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ORIENTACIÓN
Para poner en práctica los temas, desarrolle las siguientes actividades relacionadas con el
objeto de aprendizaje “Market Segmentation”
VOCABULARY EXERCISES
Segmentation variables:
THE SEGMENTATION VARIABLES PELMANISM
3. Lea el texto “Food arounf World” que se encuentra en la sección “Let’s read”. Desarrolle
los ejercicios de comprensión de lectura. Tome capturas de pantalla de las respuestas
correctas y péguelas en el documento.
LET´S READ
4. Lea la información sobre contables y no contables en la sección “Let’s read” y clasifique
los sustantivos en contables y no contables. Tome captura de pantalla de los resultados
obtenidos y péguelos en el documento.
LET’S LISTEN
LISTENING COMPREHENSION
6.Elabore una propuesta sobre como presentar un producto o servicio en el mercado de la
ciudad que Albert describió. Utilice el vocabulario y los modismos estudiados en este Objeto
de Aprendizaje. Grabe la propuesta en audio, en el formato de su preferencia. El audio no
debe durar más de dos minutos. Guarde el archivo y envíelo al instructor a través de la
plataforma virtual de aprendizaje.
who is speaking to them Eurys Yolaine Contreras Boada apprentice of the virtual degree of
market management training.
The constant growth of trade worldwide, globalization, technology and communications, make
the consumer public increasingly aware of the various offers that exist in the market, therefore
they become more and more demanding every day, demanding no only varied products of the
best quality, but they hope that they will be served in increasingly comfortable places, with all
the services available and a growing demand for a better and higher quality of care provided.
In response to the growing needs of the population, supermarkets have changed the
attendance of people, to the traditional markets that supply them with basic products, to which
they offer convenience and diversity of merchandise in one place, this has allowed buyers do
not have to travel to different locations to obtain the products they require to meet their needs.
Based on these criteria, MERCABARATO EURYS is a supermarket whose purpose is to offer
its inhabitants of the city a new and innovative way of accessing quality products and
services; In a fast and timely manner, offering low prices regardless of their social stratum,
culture, nationality or gender, it is aimed at optimizing time and above all accessing products
from the family basket; generating sources of employment and good financial returns for the
benefit of the company and all its components.