CARPETA OPERATIVA

Supervisor: ________________________________________________________
 CALENDARIO MENSUAL DE ACTIVIDADES

Cedis: Mes:

Supervisor:

LUNES MARTES MIERCOLES JUEVES VIERNES SÁBADO

1 2 3

5 6 7 8 9 10

12 13 14 15 16 17

19 20 21 22 23 24

26 27 28 29 30

______________________________ ______________________________
Supervisor Gerente
 FORMATO DE ACOMPAÑAMIENTO

Cedis: Supervisor: Evaluación Anterior:

Fecha: Ruta/Vendedor: Evaluación Actual:

Datos del Cliente Activos Pasos de la Visita Pilares de Mercadeo Gama Básica

P3: Reviso Tienda e Inventarios

P1: Escaneo y Planeo Visita

Skarch Mineral
Disponible (5)

Sidral Aga

Caballitos
Accesible
P2: Saludo al Cliente

Preciado

Red Cola
P5: Pedido Sugerido

Caliente
Observaciones

Zubba
#

POP
Frio
NC Cliente

P6: Negociación

P7: Cierro Visita

P4: Mercadeo
Exhibidor
Enfriador
1

10

11

12

13

14

15

16

17

18

19

20

Aciertos:
Evaluación Total de la Visita:
Evaluados:

Evaluación x Pilar:

OPORTUNIDADES

1.- Pasos de la Visita:

2.- Pilares de Mercadeo:

3.- Gama Básica:

______________________________ ______________________________ ______________________________

Vendedor Supervisor Gerente
 VISITA SELECTIVA

Cedis: Supervisor:

Plan:

Fecha: Rutas:

Datos del Cliente Activos Pilares de Mercadeo Gama Básica

Skarch Mineral
Disponible

Sidral Aga

Caballitos
Preciado

Red Cola
Observaciones/Tareas/Pendientes

Limpio
Visible

Zubba
POP
Frio
# NC Cliente

Exhibidor
Enfriador
1

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

Aciertos:

Evaluados:

Evaluación x Pilar:

Auto Evaluazión

______________________________
Supervisor ______________________________
Gerente
 REPORTE DE INCIDENCIAS

Cedis: Supervisor:

Mes/Año:

Datos del Cliente Fechas

Solución
Incidencia/Solución
# NC Cliente

Inicio
1

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

______________________________ ______________________________
Supervisor Gerente
 REFRESQUERA INTERNACIONAL SA DE CV
Piezas x Precio Detallista x Precio Detallista x Precio Público x
Producto Presentación Precio Público x Caja % de Utilidad
Caja Caja Botella Botella

300 ml 24 $146.00 $6.08 $168.00 $7.00 15.1%

Light 500ml 24 $105.00 $4.38 $120.00 $5.00 14.3%
RED COLA 600 ml 24 $230.00 $9.58 $264.00 $11.00 14.8%
1.5 Lts 12 $168.00 $14.00 $192.00 $16.00 14.3%
2.0 Lts 9 $164.00 $18.22 $189.00 $21.00 15.2%

300 ml 24 $146.00 $6.08 $168.00 $7.00 15.1%

LATA 24 $270.00 $11.25 $312.00 $13.00 15.6%
500 ml 24 $208.00 $8.67 $240.00 $10.00 15.4%
SIDRAL AGA
600 ml 24 $270.00 $11.25 $312.00 $13.00 15.6%
1.5 Lts 12 $168.00 $14.00 $192.00 $16.00 14.3%
2.0 Lts 9 $156.00 $17.33 $180.00 $20.00 15.4%

300 ml 24 $146.00 $6.08 $168.00 $7.00 15.1%

LATA 24 $270.00 $11.25 $312.00 $13.00 15.6%
ZUBBA 600 ml 24 $270.00 $11.25 $312.00 $13.00 15.6%
1.5 Lts 12 $168.00 $14.00 $192.00 $16.00 14.3%
2.0 Lts 9 $156.00 $17.33 $180.00 $20.00 15.4%

300 ml 24 $125.00 $5.21 $144.00 $6.00 15.2%

500 ml 24 $165.00 $6.88 $192.00 $8.00 16.4%
CABALLITO
1.5 Lts 12 $156.00 $13.00 $180.00 $15.00 15.4%
2.0 Lts 9 $140.00 $15.56 $162.00 $18.00 15.7%

Lata 355 ml 24 $208.00 $8.67 $240.00 $10.00 15.4%

SKARCH MINERAL 600 ml 24 $208.00 $8.67 $240.00 $10.00 15.4%
2.0 Lts 9 $133.00 $14.78 $162.00 $18.00 21.8%

750 ml 24 $126.00 $5.25 $168.00 $7.00 33.3%

SKARCH NATURAL 1.0 Lts 12 $72.00 $6.00 $96.00 $8.00 33.3%
1.5 Lts 12 $90.00 $7.50 $120.00 $10.00 33.3%

300 ml 24 $165.00 $6.88 $192.00 $8.00 16.4%

LATA 24 $312.00 $13.00 $360.00 $15.00 15.4%
SQUIRT 600 ml y Light 24 $312.00 $13.00 $360.00 $15.00 15.4%
1.5 Lts 12 $198.00 $16.50 $228.00 $19.00 15.2%
2.0 Lts y Light 9 $195.00 $21.67 $225.00 $25.00 15.4%

Quina 296 ml 24 $225.00 $9.38 $264.00 $11.00 17.3%

PET 355 ml 24 $184.00 $7.67 $216.00 $9.00 17.4%
Lata 355 ml 24 $266.00 $11.08 $312.00 $13.00 17.3%
PEÑAFIEL
MINERAL 600 ml 24 $287.00 $11.96 $336.00 $14.00 17.1%
Twist Limón 600 ml 24 $307.00 $12.79 $360.00 $15.00 17.3%
Siphon 1.750 ml 8 $170.00 $21.25 $200.00 $25.00 17.6%
2.0 Lts 8 $164.00 $20.50 $192.00 $24.00 17.1%

PET 355 ml 24 $164.00 $6.83 $192.00 $8.00 17.1%

PEÑAFIEL
SABORES 600 ml 24 $307.00 $12.79 $360.00 $15.00 17.3%
2.0 Lts 8 $164.00 $20.50 $192.00 $24.00 17.1%

PET 355 ml 24 $164.00 $6.83 $192.00 $8.00 17.1%

PEÑAFIEL ADAS 600 ml 24 $307.00 $12.79 $360.00 $15.00 17.3%
2.0 Lts 8 $184.50 $23.06 $216.00 $27.00 17.1%

DR PEPPER Lata 355 ml 24 $266.00 $11.08 $312.00 $13.00 17.3%

Tonic Lata 355 ml 24 $266.00 $11.08 $312.00 $13.00 17.3%

SCHWEPPES Vidrio 325 ml 24 $266.00 $11.08 $312.00 $13.00 17.3%
MINERAL Ginger 600 ml 24 $307.00 $12.79 $360.00 $15.00 17.3%
600 ml 24 $306.00 $12.75 $360.00 $15.00 17.6%

Almeja 296 ml 24 $328.00 $13.67 $384.00 $16.00 17.1%

Almeja 473 ml 12 $225.50 $18.79 $264.00 $22.00 17.1%
CLAMATO
Almeja 946 ml 12 $399.00 $33.25 $468.00 $39.00 17.3%
Almeja 1.893 ml 8 $403.00 $50.38 $472.00 $59.00 17.1%
Pasos y Negociación