Está en la página 1de 7

Anuario de Investigaciones

ISSN: 0329-5885
anuario@psi.uba.ar
Universidad de Buenos Aires
Argentina

Cantú, Gustavo; Patiño, Yanina


La imagen digital y los procesos imaginativos: análisis de la producción simbólica en el
uso de las nuevas tecnologías.
Anuario de Investigaciones, vol. XX, 2013, pp. 125-130
Universidad de Buenos Aires
Buenos Aires, Argentina

Disponible en: http://www.redalyc.org/articulo.oa?id=369139949046

Cómo citar el artículo


Número completo
Sistema de Información Científica
Más información del artículo Red de Revistas Científicas de América Latina, el Caribe, España y Portugal
Página de la revista en redalyc.org Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto
FACULTAD DE PSICOLOGÍA - UBA / SECRETARÍA DE INVESTIGACIONES / ANUARIO DE INVESTIGACIONES / VOLUMEN XX

LA IMAGEN DIGITAL Y LOS PROCESOS IMAGINATIVOS:


ANÁLISIS DE LA PRODUCCIÓN SIMBÓLICA EN EL USO DE
LAS NUEVAS TECNOLOGÍAS
DIGITAL IMAGE AND IMAGINATIVE PROCESSES: SYMBOLIC PRODUCTION
INVOLVED IN THE UTILIZATION OF NEW TECHNOLOGIES AND ITS ANALYSIS
&DQW~*XVWDYR
        



3 4 5 6 7 4 8 C D 5 E 3 C F E

(VWHDUWtFXORGHVDUUROODDOJXQRVHMHVGHO3UR\HFWR8%$ 7KLVSDSHUDLPVDWFKDUDFWHUL]LQJVRPHFRQFHSWXDOD[HV
&\7³3URFHVRVLPDJLQDWLYRVHQODSURGXFFLyQVLPEyOLFD RIWKH8%$&\73URMHFW³,PDJLQDWLYHSURFHVVHVLQYROYHGLQ
GHQLxRV\DGROHVFHQWHVFRQSUREOHPDVGHDSUHQGL]DMH´ V\PEROLF SURGXFWLRQ LQ FKLOGUHQ DQG DGROHVFHQWV ZLWK
GLULJLGRSRUOD'UD6LOYLD6FKOHPHQVRQTXHVHSURSRQH OHDUQLQJSUREOHPV´GLUHFWHGE\'U6LOYLD6FKOHPHQVRQ
LQYHVWLJDUORVSURFHVRVLPDJLQDWLYRVFRPRXQRGHORVDU 7KHSURMHFWLQYHVWLJDWHVLPDJLQDWLYHSURFHVVHVDVDW\SH
WLFXODGRUHVSDUDIDYRUHFHUODLQWHJUDFLyQGHORVVXMHWRVHQ RISV\FKLFZRUNZKLFKPDNHVSRVVLEOHWKDWFKLOGUHQDQG
HOVLVWHPDHGXFDWLYRGHXQPRGRFUtWLFR\VXEMHWLYDQWH DGROHVFHQWVFRXOGJHWDFFHVVWRSURGXFWLYHGXFWLOHDQG
6HDQDOL]DHQSULPHUOXJDUGHTXpPDQHUDVHOWUDEDMRFRQ DXWRQRPRXVWKLQNLQJ
QXHYDVWHFQRORJtDV FRPSXWDGRUDV SXHGHGHVSOHJDUHQ $IWHUDQDOL]LQJWKHZD\VLQZKLFKQHZWHFKQRORJLHVPD\
ORV SDFLHQWHV HVWUDWHJLDV VLPEyOLFDV TXH IDYRUHFHQ OD HQKDQFH WKH FRPSOH[LW\ RI V\PEROLF PRGDOLWLHV DQG
FRPSOHML]DFLyQGHVXVSURFHVRVLPDJLQDWLYRV(QVHJXQ WKLQNLQJWKHIRFXVLVVHWRQGHVFULELQJDQDO\WLFD[HVRI
GROXJDUVHSURSRQHQHMHVGHDQiOLVLVGHODSURGXFFLyQ V\PEROLF SURGXFWLRQ RI FKLOGUHQ DQG DGROHVFHQWV XVLQJ
VLPEyOLFDHVSHFt¿FDPHQWHOLJDGDDOXVRGHGLVSRVLWLYRV QHZ WHFKQRORJLHV )LQDOO\ VRPH HGXFDWLRQDO VWUDWHJLHV
WHFQROyJLFRV )LQDOPHQWH VH SRVWXODQ SRVLELOLGDGHV GH PHDQWWRGHHSHQWKHFRPSOH[LW\RILPDJLQDWLYHSURFHVVHV
WUDQVIHUHQFLDGHORVUHVXOWDGRVFOtQLFRVVREUHODVIRUPDV DUHSURSRVHG
GHFRPSOHML]DFLyQGHORVSURFHVRVLPDJLQDWLYRVDOVLVWH
PDHGXFDWLYRWHQGLHQWHVDEHQH¿FLDUDQLxRV\DGROHV .H\ZRUGV
B

FHQWHVVLQSUREOHPDVGHDSUHQGL]DMHSDUDDFFHGHUDXQ ,PDJLQDWLRQ6\PEROL]DWLRQ6\PEROLFSURGXFWLRQ1HZ
SRVLFLRQDPLHQWRSVtTXLFRDXWyQRPRUHÀH[LYR\FUtWLFR WHFKQRORJLHV
9 : ; : < = : > ? ; : @ A B

,PDJLQDFLyQ  6LPEROL]DFLyQ  3URGXFFLyQ VLPEyOLFD 


1XHYDVWHFQRORJtDV

'RFWRUHQ3VLFRORJtDSRUOD8%$/LFHQFLDGRHQ&LHQFLDVGHOD(GXFDFLyQ80'RFHQWHGHOD&iWHGUDGH3VLFRSHGDJRJtD&OtQLFDGHOD)D

FXOWDGGH3VLFRORJtDGHOD8%$\HQODGH3VLFRORJtD(GXFDFLRQDOGHOD80,QYHVWLJDGRUGH8%$&\7VREUHSUREOHPDVGHVLPEROL]DFLyQHQ
                              !     "    #

$ %

           &        '  ( ) * +  ,           - .    #    &     !       '  -  '         /          &        '      ) * +  0  1         # 

) * + -  2 

DE LA PÁGINA 125 A LA 130 125


LA IMAGEN DIGITAL Y LOS PROCESOS IMAGINATIVOS: ANÁLISIS DE LA PRODUCCIÓN SIMBÓLICA EN EL USO DE LAS NUEVAS TECNOLOGÍAS
DIGITAL IMAGE AND IMAGINATIVE PROCESSES: SYMBOLIC PRODUCTION INVOLVED IN THE UTILIZATION OF NEW TECHNOLOGIES AND ITS ANALYSIS
Cantú, Gustavo; Patiño, Yanina

