Documentos de Académico
Documentos de Profesional
Documentos de Cultura
3 Q2
4 Q3
5 Q4
6 Q5a
7 Q5b
8 Q5c
9 Q5d
10 Q5e
11 Q5f
12 Q5g
13 Q5h
14 Q5i
15 Q6
16 Q7a
17 Q7b
18 Q7c
19 Q7d
20 Q7e
21 Q7f
22 Q8a
23 Q8b
24 Q8c
25 Q8d
26 Q9
27 Q10
28 Q11
29 Q12
30 Q13
31 Q14
Variable Label
(QNO)Questionnaire Number
(Q1)Did you attend at least one movie at a movie theatre in the past year?
(Q2)Indicate how important you consider going to the movies at a movie theatre, relative to
other leisure activities.
(Q3)On average, about how many movies do you attend at a movie theatre each month?
(Q4)Not including the cost of the movie ticket, about how much do you spend on popcorn,
candy, softdrinks, etc. at a movie?
(Q5a)Movie Items: How important in your selection of a movie theatre is: video arcade at the
Movie Theatre
(Q5b)Movie Items: How important in your selection of a movie theatre is: Soft drinks and food
(Q5c)Movie Items: How important in your selection of a movie theatre is: Plentiful restrooms
(Q5d)Movie Items: How important in your selection of a movie theatre is: Comfortable chairs
(Q5e)Movie Items: How important in your selection of a movie theatre is: Auditorium type
seating
(Q5f)Movie Items: How important in your selection of a movie theatre is: Size of screen(s)
(Q5g)Movie Items: How important in your selection of a movie theatre is: Quality of sound
system
(Q5h)Movie Items: How important in your selection of a movie theatre is: Number of screens
available
(Q5i)Movie Items: How important in your selection of a movie theatre is: Clean restrooms
(Q6)If your community did not have a "big screen" theatre, how much further would you drive
beyond the cinema nearest to you to see a movie at a "big screen" theatre?
(Q7a)Regarding your search for information about movies playing at movie theatres, how
important is: Newspaper
(Q7b)Regarding your search for information about movies playing at movie theatres, how
important is: Internet
(Q7c)Regarding your search for information about movies playing at movie theatres, how
important is: Phone in for information
(Q7d)Regarding your search for information about movies playing at movie theatres, how
important is: Television
(Q7e)Regarding your search for information about movies playing at movie theatres, how
important is: Friends or family
(Q7f)Regarding your search for information about movies playing at movie theatres, how
important is: Other sources of information
(Q8a)Of all the movie tickets that you have ever purchased, what percentage were purchased:
Via the Internet
(Q8b)Of all the movie tickets that you have ever purchased, what percentage were purchased:
At the theatre right before the movie started
(Q8c)Of all the movie tickets that you have ever purchased, what percentage were purchased:
At the theatre, but the movie played at a later time
(Q8d)Of all the movie tickets that you have ever purchased, what percentage were purchased:
Using some other purchase option
(Q9)How physically active do you consider yourself?
(Q10)How Socially active do you consider yourself?
(Q11)Ethnic Background:
(Q12)Gender:
(Q13)Classification:
(Q14)Age:
Name Value Value Label
Q1 0 No
1 Yes
Q2 1 Very Unimportant
2 Somewhat Unimportant
3 Somewhat Important
4 Very Important
Q6 0 Zero
1 1 to 9 miles
2 11 to 24 miles
3 25 to 49 miles
4 50+ miles
Q11 1 African-American
2 Caucasian
3 Hispanic
4 Other
Q12 0 Male
1 Female
Q13 1 Freshman
2 Sophomore
3 Junior
4 Senior
5 Grad Student
Q14 1 0 to 18
2 19-20
3 21-23
4 24-26
5 Over 26