SALES FORECAST AND FINANCIAL INDICATORS

CHARITYN PATRICIA FRANCO CARVAJAL

Apprentice

YOLANDA VILLANUEVA CASTRO

Instructor

MARKET MANAGEMENT

2282325

VIRTUAL MODE

SENA
CENTRO COLOMBO ALEMAN

BOGOTA

2021
1- Translate each concept into Spanish:

• Balance sheet: It reflects the structure of a company and has information

regarding a company’s assets, liabilities, and available capital. This information is
presented at the end of a reporting period or on an annual basis.

Balances contables: refleja la estructura de una empresa y tiene información sobre

los activos, pasivos y capital disponible de la empresa. Esta información se
presenta al final de un período o anualmente.

• Income statement: It reflects the results of a company’s operation in terms

of incomes, expenses, profits and losses over a year or particular period of time of
a project.

Estado de resultados: refleja los resultados de la operación de una empresa en

términos de ingresos, gastos, ganancias y pérdidas durante un año o período de
tiempo particular de un proyecto.

• Cash Flow statement: It indicates cash flow changes (inflows and outflows)
over a particular period of time. The main purpose of Financial Statements is to
provide information on a business’ current financial position, performance and
changes in its financial position to a wide range of users, in order to support and
guide management decision-making.

Estado de flujo de caja: indica los cambios en el flujo de efectivo (entradas y

salidas) durante un período de tiempo particular. El objetivo principal de los
estados financieros es proporcionar información sobre la situación financiera
actual de una empresa, el desempeño y los cambios en su posición financiera a
una amplia gama de usuarios, con el fin de respaldar y orientar la toma de
decisiones de gestión.

• Share holder: Use information to assess performance of the management.

Accionista: Usa la información para evaluar el desempeño de la administración.

• Management: Responsible for day-to-day business management. Need
information on financial situation of business, i.e., current and expected situation in
the future.

Gestión: Responsable de la gestión del día a día del negocio. Debe conocer sobre
la situación financiera del negocio, es decir, la situación actual y esperada en el
futuro.

• Trade Partners: Suppliers selling goods need information on security of

their sales and payments. Customers buying goods need information on security
and stability of their purchases.

Socios comerciales: los proveedores que venden productos necesitan información

sobre la seguridad de sus ventas y pagos. Los clientes que compran bienes
necesitan información sobre la seguridad y estabilidad de sus compras.

• Creditors: Need an assurance that loans granted to a business and

interests on those loans will be paid on time.

Acreedores: necesitan una garantía de que los préstamos otorgados a una

empresa y los intereses de esos préstamos se pagarán a tiempo.

• Taxation authorities: Use information for assessment of taxes, including

sales tax.

Autoridades fiscales: usan la información para calcular los impuestos, incluido el

impuesto sobre las ventas.

• Financial analysts: Use information to provide services to clients

(investors, credit agencies).

Analistas financieros: utilizan la información para brindar servicios a los clientes

(inversionistas, agencias de crédito).
• Public: Businesses are part of the public. They contribute to local economy,
employment, usage of local resources and environmental preservation. Information
here is used to evaluate such contribution.

Público: las empresas son parte del público. Contribuyen a la economía local, el
empleo, el uso de los recursos locales y la preservación del medio ambiente. La
información aquí se utiliza para evaluar dicha contribución.

• Government institutions: Use information to allocate resources for

statistical purposes.

Instituciones gubernamentales: utilizan la información para asignar recursos con

fines estadísticos.

2. Write a dialogue giving each character a name

Based on the information contained in the learning object "Elaboration of the

forecast and sales budget", create a dialogue whose theme is a meeting of the
directors of a company planning the budget report, considering the financial
indicators.

The dialogue must have at least three characters and each character must have at
least 7 interventions.

Characters

Character 1 Head of the finance area: Andres McAllister

Character 2 Head of the marketing department: Jose de la Vega

Character 3 Head of the production department: Pedro Donado

Character 1: Well, gentlemen in this report is the current state of the company.

Character 2: In your workstations you will also find a project of possible

negotiations.
Character 3: Likewise, my team and I are giving you the new presentations of our
products.

Character 1: We must do a review of previous marketing efforts and results.

Character 2: Of course, let's define a qualified sales opportunity for marketing and
for sales.

Character 3: Yes, the main indicators that we are going to measure every month,
every six months, and every year.

Character 1: We will start planning based on the established objectives.

Character 2: Yes, we will create tactics to help achieve them.

Character 3: We are putting together a plan to help potential clients reach their top
priority goals as soon as possible.

Character 1: This is our challenge: to implement strategies that we will study

together with the other departments.

Character 2: We will make graphs that we will show from now on.

Character 3: Let's try to define them as soon as possible because we want to

launch new products.

Character 1: We will identify among all the points of highest priority so that each
team begins to implement them now.

Character 2: Talk to clients about the objectives that the company must meet and
that may influence the project.

Character 3: Understand the results the client wants and when they need them.

Character 3: Ready, we are doing an effort previously, in the marketing that the
company already did.

Character 2: Our department will ask for the profiles of the consumers.
Character 1: Know what type of marketing the client has implemented to
understand the challenges that have been encountered and the return on
investment achieved.

Character 1: In conclusion we are seeing the results giving customers

responsibilities.

Character 2: We understand the processes of every client.

Character 3: At the end, our company is showing results all this with the
information, support, and the approbation of all the company.

3.- Recording. - Oral Evidence

Make a recording of the dialogue you designed in point 2.