FLyQ GH LQVWUXPHQWRV SURFHGLPHQWDOHV (O DSUHQGL]DMH


G H I J K L M N O P P Q R J

(VWHDUWtFXORGHVDUUROODDOJXQRVHMHVFRUUHVSRQGLHQWHVDO HVFRODUSRUORWDQWRQRSRQHHQMXHJR³IDFXOWDGHV´R³KD
3UR\HFWR³3URFHVRVLPDJLQDWLYRVHQODSURGXFFLyQVLPEy ELOLGDGHV´FRJQLWLYDVLQGHSHQGLHQWHVVLQRTXHLQYROXFUD
OLFDGHQLxRV\DGROHVFHQWHVFRQSUREOHPDVGHDSUHQGL SURFHVRVGHSURGXFFLyQVLPEyOLFDDWUDYpVGHORVFXDOHV
]DMH´VXEVLGLDGRSRU8%$&\7HQODFRQYRFDWRULD HOVXMHWRLQWHUSUHWD\GDVHQWLGRVXEMHWLYRDORVREMHWRV
\GLULJLGRSRUOD'UD6LOYLD6FKOHPHQVRQ FXOWXUDOHV\DVXSURSLDUHDOLGDGSVtTXLFD
'LFKRSUR\HFWRVHSURSRQHLQYHVWLJDUORVSURFHVRVLPDJL /DSURGXFFLyQVLPEyOLFD 6FKOHPHQVRQ VHGH¿QH
QDWLYRVFRPRXQRGHORVDUWLFXODGRUHVQHFHVDULRVSDUD FRPRODDFWLYLGDGSVtTXLFDPHGLDQWHODFXDOHOVXMHWRSUR
IDYRUHFHUODLQWHJUDFLyQGHORVVXMHWRVHQHOVLVWHPDHGX GXFHPDUFDVVLJQL¿FDWLYDVHQVXPRGDOLGDGGHUHSUHVHQ
FDWLYRGHXQPRGRFUtWLFR\VXEMHWLYDQWH WDUHOPXQGRODVRFLHGDG\ODFXOWXUDHQODTXHVHHQFXHQ
(Q HVH VHQWLGR HO DERUGDMH SURSXHVWR VXSRQH WUDEDMDU WUDLQVHUWR/RVREVWiFXORVHQODVSURGXFFLRQHVVLPEyOLFDV
SDUDFRQFHSWXDOL]DUHLQWHUYHQLUVREUHHOHQULTXHFLPLHQWR GHJUDQSDUWHGHORVQLxRV\DGROHVFHQWHVFRQSUREOHPDV
GHORVSURFHVRVLPDJLQDWLYRVGHQLxRV\DGROHVFHQWHVSRU GHDSUHQGL]DMHSXHGHQVHUFRQVLGHUDGRVFRPRSURGXFWR
FRQVLGHUDUORVFRPRXQRGHORVDUWLFXODGRUHVSDUDSURPR GHXQLQWHQVRWUDEDMRSVtTXLFRPHGLDQWHHOFXDOHOVXMHWR
YHUHQORVVXMHWRVXQSRVLFLRQDPLHQWRDXWyQRPRUHÀH[LYR LQWHQWDFRQWURODUHOGHVSOLHJXHLPDJLQDWLYRRSRUHOFRQ
\FUtWLFRTXHOHVSHUPLWDGHVSOHJDUUHFXUVRVTXHDPSOtHQ WUDULRIUDFDVDHQODDUWLFXODFLyQGHORVSURFHVRVLPDJLQD
VXGHVHRGHWUDQVIRUPDFLyQVRFLDO\SURGXFWLYD3RUHOOR WLYRVFRQHORUGHQDPLHQWROyJLFRTXHJDUDQWL]DODVLJQL¿
HOSUR\HFWRVHSURSRQHFRPRREMHWLYRVJHQHUDOHV FDFLyQFRPSDUWLGD
‡ $QDOL]DUODVFDUDFWHUtVWLFDVGHOSURFHVRLPDJLQDWLYRHQ /DVIRUPDVGHSURGXFFLyQVLPEyOLFDGHFDGDVXMHWRVH
ODSURGXFFLyQVLPEyOLFDGHQLxRV\DGROHVFHQWHVFRQ H[SUHVDQDWUDYpVGHVXV PRGRVVLQJXODUHVGHHVFULELU
SUREOHPDVGHDSUHQGL]DMH S
*UXQLQ GLEXMDU :DOG OHHU &DQW~ 
‡ &DUDFWHUL]DUODVWUDQVIRUPDFLRQHVSVtTXLFDVHQHOSUR KDEODUQDUUDU ÈOYDUH] \DSURSLDUVHGHODVKHUUD
FHVRLPDJLQDWLYRGHQLxRV\DGROHVFHQWHVFRQSUREOH PLHQWDVWHFQROyJLFDV ÈOYDUH]  &DQW~ 
PDVGHDSUHQGL]DMHGXUDQWHVXWUDWDPLHQWRSVLFRSHGD /DSURGXFFLyQGHVtPERORVHVSDUD&DVWRULDGLVSURGXFWR
JyJLFR GHOWUDEDMRGHODLPDJLQDFLyQUDGLFDO &DVWRULDGLV 
‡ (ODERUDUHVWUDWHJLDVGHFRPSOHML]DFLyQGHODSURGXF TXH VH GHVDUUROOD GHVGH ORV RUtJHQHV 1R UHVSRQGH D
FLyQVLPEyOLFDLQFLGHQWHVHQHOGHVSOLHJXHGHOSURFHVR QLQJXQDUDFLRQDOLGDGQLIXQFLRQDOLGDGELROyJLFDHLQFRUSR
LPDJLQDWLYRGXUDQWHHOWUDWDPLHQWRSVLFRSHGDJyJLFR UD HOHPHQWRV HQLJPiWLFRV TXH SXOVDQ OD SURGXFWLYLGDG
‡ (ODERUDUHVWUDWHJLDVGHFRPSOHML]DFLyQGHORVSURFHVRV VLPEyOLFDLPDJLQDWLYDGHORVVXMHWRV &DVWRULDGLV 
LPDJLQDWLYRVWUDQVIHULEOHVDOVLVWHPDHGXFDWLYR 3DUD&DVWRULDGLVODLPDJLQDFLyQVHJXQGDRGHULYDGDQR
SURYLHQHGHODLQGXFFLyQHPStULFDQLGHODGHGXFFLyQOyJL
/RVREMHWLYRVJHQHUDOHVGHOSUR\HFWRVRQDERUGDGRVPH FDVLQRTXHVHWUDWDGHLQYHQFLRQHVTXHSURYLHQHQGHOD
GLDQWHODSURIXQGL]DFLyQHQFDGDXQDGHODVGLPHQVLRQHV FUHDFLyQGHQXHYRVHVTXHPDVLPDJLQDULRV &DVWRULDGLV
GHODSURGXFFLyQVLPEyOLFD(QHVWHVHQWLGRHVWHDUWtFXOR  'HHVWHPRGRDSUHQGL]DMHVFRQRFLPLHQWRVHKL
VHUH¿HUHDGRVGHORVREMHWLYRVHVSHFt¿FRV SyWHVLVFLHQWt¿FDVGHFDGDVXMHWRVLQJXODUQXQFDVRQGH
‡ 7UDEDMDUFRQQXHYDVWHFQRORJtDV FRPSXWDGRUDV GX ULYDGRVGLUHFWRVGHODH[SHULHQFLDVLQRFUHDFLRQHVGHOD
UDQWHHOWUDWDPLHQWRSVLFRSHGDJyJLFRSDUDLQFHQWLYDUHO SVLTXHFRQGLFLRQDGDVSRUSUiFWLFDVVXVWHQWDGDVHQODUL
SURFHVRLPDJLQDWLYRPHGLDQWHODLQFOXVLyQGHODLPDJHQ TXH]DVHQVRULDO\VLPEyOLFDGHORVRUtJHQHVTXHVHVRV
\HOOHQJXDMHGLJLWDOFRPRSURGXFFLRQHVQRYHGRVDV WLHQHQPHGLDQWHODLQYHQFLyQGHREMHWRVQRYHGRVRVTXH
‡ $UWLFXODUORVUHVXOWDGRVWHyULFRVFRQHVWUDWHJLDVGHLQ HVWiQHQWUDPDGRVHQODUHDOLGDGKLVWyULFRVRFLDO
WHUYHQFLyQHQHOHVSDFLRHVFRODUWHQGLHQWHVDODSURPR -XOLD.ULVWHYD  SODQWHDSDUDHOSVLFRDQiOLVLVHOPR
FLyQGHOSURFHVRLPDJLQDWLYRGHQLxRV\DGROHVFHQWHV GHORGHODVLJQL¿FDQFLDTXHQRHVXQPRGHOROLQJtVWLFR
VLQRVHPLyWLFR/DFDSDFLGDGGHVLJQL¿FDQFLDHVWUXFWXUD
(Q HVWH DUWtFXOR VH SRVWXOD TXH HO WUDEDMR FRQ QXHYDV WRGDVODVPDQLIHVWDFLRQHVSVtTXLFDV$QGUp*UHHQLQWUR
WHFQRORJtDV FRPSXWDGRUDV HQHOWUDWDPLHQWRSVLFRSHGD GXFHHOFRQFHSWRGHSURFHVRWHUFLDULR *UHHQ SDUD
JyJLFR SXHGH GHVSOHJDU HQ ORV SDFLHQWHV HVWUDWHJLDV GHVFULELUXQIXQFLRQDPLHQWRSVtTXLFRFDUDFWHUL]DGRSRUOD
VLPEyOLFDVTXHIDYRUHFHQODFRPSOHML]DFLyQGHVXVSURFH 
X Y ? Z [ ; [ X : X \ ; : [ ] Z A = ^ A ] A Z = : ? [ _ ] A ] Z = A ; : > X [ > Z [ ] Z : > [ ] > Z : ]

