Resultados Estudio de Ejecución PDV

Agua Pura
Abril 2014
Nuestros Pilares

• Rentabilidad

• Volumen

• Servicio al Cliente

• Recurso Humano Motivado, Comprometido y Capacitado

Descripción del Estudio
• La muestra estuvo compuesta por 3,700 clientes, principalmente
tiendas y abarroterías, a nivel nacional. No se visitan clientes
del canal moderno.

• Se incluyen en el estudio únicamente las presentaciones no

retornables de las marcas: Salvavidas, Cielo y Aqua.

• Se incluye los resultados a nivel nacional, centro y por agencia.

Share Nacional EEPDV
100%
CIELO; 12.92% CIELO; 13.84%
90%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 67.22% 63.06%

40%

30%

20%

10% AQUA; 19.86% AQUA; 23.10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Nacional
45.00%
42.53%
40.00%
35.73%
35.00%

30.00%

25.00% 23.10%
19.86%
20.00%

15.07%
15.00%

9.93%
10.00% 7.60% 8.52% 6.58%
6.91% 5.61%
5.85% 5.09%
5.00% 1.98%
0.98% 2.52% 1.66%
0.48%
0.00%
so ito oz tr
o da 5 5 Lt UA
a c 20 Li zi a 37 62 lo Q
SV ho
n
S S or e lo e lo Ci
e A
AP ac AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Cobertura a Nivel Nacional x Marca
80%
75%
72%
70%

60%

50%

43% 43%
40%

30%
24% 25%
20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura a Nivel Nacional x Presentación
80%
73%
70%
70%

60%

50%
43% 43%
40%

30%
25%24%
23%
21%
20%
15% 15%
13% 13%
10%
9% 9%
4% 2% 3% 3%
0%

so o oz tr
o da 5 5 Lt UA
Va n ci t 20 Li zi a 37 62 lo Q
lo lo e
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
CENTRO OCCIDENTE
Share por Empresa Centro Occidente
100%
CIELO; 6.06% CIELO; 4.01%
90%

80%

70%

60% SALVAVIDAS;
SALVAVIDAS; 75.27%
50% 77.67%

40%

30%

20%

10%
AQUA; 16.27% AQUA; 20.72%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Centro Occidente
50.00%
45.55%
45.00%

40.00%
37.33%
35.00%

30.00%

25.00%

20.19% 20.72%
20.00%
15.98% 16.27%
15.00%
11.77%
10.00% 8.51%
6.00%
5.00% 2.38% 3.87%
2.69%2.02% 3.13%1.72%
1.35% 0.25%
0.27%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz o o el Q
ho S S or el el Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Cobertura Centro Occidente x Marca
100%

90%
86% 84%
80%

70%

60%

50%

40% 38% 38%

30%

20% 17%
12%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Centro Occidente x Presentación
90%
84% 84%
80%

70%

60%

50%

38% 38%
40%
36%38%

30%

20% 19%
16% 15%
10% 8% 9%11% 10% 9%
4% 5%
1% 1%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Huehuetenango
100% CIELO; 0.94%
CIELO; 9.45%
90%

80%

70%
SALVAVIDAS;
58.43%
60% SALVAVIDAS;
63.93%
50%

40%

30%

20% AQUA; 40.63%

AQUA; 26.62%
10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Huehuetenango
45.00%

40.63%
40.00%

35.00% 33.41%
30.96%
30.00%
26.62%
25.00%

20.00% 19.19%
16.25%
15.00%

10.00%
6.21% 5.38% 5.75%
5.12%
5.00% 2.19% 3.26% 3.71%
0.47% 0.47% 0.00%
0.40% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Huehuetenango x Marca
100%

90%
89% 89%
85%
80%
76%
70%

60%

50%

40%

30%

21%
20%
13%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Huehuetenango x Presentación
100%

90% 88% 89%

84%
80% 76%

70%

60%

50% 47%
41%
40%

30% 26%
21% 20%
20%
19%
15%
12% 10%
9%
10% 7%
3%
0% 0%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Los Altos
100% CIELO; 0.28% CIELO; 0.31%
90%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 94.57% 91.06%

40%

30%

20%

10%

AQUA; 5.15% AQUA; 8.63%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Los Altos
60.00%

