Iob|e of conIenIs

our m|ss|on
brond persono||Iy
pr|mory/secondory |ogo
preferred s|gnoIure
|ogo use ond m|suse
s|gnoIure spoce
|ogomork
corporoIe fonIs
corporoIe co|ors
sIoI|onory
corporoIe commerc|o|
e|ecIron|c med|o
s|gnoge ond woyf|nd|ng
pg !-2
pg 3-4
pg 5-
pg 7-
pg -!0
pg !!-!2
pg !3-!4
pg !5-!
pg !7-!
pg ! 2
pg 27-32
pg 33-3
pg 37-47
our m|ss|on
!
|I |s w|Ih much p|eosure Io wr|Ie on beho|f of Ihe 8u||ds cong|omeroIe Io show our up mosI respecI Io
our vo|ued porInersh|p. Here oI 8u||ds we ore dr|ven Io g|ve Ihe cusIomer Ihe besI poss|b|e exper|ence of
hordwore shopp|ng. Our m|ss|on |s Io hove Ihe cusIomer |eove Ihe sIore w|Ih more Ihen jusI our producIs
buI Ihe d|||genI sk|||s Io puI IhoI producI Io Ihe besI use poss|b|e. W|Ih ore fu||y Iro|ned ond equ|pped
sIoff we sIr|ve Io he|p Ihe cusIomer |eorn ond bu||d Ihe|r fuIure proper|y.

The mo|n goo| of 8u||ds |s Io sIroy owoy from jusI your everydoy hordwore sIore ||ke The Home DepoI
ond Lowes. We vo|ue Ihe I|me our cusIomers Ioke ouI of Ihe|r doy Io do bus|ness w|Ih our esIob||shmenI.
We serv|ce Ihe soc|eIy |n woys more prom|nenI Ihen our compeI|Iors. W|Ih doub|e Ihe omounI of he|p
desks ond workshops IhoI we offer, compored Io our compeI|Iors, Ihe cusIomer w||| f|nd exocI|y whoI
Ihey wonI ond need |n |ess Ihen ho|f Ihe I|me Ihey wou|d oI one of our compeI|Iors. As for our producIs,
we sIr|ve Io keep |n sIock Ihe mosI offordob|e buI besI quo||Iy producIs for Ihe cosIumer. Th|s |s how our
s|ogon A|woys Affordob|e come o|ong.

We hope Io supp|y Ihe peop|e w|Ih Ihe besI producI ond d|||genI know|edge Io moke Ihe|r homes ond
dreoms Ihe besI Ihey con be. On beho|f of 8u||ds we Ihonk you for your vo|ued porInersh|p ond bus|ness
We hope Io see you oround |n one of our mony esIob||shmenIs noI|onw|de.
2
brond persono||Iy
3
Our goo| |s Io supp|y Ihe hord work|ng peop|e o offordob|e hordwore sIore IhoI hos quo||Iy producIs ond emp|oyees.
Th|s monuo| |s o gu|de for our sIoff ond members Io be |nformed of our |denI|Iy ond whoI we promoIe.
4
pr|mory |ogo
5|gnoIure Dom|nonI
secondory |ogo
symbo| dom|nonI
5
pr|mory |ogo
s|gnoIure dom|nonI
5|gnoIure
Logomork
secondory |ogo
symbo| dom|nonI
5ymbo| |ogo |s
dom|nonI on
oppeoronce Io
copIure oIIenI|on
Io Ihe |ogo |Ise|f

preferred s|gnoIure
7
Whenever poss|b|e Ih|s |s
our pr|mory |ogo Io use os
odverI|smenI. The co|or
used |s c3m0y7k0. The
green used |s Io re|oIe Io
consIrucI|ve use os we|| os
s|gn|fy our |denI|Iy.
8|ock ond Wh|Ie Des|gn.
The |ogo ond |denI|Iy ore
sI||| very reodob|e |n Ih|s
formoI.

