TALLER SOBRE PREPOSICIONES Y VOCABULARIO EXHIBICIÓN

COMERCIAL DE UN PRODUCTO

INTEGRANTES:

KAREN LORENA GOMEZ FAJARDO

CC 1023890473

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS

FORMACIÓN VIRTUAL
FICHA –1565178
 TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION
COMERCIAL

1. IN THE LEARNING OBJECT, IDENTIFY THE LIST OF POP MATERIAL

TYPES (POINT OF PURCHASE) "POINT OF PURCHASE". ORGANIZE
THEM ALPHABETICALLY AND WRITE THEIR CORRESPONDING
MEANING IN SPANISH.

 COLLARS: USUALLY FOUND ON BOTTLE NECKS

Collares: Generalmente se encuentran en los cuellos de botella.

 DUMP BIN: A DISPLAY CONTAINER, LIKE A LARGE BOX, WHICH

CONTAINS GOODS FOR SALE.

Contenedor de volcado: Un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

 FLOOR GRAPHICS: THEY ARE MADE OF ADHESIVE MATERIAL AND ARE

PASTED TO FLOORS.

Gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 GONDOLA ENDS: IT PROMOTES YOUR SPECIAL OFFERS AND SHOWS

YOUR PRODUCTS THROUGH BETTER VISIBILITY.

La góndola termina: Promueve tus ofertas especiales y muestra tus productos

a través de una mejor visibilidad.

 IMPULSE STRIP: IT IS POSITIONED IN PRODUCT FAMILIES. IT WORKS BY

ASSOCIATING DISPLAY PRODUCTS.

Tira de impulso: Se coloca en familias de productos. Funciona al asociar

productos de visualización.

 POSTERS: A LARGE PRINTED NOTICE, PICTURE, OR PHOTOGRAPH,

USED TO ADVERTISE A PRODUCT OR SERVICE.
 Carteles: Un gran aviso impreso, fotografía o fotografía, que se utiliza para
publicitar un producto o servicio.

 SHELF TALKERS: PRINTED CARD ATTACHED TO A STORE SHELF.

Habladores de estante: Tarjeta impresa unida a un estante de la tienda.

 STANDING SING: IT COMBINES METAL WITH PAPER OR CARDBOARD.

Señal de pie: Combina metal con papel o cartón.

 TRANSLUCENT VINYL: LARGE PIECES OF CARDBOARD FOUND IN THE

UPPER LINEAR DISPLAYS OF RESTAURANTS OR SHOPS

Vinilo translúcido: Grandes trozos de cartón que se encuentran en las pantallas

lineales superiores de restaurantes o tiendas.

 WOBBLER: A VERY SMALL, LIGHTWEIGHT SIGN THAT HANGS FROM A

SHELF OR WIRE.

Wobbler: Un letrero muy pequeño y liviano que cuelga de un estante o cable.

 2. CREATE A CONCEPTUAL MAP ABOUT THE READING PLANIMETRY.

PLANIMETRY

Is a measuring instrument of plane

surfaces used for planning
physical areas because 3D spaces
can be represented in 2D maps.

Planogram Visual Merchandising Store Planning Grid Layout Loop or racetrack Layout

Distribution of products This organization is Is useful for discount or

Are diagrams of fixtures and
products that illustrate where
retail products should be
displayed (usually on a store
shelf.
A planogram defines
products location and
their quantity.
Is a tool to achieve sales, targets on shelves must be common in
made in accordance with supermarkets and departmental stores. They allow
and enhance merchandise on the
floor. Also, it is a mechanism to the necessities and the pharmaceutical shoppers to walk and explore
store’s objectives. retailers. It consists in
communicate with customers and merchandise as they follow a
influence their decisions to buy. a linear system of
It is important that the shelving where perimeter traffic aisle.
store’s layout and
general appearance
fixtures can
arranged vertically or
be Grid Layout
work together to attract horizontally for
customers and motivate creating aisles through This organization is common in
them to buy. the store.
supermarkets
Advantages and pharmaceutical
Disadvantages

retailers. It consists
-This design facilitates in alayout
linear
Thisbuying.
impulse organization is commonis in
-This
system of shelvingconstruct where fixtures
costly to design,
supermarkets fashion and maintain.
pharmaceuticaland
can
-The
This be arranged
organization vertically
is common or in
retailers.
merchandise
It consists in a linear
is
horizontally
prominently
supermarkets
displayedfor creating aisles
and pharmaceutical
system
on of shelving
these main aisles. where fixtures
Disadvantages
through
retailers. theIt store. Advantages
consists in a linear
can be arranged vertically or
system
horizontally of shelving where
for creatingThe fixtures linear
 It aislespermits
Free Flow Layout can be arranged
through the store. vertically
pattern or is
better visibility
horizontally for creating aisles and
repetitive
of
through the store. creates a
merchandise.
Are very flexible, they create an informal and monotonous
friendly environment. Their purpose is to  Design and
differentiate merchandise items, product environment.
cost are
categories and departments.
efficient

Advantages
Disadvantages
*It motivates shoppers to
*The space store has an
spend more time in the store
inefficient use.
and explore merchandise.
*Traffic flow is not smooth
*It generates sales and profits
3. PERFORM THE
through impulse EXERCISE ARRANGED
shopping. INnotTHE SECTION "VOCABULARY"
and customers shopping
patterns could be Disadvantages
THAT IS WITHIN THE OBJECT OF LEARNING "COMMERCIAL EXHIBITION" ON
predictable.

*The space store has

an inefficient use.
*Traffic flow is not
smooth and customers
shopping patterns could
COMPLETING A PARAGRAPH WITH PREPOSITIONS. WHEN FINISHED, TAKE
A SCREENSHOT AND ADD IT TO THE FILE.

4. Taking into account the translated vocabulary and the prepositions studied,
design a planimeter with the appropriate traffic, and aspects to consider as exits,
entrances and distribution of furniture, among others.