50.34%
50.00%

40.00%
36.91%
33.29%

30.00%

20.00% 19.08%
16.59%

11.06%
10.00% 8.63%
7.22%
3.25% 4.53% 5.15%
3.37%
0.28%
0.31% 0.00% 0.00%
0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Los Altos x Marca
100%
94%
90%
90%

80%

70%

60%

50%

40%

30%

20%
19%
14%
10%

2% 2%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Los Altos x Presentación
100%
92%
90%
90%

80%

70%

60%

50% 46%

40% 38% 36%

30%
29%

20%
19%
14% 13% 14%
10% 9%
10%
2% 2% 0% 0% 0% 0%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Malacatán
100%
CIELO; 9.26% CIELO; 8.19%
90%

80%

70%

60% SALVAVIDAS;
SALVAVIDAS; 68.92%
50% 73.69%

40%

30%

20%

10% AQUA; 22.89%

AQUA; 17.06%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Malacatán
60.00%

50.00% 48.89%

40.00%
35.96%

30.00%

21.34%
20.00%
18.36% 18.74%
17.37%

11.47% 10.82%
10.00% 8.07%
2.67%
1.26% 0.72% 2.80%1.21% 0.00%
0.00% 0.32% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Malacatán x Marca
90%

80%
79%

70%
69%

60%

50% 48%

40%
36%
30%

20%

8% 11%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Malacatán x Presentación
90%

80% 78%

70% 68%

60%

50% 48%

40%
36%

30%
29%
25%
20% 19%
20%

10% 8% 9% 7%
5% 6% 5%
2%
0% 0% 0%
0%

so o oz r o da 5 5 Lt UA
a ci t 20 Li t a 37 62 o
SV n iz lo lo el Q
o S S or e e Ci A
AP ach AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Mazateca
100%
CIELO; 9.26% CIELO; 8.19%
90%

80%

70%

60% SALVAVIDAS;
SALVAVIDAS; 68.92%
50% 73.69%

40%

30%

20%

10% AQUA; 22.89%

AQUA; 17.06%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Mazateca
60.00%
56.15%

50.00%

44.03%

40.00%

30.00%

22.89%

20.00%
17.06%

12.30%
10.00% 8.33% 7.27% 7.34% 5.85%
5.04%
4.21%
1.75% 1.62% 3.72% 1.32%
0.38% 0.00% 0.72%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Mazateca x Marca
90%
84%
80%
74%
70%

60%

50%

40%
35% 35%
30%

20% 19%
12%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Mazateca x Presentación
90%
84%
80%
74%
70%

60%

50%

40%
35% 35%
30% 26%

20% 16% 15%

10% 8% 6% 9% 9%
5%
3% 1% 1% 0% 1% 1%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz lo lo el Q
ch
o S S or e e Ci A
AP a AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Quiché
100%

90%
CIELO; 23.58%
CIELO; 28.67%
80%

70%

60%

50%
SALVAVIDAS;
40% SALVAVIDAS; 63.88%
63.51%
30%

20%

10%
AQUA; 7.82% AQUA; 12.55%
0%
Mar-14 Apr-14
Share por Presentación Agencia Quiché
40.00%
36.70%
35.18%
35.00%

30.00%

25.00%

21.40%
20.00%
16.99%
15.61%
15.00% 13.68%
12.55%

10.00% 9.38%
7.43% 7.82%
6.24%
4.51% 3.68%
5.00% 3.00%
2.17% 2.46%
0.62% 0.57%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Quiché x Marca
100%
93% 91%
90%

80%

71%
70%

62%
60%

50%

40%

32%
30%

20%
20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Quiché x Presentación
100%
93%
90%
90%

80%

70% 68%
59% 60%
60%

50%
50%

40%
32%
30%
24%22%
20%
20%

10%9% 9% 10%
10% 8%
4% 3% 4%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Sagitario Mazatenango
100% CIELO; 1.63% CIELO; 2.49%
90%

80%

70%
SALVAVIDAS;
60% 72.08% SALVAVIDAS;
79.57%
50%

40%

30%

20%
AQUA; 26.30%
10% AQUA; 17.94%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Sagitario Mazatenango
70.00%

60.93%
60.00%

51.88%
50.00%

40.00%

30.00%
26.30%

20.00% 17.94%

11.73%
8.54% 8.83%
10.00%

3.73% 4.74%
0.00% 1.78%
0.00%
1.28% 0.89%0.71% 0.74% 0.00%
0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Sagitario Mazatenango x Marca
90%

