CASO: NATURA

ANÁLISIS Y DESARROLLO DEL CASO

Agenda:

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01 PRIMERA PARTE
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You can simply impress your audience

02 SEGUNDA PARTE
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You can simply impress your audience

03 TERCERA PARTE
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04 CUARTAPARTE
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1. PRIMERA PARTE
Datos importantes de Natura
CASO NATURA
ANÁLISIS Y DESARROLLO

Desde el primer día, construimos un

negocios con la misión de proporcionar el
bien estar bien, relaciones harmónicas del
individuo consigo mismo, con los otros y
con la naturaleza.
 DATOS IMPORTANTES
CASO NATURA

PAÍSES PRODUCCIÓN

1 Natura es una marca de

origen brasileño, nacida de la
pasión por la cosmética y por
las relaciones, presente en
siete países de América
Latina y en Francia.
2 En la producción, no realizamos
pruebas en animales y hacemos
observación estricta de las más
rigurosas normas de seguridad
internacionales.

SOSTENIBILIDAD DESARROLLO

3 Creemos que resultados

sustentables son aquellos
alcanzados por medio de las
relaciones de calidad
4 Estimulamos el desarrollo
personal, material y profesional
de nuestras consultoras y
nuestros consultores y
fomentamos a que se tornen
agentes de transformación.
 TimeLine - NATURA
DESARROLLO CASO NATURA

1969 1992 2013 2017 2019

Fuimos fundados con Natura es una marca de origen

la misión de promover Reducimos en un Nace el grupo
Iniciamos tercio las emisiones brasileño, nacida de la pasión
el bien estar bien – nuestras Natura & Co., por la cosmética y por las
relaciones harmónicas de gases de efecto unión de las
operaciones en invernadero. relaciones, presente en siete
del individuo consigo Argentina y Perú. empresas Natura, países de América Latina y en
mismo, con los otros y Lanzamos la línea Aesop y The
SOU, con 70% Francia. En Brasil, somos la
con la naturaleza. Body Shop. industria líder en el mercado
menos plástico.
de cosméticos, fragancias e
higiene personal.
2. SEGUNDA
PARTE

ANÁLISIS FODA – MATRIZ

FODA – ANÁLISIS PESTE

DESARROLLO
ANÁLISIS FODA
ANÁLISIS Y DESARROLLO DEL CASO
 ANÁLISIS FODA
FORTALEZAS Y DEBILIDADES

FORTALEZAS 1
Su imagen de la marca se asocia con la DEBILIDADES 1
responsabilidad social, desarrollo sostenible y Precio elevado en comparación o el
calidad de sus productos. equivalente de la competencia.

FORTALEZAS 2
Portafolio amplio de productos.
Marca fuerte y posicionada en América
Latina y Brasil. DEBILIDADES 2
Producción concentrada en su totalidad
en Brasil.

FORTALEZAS 3
Gran capacidad de distribución. 95%
Solidez financiera (liquidez) . DEBILIDADES 3
Capacidad de producción.
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