P ÷ U COSTO

HITEC 100 1.4 71.4285714

NYKE 110 1.6 68.75 1º escenario
X 80 1.2 66.6666667
120
100
100
80
80 71.43
66.67
marca precio costo margen 60
HT 100 71.43 28.57
X 80 66.67 13.33 40
28.57
NIKE 110 68.75 41.25 20 13.33

0
HT X
marca costo % precio costo margen
HT 71.43 x 1.1 78.573 71.43 precio
7.143 costo margen

X 66.67 x 1.1 73.337 66.67 6.667

NIKE 68.75 x 1.1 75.625 68.75 6.875
 1º escenario
110 66.67 6.667

80
66.67 marca precio
68.75 costo margen
X a un 10%
HT 100 71.43 28.57
120 110
X 73.337
41.25 66.67 6.667
100
NIKE 100 110 68.75 41.25
13.33 80 73.337
71.43 68.75
66.67
60
X NIKE
41.25
precio costo margen 40
28.57
20
6.667
0
HT X NIKE

precio costo margen