83%
80% 79%

70%

60%

50%

40%

31%
30%

20%
19%

10%
6%
3%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Sagitario Mazatenango x Presentación
90%

80% 79% 78%

70%

60%

50%

40%

31%
30%

21% 19%
20% 18%
11%
10%
4% 6% 3% 2% 1%
5%
2%
1% 1% 0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Sagitario Retalhuleu
100%
CIELO; 4.45% CIELO; 1.18%
90%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 83.13% 87.07%

40%

30%

20%

10%
AQUA; 12.42% AQUA; 11.75%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Sagitario Retalhuleu
70.00%

61.34%
60.00%
54.29%

50.00%

40.00%

30.00%

20.00% 17.22%
13.17%
11.92% 12.42%11.75%
10.00%
6.52%
0.88% 4.14%
2.48% 1.06% 0.00%
1.07% 1.32% 0.31%0.13% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Share por Empresa Agencia San Marcos
100%
CIELO; 7.11% CIELO; 3.36%
90%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50%
74.96% 84.12%

40%

30%

20%

10% AQUA; 17.93%

AQUA; 12.52%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia San Marcos
60.00%

54.40%

50.00%

40.00%

30.34%
30.00%
25.65%

20.00% 17.93%
14.44%
13.10% 12.52%
10.00% 6.42%
6.74%
2.03% 3.83% 4.24%
2.13% 1.35% 2.87%2.01% 0.00%
0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia San Marcos x Marca
100%

90%
90%

80%
80%

70%

60%

50%
43%
40%

30% 28%
22%
20%

12%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia San Marcos x Presentación
100%

90%
90%

80%
75%
70%

60%

50%
43%
40%
33%31%
28% 28%
30% 26%
20% 18%
10%
10% 7% 5% 7% 9% 7%
3%
0% 0%
0%

so o oz o da 5 5 Lt UA
a ci t 20 Li
tr a 37 62 o
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Share por Empresa Agencia Bravo
100%
CIELO; 12.07%
90% CIELO; 19.79%
80%

70%

60% SALVAVIDAS;
60.69%
50% SALVAVIDAS;
64.71%
40%

30%

20%
AQUA; 27.23%
10%
AQUA; 15.50%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Bravo
45.00%

40.00% 39.04%

35.00%

30.00% 28.97%
27.23%
25.00%

20.00%
19.52%

15.65% 15.50%
15.00%
11.66%
10.65%
10.00% 7.18%
7.24%
4.78% 4.83%
5.00% 2.05% 3.38%
0.51% 0.86% 0.00%0.96%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz lo lo el Q
ho S S or e e Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Cobertura Agencia Bravo x Marca
90%

83%
80%
80%

70%
65%
60%

53%
50% 48%
43%
40%

30%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Bravo x Presentación
90%
83%
80% 78%

70%
65%
60%
53%
50% 50%
50% 48%

40% 38%

30%

20% 18%18%
13%
10% 10%
10% 8%
5% 5%
3%
0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
CENTRO NORTE
Share por Empresa Centro Norte
100%
CIELO; 4.74% CIELO; 5.72%
90%

80%

70%
SALVAVIDAS; SALVAVIDAS;
60% 63.71% 61.38%
50%

40%

30%

20%
AQUA; 31.55% AQUA; 32.89%
10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Centro Norte
60.00%

52.81%
50.00%

40.54%
40.00%

30.00%

20.00% 17.80%17.40%
13.61%
13.00%

10.00% 7.79%7.67%
5.86% 5.38% 4.81%
2.79% 4.35%2.65%
0.45% 1.40%
0.52% 1.15%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Centro Norte x Marca
90%

81%
80%

71%
70%

60%

50%

40%

32%
30% 28%

20%
16%
12%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Centro Norte x Presentación
90%

80%
79%

70%
70%

60%

50%

40%
32%
30% 28%

20%
19%18%
14%13%
12%11%
10% 7% 8% 8%
5% 4%
2% 2% 2%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz lo lo el Q
ch
o S S or e e Ci A
AP a AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Cobán
100%
CIELO; 7.62%
90%
CIELO; 23.10%
80%

