Use the 44 experiments inside t ir path to scale. Systematically win big with sma enone K@n waerren ay i Series \\ David 3. Bland Alex Osterwalder Alan Smith Trish Papadakos WILEYYour #1 job as an innovator, entrepreneur, or corporation Is to test your business ideas to reduce the risk of failure. 7 out of 10 new products fai to deliver on expectations. Testing Business ideas cims ‘to reverse that statistic. In the tradition of tho global besteoler Businoss Modtt Generation, this practical guide contains a liorary of hands-on techniques for raps ‘testing new business ideas. ‘You'll loam the procoss, design your ‘rst experiment, and start teting business idoas.f you're already familar. you can boost your testing sls witn tre extensive library of tests. Lastly, scale testing ys- tematically in your organization through ceremonies and shared language. t's time to move past opinions and bulletproof your ideas with evidence tova,