Actividad de Aprendizaje 7

Evidencia 5

“Advertising and web page”

Realizado por

Luz Mary Hooker Smith

40991304

SERVICIO NACIONAL DE APRENDIZAJE

SISTEMA INTEGRADO DE GESTIÓN

Procedimiento Ejecución de la Formación Profesional Integral

Enero 2021
Ejercicio práctico “Advertising and web page”

Para las empresas que tengan la idea de iniciar exportaciones, es importante tener en cuenta los

clientes de habla inglesa, por lo que se hace necesario manejar una excelente estructura gramatical y

lingüística al momento de establecer un medio visual que permita promocionar exitosamente sus

productos o servicios.

Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis del material de

formación denominado Presenting the product, y posteriormente desarrolle los siguientes puntos:

1. Haga un breve análisis sobre la imagen publicitaria que se observa a continuación, y en base
a ella describa en inglés: el producto, la población a la cual va dirigido y la presentación de
este, utilizando adjetivos positivos, comparativos y superlativos
Burguer LPQ is a fast food product that is characterized by using only quality fresh and natural

products in its preparation, it is aimed at all types of people, children and adults. Since it is prepared

in the American style and for that reason it is palatable among Colombians, it gives security to the

buyer. It has the best prices in the market depending on the combo they prefer, they are the simple

ones of 3500. Pesos to special combos, which can be at 18,000 pesos, also offers a great variety of

natural and healthy drinks causing a good impression on consumers and positioning itself as a of the

preferred brands among the population.

2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una de ellas
haga un análisis, una breve descripción en inglés de sus características técnicas y complete
los aspectos que se le solicita a continuación:

Image 1:

Papas Pringles

Price: $4.465 COP

Target market: Both Sexes (Young)

Product features:  is a hyperbolic

paraboloid shaped snack . Its potato content is 42%. The

rest of the ingredients are wheat starch and flours

(potato, corn and rice) mixed with vegetable oils, flavor

enhancers, salt and spices. Some varieties may

include monosodium glutamate . 
Image 2:

Chocolate m&m

Price: $3.600 COP

Target market: Parents, especially mothers, have always been M&M's targeted market. Now,

however, M&M's is targeting the young adult high school and college age.

Product Features: M & M'S Chocolate consists of smooth milk chocolate, the distinctive and rich

chocolate bars are available nationwide in five flavor varieties: Peanut, Milk Chocolate, Almond and

Mint.

3. Elabore una sección en inglés de la página web corporativa, realizada en la Evidencia 4:

Página web corporativa de la actual guía de aprendizaje, traduzca las secciones más
relevantes de la página, de manera que pueda ser un canal de información para los clientes de
habla inglesa, tenga en cuenta la gramática y el adecuado uso del vocabulario.

Our website is at the following link https://juvelso.wixsite.com/panecol Below we show the

screenshots in English for guidance and to show the public the excellent quality panela, which we

work with a highly qualified human team and committed

About us

Mission

Produce and commercialize Panela of excellent quality, with a highly qualified and committed

human team that contributes to maintaining the satisfaction of the needs and expectations of our

clients.

Vision

Consolidate ourselves in the year 2025 in the national and international market as leaders in quality,

innovation, technology and be recognized as a dynamic, profitable and productive company.

Corporate Policy

Steady growth through

reinvestment and business analysis.

Objectives

 Obtain leadership as the most important company in the sector;

 Be a paradigm of other companies in all regions of the country;

 Diversify the business model and grow as a brand.

Points of sale

Main Headquarters Calle 12 No2-57 Cucuta Colombia

Calle 123 Esq. Av. Caracas Bogotá Colombia

Street Madison No. 55713 Ny - USA