a arriott carporateHessausters ‘Executive Summary “Marto Intemational, In. leader inthe global lodging indy. With more than 3,000 proper ia 68 counties and counes achievement award, they ae not ony a well [known but ako a well-liked brand. The global financial esis hit the hel and loging industry urd because of sharp drop in business and leisure travel. Regardless ofthe step drop in profitability over recent ears, Marit has plans to launch two new brands in 2010, double presence in Europe by 2015, and focus o driving incremental revenue by cutting cost at he property evel The following document discusses these satgie moves. It alo addresses “opportunites Maret has to Furher capitalize on thee stengths by extending their expansion plans into the mid-level hotel segment to ake advantage of the industry's fastest growing Population ad by ulzing low-cost high-impact romosons allow rom ates to remain competitive snd continously evaluate market conditions asthe word gradually climbs from this economic downturnCompany Overview Marit Intemational Ine (VYSE: MAR) i plobal hotel chin dedicated to operating snd franchising hoes and ete loging ails. The Mari family’s first ender was a sal rot ber tandon he ste of Washington, DC in 1927. Marit’ stotel was the Key Bridge Marron close the DC area w constantly out of date due tits high demand for sccupancy hen of fill enviable lca nro there Marit has grown to become the leading hotelier tat we know today Cn October 8 1983, Marit Intemational was ‘sublishedao4 spoof ofthe Host Mariot Corporation ad ook over the ole of manasng and ‘anchising hotels! The hada, alin lose pony othe xg sits in Dthenda “MI, now oversees 6 bands worldwide. (See Appendix? "The Marion Brands ‘The Maship Mario brandis thee Mario fllsevce hotels nd reson. Thee are “over 500 lations worldwide and they pride themselves on their Marriot name and quality. The maori oftheir markt sari tl inthe United Stats Marot as number of brands that stv o capt the vu segment ofthe matt. ‘The .W, Maron brand operates 37 properties that sve to compet wth ehers inthe high-end sagen, In 1997 Maro acquit Resissincs hotel brand wich serves sila alee ‘Similarly, Marit has recently aquired the Ritz-Carion hotel brand and the Rite-Carton "ara nan G1 We Reine ch 200 ops snc MAR in ara eas 01) 208 ca pr eed ‘ptt sneha OOM TT ARCEDS- Ubtecboate Fs fom tsk‘Destination Club The company hs aso announced in 209, the intodution of wo new any ‘brands known a Asograph and Editon which have Been eslaned o capt the luxury segment of he opulaon that ae looking for more of bougu el experees senting ‘Marit has previously not been bl tof. {mn adition, Maro opeats number of brand that each ut tthe mid-level ese sand basics taveets. These fold the ant popular and wilespscad Courtyard val dat ass oe 80 kat, They abo Fenn the Fei Ty, Springhil Suites le Reine any bic peially dex wohave es expesive ate fr ong ta. The nieve bas al ih amis suchas interne aces and complimentary bedi inthe moming that iidevel wavelets typically appreciate, Marios TownPlae Suites can also be considered tnd bt is sesiclydsined for extended-stay sues, Although asket ons are ot sual ght now, sess uel pclly provide a great del of revenue to almost every hotel chain and Marriot sno exception. Tiss why Maat has a uubes of als specifically dedicated wo filing the needs of the evraye Ibusinss traveler, Maio Confrence Ceters, ExecuSty and ecutive Apasincats te made {to suithe needs of corporate travelers whether by hosting sbunes function or providing longer-term residential fice for employees that ae relocating or working on temporary assignments, ‘Fully, Maat operates the global eading timeshare Lal nwa as Maso Vacation ‘Club Ineratona, Marit Vacation Club as mere than SO resorts where owners can choose to stay, em points, or exchange property igs through Inerval Intemational a parer timeshare