|ogo use ond m|suse

click here for more informatioon

Never shou|d you sIreIch Ihe |ogo |n ony woy.
Never p|oce on Iop of or beh|ng o busy bockboord.
Never oIIoch ony IexI Io Ihe |ogo.
Never moke Ihe |ogo d|sproporI|ono|.
!0
s|gnoIure spoce !!
x
3x
2x
2x
.!0x
x
2x
5x
3x
2x
pr|mory |ogo
|ogo spoc|ng
secondory |ogo
|ogo spoc|ng
!2
|ogomork
!3
Our |ogomork shou|d be
used w|Ih proper co|or
seII|ngs ond proporI|on
c3m0y7k0
!4
corporoIe fonIs
!5
HoIor O|| !37 H54
A8CDEFGH|1KLH
NOPOk5TUYWXYZ
obcdefgh|jk|mnopqrsIu
vwxyz
!234570
Helevetica
ABCDEFGHIJKLM-
NOPQRSTUVWXYZ
abcdefghijklmnopqrstu-
vwxyz
1234567890
Our use of fonIs depends on Ihe bus|ness
we ore deo||ng w|Ih Any bus|ness moIer|o|
IhoI deo|s w|Ih bock ond fourIh exchonge
we used helevtica. Any pub||c odverI|s
menI or one I|me reod|ng use we use HoIor
O|| !37 H 54
Helevtica
HoIor O|| !37 H 54
!
corporoIe co|ors
!7
c3m0y7k0
c70m7y4k74
pr|mory co|ors
s
e
c
o
n
d
o
r
y

c
o
|
o
r
s
PANTONE !545 H
PANTONE 20 H
PANTONE !77 H
PANTONE Process HogenIo
PANTONE 2 H
PANTONE 0 H
PANTONE 325 H
PANTONE 3 H
PANTONE 3 H
PANTONE Hexochrome Oronge H
PANTONE Hexochrome Oronge H
c!0m50y75k!0
c70m!5y0k0
c70m!5y0k0
PANTONE 5!4 H
PANTONE 252 H
!
sIoI|onory
!
It is with much pleasure to write on behalf of the Builds conglomerate to show our up
most respect to our valued partnership. Here at Builds we are driven to give the customer
the best possible experience of hardware shopping. Our mission is to have the customer
leave the store with more then just our products but the diligent skills to put that product to
the best use possible. With are fully trained and equipped staff, we will strive to help the
customer learn and build their future properly.

The main goal of Builds is to stray away from just your everyday hardware store like The
Home Depot and Lowes. We value the time our customers take out of their day to do busi-
ness with our establishment. We service the society in ways more prominent then our com-
petitors. With double the amount of help desks and workshops that we offer, compared to
our competitors, the customer will find exactly what they want and need in less then half the
time they would at one of our competitors. As for our products, we strive to keep in stock the
most affordable but best quality products for the costumer. This is how our slogan Always
Affordable came along.

We hope to supply the people with the best product and diligent knowledge to make their
homes and dreams the best they can be. On behalf of Builds we thank you for your valued
partnership and business. We hope to see you around in one of our many establishments
nationwide. Thank you.
Sincerely,
ATTN: Builds Employees
Builds International
2089 Las Vegas Blvd
Las Vegas 89119
March 1, 2015
Dear Mr.Knight,
Luke Knight CEO
9876 Builds Street
Las Vegas NV 89119
phone: 123.456.7897
fax: 123.569.2356
|eIIerheod bock
20
1
1

|
n
8.5 |n
bus|ness fo|der
bus|ness fo|der spreod
2!
1
1
.
5

|
n
9.5 |n
19 |n
bus|ness cord fronI ond bock
|kn|ghIbu||ds@gmo||.us
!345577
fox !25357!37
78u||ds 5IreeI Los Yegos NY !!
Luke Kn|ghI
CEO bu||ds
www.bu||ds.com
22
2

|
n
3 |n
|nv|Ie cords
1
o
|
n

u
s

f
o
r

o
u
r

d
o
y

o
f

g
|
v
e

o
w
o
y

o
n
d

o

c
h
o
n
c
e

I
o

w
|
n

o

2
0
!

F
o
r
d

F
u
s
|
o
n

H
o
r
c
h

!

