Nacional Tecnológica de San Juan de
• Universidad San Andrés Lurigancho
• Universidad Interamericana para el Desarrollo • Universidad Nacional del Callao
• Universidad Privada Juan Pablo II
• Universidad de Ingeniería y Tecnología
• Universidad María Auxiliadora
• Universidad Santo Domingo de Guzmán
• Universidad Marítima del Perú
• Universidad Privada Peruano Alemana S.AC.
• Universidad Privada SISE
• Universidad Seminario Evangélico de Lima (*12)
• Universidad Seminario Bíblico Andino (*12)
• Universidad Católica San José
 Ica Cusco
Universidades Privadas 2 Universidades Privadas 2
• Universidad Andina del Cusco
• Universidad Peruana Austral del Cusco
• Grupo Educativo Universidad Privada de Ica S.A.C • Universidad Privada Líder Peruana
• Universidad Autónoma de Ica S.A.C • Universidad Global del Cusco

Universidades Públicas 1 Universidades Públicas 2

• Universidad Nacional de San Antonio Abad del Cusco
• Universidad Nacional San Luis Gonzaga • Universidad Nacional Intercultural de Quillabamba

La
Arequipa
Libertad
Universidades Privadas 6 Universidades Privadas 2
• Universidad Católica de Santa María
• • Universidad Nacional de Trujillo
Universidad Católica San Pablo
• Universidad Ciencias de la Salud • Universidad Nacional Ciro Alegría
• Universidad Autónoma San Francisco
• Universidad La Salle
Universidades Públicas 6
• Universidad Privada Autónoma del Sur
• Universidad Privada Antenor Orrego
• Universidad César Vallejo S.A.C.
Universidades Públicas 1 • Universidad Privada del Norte S.A.C.
• Universidad Nacional de San Agustín de Arequipa • Universidad Católica de Trujillo Benedicto XVI
• Universidad Privada de Trujillo
• Universidad Privada Leonardo Da Vinci S.A.C.
EPG UNIVERSIDADES PRIVADAS

Matriculados UPN:
https://www.upn.edu.pe/transparencia/estudiantes-por-facultades-carreras-y-programas

Matriculados UPC:
https://www.upc.edu.pe/transparencia-upc/estudiantes-por-facultades-y-carreras-pregrado/estudiantes-por-programas-de-postgrado/2023/index.html

Matriculados USMP
https://usmp.edu.pe/pdf/Matriculados-y-egresados-posgrado-2021-2.pdf

Matriculados USIL
https://usil.edu.pe/sites/default/files/2023-09/MATRICULADOS%20Pregrado%20y%20EPG%20a%20cierre%20de%20periodo%202023-1.pdf

Matriculados UCV
https://www.ucv.edu.pe/wp-content/uploads/2023/05/MATRICULADOS-2023-1.pdf

Matriculados ESAN
https://secretariageneral.esan.edu.pe/files/Estudiantes-2019-2.pdf

Matriculados Ricardo Palma

https://www.urp.edu.pe/pdf/id/25053/n/numero-de-matriculados-por-tipo-de-estudios-y-carreras

Matriculados Universidad Privada Antenor Orrego

https://transparencia.upao.edu.pe:8085/categorias/0034

Matriculados PUCP
https://www.pucp.edu.pe/la-universidad/nuestra-universidad/transparencia/
Matriculados UMCH – Universidad Marcelino Champagnat
https://transparencia.umch.edu.pe/umch-en-cifras/postulantes-posgrado/#1689228768434-30cda79d-7a02

Matriculados Científica del Sur

https://www.cientifica.edu.pe/transparencia-universitaria/postulantes-ingresantes-y-matriculados

Matriculados ULIMA
https://www.ulima.edu.pe/ulima/transparencia-universitaria

Matriculados UNIFE
https://www.unife.edu.pe/transparencia/info_institucional/postulante_ingresante_posgrado.html

Matriculados UTEA
https://transparencia.utea.edu.pe/

Matriculados U La Salle
https://www.google.com.pe/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwibpKbxg6GCAxXxHLkGHcRXCOoQFnoECBkQAQ&url=https%
3A%2F%2Fwww.ulasalle.edu.pe%2Fportal-transparencia%2F&usg=AOvVaw3tki-BhW8b_oShPiTVloAE&opi=89978449