70%

60% SALVAVIDAS;
70.84%
50%
SALVAVIDAS;
40% 63.98%

30%

20%

10% AQUA; 21.54%

AQUA; 12.92%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Agencia Cobán
40.00%

35.00% 34.51%

30.00% 28.58%

25.00%

21.14% 21.54%
20.45%
20.00%

15.00%
12.24% 12.92%
9.01%
10.00% 8.77% 8.96%

4.93% 4.63% 5.14%

5.00%
3.07% 2.07%
0.55%
0.58% 0.91%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Cobán x Marca
100%

90% 88%
84%
80%

70%

60%
55%
50%

40%
36%
30% 28%
22%
20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Cobán x Presentación
90%
86%
80%
80%

70%

60%
55%
53%
50%
42%
40%
36%
31%
30% 26%
20% 21%
20%
19%
13%
9%
10% 7% 6%
4% 3% 3%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Petén
100% CIELO; 2.55% CIELO; 0.41%
90%

80%

70%
SALVAVIDAS;
60%
73.27% SALVAVIDAS;
83.39%
50%

40%

30%

20%

10% AQUA; 24.17%

AQUA; 16.20%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Petén
80.00%

72.59%
70.00%

61.56%
60.00%

50.00%

40.00%

30.00%
24.17%

20.00%
16.20%
10.80%
10.00%
4.23% 4.30% 2.90%
0.28% 0.41% 1.34%0.00% 0.00%
0.00% 0.00% 0.00% 1.21% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Petén x Marca
100%

91%
90%
85%
80%

70%

60%

50%

40%

30%
29%
23%
20%

10%
5% 3%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Petén x Presentación
100%

91%
90%
85%
80%

70%

60%

50%

40%

29%
30%
23%
20%

10% 7% 5%
4% 2% 3% 2% 1%
1% 0% 1% 1% 1% 0% 0%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Puerto Barrios
100% CIELO; 2.34%
CIELO; 3.90%
90%

80%

70%
SALVAVIDAS;
60% 65.29% SALVAVIDAS;
76.34%
50%

40%

30%

20%
AQUA; 30.81%
10% AQUA; 21.32%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Puerto Barrios
70.00%

61.37%
60.00%

50.00%
46.90%

40.00%

30.81%
30.00%

21.32%
20.00%
13.56%

10.00% 7.63%
5.10% 5.41%
0.25% 1.90% 0.93%
1.40% 1.39%0.44% 1.59%
0.00% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Puerto Barrios x Marca
80%

73%
70%

60%

50%
50%
43%
40%

32%
30%

20%

10%
10%
5%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Puerto Barrios x Presentación
80%

73%
70%

60%

50%
50%

43%
40%

32%
30%

20%

10%
9% 9%
5% 5%
2% 3% 3% 3% 2%
1% 0% 1% 1% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Salamá
100% CIELO; 2.66% CIELO; 4.03%
90%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
84.95%
50% 87.54%
40%

30%

20%

10%
AQUA; 12.39% AQUA; 8.43%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Salamá
70.00%

61.06%
60.00%

49.55%
50.00%

40.00%

30.00%

19.90%
20.00%

12.53%
11.89% 12.39%
10.00% 7.52% 8.43%
4.21% 2.78%
0.66%2.21% 2.96% 1.88% 1.07% 0.00%
0.78% 0.19%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Salamá x Marca
100%

90% 88%
81%
80%

70%

60%

50%

40%

31%
30%

20% 19%
11% 12%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Salamá x Presentación
100%

90% 88%
80%
80%

70%

60%

50%

40%
32% 31%
30%

17%17% 19%
20%
15% 16%
12%
9%
10%
5% 4%
3% 3% 4%
0% 1%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Sanarate
100%

90%
CIELO; 30.76% CIELO; 26.98%
80%

70%

60%

50%
SALVAVIDAS;
40% SALVAVIDAS; 64.18%
62.93%
30%

20%

10%
AQUA; 6.31% AQUA; 8.84%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Sanarate
45.00%
42.85%

40.00%

35.09%
35.00%

30.00%

25.00%

20.00% 17.86%
15.74%
15.00%
13.08%
10.88%
8.96%
10.00% 8.93% 8.84%
7.77% 6.09%7.14%
6.31%
5.00% 4.43%
0.59%1.18% 2.28% 1.99%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Sanarate x Marca
90%