2
0
!
7

o
I

o
n
y

b
u
|
|
d
s

|
o
c
o
I
|
o
n

f
r
o
m

o
m

I
o

!
0
p
m
23
6

|
n
5 |n
Ihonk you cords
f
r
o
m

y
o
u
r

f
r
|
e
n
d
s

o
I
24
7

|
n
7 |n
9876 Builds Street
Las Vegas, NV 89119
25
|orge bus|ness enve|ope 10 |n
2
sIondord enve|ope
9876 Builds Street
Las Vegas, NV 89119
9876 Builds Street
Las Vegas, NV 89119
3
.
7

|
n
8.75 |n
27
corporoIe commun|coI|ons
2
presenIs
|eorn everyIh|ng
you need Io be
mosIer bu||der
become o bu||der Iodoy
weoffer ond
Ieoch obouI every
coIegory of home
|mprovemenI
come jo|n us for o
doy of sk||| bu||d|ng
IhoI con |eod you Io
o beIIer fuIureIodoy
supp||es w||| be offered for ony of
your needs |nc|ud|ng po|nI
Wewe|come o|| oges so come on
|n ond bu||d
geI equ|pped
Iodoy w|Ih o|| Ihe
know|edge you
w||| need Io know
c|osses offered every 5oIurdoy ond
5undoy
sIorIs oI om Io pm
sIop byony of our sIore |ocoI|ons
w|Ih Ih|s brochureond rec|eve o free
hoI os we|| os one !0 percenI off
your nexI purchose of !00 do||ors or
more
brochure
!7 |n
!
!

|
n
2
|uke
|uke
nome Iogs
2

|
n
2.5|n
30
un|form
sIondord un|form
for o|| emp|oyees
3!
boggoge
smo|| bogs
|orge bogs
20|n by !2|n
!0|n by 5|n
32
cd cose

v|s|I ony of our |oco| hordwore
sIores w|Ih Ih|s brochure ond
rec|eve up Io 20 do||ors off
your nexI purchose of
40 do||ors or more
wwwbu||dscom
!345577
4 |n
|n
33
e|ecIron|c med|o
Affordob|e
Ouo||Iy
sIore |ocoI|on : Los Yegos # 4352
5eorch corI my ||sI
Hy AccounI 5|gn |n or keg|sIer
home Ioo| renIo| cred|I cenIer mov|ng crew geI bu||I Ihe workshop
Affordob|e Ouo||Iy
f|nd o bu||ds Enter Zipcode here
5oc|o| kespons|b|||Iy
5usIo|nob|||Iy Po||cy
CusIomer Core
ConIocI Us
Federo| Tox Cred|Is
Hows Our 5|Ie
keboIe CenIer
keco||s/ProducI 5ofeIy
keIurns/Exchonges
5h|pp|ng/De||very
WorronI|es
5erv|ces
Cred|I Cord 5erv|ces
G|fI Cords
GH 8us|ness Cho|ce
|n5Iore5erv|ces
|nsIo||oI|on 5erv|ces
|nIernoI|ono| CusIomers
ProIecI|on P|ons
5upp||ers
5pec|o| Orders
5ove 8|G on Ihese se|ecIed |Iems
reg|sIer here Io rec|eveup Io 30% off your nexI purchose
bu||d |I r|ghI
5 |n
!3 |n
home web poge
34
35
emo|| s|gnoIure
3
Luke Knight
CEO
Builds Corporation
9876 Las Vegas Blvd, Las Vegas Nevada 89119
Direct (702) 897 1223
Phone (702) 456 7890
Fax (702) 435 4576
knightl@builds.com
www.builds.com
14 pt Helvetica
12 pt Helvetica
logomark
37
s|gnoge ond woyf|nd|ng
3
ouIdoor s|gnoge
25
8
6
3
40
EXIT
ENTER Pick-UP
bu||d|ng overv|ew
4! 3
10
42 bonners
11
4
6
43
6
opp||onces
p|umb|ng
f|oor|ng
decor
so|es
po|nI
Ioo|s
boIh
8
44
|ndoor woy f|nd|ng
|umber
Ioo|s
po|nI
boIh
4
1
1 6
45
1
10
sIoff on|y
1
10
monogmenI
door s|gnoge
4
boIhroom s|gnoge
men men
women
! fI
47
IronsporIoI|on
4