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Presentado por:
Gestión Logística.
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Actividad de Aprendizaje 14
Para afianzar el tema mencionado, lleve a cabo la evidencia Workshop “Using Verbs to
Build Customer Satisfaction Tools” estudiando el material de formación “Using Regular
and Irregular Verbs”, los materiales de apoyo y analizar el siguiente caso:
La empresa “My Sweet Candy” produce caramelos y chicles y necesita conocer la opinión
de los clientes, para esto, elaboraron una encuesta para medir el grado de satisfacción y
quisieran conocer los resultados a partir de un informe donde se evidencie y analice la
situación.
Este taller cuenta con dos momentos: uno escrito y otro oral. Durante el momento inicial,
el aprendiz deberá a partir del caso anterior, lo siguiente:
• Leer y analizar la encuesta de medición del grado de satisfacción del cliente, la cual se
encuentra en el documento descargable asociado a esta evidencia.
Best Regard: The company "My sweet candy" produces candies and chewing gum and
needs to know the opinion of the clients, for this, they elaborated a survey to measure the
degree of satisfaction and would like to know the results from a report where the situation
is evidence.
this company's Jugos del Norte, in the framework of the Implementation of the
Comprehensive Management Policy and concerned about the continuous improvement in
their processes and the procedures applied in each of them, as well as in the satisfaction
of their users, which through of statistics allow you to measure the attention provided, and
establish mechanisms of contact with them. Based on the foregoing, customer satisfaction
surveys were conducted in the development of public audiences for socialization and
accountability management report validity 2016, in the department of Atlántico, were
made according to the parameters established in the procedure of the customer
satisfaction survey analysis, which resulted in the following analysis of the questions
surveyed: The people surveyed expressed a good satisfaction towards our product, they
feel comfortable with the product we offer and they give us an improvement such as
implementing new flavors, this survey is a good tool to visualize that we are doing a good
job. Do the last question that if they produce more flavors, if we look for more flavors, not
only that, but also get into other countries and be monitored by GPS.
1. How likely is That You Would Recommend this Company to a Friend or Colleague?
Somewhat dissatisfied.
Very dissatisfied.
2. Which of the Following Words Would You use to describe our Products?
Select all That Apply.
Reliable.
✓ High Quality.
Useful.
✓ Good Value for Money.
Overpriced.
Impractical.
Ineffective.
Poor Quality.
Unreliable.
6. How Would you Rate the Value for Money of the Product?
Excellent.
✓ Above Average.
Average.
Below average.
Poor.
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Extremely likely.
Very likely.
✓ Somewhat likely.
Not so likely.
Not at all likely
10. Do you have any other comments, questions or concerns? I liked the product a lot, but
I would like to know if you are going to produce more flavors.
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lOM
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