VRVLPDJLQDWLYRV6HVXSRQHDVLPLVPRTXHWUDQVIHULUORV FLDV\SURFHVRVSVtTXLFRVTXHFULVWDOL]DQHQIRUPDVVLQ
UHVXOWDGRVFOtQLFRVVREUHODVIRUPDVGHFRPSOHML]DFLyQGH JXODUHVGHLPDJLQDFLyQ\FUHDFLyQGHREMHWRV(VGHFLU
ORV SURFHVRV LPDJLQDWLYRV DO VLVWHPD HGXFDWLYR SXHGH TXHHOSURFHVRWHUFLDULRFRQVWLWX\HXQDRSRUWXQLGDG GH
EHQH¿FLDUDQLxRV\DGROHVFHQWHVVLQSUREOHPDVGHDSUHQ GLYHUVL¿FDFLyQGHPRGRVSDUWLFXODUHVGHIRUPDVRUJDQL]D
GL]DMHSDUDDFFHGHUDXQSRVLFLRQDPLHQWRSVtTXLFRDXWy WLYDVFRH[LVWHQWHVHQHOSVLTXLVPRTXHDEUHQRSRUWXQLGD
QRPRUHÀH[LYR\FUtWLFR GHVQRYHGRVDVHLQpGLWDVGHLQYHQFLyQ\FRPSOHML]DFLyQ
GHODDFWLYLGDGSVtTXLFD *UHHQ (OWUDEDMRGHORV
SURFHVRVWHUFLDULRVSRVLELOLWDDODLPDJLQDFLyQHQFRQWUDU
T H 3 U P M L K U N U M V W U K M

'HVGHHOUHFRUWHGHREMHWRGHOD3VLFRSHGDJRJtD&OtQLFD VXVUHVRUWHVHQORVSURFHVRVVHFXQGDULRVSDUDGLYHUVL¿FDU
6FKOHPHQVRQ ODVIRUPDV\PRGDOLGDGHVGHDSUHQ \FRPSOHML]DUODULTXH]DVLPEyOLFDFDUDFWHUtVWLFDGHORV
GHUGHXQVXMHWRQRVHUHGXFHQDODLQFRUSRUDFLyQGHFR SURFHVRVSULPDULRV/RVVXPLQLVWURVIDQWDVPiWLFRVSDVDQ
QRFLPLHQWRVDODDGTXLVLFLyQGHXQFyGLJRRODDSURSLD DIRUPDUSDUWHGHORVDVSHFWRVGLQDPL]DGRUHVTXHDWUD

126 DE LA PÁGINA 125 A LA 130


FACULTAD DE PSICOLOGÍA - UBA / SECRETARÍA DE INVESTIGACIONES / ANUARIO DE INVESTIGACIONES / VOLUMEN XX

YHVDGRVSRUODFDXVDOLGDG\ODWHPSRUDOLGDGGHORVSURFH PDVFLEHUQpWLFRV\GLJLWDOHVFRQORTXH%LRQFRQFHSWXDOL]D
VRVVHFXQGDULRVLQVWLWX\HQIRUPDVGHDFFHVRDOSURFHVR FRPRHOHPHQWRVEHWD %LRQ 3DUDVHUSDVLEOHVGH
WHUFLDULRFDGDYH]PiVFRPSOHMDV VHULQJUHVDGRVDOUHJLVWURSVtTXLFRHVWRVHOHPHQWRVGH
(QHVWHSUR\HFWRVHGH¿QHQORVSURFHVRVLPDJLQDWLYRV EHQ VHU PHWDEROL]DGRV PHGLDQWH OR TXH HO DXWRU OODPD
FRPRIRUPDVGHWUDEDMRSVtTXLFRTXHFRPELQDQ\HQWUHOD IXQFLyQDOIDTXHHQORVPRPHQWRVLQLFLDOHVGHFRQVWLWX
]DQGLYHUVDVPDWHULDOLGDGHVH[SUHVLYDV DIHFWRVHPRFLR FLyQGHOSVLTXLVPRHVWiDFDUJRGHTXLHQHMHUFHORVSULPH
QHVLPiJHQHVSDODEUDV RULHQWDGDVDODFRQVWUXFFLyQGH URVFXLGDGRVGHOEHEpSDUDOXHJRLQWHUQDOL]DUVHFRPRXQD
SHQVDPLHQWRV(VWDSXHVWDHQVHQWLGRGHODVFRVDVGHVt IXQFLyQGHODSDUDWRSVtTXLFR
PLVPR \ GH ORV RWURV VH UHDOL]D HQ FRQWLQXLGDG FRQ HO (VGHFLUTXHHOWUDEDMRSVtTXLFRGHOLJDGXUDGHHVWRVHVWt
SURSLRSDVDGRHLPSOLFDODSRVLELOLGDGGHSUR\HFFLyQHQ PXORVLPSOLFDXQDH[LJHQFLDGHSXHVWDHQVHQWLGRHOVXMH
H[SHULHQFLDVIXWXUDV WRVHODQ]DDH[SORUDUHOHVSDFLRYLUWXDO\HVWDH[SORUDFLyQ
ORDEUHDXQDVXSHUDEXQGDQFLDGHHVWtPXORVSULQFLSDOPHQ
WHYLVXDOHV\DXGLWLYRVTXHGHVSLHUWDWHQVLRQHVLQWHUQDV
` H a Q b U J c Q M J U c N U d J e f Q c Q c

6HGH¿QLHURQORVSURFHVRVLPDJLQDWLYRVGHFDGDSDFLHQWH TXHHVQHFHVDULROLJDU 7LVVHURQ /DWHQVLyQ


FRPRXQWLSRGHWUDEDMRSVtTXLFRFX\DIXQFLyQHVFUHDU HQWUH OD E~VTXHGD GH H[FLWDFLyQ \ OD SXHVWD HQ VHQWLGR
QRYHGDGHVHQORVDVSHFWRVIRUPDOHV\GHFRQWHQLGRHQVX SDUHFHVHUHOHMHTXHRUGHQDHOWUDEDMRGHOLJDGXUD¢4Xp
SURGXFFLyQVLPEyOLFD VXFHGHFRQODH[FLWDFLyQLQWHUQDVXVFLWDGDSRUODLQWHUDF
(Q HO SUR\HFWR HQ HO TXH VH HQPDUFD HVWH DUWtFXOR VH FLyQYLUWXDO"+DFHUVHHVDSUHJXQWDFOtQLFDLPSOLFDFXHVWLR
DERUGDURQ ORV SURFHVRV LPDJLQDWLYRV LQYROXFUDGRV HQ QDUVHDFHUFDGHORVPRGRVGHWUDPLWDFLyQSXOVLRQDOHQXQ
FDGDXQDGHODVGLPHQVLRQHVGLIHUHQFLDOHVGHSURGXFFLyQ VXMHWRFRQFUHWR/DVUHVSXHVWDVVHUiQVLQJXODUHVDOJXQRV
VLPEyOLFDGHFDGDXQRGHORVSDFLHQWHVHQHVWXGLR\VH VXMHWRVDSXHVWDQDXQDE~VTXHGDFRQVWDQWHGHHVWtPXORV
HODERUDURQGHVFULSWRUHVFOtQLFRVHVSHFt¿FRVSDUDJHQHUDU GHPRGRUHSHWLWLYR\FRQHVFDVDVSRVLELOLGDGHVGHOLJDGX
HVWUDWHJLDVWHUDSpXWLFDV\IRUPDVGHLQWHUYHQFLyQHQHO UDUHSUHVHQWDFLRQDOGHGLFKRVHVWtPXORVGHHVHPRGRVH
VLVWHPDHGXFDWLYRTXHSXHGHQIDYRUHFHUSURFHVRVLPDJL DXPHQWDODWHQVLyQLQWHUQD\VLODYtDGHODVLPEROL]DFLyQ
QDWLYRVHQQLxRV\DGROHVFHQWHVFRQ\VLQSUREOHPDVGH QRHVWiIDFLOLWDGDHODSDUDWRSVtTXLFRVyORSRGUiUHFXUULUD
DSUHQGL]DMH ODGHVFDUJDFRPRIRUPDGHDOLYLR(VWDPRGDOLGDGVHYLQ
(QHVWHDUWtFXORVHIRFDOL]DHQORVGHVFULSWRUHVHVSHFt¿ FXODIUHFXHQWHPHQWHDODFOtQLFDGHOYDFtR3DUDHVRVVXMH
FRVGHWLSRVGHLQWHUYHQFLRQHVFOtQLFDVHLQVWLWXFLRQDOHV\ WRVODLQWHUDFFLyQFRQODPiTXLQDSURSRUFLRQDXQDRSRU
HQODVFDUDFWHUtVWLFDVGHODVPRGDOLGDGHVHQHOXVRGHODV WXQLGDGGHOOHQDGRGHOYDFtRFRQLPiJHQHV\VRQLGRVTXH
QXHYDVWHFQRORJtDVGHORVQLxRVDGROHVFHQWHVFRQFXUUHQ FXPSOHXQDIXQFLyQDXWRFDOPDQWH(VGHFLUVHVREUHLQYLV
WHVDORVJUXSRVWHUDSpXWLFRVHQHVWXGLR WHODE~VTXHGDGHH[FLWDFLRQHVH[WHUQDVVLQVHQWLGRFRPR
3DUDDQDOL]DUODVIRUPDVGHSURGXFFLyQVLPEyOLFDGHORV LQWHQWRGHOOHQDGRGHOYDFtRLQWHUQR6LHODSDUDWRSVtTXLFR
VXMHWRVHQVXXVRGHODV7,&V WHFQRORJtDVGHODLQIRUPD IXQFLRQD GH HVWH PRGR HQ XQD VLWXDFLyQ GH LQWHUDFFLyQ
FLyQ\FRPXQLFDFLyQ UHFXUULUHPRVDXQLQVWUXPHQWRGH YLUWXDOSRGHPRVLQIHULUTXHQRKD\E~VTXHGDGHOSODFHU
DQiOLVLV HODERUDGR SRU HO HTXLSR GH LQYHVWLJDFLyQ GH OD VLQRTXHORTXHVHLQWHQWDHVFRQMXUDUHOYDFtR(OSULQFLSLR
&iWHGUDGH3VLFRSHGDJRJtD&OtQLFDGHOD8%$TXHSHU GHSODFHUKDVLGRHQWRQFHVUHHPSOD]DGRSRUODHYLWDFLyQ
PLWHMHUDUTXL]DUORVQLYHOHVGHFRPSOHMLGDGSVtTXLFDGH GHOGRORU
VXV SURGXFFLRQHV 6FKOHPHQVRQ   (VWH DERUGDMH (QRWURVFDVRVODH[FLWDFLyQSXHGHLQJUHVDUDOWHUULWRULR
LPSOLFDUHDO]DUFXDWURHMHVGHDQiOLVLV SVtTXLFRPHGLDQWHODHODERUDFLyQGHIRUPDFLRQHVLQWHUPH
PRGDOLGDGHVGHWUDPLWDFLyQSXOVLRQDO GLDV(QWRQFHVHOHQFDGHQDPLHQWRUHSUHVHQWDFLRQDOSHUPL
QLYHOHVGHFRPSOHMLGDGGHODDFWLYLGDGUHSUHVHQWDWLYD WHODSXHVWDHQVHQWLGRDWUDYpVGHODOLJDGXUDGHUHSUHVHQ
FRQÀLFWRV\UHVWULFFLRQHV WDFLRQHVGHFRVDLQFRQVFLHQWHVTXHLQWHQWDUiQFRQWLQXDUVX
GLQiPLFDLQWHUVXEMHWLYD FDPLQRSURJUHGLHQWHKDFLDODFRQVFLHQFLDSRUODYtDGHVX
DVRFLDFLyQFRQUHSUHVHQWDFLRQHVGHSDODEUD'HHVHPRGR
(QHVWHWUDEDMRIRFDOL]DUHPRVHQGRVGHHOORVSDUDGHVD HOVXMHWRSRGUiHODERUDUXQDLQWHUSUHWDFLyQGHODVLWXDFLyQ
UUROODUHVSHFt¿FDPHQWHODVGLPHQVLRQHVGHDQiOLVLV\ODV TXHKDH[SHULPHQWDGRXQDQDUUDFLyQRXQDFRQVWUXFFLyQ
KLSyWHVLVHODERUDGDVDOUHVSHFWR LPDJLQDWLYDTXHGDFXHQWDGHODSXHVWDHQVHQWLGR\TXH
QRVHUHGXFHDODGHVFDUJDGHODWHQVLyQVLQRTXHLPSOLFD
VXHODERUDFLyQVLJQL¿FDWLYD
g H h L Q J P Q i d f U c j Q i R K U c Q c U f d V M L d N d c d i d L K Q L N U f d J e f Q k

