BrandBook

2019
 iNdeX
bRanD LanGuAge 3
sAfE aReA 4
mInImuM sIzE 5
dO Not WArP 6
BrandBook
2019
pRiMarY cOlOrs
cOloR vArIatIonS
7
8
fOntS 9
 bRanD LanGuAge
WE ARE GENUINE, AUTHENTIC AND PASSIONATE, WE LOVE WHAT WE DO!

WE STRIVE TO MAINTAIN FULL TRANSPARENCY AND TRUST, WHILE

BUILDING A CLOSE RELATIONSHIP WITH OUR FANS.

WE MIX THE BEST OF BOTH BREWING WORLDS; WE THINK AND ACT LIKE CRAFTSMEN, USING 100%
NATURAL INGREDIENTS AND PROCESSES, WHILE APPLYING STATE-OF-THE-ART TECHNOLOGY THAT
ALLOWS US TO ENSURE THE QUALITY OF OUR BEERS IN EVERY PRODUCTION STEP.

WHAT'S INSIDE THE BOTTLE IS WHAT MOTIVATES US EVERY DAY, SO WE ALSO TRY TO EDUCATE OUR
FANS ABOUT THE #CRAFTBEER WORLD AS A WHOLE, IN ORDER TO
HELP GROW THE CATEGORY ALTOGETHER.

Kross BreWery: BrandBook 3

 Safe Area

4X

4X

Safe Area
A Safe Area has been established around the logotype.
This area must be clear of any other graphic elements that may interfere with
the perception and lecture of the Brand. X
The safe area is constructed and determined by the “X”.

Kross BreWery: BrandBook 4

 mInImuM sIzE

mInImuM sIzE
Minimum size for printing has been set at 1,4 centimeters wide.
1.4 cm 100 px

For screen projection, we recommend a mínimum size of 100 pixels wide.

Kross BreWery: BrandBook 5

 do not Warp or Distort

do not Warp
or Distort
The brand must be perfectly displayed to
ensure its optimal performance.
Here are some examples of what
we should NEVER do to the Brand.

Kross BreWery: BrandBook 6

 cOloR

Primary Colors
The color and visual aspect are of great importance when
#e3c54d
C:
M:
Y:
8%
24%
86%
R: 227
G: 197
B: 77
#000000
C:
M:
Y:
84%
83%
73%
R: 0
G: 0
B: 0
reflecting the brand spirit. For that reason, it is vital to K: 0% K: 80%
protect its iconization and keep it distinctive.

#f8f4c5
C: 4% R: 248
M: 3% G: 244
Y: 31% B:197
K: 0%

Kross BreWery: BrandBook 7

 Color VariaTion

#000000 #000000

Color VariaTion
C: 84% R: 0 C: 84% R: 0
M: 83% G: 0 M: 83% G: 0
Y: 73% B: 0 Y: 73% B: 0
K: 80% K: 80%

There are times when we are unable to use our colors, for those
occasions we recommend these solutions: Black & White, single color,
grey scale, positive and negative.

#d8d9dd #9a999e #c2c3c9

C: 0% R: 216 C: 0% R: 154 C: 0% R: 194
M: 0% G: 217 M: 0% G: 153 M: 0% G: 195
Y: 0% B: 221 Y: 0% B: 158 Y: 0% B: 201
K: 20% K: 50% K: 30%

Kross BreWery: BrandBook 8

 Fonts

Font 1: PopUlAirE
aBcdEfGhiJklMnñoPqsTuVwxYZ
1234567890!
Fonts
The following fonts have been stablished for representing the brand.
”#$%&/()=?¡¨*[];:_,.
Font 2: Artisan12
ABCDEFGHIJKLMNÑOPQSTUVWXYZ
abcdefghijklmnñopqstuvwxyz
*Populaire font can only be used for tittles. 1234567890!
*Artisan12 font can only be used on bold texts. ”#$%&/()=?¡¨*[];:_,.

Font 3: Myriad Pro

ABCDEFGHIJKLMNÑOPQSTUVWXYZ
abcdefghijklmnñopqstuvwxyz
1234567890!
”#$%&/()=?¡¨*[];:_,.
Condensed Regular
Condensed Italic Semibold
Bold Condensed Semibold Italic
Bold Condensed Italic Bold
Light Bold Italic

Kross BreWery: BrandBook 9

 BrandBook2019

@cErvEcEriAkRosS @cErvEcEriAkRosS wwW.kRosS.cL