Matriculados Señor de Sipán

https://www.uss.edu.pe/uss/Transparencia-postulantes-ingresantes-pregrado

Matriculados universidad Le Cordon Bleu S.A.C.

https://www.ulcb.edu.pe/categoria/transparencia

Matriculados Universidad Privada Norbert Wiener

https://www.uwiener.edu.pe/transparencia/

Matriculados Universidad Peruana Unión

https://upeu.edu.pe/transparencia/
 Maestrìas y Doctorados
Psicologìa
• Maestría en Adicciones y Conductas Adictivas
• Maestría en Cognición, Aprendizaje y Desarrollo
Derecho
• Maestría en Derecho Administrativo Gestiòn Social
• Maestría en Derecho financiero y bancario
• Maestría en Derecho Bancario y Financiero
• Maestría en Derecho Civil
• Maestría en Derecho con mención en Política
Jurisdiccional
• Maestría en Derecho con mención en Política
Jurisdiccional
• Maestría en Derecho Constitucional
• Maestría en Derecho de la Empresa
• Maestría en Derecho de la Empresa - Mención en
Gestión Empresarial
• Maestría en Derecho de la Empresa - Mención en
Responsabilidad Social
• Maestría en Derecho de la Propiedad Intelectual y
de la Competencia
• Maestría en Derecho del Trabajo y de la Seguridad
Social
• Maestría en Derecho Internacional Económico
• Maestría en Derecho Penal
• Maestría en Derecho Tributario
• Maestría en Derechos Humanos
• Maestría en Investigación Jurídica
• Maestría en Relaciones Laborales
• Doctorado en Derecho
• Maestría en Derecho Bancario y Financiero
• Maestría en Derecho con mención en Política
Buyer Person
 Linear Buyer Persona Infographic

Skills Shopping Choices

40% Interpersonal skills Technology 80%

60% Management Furniture 60%

80% Arts Culture 40%

Age 25 - 35 Job Teacher

Gender Female Income range €30,000/year

Location Berlin Marital status Single

Linear Buyer Persona Infographic

Personal 22 year, female, single, Madrid

Job Publicist, $1500-2000 per month

Studies Degree in Advertising

Hobbies Arts, travel, shopping, music

 Linear Buyer Persona Infographic
Basic Info

Age: 26 Job: Project Manager

Gender: Female Income range: $1500-$2000
Studies: Degree in Advertising Marital status: Single

Shopping Choices Hobbies

30% 50% 90% Travel

Photography

Books Clothes Music Sports

 Linear Buyer Persona Infographic
Personality Motivations
Venus Venus
Mercury Mercury
Saturn Saturn

Goals Skills
Name: Venus has a beautiful name Venus
John Doe and is the second planet from
the Sun Mercury
Age:
30
Education:
Degree in advertising
Frustrations Bio
Mercury is the closest to the Despite being red, Mars is a
Occupation: Sun and the smallest one in the cold place, not hot and it’s full
Marketing Solar System of iron oxide dust
 Linear Buyer Persona Infographic

Age 25 -35

Gender Female

Studies Degree in Advertising

Location Madrid, Spain

Job Publicist Motivations Growth

Income range $1,500-$2,000 Behavior Follows fashion

Marital
Single Personality Extrovert
status
Hobbies Sports and social media Interests Self Care
 Buyer Persona Infographics

Profile Occupation
Age: 18-25 Job: Publicist
Status: Single Company: Freepik
Income
Location: Spain $15,000
Range:

Personality Interests
Adventure Travel
Extrovert Shows
Sportive Talk
Attentive Art
 Buyer Persona Infographics

Demograph
Profile
Mercury is the closest planet to ic
Age: 25-45
the Sun and the smallest one in
the Solar System—it’s only a bit Status: Single
larger than the Moon Location: London

Gender Interests
M 70%
W 30%
 Buyer Persona Infographics

Age 30 years old

Gender Male
Min. Salary $1000
Studies Hostelry Max.
Job Barman Salary $5000

Company Size
< 15 employers
Mercury is the closest planet to
the Sun and the smallest one in > 15 employers
the Solar System—it’s a bit
larger than the Moon
Buyer Persona Infographics