81% 80%
80%

70%

60%

50% 51%
50%

40% 39%

30%

20% 17%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Sanarate x Presentación
90%

81%
80%
76%

70%

60%

50%
43%
39% 38% 39%
40% 37%35%

30%
23%
20%
20% 18% 17%
13% 12%
10%
10% 8%
4%
2%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Teculután
100% CIELO; 1.78%
90% CIELO; 19.76%
80%

70%

60% SALVAVIDAS;
81.27%
50%
SALVAVIDAS;
40% 70.87%

30%

20%

10%
AQUA; 16.94%
AQUA; 9.37%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Teculután
70.00%

62.75%
60.00%

50.00%
46.72%

40.00%

30.00%

20.00%
14.54% 16.94%
14.29%

10.00%
9.42% 9.37%
6.21% 5.45% 4.90%
0.38% 3.27% 3.52% 1.05%
0.73%
0.30% 0.17% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz o o el Q
ho S S or el el Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Cobertura Agencia Teculután x Marca
90%

82%
80%

72%
70%

60%

50%

40%

30%

20% 22%
20%
16%
13%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Teculután x Presentación
90%

80% 78%

70% 68%

60%

50%

40%

30%

20%
20% 18% 16%
15%
11% 10% 11%
10% 8% 7% 8%
4% 6% 6%
1% 1% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
CENTRO CENTRO
Share por Empresa Centro Centro
100%

90% CIELO; 20.59%

CIELO; 30.98%
80%

70%

60%

50% SALVAVIDAS;
62.34% SALVAVIDAS;
40%
47.11%

30%

20%

10% AQUA; 17.07% AQUA; 21.91%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Centro Centro
35.00%
33.33%

30.00% 29.20%

25.00%

21.76% 21.91%

20.00%
17.07%
15.22%
15.00%
12.61%

9.82%
10.00% 8.80%
8.29%8.70%

5.00%
3.49% 1.97%3.15%
2.57%1.46%
0.52%
0.13%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Centro Centro x Marca
80%

70% 69% 68%

60%

49% 50%
50% 47%
40%
40%

30%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Centro Centro x Presentación
70%
66%
64%
60%

48% 49%
50% 47%

40% 38%
34%

30%
24%
23% 22%22%
20% 17%

10%
6% 5% 7%
5%
2% 1%
0%

so o oz r o da 5 5 Lt UA
a ci t 20 Li t a 37 62 o
SV n iz lo lo el Q
o S S or e e Ci A
AP ach AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Antigua
100% CIELO; 2.83%
90%

80% CIELO; 35.82%

70%

60%
SALVAVIDAS;
50% 84.55%
SALVAVIDAS;
40%
37.70%

30%

20%
AQUA; 26.48%
10%
AQUA; 12.62%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Agencia Antigua
40.00%
37.52%

35.00%

30.00%
26.48%
25.66%
25.00%

20.84% 20.15%
20.00%

15.00% 13.55%
12.31% 12.62%
9.67%
10.00% 8.69%

5.00% 3.26%
3.11%
0.37% 1.52% 2.11%
0.81% 1.30% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz o o el Q
ho S S or el el Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Cobertura Agencia Antigua x Marca
90%
83%
80%

70% 68%
62%
60% 58%

50%
46%

40%

30%

20%
13%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Antigua x Presentación
80%
74%
70%

62%
60%
55% 56%

50%
46% 46%
40%39%
40%
36%

30%

19% 20%
20%

12%
10%
10% 7% 7%
4% 2%
0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Atlántico
100%

90% CIELO; 16.68%

CIELO; 28.03%
80%

70%

60%

50% SALVAVIDAS; SALVAVIDAS;

68.08% 48.95%
40%

30%

20%

10% AQUA; 23.02%

AQUA; 15.24%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Atlántico
40.00%
37.83%

35.00%
32.16%

30.00%

25.00%
23.02%
21.89%

20.00%

15.24%
15.00% 13.62%
11.60%

10.00%
8.13% 8.36%
7.40%
6.58%
5.00%
4.69%
3.36% 2.81%
1.21% 1.10% 0.92%
0.08%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Atlántico x Marca
70%
66% 66%

60%

50% 48%

41%
40% 38%
36%

30%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Atlántico x Presentación
70%

63% 64%
60%

50% 48%

40% 38% 38%

33%
30% 28%

20%
20% 17%
16%
12% 12%
10%
7%
2% 3% 4%
1% 1%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Chimaltenango
100%

