Aprendiz

IVAN MAURICIO CONDE RAMIREZ

Tecnologo en Gestion de Mercados

Ficha 1668013

Instructor(a)

GERSSON RAFAEL CELEDON PERTUZ

AP07-EV04- “Taller sobre preposiciones y vocabulario – exhibición comercial"

En el objeto de aprendizaje identifique la lista de tipos de material POP (Point of Purchase)

“punto de compra”. Organícelos alfabéticamente y escriba su correspondiente significado

en español.
 Collars: Usually found on bottle necks

Collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains

goods for sale.

Contenedor de volcado: un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

 Floor graphics: They are made of adhesive material and are pasted to

floors.

Gráficos de piso: están hechos de material adhesivo y se pegan a los

pisos.

 Gondola ends: It promotes your special offers and shows your

products through better visibility.

La góndola termina: promueve tus ofertas especiales y muestra tus

productos a través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by

associating display products.

Tira de impulso: se coloca en familias de productos. Funciona al asociar

productos de visualización.

 Posters: A large printed notice, picture, or photograph, used to

advertise a product or service.

Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para

publicitar un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.

Habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.

Señal de pie: combina metal con papel o cartón

 Translucent vinyl: large pieces of cardboard found in the upper linear

displays of restaurants or shops

Vinilo translúcido: grandes trozos de cartón que se encuentran en las

pantallas lineales superiores de restaurantes o tiendas.

 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

Descargue el archivo “Planimetry” y léalo cuidadosamente. Elabore un mapa conceptual sobre la lectura y agréguelo en el archivo

Planimetry

When large supermarkets, hypermarkets or malls decide

to facilitate the display of their products and improve
their image, they create very detailed plans to attract
more customers. Not only plans are relevant here, but
also the ways in which goods are displayed.

Aspects

Visual merchandising Store planning

There are many aspects to take into account such as
color, signage, merchandise presentation, and
window display among others.
The space is the most limited and expensive
aspect that the establishment
has. Therefore,one of the main objectives of a
person in charge is to take full advantage of
every square meter in a proper distribution of
products.  

Aspects for layout stores

 Floor space Product placement Traffic flow

This item needs to consider
allocating the product in
such a way that it creates
harmony between the
image store and
merchandising purposes.
This variable refers to the
commitment with
manufactures, regarding
sales figures for individual
product, promotions and
seasonal considerations
This factor refers to the
customer’s tracking through
the store. To analyze if it has
provided comfort, security
and enough space to move
comfortably.

. Free flow layout design Loop or racetrack This factor refers

store planogram Free Flow-layout layout
to the customer’s

Designers may Loop or racetrack

Their purpose is to It consists in a linear
combine these layouts layout is useful for
differentiate system of shelving
for getting a better discount or
merchandise where fixtures can
flexibility or departmental stores.
items, product be arranged
improving traffic categories and vertically or
They allow shoppers
flow. Also, these departments.This is horizontally for
to walk and explore
combinations could used in specialty creating aisles
merchandise as they
improve productivity, stores«. through the store.
follow
aesthetics, and visual
effectiveness a perimeter traffic
Realice el ejercicio dispuesto en la sección “Vocabulary”, que se encuentra dentro del

objeto de aprendizaje “Commercial Exhibition” sobre completar un párrafo con

preposiciones. Al terminar, tome una captura de pantalla y agréguela al archivo

Teniendo en cuenta el vocabulario traducido y las preposiciones estudiadas, diseñe un

planímetro con el tráfico adecuado, y aspectos a tener en cuenta como salidas, entradas y

distribución de muebles, entre otros.