c Q c N U L U c O f K d N M c

1LYHOHVGHFRPSOHMLGDGGHODDFWLYLGDGUHSUHVHQWDWLYD
D0RGDOLGDGHVGHWUDPLWDFLyQSXOVLRQDO &XDQGR XQ VXMHWR LQWHUDFW~D FRQ GLVSRVLWLYRV GLJLWDOHV
/DV VLWXDFLRQHV TXH VH JHQHUDQ HQ HO XVR GH ODV 7,&V FRQVWUX\HUHSUHVHQWDFLRQHV(VWDD¿UPDFLyQGHDSDULHQ
PRYLOL]DQHQJHQHUDOXQDJUDQLQWHQVLGDGDIHFWLYD(VWR FLDEDQDOLPSOLFDTXHVLFRQVLGHUDPRVODFRPSOHMLGDGGHO
RFXUUHWDQWRHQORVMXHJRVGHLQJHQLRORVGHJXHUUDORV FRQFHSWRSVLFRDQDOtWLFRGHUHSUHVHQWDFLyQODIRUPDGH
GHFRQVWUXFFLyQORVGHVLPXODFLyQHOFKDWHOIRWRORJHWF XVRTXHXQVXMHWRVLQJXODUKDFHGHXQGLVSRVLWLYRFXDO
(QWRGRVHOORVHOVXMHWRTXHGDH[SXHVWRDHVWtPXORVYL TXLHUDQRHVWiGHWHUPLQDGRSRUHOREMHWRQLWDPSRFRHV
VXDOHV\DXGLWLYRVLQWHQVRV(VSRVLEOHFRPSDUDUODVXSHU SXURGHVSOLHJXHIDQWDVPiWLFRGHFRQWHQLGRVRIRUPDVGH
DEXQGDQFLDGHHVWtPXORVSURSRUFLRQDGRVSRUORVVLVWH SURFHVDPLHQWRLQWHUQRVGHOVXMHWR

DE LA PÁGINA 125 A LA 130 127


LA IMAGEN DIGITAL Y LOS PROCESOS IMAGINATIVOS: ANÁLISIS DE LA PRODUCCIÓN SIMBÓLICA EN EL USO DE LAS NUEVAS TECNOLOGÍAS
DIGITAL IMAGE AND IMAGINATIVE PROCESSES: SYMBOLIC PRODUCTION INVOLVED IN THE UTILIZATION OF NEW TECHNOLOGIES AND ITS ANALYSIS
Cantú, Gustavo; Patiño, Yanina