Profile Interests
Age 25 years old
Studies Fashion
Job Stylist
Salary $1500-$2000 75% 60%
People Bar
Gender
65
%
90
60% 85%
Travel Fashion
%
 Buyer Persona Infographics

Profile 1 Profile 2
Age 30 years old Age 23 years old
Studies Degree Studies Degree
Job Officier Job Shopgirl
Salary $1500-$2000 Salary $1000-$1200

Most bought Most Bought

 Buyer Persona Infographics

Gender
30 years old
California 60% 40%
Designer
Single

Interests
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon
 Buyer Persona Infographics

Mercury is the
Age
Studie
23 years old
closest planet to the Favourite
s
Cinematography Sun and the Platforms
smallest one in the
Job Actor/ Actress
Solar System Netflix
Status Single

HBO

Personality
Prime

Disney+
Buyer Persona Infographics

Complete
Hobbies
Profile
Age: 18-40
Gender: Woman

Location: Germany

Studies: Marketing

Level: Gradee
Marital
Married
Status: Fashion Party
Occupation: Event Organizer
Income
$1500-$2000 Dance Music
Range:
 Buyer Persona Infographics

Demograph
Profile
Mercury is the closest planet to
ic
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than the Moon

Age Range
15-25

25-45 There are the main

purchase locations of
45-99 our purchases
 Buyer Persona Infographics

Complete
Level Boughts
Profile
Age: 30-40

Gender: Man

Location: Spanish

Studies: Architecture

Level: Gradee
Marital
Married
Status:
Income
$2000-$2500 40% 20% 30% 10%
Range:
 Buyer Persona Infographics

Profile Goals
Gender Woman Despite being red, Mars is cold
Job Housewife
Venus has a beautiful name
Salary $1500-$2000

Age Frustrations
18 -
Mars is red and a cold place
25
25 - Venus has a beautiful name
55
 Buyer Persona Infographics

PERSONAL DATA INTERESTS

Age 30 years old

Gender Male
Studies Advertising
Job Designer
Salary $1500-$2000
Location United States
Buyer Persona Infographics

Product
Shopping Choices
Experiences
Venus has a beautiful name,
but it’s terribly hot

Despite being red, Mars is a

cold place, not hot

Mercury is the closest

planet to the Sun

Annual Concerts
J F M A M J
35% Headphones

30% Vinyls
J A S O N D
35% Earphonea
 Buyer Persona Infographics

Features Principal Goals

Age and Gender Afforestation

25 years old, Woman

Occupation Recycling
Enviromental ONG

Monthly Salary Energy Salving

$1500-$2000 /month
 Buyer Persona Infographics

Age
24 years old Most Used
Product Experience
Gender Technologies
Male
Studies Mercury is the closest
100%
planet to the Sun and PHP Java
Development 20%
the smallest one in the
Job Solar System—it’s
FrontEnd Dev. only a bit larger than 90% HTM
the Moon CSS
Salary 80% L
$2000-$4000
 Buyer Persona Infographics

Prefer
Personal Data
Destination
Age 25 years old
Gender Woman
Studies Tourism
Compan Travel Agency
y
Salary $1500-$2000

Purchases Language Level

25% 75% 10% B1 C1 50%
Agency Internet 30% B2 C2 10%
Buyer Persona Infographics

Bio Gender
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s a bit
larger than the Moon

General Profile:
Tools
Age 30 years old
Job Yoga Teacher
Salar $1500-$2000
y
 Buyer Persona Infographics

PRODUCTIVIT
PROFILE AGE
Y

50% 90% 70% Monday

Occupation Central
Businesspeople Office

Position Project 1
Intermediate
Monthly Major
Salary /month Purchases
$1500-$2000 18-35 36-49 50-85
 Buyer Persona Infographics

Product
Gender
Experience
Female 65% Despite being red, Mars is a cold
place. It’s full of iron oxide dust
Male 80%
It’s a gas giant and the biggest planet
in the Solar System
Interests Saturn is a gas giant, composed mostly
of hydrogen and helium

Venus is the second planet from the

Sun in the Solar System
 Buyer Persona Infographics

Favourite
Buyer People Information
Display
Age: 18-45

Gender: Indifferent 50% 5%

Location: United States

Studies: Computing

Occupation: Social Media

Marital
Married 15% 30%
Status:
Income
$1500-$2500
Range:
 Buyer Persona Infographics

Profile Occupation
Age: 17-25 Job: Student
Status: Single Career: Degree
Gender: Woman Location: Spain

Purchases Reviews
Spring Shop 1

Summer Shop 2

Autumn Shop 3

Winter Shop 4
 Buyer Persona Infographics

Profile Music Choice

Gender Women
Studies Teaching
Job Music Teacher
Location Mexico

Age

25% 55% 15%

Despite being red, Mars is a cold place.

