103.

NIVEL CONSUMO MENSUA POR ESTRATO

ESTRATO CANTIDAD MEDIDA
ABC1 2.211 litros x mes x familia
C2 2.56 litros x mes x familia
C3 2.856 litros x mes x familia
DE 3.848 litros x mes x familia

TASA ANUAL DE CRECIMIENTO POBLACIONAL 1.64%

TOTAL HOGARES 429135
PROMEDIO DE HABITANTES POR HOGAR 3.93 PERSONAS

ESPERANZA DE VIDA AL NACER

MUJERES 78.3
HOMBRES 72.3
AMBOS 75.2

Habitantes por edad y sexo

Edad Total Hombres Mujeres
0 ­4 162,300 82,608 79,692
5 ­9 163,314 83,172 80,142
10 ­14 157,032 79,806 77,226
15 ­19 142,104 72,174 69,930
20 ­24 135,030 68,244 66,786
25 ­29 136,266 68,580 67,686
30 ­34 136,824 68,694 68,130
35 ­39 132,558 66,108 66,450
40 ­44 114,036 56,682 57,354
45 ­49 93,612 46,134 47,478
50 ­54 77,898 37,938 39,960
55 ­59 64,536 30,864 33,672
60 ­64 50,730 23,682 27,048
65 ­69 42,426 19,080 23,346
70 ­74 32,772 14,028 18,744
75 ­79 22,224 8,868 13,356
80 ­99 21,552 7,518 14,034

Habitantes por area y sexo

Area / Sexo Hombres Mujeres Total Area
Urbana 744,945 774,861 1,519,806
Rural 89,235 76,173 165,408
Total Sexo 834,180 851,034 1,685,214
 105. Nivel Porcentaje (DIST. FAMILIAS
ABC1 11.30%
C2 26.70%
C3 29.20%
DE 32.80%

107 Número de puntos de venta por canal

Canal TOTAL
Supermercados 80
Rest. y Hoteles 320
Almacenes 3200

108 ­Canales de distribución preferidos

Canal / Grupo ABC1 C2 C3 DE
Supermercados 75 25 10 0
Rest. y Hoteles 25 30 20 10
Almacenes 0 45 70 90

109 ­Elasticidades
Canal Demanda Precio por caja (impto incl.)
Supermercados Algo Elástica $9,800
Rest. y Hoteles Elástica $7,600
Almacenes Muy Elástica $4,900

110 ­Rendimiento de vendedores por canal

Canal Visitas Mínimas Visitas Máximas
Supermercados 24 260
Rest. y Hoteles 12 320
Almacenes 6 900

111 ­Ventas historicas

Canal / Periodo Per. ­3 Per. ­2 Per. ­1 Per. 0
Supermercados 62,466 63,096 63,732 64,374
Rest. y Hoteles 61,644 62,904 64,188 65,496
Almacenes 181,272 183,102 184,950 186,816

204. Potencial de Vtas - Periodo 1

Canal / Período Período 1
Supermercados 65,016
Rest. y Hoteles 66,804
Almacenes 188,682
Total 320,502
 111 ­Ventas historicas
Canal / Periodo Per. ­3 Per. ­2 Per. ­1 Per. 0 Per. 1
Supermercados 62,466 63,096 63,732 64,374 65,016
Rest. y Hoteles 61,644 62,904 64,188 65,496 66,804
Almacenes 181,272 183,102 184,950 186,816 188,682
Total 305,382 309,102 312,870 316,686 320,502

111 ­Ventas historicas

Canal / Periodo Per. ­3 Per. ­2 Per. ­1 Per. 0 Per. 1
Supermercados 62,466 63,096 63,732 64,374 637,156,800
Rest. y Hoteles 61,644 62,904 64,188 65,496 507,710,400
Almacenes 181,272 183,102 184,950 186,816 924,541,800
Total 305,382 309,102 312,870 316,686 2,069,409,000

Supermercados
Rest. y Hoteles
Almacenes

Participación de Mercado
Canal / Periodo Per. 1
Supermercados 22%
Rest. y Hoteles 25.0%
Almacenes 25.0%
Total 24.0%

Ventas Proyectadas de ACVEGGIE

Canal / Periodo Per. 1
Supermercados 14,304
Rest. y Hoteles 16,701
Almacenes 47,171
Total 78,175

108 ­Canales de distribución preferidos 18.3%

Canal / Grupo ABC1 C2 C3 DE 21.4%
Supermercados 75% 25% 10% 0% 60.3%
Rest. y Hoteles 25% 30% 20% 10% 100.0%
Almacenes 0% 45% 70% 90%
 Ventas Proyectadas en unidades
Per. 2 Per. 3 Per. 4 Per. 5
65,672 66,334 67,002 67,670
68,169 69,561 70,978 72,396
190,587 192,510 194,453 196,395
324,428 328,405 332,433 336,461

Ventas Proyectadas en pesos andinos $

Per. 2 Per. 3 Per. 4 Per. 5
643,582,836 650,070,073 656,618,510 663,166,947
518,087,973 528,663,214 539,436,123 550,209,032
933,875,351 943,300,708 952,817,870 962,335,032
2,095,546,160 2,122,033,995 2,148,872,503 2,175,711,011

1.0% 1.0% 1.0% 1.0%

2.0% 2.0% 2.0% 2.0%
1.0% 1.0% 1.0% 1.0%
1.2% 1.2% 1.2% 1.2%

Per. 2 Per. 3 Per. 4 Per. 5

22% 22% 26.0% 26.0%
25.0% 25.0% 27.0% 27.5%
25.0% 25.0% 28.0% 29.0%
24.0% 24.0% 27.0% 27.5%

e ACVEGGIE
Per. 2 Per. 3 Per. 4 Per. 5
14,448 14,593 17,420 17,594
17,042 17,390 19,164 19,909
47,647 48,128 54,447 56,955
79,137 80,111 91,031 94,458

18.3% 18.2% 19.1% 18.6%

21.5% 21.7% 21.1% 21.1%
60.2% 60.1% 59.8% 60.3%
100.0% 100.0% 100.0% 100.0%
ades
Per. 6 Per. 7 Per. 8 Total
68,353 69,042 69,737 538,825
73,876 75,384 76,920 574,088
198,378 200,380 202,401 1,563,785
340,606 344,805 349,058 2,676,698

ndinos $
Per. 6 Per. 7 Per. 8 Total
669,855,308 676,607,368 683,423,127 5,280,480,970
561,455,275 572,915,731 584,590,402 4,363,068,149
972,050,118 981,860,763 991,766,965 7,662,548,607
2,203,360,701 2,231,383,862 2,259,780,494 17,306,097,726

1.0% 1.0% 1.0%

2.0% 2.0% 2.0%
1.0% 1.0% 1.0%
1.2% 1.2% 1.2%

Per. 6 Per. 7 Per. 8

26.0% 26.0% 27.5%
28.0% 28.0% 29.8%
30.0% 30.0% 32.5%
28.0% 28.0% 29.9%

Per. 6 Per. 7 Per. 8

17,772 17,951 19,178 133,260
20,685 21,107 22,922 154,921
59,513 60,114 65,780 439,754
97,970 99,172 107,880 727,935

18.1% 18.1% 17.8%

21.1% 21.3% 21.2%
60.7% 60.6% 61.0%
100.0% 100.0% 100.0%
 109 ­Elasticidades
Canal Demanda Precio por caja (impto incl.)
SupermercadAlgo Elástica 9800
Rest. y Hotel Elástica 7600
Almacenes Muy Elástica 4900