(QHVWHVHQWLGRODVFRQFHSFLRQHVGHOSVLFRDQiOLVLVFRQ HQODIURQWHUDHQWUHORVWHUULWRULRVFRQVFLHQWHHLQFRQVFLHQ
WHPSRUiQHR QRV SHUPLWHQ VXSHUDU OD GLFRWRPtD VXMHWR WHHVWHWUDEDMRUHSUHVHQWDFLRQDOSHUPLWLUiTXHODSURGXF
REMHWR\SHQVDUGHPRGRFRPSOHMRHQHOHQWUDPDGRTXH FLyQWHQJDQRVyORPLUDPLHQWRSRUODVLJQL¿FDFLyQ VRFLDO
VHFRQVWLWX\HHQVXUHODFLyQ LQVWLWXLGD VLQRWDPELpQVHQWLGRVXEMHWLYRVLQJXODU ÈOYD
(VWDFRQFHSFLyQGHODUHSUHVHQWDFLyQQRVHVFODUHFHFRQ UH] 
UHVSHFWRDODWySLFD\ODGLQiPLFDGHOWUDEDMRGHORYLUWXDO 3HURDGHPiVPHUFHGDODGREOHUHSUHVHQWDQFLDODVUH
$VtFRPSUHQGHPRVTXHHOVLVWHPDGHODUHSUHVHQWDFLyQ SUHVHQWDFLRQHVGHFRVDLQFRQVFLHQWHVVRQFDSDFHVGH
SDUWHGHOUHSUHVHQWDQWHSVtTXLFRGHODSXOVLyQHVWUHFKD PHGLDWL]DUODOLJD]yQGHODVUHSUHVHQWDFLRQHVGHSDODEUD
PHQWHOLJDGRDOFXHUSRVHH[SDQGHHQUHSUHVHQWDFLRQHV FRQVFLHQWHV HQHOWHUULWRULRGHOSVLTXLVPRFRQVFLHQWH FRQ
GH FRVD LQFRQVFLHQWHV \ FRQVFLHQWHV VH DVRFLD HQ OR HOVRPD\DTXHVHVLW~DQFRPRSXQWRGHDUWLFXODFLyQHQ
FRQVFLHQWHDUHSUHVHQWDFLRQHVGHSDODEUD\SRU~OWLPRVH HOSVLTXLVPRLQFRQVFLHQWH/DGREOHUHSUHVHQWDQFLDDEDU
XQHDORVUHSUHVHQWDQWHVGHODUHDOLGDGHQHO<R3XHVWR FDQRVRORODELSDUWLFLyQHQWUHODVUHSUHVHQWDFLRQHVFRQV
TXHODFDGHQDSXHGHPRYLOL]DUVHGHVGHFXDOTXLHUDGHORV FLHQWHVHLQFRQVFLHQWHVVLQRGHOKHFKRGHTXHORLQFRQV
FXDWURWHUULWRULRVHQODHVFHQDYLUWXDOWHQHPRVDODSDUDWR FLHQWHHVWiFRQVWLWXLGRVyORSRUUHSUHVHQWDFLRQHVGHFRVD
SVtTXLFRHQIUHQWDGRDXQREMHWRSDUWLFXODURPHMRUGLFKR PLHQWUDVTXHORSUHFRQVFLHQWHFRQVFLHQWHORHVWiSRUUH
DP~OWLSOHVREMHWRVKHWHURJpQHRV SUHVHQWDFLRQHVGHFRVDDVRFLDGDVDODVUHSUHVHQWDFLRQHV
DHO GLVSRVLWLYR PDWHULDO FRPSXWDGRUD FHOXODU WDEOHW GHSDODEUDTXHOHVFRUUHVSRQGHQ/DFXHVWLyQHVHQWRQ
HWF HQWDQWRSRUWDVLJQL¿FDFLRQHVVRFLDOHV FHVFXiOHVVRQODVUHODFLRQHVHQWUHHVRVGRVWLSRVGHUH
EOD SODWDIRUPD OyJLFD VLWLR ZHE MXHJR HWF  HQ WDQWR SUHVHQWDFLRQHVSVtTXLFDV\VXVIRUPDVGHFRQYHUWLELOLGDG
RUJDQL]DQOLPLWDQ\SRVLELOLWDQODVRSHUDFLRQHVGHSUR \GHDUWLFXODFLyQ
GXFFLyQVLPEyOLFDGHFDGDVXMHWRVLQJXODU 7XUNOHKDREVHUYDGR 7XUNOH TXHHOHVSDFLRYLUWXDO
FSRU~OWLPRODSURSLDDFWLYLGDGGHSURGXFFLyQVLPEyOLFD FRPSDUWHDOJXQDVGHODVFDUDFWHUtVWLFDVFRQTXHVHGHV
FRPRREMHWRGHLQYHVWLGXUD FULEH D ORV HVSDFLRV WUDQVLFLRQDOHV :LQQLFRWW  
(VWHREMHWRP~OWLSOH\KHWHURJpQHRHVWiUHYHVWLGRGHVLJ 3HURHVWRHVFLHUWRVyORDFRQGLFLyQGHTXHHODSDUDWR
QL¿FDFLRQHV VRFLDOHV PHMRU GLFKR HVWi FRQVWLWXLGR SRU SVtTXLFRSXHGDDSURYHFKDUHOGLVSRVLWLYRSDUDJHQHUDUXQ
HOODV&DVWRULDGLVVRVWLHQHTXHORVREMHWRVGHODVXEOLPD PRGRGHIXQFLRQDPLHQWRSDUWLFXODU(VGHFLUTXHODWUDQ
FLyQVRQLQYLVLEOHVHOREMHWRYLUWXDOSRUORWDQWRHVLQYLVLEOH VLFLRQDOLGDGQRHVXQDFDUDFWHUtVWLFDGHOGLVSRVLWLYRQLGHO
ORTXHSXHGHYHUVHHVVyORVXVRSRUWHPDWHULDO VLHQGR VRIWZDUHXWLOL]DGRVLQRTXHFRQFLHUQHDODSRVLELOLGDGGH
TXHODVVLJQL¿FDFLRQHVVRFLDOHVTXHORFRQVWLWX\HQVRQ FDGDVXMHWRVLQJXODUGHSURGXFLUVLPEyOLFDPHQWHPHGLD
LPDJLQDULDV &DVWRULDGLV 6LGLFKDVVLJQL¿FDFLRQHV FLRQHVHLQWHUFDPELRVÀXLGRVHQWUHORVHVSDFLRVSVtTXLFRV
VRQREMHWRGHVXEOLPDFLyQVHUiQLQYHVWLGDVSRUHOVXMHWR SDUDLQYHVWLUODVSDUDGRMDVGHOHVSDFLRYLUWXDO
HVGHFLUTXHSRGUiQUHHPSOD]DUSDUFLDOPHQWHDORVREMH 8QDGHODVSULQFLSDOHVFDUDFWHUtVWLFDVGHORVREMHWRV\ORV
WRVSULPDULRVSULYDGRVUHFLELHQGRODLQYHVWLGXUDRULJLQDO GLVSRVLWLYRVYLUWXDOHVHVVXLQWHUDFWLYLGDG$GLIHUHQFLDGH
PHQWHGHVWLQDGDDHOORV\VHFRQYHUWLUiQHQVRSRUWHGH ODVWHFQRORJtDVDQWHULRUHVFRPRODWHOHYLVLyQODVDFWXDOHV
SODFHU(QWDQWRH[WHUQDVDODSDUDWRSVtTXLFRODVVLJQL¿ QRVLJXHQXQPRGHORGHWUDQVPLVLyQOLQHDO\XQLGLUHFFLR
FDFLRQHVVRFLDOHVVHVLW~DQWySLFDPHQWHHQHOHVSDFLRGH QDOVLQRTXHSHUPLWHQTXHHOXVXDULRPRGHOHGHGLIHUHQWHV
ORUHDO+DFLDDOOtVHGLULJHQODVLQYHVWLGXUDVGHOVXMHWRHO PDQHUDVHOGLVSRVLWLYR\ODVRSHUDFLRQHVTXHpVWHSURGX
WUDEDMRGHORYLUWXDOLPSOLFDXQDDFWLYLGDGTXHVXSRQHHO FH'HHVHPRGRODWHOHYLVLyQVHEDVDHQODWUDQVPLVLyQ
HQYtRGHFDUJDVGHHQHUJtDKDFLDIXHUDDWUDYHVDQGROD GHXQFRQWHQLGRSUHGLVHxDGRDORVUHFHSWRUHVFX\DDF
EDUUHUDGHODSURWHFFLyQDQWLHVWtPXORVXSRQHVDOLUGHVt\ FLyQVREUHHOGLVSRVLWLYRHVGHVHOHFFLyQUHFHSFLyQHLQ
FDWHFWL]DUXQREMHWRQRVH[XDOVRFLDOPHQWHVLJQL¿FDWLYR WHUSUHWDFLyQ/RVQXHYRVGLVSRVLWLYRVKDELOLWDQHQFDPELR
(QWRQFHVKD\LQWHUFDPELRVTXHVHSURGXFHQHQOD]RQD LQ¿QLGDGGHDFFLRQHVDQWHVLPSRVLEOHVORVVXMHWRVSXH
GHSDVDMHHQWUHHOWHUULWRULRGHOSVLTXLVPRFRQVFLHQWH\HO GHQQRVyOREXVFDU\UHFLELULQIRUPDFLyQSUHGLVHxDGDGH
WHUULWRULRGHORUHDOHQWUHODVVLJQL¿FDFLRQHVVRFLDOHVLPD IXHQWHVP~OWLSOHV WDOHUDHOSDUDGLJPDGHODOODPDGDZHE
JLQDULDVTXHFRQVWLWX\HQHOGLVSRVLWLYRHQVXKHWHURJHQHL RUGHQDGDD~QEDMRHOSULQFLSLRGH l m VLQR
n o p q o r s t u v