. 10-20 20-40 40-60 It’s full of iron oxide dust
 Buyer Persona Infographics

PERSONAL DATA MOTIVATIONS

Age 30 years old Sport

Studies Sport Food

Job Sport Teacher Nature

Salary $1500-$2000 Music

Location United States

GOALS
GENDER Mercury is the smallest planet

Jupiter is the biggest planet

M 60%
Neptune is the farthest planet
W 40%
Buyer Persona Infographics

Complete Favourite
Profile Animals
Age: 18-40
90% 50% 30% 70%
Gender: Man

Location: Italy

Studies: Veterinary

Level: Gradee

Status: Married

Company: > 200 employer

Material
Occupation: Veterinary Purchase
Salary: $1500-$2500
 Buyer Persona Infographics

Purchases Buyer Profile Social Media Choice

75% 25%

Online Local

Location
Age 20-30

Studies Marketing
Community
Job Manager
Despite being red, Mars is a cold place.
Salary $1500-$2000 It’s full of iron oxide dust
 Buyer Persona Infographics

Profile Choices
Age 30 years old

Studies Economy Tip Tip Tip

Job Banker 1 2 3
Salary $2500-$3500
Location Canada Op.1

Pays Op.2

35% Physical
Op. 3
65% Online
 Buyer Persona Infographics

Profile Gender
Age 40 years old
Studies Finances
Job Commercial
Salary $1000-$2000

Disc Profile by Age Personality

● Hipster
● Animal Lover
● Naturist
● Retailer
● Consumerist
 Buyer Persona Infographics

Mercury is the closest planet to the Gender Woman

Sun and the smallest one in the
Solar System—it’s only a bit
Age Range 17-25 years old
Occupatio
larger than the Moon Literature Student
n

Biography Profile

Personality Books Choice

Book Lover History Skills
Big Dreamer
Terror Love
Artist Creative
Buyer Persona Infographics

Profile Food Choice

Age 40
Gender Man
Job Chef
Country France

Choice Food
Cheap
Expensiv
e
Customer Journey
map
 Doodle Customer Journey map

Awarenes Considerati Acquisitio

Service Loyalty
s Despite being onVenus has a very nNeptune is the Jupiter is the Saturn is the
red, Mars is a poisonous farthest planet biggest planet of biggest planet of
cold place atmosphere from the Sun them all them all
 Doodle Customer Journey map
3
1 5
2
4
6

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6

Despite being It’s the biggest Saturn is the It’s a cold place. Neptune is the Jupiter is a gas
red, Mars is a planet in the biggest planet of It’s full of iron farthest planet giant and the
cold place Solar System them all oxide dust from the Sun biggest planet
 Doodle Customer Journey map

Phase 1 Phase 3 Purchase

Despite being Neptune is the Mercury is the
red, Mars is a farthest planet closest planet to
cold place from the Sun the Sun

1 2 3 4 5

Phase 2 Phase 4
Venus has a very Jupiter is the
poisonous biggest planet of
atmosphere them all
 Doodle Customer Journey map

01 02 03 04 05
Considerati
Awareness Acquisition Service Loyalty
Mars ison
actually a It has a beautiful Is the farthest planet Jupiter is a gas giant
Mercury is the
cold place. This name and is the from the Sun with an and the biggest
closest planet to the
planet is full of second planet from orbit of 3 billion planet in the Solar
Sun and smallest one
iron oxide dust the Sun miles System
 Doodle Customer Journey map

Mercury is the Despite being red, Mercury is the

closest planet to Enter Mars is a cold Exit closest planet to
the Sun place the Sun

It has a beautiful Neptune is the

Anticipat name and is the farthest planet
second planet Engage from the Sun Reflect
e