90% CIELO; 17.54% CIELO; 22.82%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 59.32% 52.48%
40%

30%

20%

10% AQUA; 23.14% AQUA; 24.70%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Chimaltenango
30.00%

27.34%

25.00% 24.44% 24.70%

22.99% 23.14%

20.50%
20.00%

16.51%

15.00%

10.00% 9.26% 9.04%

8.50%

4.54%
5.00%
2.71% 1.76%
0.77% 1.45% 1.76%
0.58% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Chimaltenango x Marca
80%
75%
70%

62% 61%
60% 57%

50% 48%

40%
34%
30%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Chimaltenango x Presentación
80%

70% 68%
62%
60% 58% 57%

50%
44% 45%

40%

30% 29%

21%21% 22% 21%

20%
13%
10% 8%
7%
4% 3% 4%
0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia La Nueva
100%

90%
CIELO; 24.01%
CIELO; 32.81%
80%

70%

60%

50% SALVAVIDAS;
58.31% SALVAVIDAS;
40% 46.84%
30%

20%

10% AQUA; 17.68% AQUA; 20.34%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia La Nueva
35.00%
32.85%

30.00%
27.82%

25.00%

21.07%
20.34%
20.00%
17.68%
15.66%
15.00% 13.81%

11.38%
10.03%
10.00% 8.72%
8.04%

5.00% 3.72% 2.60%3.35%

1.50%
0.24% 1.14%
0.05%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz o o el Q
ho S S or el el Ci A
AP c AP AP b Ci Ci
S Pa S Sa
AP AP

mar-14 abr-14
Cobertura Agencia La Nueva x Marca
80%

70% 69% 67%

60%
56%
51%
50% 48% 49%

40%

30%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia La Nueva x Presentación
80%

70% 67%
64%
60%
54%
51%
50% 47% 48%

41%
40%

30%
30%
24% 25%23%
20%
20%

10% 7% 8%
5% 5%
2% 1%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia La Constancia
100%

90%
CIELO; 26.60%
80%
CIELO; 34.92%

70%

60%
SALVAVIDAS;
50% SALVAVIDAS; 20.13%
50.27%
40%

30%

20%
AQUA; 44.95%

10% AQUA; 23.14%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Agencia La Constancia
50.00%

44.95%
45.00%

40.00%

35.00%

30.00% 29.12%

25.00% 23.14%

20.00% 18.26%

15.00%
11.71% 10.73% 12.49%
11.64%
10.00% 8.38% 7.98%
7.98%
6.98%
4.79%
5.00%
0.00% 1.87%
0.00% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia La Constancia x Marca
80%

70%
67%
60%
60%

50% 50%
50%

40%
40%

30% 28%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia La Constancia x Presentación
80%

70% 67%
60%
60%

50% 50%
50%

40%
40%

30%
30%

22%
20% 17% 15%
11% 11%
10%
6% 6% 7%
2%
0% 0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
CUENTAS CLAVES
Share por Empresa Agencia Zona Viva
100% CIELO; 0.00% CIELO; 1.75%
90%

80%

70%
SALVAVIDAS; SALVAVIDAS;
60% 76.92% 73.90%
50%

40%

30%

20%

10% AQUA; 23.08% AQUA; 24.35%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Zona Viva
80.00%

70.51%
69.70%
70.00%

60.00%

50.00%

40.00%

30.00%

23.08%24.35%
20.00%

10.00%
6.41%
4.20% 1.75%
0.00% 0.00% 0.00%
0.00% 0.00%0.00% 0.00%0.00% 0.00% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Zona Viva x Marca
70%
65%
63%
60%

50%

40% 38%
35%

30%

20%

10%

2%
0%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Zona Viva x Presentación
70%
65%
63%
60%

50%

40% 38%
35%

30%

20%

10%
7% 6%
2%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
CENTRO SOR
Share por Empresa Centro SOR
100%
CIELO; 4.74% CIELO; 5.72%
90%

80%

70%
SALVAVIDAS; SALVAVIDAS;
60% 63.71% 61.38%
50%

40%

30%

20%
AQUA; 31.55% AQUA; 32.89%
10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Centro SOR
45.00%
41.25%
40.00% 38.71%