GDG\ODVUHSUHVHQWDFLRQHVGHSDODEUD\ODVUHSUHVHQWD TXHDFWXDOPHQWH HQODOODPDGDZHE HVSRVLEOHVHU


FLRQHVGHFRVDFRQVFLHQWHVTXHHOVXMHWRFRQVWUX\HHQ SURGXFWRUGHORVFRQWHQLGRVTXHFLUFXODQHGLWDUODLQIRU
UHODFLyQFRQHOODV PDFLyQGLVSRQLEOH SRUHMHPSORHQ:LNLSHGLD HGLWDU FRQ
(VWDV UHSUHVHQWDFLRQHV HVWiQ RUJDQL]DGDV GH DFXHUGR 3KRWR6KRS3LFDVVDHWF \FRPSDUWLUIRWRJUDItDV HQVL
FRQHOSURFHVRVHFXQGDULRGHPRGRTXHHVWUXFWXUDQHO WLRVFRPR)RWRORJ0HWURÀRJHWF JUDEDUHGLWDU\KDFHU
LQWHUFDPELRHQVXDVSHFWROyJLFR\SHUPLWHQGDUFXHQWD DFFHVLEOHVDWRGRHOPXQGRYLGHRVFDVHURV HQVLWLRVFR
GHORVDVSHFWRVFRPSDUWLGRV\FRPXQLFDEOHV3HURVLKD\ PR <RXWXEH  FRPXQLFDUVH FRQ RWUDV SHUVRQDV 061
LQYHVWLGXUDVLJQL¿FDWLYDGHOREMHWR\GHODSURSLDDFWLYLGDG 6N\SH ORFDOL]DUDPLJRVRSHUVRQDVFRQRFLGDVFRQTXLH
HO LQWHUFDPELR QR VH UHGXFH D ODV UHSUHVHQWDFLRQHV GH QHVVHKDSHUGLGRHOFRQWDFWRSRUPXFKRWLHPSR HQVLWLRV
SDODEUD TXH HVWUXFWXUDQ HO SVLTXLVPR SUHFRQVFLHQWH FRPR)DFHERRN HQYLDU\UHFLELULQIRUPDFLyQDFHUFDGH
FRQVFLHQWHVLQRTXHpVWDVFRQVWLWX\HQXQHVODEyQHQHO VXVDFWLYLGDGHVDFWXDOHV\³ORTXHHVWiSDVDQGRHQHVWH
HQFDGHQDPLHQWRKDFLDHOSVLTXLVPRLQFRQVFLHQWHJUDFLDV PRPHQWR´HQWLHPSRUHDO HQ7ZLWHU SRUQRPEUDUVROR
DOWUDEDMRGHODVUHSUHVHQWDFLRQHVGHFRVDLQFRQVFLHQWHV DOJXQDVGHODVSRVLELOLGDGHVPiVFRQRFLGDV\XWLOL]DGDV
(QWRQFHVWDPELpQVHSURGXFHQIRUPDVGHWUDEDMRSVtTXLFR SRUORVMyYHQHV

128 DE LA PÁGINA 125 A LA 130


FACULTAD DE PSICOLOGÍA - UBA / SECRETARÍA DE INVESTIGACIONES / ANUARIO DE INVESTIGACIONES / VOLUMEN XX

(VGHFLUTXHODUHODFLyQFRQXQDFRPSXWDGRUDLPSOLFDXQD \ODDGROHVFHQFLDORTXHQRVSHUPLWLUiFRQRFHUQXHYRV
KHWHURJHQHLGDG GH DFFLRQHV SRU SDUWH GHO VXMHWR 6RQ FDPLQRVGHHQULTXHFLPLHQWRGHODVRSRUWXQLGDGHVVLPEy
HVWDVDFFLRQHVODVTXHQRVLQWHUHVDQ$VtFRPR:LQQLFR OLFDVDFWXDOPHQWHH[LVWHQWHV
WWQRVHQVHxyDGLIHUHQFLDUPLQXFLRVDPHQWHHOMXHJRGHO (OFRQRFLPLHQWR\ODLQIRUPDFLyQTXHDEXQGDQHQHOHVSD
MXJDU\DpVWRVGHOMXJXHWHFHQWUiQGRQRVHQHOMXJDUFRPR FLR YLUWXDO SURYRFDQ IDVFLQDFLyQ HQ OD JUDQPD\RUtD GH
SURFHVRLQWHQWDUHPRVFHQWUDUQRVQRHQORVGLVSRVLWLYRV QLxRV \ DGROHVFHQWHV SHUR HVWH HVWDGR GH FRVDV QRV
QLHQORVUHVXOWDGRVVLQRHQODVDFFLRQHVGHSURGXFFLyQ SODQWHDLQWHUURJDQWHVHQWRUQRGHGHORVXVRVGHODVQXH
TXHORVVXMHWRVUHDOL]DQFRQGLFKRVGLVSRVLWLYRV1RQRV YDVWHFQRORJtDV\VXUHODFLyQFRQHOGHVSOLHJXHVXEMHWLYR
LQWHUHVDWDQWRHOMXHJRFRPRHOMXJDUQRHOFKDWVLQRHO (QHIHFWRDSDUWLUGHODQiOLVLVGHORVUHVXOWDGRVGHODLQ
q wQRHOIRWRORJVLQRHO
o s xQRHOFHOXODUFRPR
o m y n r s x o m YHVWLJDFLyQSXHGHFRQFOXLUVHTXHVHQHFHVLWDGHXQVXMH
GLVSRVLWLYRGHPHQVDMHVGHWH[WRVLQRHOPHQVDMHDUQRODV WRGHDSUHQGL]DMHTXHSXHGDSURFHVDUODPXOWLSOLFLGDGGH
IRWRJUDItDVVLQRHO (VWRHVQRVLQWHUURJD y w n s n r w n y x o m HVWtPXORV\RIHUWDVQRYHGRVDVHQWDQWRODVQXHYDVSUR
PRVSRUODVIRUPDVGHSURGXFFLyQGHOVXMHWR\QRSRUODV SXHVWDVO~GLFDVLQFOX\HQSUHSRQGHUDQWHPHQWHDODLPD
FDUDFWHUtVWLFDVGHORVREMHWRVVXSXHVWRVHQVt JHQ FRPR HOHPHQWR GH FRQGHQVDFLyQ GH VHQWLGRV3RU
3RUHMHPSORHQXQDSDQWDOODVHQVLEOHDOWDFWRR s n z q w r { RWUDSDUWHHVWRVSURJUHVRV\DYDQFHVWHFQROyJLFRVGHODV
q HVSRVLEOHUHGXFLUHOWDPDxRGHXQDIRWRJUDItDFRQ
m x x u ~OWLPDVpSRFDVH[LJHQFDGDYH]PiVDODLQVWLWXFLyQHVFR
HOVLPSOHJHVWRGH³SHOOL]FDU´ODSDQWDOODGHVOL]DQGRSXOJDU ODU LQFRUSRUDU ODV QXHYDV WHFQRORJtDV DO LQWHULRU GH ORV
HtQGLFHVREUHHOFULVWDOKDVWDTXHODLPDJHQPXHVWUHHO SURFHVRVGHDSUHQGL]DMH
WDPDxRGHVHDGR0iVTXHQXQFDTXHGDHQHYLGHQFLDOD &RQHVWHHVFHQDULRHOJUDQGHVDItRTXHVHQRVSUHVHQWD
SUHFDULHGDGGHORVVXSXHVWRVHSLVWHPROyJLFRVGHODPR VHUiHQWRQFHVHOGHFRQMXJDUORTXHSHUPDQHFH\ORTXH
GHUQLGDGSRVWXODUREMHWRVHQVtVHSDUDGRV\SUHH[LVWHQ FDPELDDOLQWHULRUGHORVLQWHUURJDQWHVTXHVHQRVSODQWHDQ
WHVDOVXMHWRSDUHFHSRFRPHQRVTXHLQJHQXROXHJRGH FRWLGLDQDPHQWHHQQXHVWURWUDEDMRWHyULFRFOtQLFRLQYHVWL
KDEHUH[SHULPHQWDGRODLQWHUDFWLYLGDGGHHVWRVGLVSRVLWL JDWLYRDFWXDO
YRV6LORVJHVWRV\ORVPRYLPLHQWRVGHOVXMHWRVRQWUDGX $ORODUJRGHHVWHWUDEDMRVHKDSUHWHQGLGRPRVWUDUTXHHO
FLGRVDLQIRUPDFLRQHVQXPpULFDVGLJLWDOHVTXHUHVXOWDQHQ XVR GH GLVSRVLWLYRV WHFQROyJLFRV SXHGH FRQVWLWXLUVH HQ
HODMXVWHGHODLPDJHQ¢GyQGHWHUPLQDHOPRYLPLHQWRGH XQDRSRUWXQLGDGFDSD]GHIDYRUHFHU HQFLHUWDVFRQGLFLR
ORVGHGRV\GyQGHFRPLHQ]DHOGHODLPDJHQ"(OSODFHU QHV\PRGDOLGDGHVGHIXQFLRQDPLHQWRSVtTXLFR HOGHV
SDVLEOHGHUHVXOWDUGHHVWDDFFLyQSDUHFHGHULYDUHQWRQFHV SOLHJXHGHH[SHULHQFLDVVXEMHWLYDVGLQiPLFDV\FUHDWLYDV
GHODVUHPLQLVFHQFLDVGHODH[SHULHQFLDRULJLQDULDHQOD FDSDFHV GH SRWHQFLDU ORV SURFHVRV GH DSUHQGL]DMH 6H
TXHODRPQLSRWHQFLDDXWRHQJHQGUDQWHQRGLVWLQJXHWHUUL PRVWUyDVLPLVPRFyPRHODQiOLVLVGHODGLQiPLFDGHORV
WRULRVVHSDUDGRVHQWUHVXMHWR\REMHWRHQWUHHOGHVHR\VX SURFHVRVLPDJLQDWLYRV\VXVUHVWULFFLRQHVHQORVQLxRV\
UHDOL]DFLyQ $ GLIHUHQFLD GH ORV SHVDGRV PHFDQLVPRV DGROHVFHQWHVSHUPLWHFRQRFHUODVFDUDFWHUtVWLFDVVREUH
PHWiOLFRV GH ODV WHFQRORJtDV DQWHULRUHV HQ ODV TXH HO VDOLHQWHVGHGLFKRVSURFHVRVODVIRUPDVGHSURPRFLyQGH
XVXDULRSRGtDYHUHOSURFHVRItVLFRTXHGDEDOXJDUDODV ORVDVSHFWRVLPDJLQDWLYRV\HOPRGRHQTXHLQFLGHQHQHO
WUDQVIRUPDFLRQHVUHVXOWDQWHVHQODVWHFQRORJtDVDFWXDOHV DSUHQGL]DMH/RVUHVXOWDGRVGHHVWDLQYHVWLJDFLyQSHUPL
ODH¿FDFLDLQPDWHULDOHLQYLVLEOHGHORVGLVSRVLWLYRVSDUHFH WHQWHRUL]DUDFHUFDGHODLPDJLQDFLyQFRPRXQDUWLFXODGRU
PiVOLJDGDDODPDJLDTXHDODFDXVDOLGDGREMHWLYD QHFHVDULRLPSUHVFLQGLEOHSDUDODFRPSOHML]DFLyQSVtTXLFD
(VWDLQWHUDFWLYLGDGVHFRQYLHUWHHQSRWHQFLDOLGDGGHXQ \VLPEyOLFDGHORVQLxRV\DGROHVFHQWHVFRQ\VLQSUREOH
HVSDFLRO~GLFRTXHVRVWLHQHODWHQVLyQLOXVLyQGHVLOXVLyQ PDVGHDSUHQGL]DMHDSDUWLUGHSHVTXLVDUORVPRGRVGH
QHFHVDULDSDUDODFRPSOHML]DFLyQSVtTXLFDDFRQGLFLyQGH IXQFLRQDPLHQWRSUHSRQGHUDQWHVTXHFDUDFWHUL]DQXQVLV
TXHHOSVLTXLVPRSXHGDDSURYHFKDUODGLIXPLQDFLyQGHO WHPDDELHUWRHQSHUPDQHQWHLQWHUFDPELR
OtPLWHLQWHUQRH[WHUQRTXHORVGLVSRVLWLYRVSURPXHYHQ(Q 6HYXHOYHQHFHVDULDHQWRQFHVODFRQVWUXFFLyQGHHVSD
FDPELRVLHODSDUDWRSVtTXLFRVHHPSHxDHQPDQWHQHU FLRV\DFWLYLGDGHVTXHSRWHQFLHQ\KDELOLWHQHOSHQVDPLHQ
XQDIURQWHUDWUDEDMRVDPHQWHFRQVWUXLGD\HQULHVJRSHU WRFUHDWLYR\DXWyQRPRIDYRUHFLHQGRODLQVHUFLyQ\RUH
PDQHQWHGHGLOXFLyQODULJLGL¿FDFLyQUHVXOWDQWHGHOOtPLWH WHQFLyQGHORVQLxRV\DGROHVFHQWHVHQODVLQVWLWXFLRQHV
TXHVHSDUDHOSVLTXLVPRGHODUHDOLGDGH[WHULRUIUDFDVDHQ HGXFDWLYDV D SDUWLU GH XQ WUDEDMR GH DUWLFXODFLyQ HQWUH
FUHDUVXESURGXFWRVGHOHVSDFLRSRWHQFLDOHQWUHORVGRV HVWRV SURFHVRV VLPEyOLFRV \ ORV UHTXHULGRV SRU GLFKDV
HVSDFLRVPHUFHGDOWUDEDMRGHVRVWHQHUODVHSDUDFLyQ\OD LQVWLWXFLRQHV
GLIHUHQFLD(QWRQFHVHQFRQWUDPRVXVRVSXUDPHQWHLQVWUX &RPRUHVXOWDQWHGHHVWHSUR\HFWRHQFXUVRVHKDSUR
PHQWDOHV GH OD WHFQRORJtD OLJDGRV D OD DFWLYLGDG VR SXHVWRXQDQXHYDOtQHDGHLQYHVWLJDFLyQDFFLyQFRQVLV
EUHDGDSWDGD\DODUHVROXFLyQGHVLWXDFLRQHVDGDSWDWLYDV WHQWHHQJHQHUDUH[SHULHQFLDVH[WUDFXUULFXODUHVHQGLYHU
SHURFRQHVFDVRFRPSURPLVRVXEMHWLYRSODFHUVXVWLWXWLYR VDVLQVWLWXFLRQHVHGXFDWLYDV\FRPXQLWDULDV MDUGLQHVGH
QLUHJLVWURSVtTXLFRVLJQL¿FDWLYR LQIDQWHVHVFXHODVGHFRPHUFLR\FHQWURVGHVDOXG FRQ
QLxRVQLxDV\DGROHVFHQWHVHQVLWXDFLyQGHYXOQHUDELOLGDG
$OJXQDVUHÀH[LRQHV\QXHYRVKRUL]RQWHVGHLQYHV VRFLDOSDUDSURSLFLDUHOXVRGHGLVSRVLWLYRVWHFQROyJLFRV
k

HQGLYHUVDVSURSXHVWDVQRYHGRVDV\FUHDWLYDV WDEOHWV\
K Q | d P Q R J

3RGHULQYHVWLJDUORVSURFHVRVLPDJLQDWLYRVOLJDGRVDOXVR QHWERRNVIXQGDPHQWDOPHQWHFRPELQDGRVFRQRWURVVR
GHODVQXHYDVWHFQRORJtDVVHSUHVHQWDFRPRXQDRSRUWX SRUWHV TXHSHUPLWLUiQFRQRFHUODVPRGDOLGDGHVVXEMHWL
QLGDGSDUDODFRPSOHML]DFLyQGHSVLTXLVPRHQODLQIDQFLD YDVGLVWLQWLYDVGHORVQLxRVDV\DGROHVFHQWHVHQFRQWH[

DE LA PÁGINA 125 A LA 130 129


LA IMAGEN DIGITAL Y LOS PROCESOS IMAGINATIVOS: ANÁLISIS DE LA PRODUCCIÓN SIMBÓLICA EN EL USO DE LAS NUEVAS TECNOLOGÍAS
DIGITAL IMAGE AND IMAGINATIVE PROCESSES: SYMBOLIC PRODUCTION INVOLVED IN THE UTILIZATION OF NEW TECHNOLOGIES AND ITS ANALYSIS
Cantú, Gustavo; Patiño, Yanina

WRV VRFLDOHV GHVYHQWDMDGRV D OD KRUD GH LQFRUSRUDU


~  ~ €   ‚ ƒ „ …  „

LQWHUSUHWDU\SURFHVDUFRQRFLPLHQWRV\QRYHGDGHVUHV ÈOYDUH] 3   /RV WUDEDMRV SVtTXLFRV GHO GLVFXUVR %XHQRV
WULFWLYDVRHQULTXHFHGRUDVOLJDGDVDOXVRGHODVQXHYDV $LUHV7HVHR
WHFQRORJtDV ÈOYDUH]3\&DQW~*  1XHYDVWHFQRORJtDVFRPSURPLVR
(OUHFRQRFLPLHQWRGHODLPSRUWDQFLDTXHSRVHHODRIHUWD SVtTXLFR \ SURGXFFLyQ VLPEyOLFD † ‡ ˆ ‰ Š ‹ Œ  Ž  ‡  Ž ‘ ’ ‹ “ ‰ ” ‹ Œ ‡ Ž ‘

GHHOHPHQWRVDWUDFWLYRV\YDULDGRVTXHIRPHQWHQODSUR  Ž 8%$;9,,, ,  • ‰ – ‰ ” ˆ • ’ ‰   Ž — ‘ ‹ ” Œ • Œ “ ˜ ‰

JUHVLYDFRPSOHML]DFLyQGHOSVLTXLVPRFRQVLGHUDQGRTXH %LRQ:   ™ Œ •  ‹ Ž ‡  Œ ‰ š Ž ‡ ‘ ‰ Š %XHQRV$LUHV+RUPp


ODXWLOL]DFLyQGHGLVSRVLWLYRVWHFQROyJLFRVJHQHUDQXQJUDQ &DQW~*  /HFWXUD\VXEMHWLYLGDGHQODFOtQLFDSVLFRSHGD ›

DWUDFWLYRHQODSREODFLyQLQIDQWLO\DGROHVFHQWHSHUPLWLUi JyJLFD%XHQRV$LUHV1RYHGXF
JHQHUDU PHGLDFLRQHV SURFHVXDOHV SDUD OD SRWHQFLDFLyQ &DQW~*  /HHU\HVFULELUHQORVWLHPSRVGHOFKDW — Ž Š ‘ ›