35.00%
32.89%
31.55%
30.00%

25.00%

20.00%

15.00%

9.71%
10.00%
9.53% 9.01%
8.19%
6.31%
5.00%
0.98% 2.67%2.29% 2.12%
0.73%1.32%
1.20% 1.33%
0.22%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Centro SOR x Marca
70%
65% 66%

60% 59%
55%

50%

40%

30%

20%

12%
10%
10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Centro SOR x Presentación
70%
65%
64%
60% 59%
55%

50%

40%

30%

20% 17%
13%
11%10% 10%
10%
6% 8%
5% 4% 4%
2% 1% 2%
1%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Barberena
100%
CIELO; 7.26%
90% CIELO; 15.63%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 78.23% 58.11%

40%

30%

20%
AQUA; 26.26%
10%
AQUA; 14.51%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Marca Agencia Barberena
45.00%

40.00% 38.40%
36.05%
35.00%

30.00%
26.26%
25.00%

20.00%

15.81%
15.00% 14.51%
13.08% 13.37%

9.58%
10.00% 7.67%
5.68%
3.71% 4.55%
5.00% 2.74%
2.05% 2.47% 2.27%
0.96% 0.82%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Barberena x Marca
90%

81%
80%

70%

60% 58%
55%
50%

40% 38%
30%
30%

21%
20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Barberena x Presentación
90%

81%
80%

70%

60% 58%
55%
50%

40% 38%
32%
30%
25% 26%
22%
20% 17% 16%
11% 11%12%
10%
5% 4% 5% 4%
3%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n iz lo lo el Q
ch
o S S or e e Ci A
AP a AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Chiquimulilla
100% CIELO; 0.67% CIELO; 0.00%
90%

80%

SALVAVIDAS; SALVAVIDAS;
70%
59.09% 59.28%
60%

50%

40%

30%

20% AQUA; 40.24% AQUA; 40.72%

10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Chiquimulilla
60.00%

50.00% 49.17%

40.24%40.72%
40.00%

31.23%
30.00%

20.00%

11.54%
10.14%
10.00%
5.12% 6.12%
4.99%
0.07% 0.00% 0.67%0.00% 0.00%
0.00% 0.00% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Chiquimulilla x Marca
80%

74%
70%
65%
60% 58%

50%
46%

40%

30%

20%

10%

1% 1%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Chiquimulilla x Presentación
80%
74%
70%
65%

60% 58%

50%

42%
40%

30%

20%

13% 11%10%
10% 7% 7%
5%
1% 0% 0% 0% 1% 1% 0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Escuintla
100% CIELO; 2.40%
CIELO; 3.68%
90%

80%
SALVAVIDAS;
70% SALVAVIDAS; 53.77%
57.12%
60%

50%

40%

30%

20% AQUA; 39.21% AQUA; 43.83%

10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Escuintla
60.00%

51.14%
50.00%
46.76%
43.83%

40.00% 39.21%

30.00%

20.00%

10.00%

3.96% 4.84%
2.47%1.69%
0.10% 0.33% 1.45%2.26% 1.21%0.72% 0.00%
0.00% 0.05% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Escuintla x Marca
80%

70% 69%
63%
60%
60%
56%

50%

40%

30%

20%

10%
9%
6%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Escuintla x Presentación
80%

70% 69%

60% 60%
60%
55%

50%

40%

30%

20%

10% 7% 7%
4% 2% 5% 5% 4% 5%
1% 0% 1% 2%
0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Jalapa
100%
CIELO; 9.00%
90% CIELO; 16.24%

80%

70%

60%
SALVAVIDAS; SALVAVIDAS;
50% 75.37% 62.28%
40%

30%

20%

10% AQUA; 21.49%

AQUA; 15.63%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Jalapa
35.00%
32.33%
30.59%
30.00%

25.00%

21.49%
20.32%
20.00%
16.39%
15.63%
15.00%
12.98%
12.75%

9.74%
10.00%
8.50%

5.63%4.32%
5.00% 3.41%
2.55% 2.48%
0.88%
0.00%
0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Jalapa x Marca
90%

80%
80%

70% 68%

60%

52%
50%

40%
39%
32%
30% 29%

20%

10%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Jalapa x Presentación
80%
76%