GHO SHQVDPLHQWR QHFHVDULR SDUD OD LQVHUFLyQ HVFRODU \ SHFWLYDVHQ3VLFRORJtD5HYLVWDGH3VLFRORJtD\FLHQFLDVD¿QHV


VRFLDO D SDUWLU GH OD SRVLELOLGDG GH LQVWLWXFLRQDOL]DU ODV   
SUiFWLFDVUHODFLRQDGDVDOXVRGHODVQXHYDVWHFQRORJtDV &DVWRULDGLV&  /yJLFDLPDJLQDFLyQ\UHÀH[LyQ(Q'RUH\
&RQ HVH SURSyVLWR VH HVSHUD SURGXFLU DSUR[LPDFLRQHV %XHQRV$LUHV$PRUURUWX
œ  ž

• ‹ ‡ ” Œ ‡ ‘ ” ‹ Ž ‡ ’ Ž Ÿ • ‰ ” ‹ Ž ‡ ” ‹ ‰

QRYHGRVDVWHQGLHQWHVDTXHORVQLxRVDV\DGROHVFHQWHV &DVWRULDGLV&  /RVGRPLQLRVGHOKRPEUH/DVHQFUXFLMD ›

SXHGDQ FLUFXODU GH XQ PRGR PiV VDWLVIDFWRULDV SRU ODV  %DUFHORQD*HGLVD
‰ ‘  Ž • • ‰   Ž Š ‹ ‡ ’ Œ

LQVWLWXFLRQHVHGXFDWLYDV3DUDHOORVHHODERUDUiQ\DP &DVWRULDGLV&   ™ Ž ‡ ’ ‰ ‡ ‰ ‰ • ” ‰ Œ ‘ %XHQRV$LUHV)RQGRGH


SOLDUiQHVWUDWHJLDVGHLQWHUYHQFLyQH[WHQVLYDVDOVLVWHPD &XOWXUD(FRQyPLFD
HVFRODUSDUDSRVLELOLWDUXQD PD\RULQFOXVLyQVRFLDO$VL *UHHQ$     Ž ‰ ‘  ‹ Š Ž ” ’ Š ‹ ” Ž ‘ š ‰ Š ‰ ˆ ‡ š ‘ ‹ ” Œ ‰ ‡ ¡ • ‹ ‘ ‹ ‘ ” Œ ‡ ’ Ž ¢ ›

PLVPRVHSUHWHQGHJHQHUDUKHUUDPLHQWDVWUDQVIHULEOHVDO š %XHQRV$LUHV$PRUURUWX
Œ Š ¡ ‡ Ž Œ

VLVWHPD HGXFDWLYR SDUD SRGHU LQFRUSRUDU \ WROHUDU ODV *UHHQ$  ,OOXVLRQVHWGpVLOOXVLRQVGXWUDYDLOSV\FDQDO\WL ›

IUDFWXUDVGHORLQVWLWXLGRHQUHODFLyQDORVPRGRVHVWDEOH TXH2GLOH-DFRE
FLGRVHQORTXHVHUH¿HUHDODWUDQVPLVLyQGHFRQRFLPLHQ *UXQLQ-  ,QYHVWLJDFLyQ\FOtQLFD/DHVFULWXUDGHOSUR\HFWR
WRSRUSDUWHGHORVGRFHQWHVSDUDIDYRUHFHUXQD PD\RU LGHQWL¿FDWRULR HQ OD DGROHVFHQFLD  ‡  Ž ‘ ’ ‹ “ ‰ ” ‹ Œ ‡ Ž ‘  ‡ ’ Ž Š  ‹ ‘ ” ‹ ›

5(VFDODGD5RVDULR/DERUGH/L
FUHDWLYLGDGHQODVSUiFWLFDVGHHQVHxDQ]D\DSUHQGL]DMH š • ‹ ‡ ‰ Š ‹ ‰ ‘ Ž ‡ £ ‰ • ˆ  ¤ Ž ‡ ’ ‰ •

EURV
DSDUWLUGHODLQFRUSRUDFLyQGHSURSXHVWDVQRYHGRVDV\
.ULVWHYD   %XHQRV$LUHV
FUHDWLYDVFRQHOXVRGHODVQXHYDVWHFQRORJtDVFRPRUH £ Ž ‡ ’ ‹  Œ Ÿ ‘ ‹ ‡ ‘ Ž ‡ ’ ‹  Œ  Ž • ‰ Š Ž  ˆ Ž • ’ ‰

(XGHED
FXUVRDUWLFXODGRGHHQVHxDQ]D\HQWUHWHQLPLHQWR
6FKOHPHQVRQ6  (OWUDEDMRFOtQLFRHQHOWUDWDPLHQWRSVL
1XHVWURSHUPDQHQWHLQWHUpVGLULJLGRKDFLDODSUHYHQFLyQ
›

FRSHGDJyJLFR3UD[LVHLQYHVWLJDFLyQ%XHQRV$LUHV3DLGyV
GHORVIUDFDVRVHVFRODUHVSURIXQGL]DQGRHQORVSURFHVRV
6FKOHPHQVRQ 6 \ * -XOLiQ   3URFHVR GH VLPEROL]DFLyQ
GHVLPEROL]DFLyQFRPRXQPRGRGHDFFHGHUDODFRP
DGROHVFHQFLD\HVFULWXUDHQORVPiUJHQHV(QWUHPDUFDVWUD
SUHQVLyQ\SUHYHQFLyQGHSUREOHPiWLFDVHQODLQIDQFLD\ ]RV\ERVTXHMRV 8%$
DGROHVFHQFLD HQ OD DFWXDOLGDG OLJDGRV D ORV SURFHVRV
¥ Ž  ‹ ‘ ’ ‰  ‡  Ž ‘ ’ ‹ “ ‰ ” ‹ Œ ‡ Ž ‘ Ž ‡ — ‘ ‹ ” Œ • Œ “ ˜ ‰

  
LPDJLQDWLYRVHQUHODFLyQDOXVRGHODVQXHYDVWHFQRORJtDV 7LVVHURQ6  /HVTXDWUHUHVVRUWVG¶XQHSDVVLRQ
QRV LPSXOVD KDFLD OD IRUPXODFLyQ GH HVWUDWHJLDV GH UH
¦ § Ž ‡ ¨ ‰ ‡ ’

DXULVTXHGXYLUWXHO67LVVHURQ3DULV'XQRG  ©

ÀH[LyQ H LQWHUYHQFLyQ FXDOLWDWLYDPHQWH SHUWLQHQWHV D OD 7LVVHURQ6  


pSRFDDFWXDOHQODTXHQRVWRFDLQYHVWLJDU
¥ ª  Ž Š « ¨ ‰ ‡ ’ ‰ ‘ ¢ Ž Š «  ‹ Š ’ ˆ ‰ • ‹ ‘ Ž Š ¬ ­ ˆ  ‹ Š ’ ˆ Ž • š ‘ Ÿ ‹ ›

FKLTXHDXYLUWXHOQXPpULTXH3DULV'XQRG
6XPDGRDHOOR\HQYLVWDVGHDSRUWDUHVWUDWHJLDVSDUDOD 7XUNOH 6   /D YLGD HQ OD SDQWDOOD /D FRQVWUXFFLyQ GH OD

: = Z [ ? Y ; : ? [ _ ] A ] Z = A ; : Y ] [ @ A = > [ X : X \ ; : A X Y ? : ? [ _ ] } > A A > ^ A

‹  Ž %DUFHORQD3DLGyV ‡ ’ ‹  ‰  Ž ‡ • ‰ Ž Š ‰  Ž  ‡ ’ Ž Š ‡ Ž ’

UDSURSRUFLRQDUDSRUWHVWHyULFRVKHUUDPLHQWDVHLQVWUX :DOG$  1XHYDVGLPHQVLRQHVGHOSURFHVRGHVLPEROL]D


PHQWRVFOtQLFRVTXHSHUPLWDQLQWHUFDPELRVFRQHTXLSRV FLyQHQQLxRV$FWD3VLTXLiWULFD3VLFROyJLFDGH$PpULFD/DWLQD
GHLQYHVWLJDFLyQQDFLRQDOHVHLQWHUQDFLRQDOHVYLQFXODGRV   
FRQHOREMHWLYRGHHODERUDUGLVWLQWDVPRGDOLGDGHVGHWUDQV
IHUHQFLDDFDGpPLFD )HFKDGHUHFHSFLyQGHPD\RGH
)HFKDGHDFHSWDFLyQGHRFWXEUHGH

130 DE LA PÁGINA 125 A LA 130

También podría gustarte