70% 68%

60%

52%
50%
44%
41% 39%
40%
36%
30%
30% 27% 27%

20% 18%
16%
14%
10%
9% 9%
3%
0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Jutiapa
100% CIELO; 1.94% CIELO; 4.93%
90%

80%

70%
SALVAVIDAS;
60% 67.42% SALVAVIDAS;
73.56%
50%

40%

30%

20%
AQUA; 30.63%
10% AQUA; 21.51%
0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Jutiapa
45.00%

40.00% 39.29%

35.00%

30.63%
30.00% 27.72%
27.96%

25.00%
21.51%
20.00%

15.00% 14.20%

10.00% 9.43% 9.66%

7.87%

5.00% 3.30% 2.69%

1.18% 1.52%
1.25% 0.69% 0.00%0.72%
0.38%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Jutiapa x Marca
100%

91%
90%

80%

71%
70%

60%

51%
50%
44%
40%

30%

20%

10%
4% 6%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Jutiapa x Presentación
100%

90% 89%

80%

70% 68%

60%
51%
50%
44%
40%
39%
33%
30%
21%
20%
19%

8% 9%
10%
4% 1% 4% 3% 4% 3%
1% 0%
0%

so o oz o da 5 5 Lt A
a ci t 20 Li
tr a 37 62 o U
V n iz lo lo el Q
S ho S S or e e Ci A
AP c AP AP b Ci Ci
Pa S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Santa Lucía
100%
CIELO; 6.21% CIELO; 1.28%
90%

80%

70% SALVAVIDAS; SALVAVIDAS;

53.28% 60.50%
60%

50%

40%

30%

20% AQUA; 40.51% AQUA; 38.22%

10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Santa Lucía
60.00%

53.76%

50.00% 48.20%

40.51%
40.00% 38.22%

30.00%

20.00%

10.00%
6.75% 5.89%

0.00% 2.88% 1.28%

1.57%0.00% 0.63% 0.00% 0.33% 0.00%
0.00% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z lo lo el A Q
ho S
AP
S o e e Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Santa Lucía x Marca
80%
75%
70%

61%
60% 59%
52%
50%

40%

30%

20% 18%

10%
9%

0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Santa Lucía x Presentación
80%
75%

70%

60% 59%
60%

52%
50%

40%

30%

20% 18%

11%
10% 8%
2% 1% 2% 0% 1% 1% 2%
0% 0% 0% 0%
0%

so o oz o da 5 5 Lt UA
a ci t 20 Li
tr a 37 62 o
SV n iz lo lo el Q
ch
o S S or e e Ci A
AP a AP AP b Ci Ci
P S Sa
S
AP AP

mar-14 abr-14
Share por Empresa Agencia Tiquisate
100% CIELO; 0.58% CIELO; 2.39%
90%
SALVAVIDAS;
80%
36.53% SALVAVIDAS;
70% 46.75%

60%

50%

40%

30% AQUA; 62.89%

AQUA; 50.85%
20%

10%

0%
Mar-14 Apr-14
AQUA SALVAVIDAS CIELO
Share por Presentación Agencia Tiquisate
70.00%

62.89%
60.00%

50.85%
50.00%

41.29%
40.00%
36.53%

30.00%

20.00%

10.00%
5.47%
2.39%
0.00% 0.00% 0.00%
0.00% 0.00%0.00% 0.00%0.00% 0.00% 0.58% 0.00% 0.00%
0.00%

so o oz o da 5 5 Lt A
a ci t 20 Li t
r a 37 62 o U
SV n ri z o o el A Q
ho S
AP
S o el el Ci
AP c AP ab Ci Ci
S Pa S S
AP AP

mar-14 abr-14
Cobertura Agencia Tiquisate x Marca
80%

70%
70%

61% 60%
60%
55%
50%

40%

30%

20%

10%
6%
1%
0%
AQUA SALVAVIDAS CIELO

mar-14 abr-14
Cobertura Agencia Tiquisate x Presentación
80%

70%
70%

61% 60%
60%
55%

50%

40%

30%

20%

10% 9%
6%
0% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0%
0%

so o oz tr
o da 5 5 Lt A
a ci t 20 Li a 37 62 o U
SV n iz lo lo el Q
o S S or e e Ci A
AP ch AP AP b Ci Ci
P a
S Sa
S
AP AP

mar-14 abr-14
Resultados Estudio de Ejecución PDV
Agua Pura
Marzo 2014