TECNOLOGIA EN GESTIÓN DE MERCADOS

DIALOGO EN INGLES- INFORME DE PRESUPUESTO

Presentado por:
MARCELA LOPEZ LOPEZ

SAN JUAN DE PASTO

MAYO
2020
 ESCRIBA LOS PRINCIPALES CONCEPTOS DESCRITOS EN LA SECCIÓN
“LET’S LISTEN” Y “LET’S READ”, LUEGO TRADUZCA ESTOS CONCEPTOS A
ESPAÑOL, A MANERA DE GLOSARIO.
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-Balance sheet: It reflects the structure of a company and has information regarding
a company’s assets, liabilities and available capital. This information is presented at
the end of a reporting period or on an annual basis.
-Hoja de balance: Refleja la estructura de una empresa y tiene información sobre
los activos de una empresa, Pasivos y capital disponible. Esta información se
presenta al final de un informe. Período o sobre una base anual.
-Cash Flow statement: It indicates cash flow changes (inflows and outflows) over a
particular period of time.
-Estado de flujo de efectivo: Indica cambios en el flujo de caja (entradas y salidas)
durante un período de tiempo determinado.
-Creditors: Need an assurance that loans granted to a business and interests on
those loans will be paid on time.
-Acreedores: necesitan una garantía de que los préstamos otorgados a una
empresa y los intereses de los mismos. Los préstamos serán pagados a tiempo.
-Financial analyts: Use information to provide services to clients (investors, credit
agencies).
-Analistas financieros: utilizan la información para proporcionar servicios a los
clientes (inversores, crédito agencias).
-Government institutions: Use information to allocate resources for statistical
purposes.
-Instituciones gubernamentales: utilizar información para asignar recursos con
fines estadísticos.
-Income statement: It reflects the results of a company’s operation in terms of
incomes, expenses, profits and losses over a year or particular period of time of a
project.
-Estado de resultados: Refleja los resultados de la operación de una compañía en
términos de ingresos, gastos, ganancias y pérdidas durante un año o un período
particular de tiempo de un proyecto.
-Management: Responsible for day to day business management. Need information
on financial situation of business, i.e. current and expected situation in the future.
-Gestión: Responsable de la gestión empresarial del día a día. Necesito
información
sobre la situación financiera de las empresas, es decir, la situación actual y
esperada en el futuro.
-Price: In general it’s the value given in exchange for transfer of ownership as it’s the
essence of commercial transactions. Three main parties take part in the process: the
buyer, the seller and the competition. Price is the first and more relevant component
of the classic “4 Ps” of marketing (Price, Product, Placement and Promotion).
-Precio: en general, es el valor dado a cambio de la transferencia de propiedad, ya
que es la esencia de las transacciones comerciales. Tres partes principales
participan en el proceso: el comprador, el vendedor y la competencia. El precio es el
primer y más relevante componente del clásico "4 Ps" de marketing (Precio,
Producto, Colocación y Promoción).
-Public: Business are part of the public. They contribute to local economy,
employment, usage of local resources and environmental preservation. Information
here is used to evaluate such contribution.
-Público: las empresas son parte del público. Contribuyen a la economía local, al
empleo, Aprovechamiento de los recursos locales y preservación ambiental. La
información aquí es Se utiliza para evaluar dicha contribución.
-Sales forecasting: Is also a procedure a lot of companies use to set their goals and
organize their operating plans.
-La previsión de ventas: También es un procedimiento que muchas empresas
utilizan para establecer sus objetivos y organizar sus planes operativos.
-Share holder: Use information to assess performance of the management.
-Accionista: Usa información para evaluar el desempeño de la gerencia.
-Taxation authorities: Use information for assessment of taxes, including sales tax.
-Autoridades tributarias: use la información para la evaluación de impuestos,
incluido el impuesto a las ventas.
-The Sales Budget: Is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make up the financial statements. As a
summarized account of the sales expectations of a business, the importance of this
document turns out to be vital, given that in turn, it will guide the company into
making accurate decisions regarding production schemes, marketing strategies,
financial area management, sales monitoring mechanisms, timing and potential
profitability.
-El presupuesto de ventas: es el primer aporte que una empresa necesita para
estimar los ingresos, costos, gastos y, en general, todos los elementos que
conforman los estados financieros. Como resumen de las expectativas de ventas de
una empresa, la importancia de este documento resulta vital, dado que a su vez,
guiará a la empresa a tomar decisiones precisas sobre los planes de producción, las
estrategias de marketing, la gestión del área financiera y el monitoreo de ventas.
Mecanismos, tiempos y rentabilidad potencial.
-Trade Partners: Suppliers selling goods need information on security of their sales
and payments. Customers buying goods need information on security and stability of
their purchases.
-Socios comerciales: Los proveedores que venden productos necesitan
información sobre la seguridad de sus ventas y pagos. Los clientes que compran
productos necesitan información sobre seguridad y estabilidad de
sus compras.
EN LA SECCIÓN “LET’S WRITE”, ORGANICE LAS PALABRAS Y AGRÉGUESE
EN LAS ORACIONES INCOMPLETAS. ESCRIBA EN EL DOCUMENTO LAS
PALABRAS ORGANIZADAS Y PEGUE LA CAPTURA DE PANTALLA DONDE
SE INDIQUE QUE TERMINÓ EL EJERCICIO EXITOSAMENTE.
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Price is the first and more relevant component of the classic “4 Ps” of marketing.

Sales budget is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make un the financial statements. Of
the classic “4 Ps” of marketing.

Financial statement provides information on a business current financial situation,

performance and changes in its financial position to a wide range of users, in order
to support and guide management decision-making.

Sales Forecasting are used by administrators or project stakeholders to interpret

and evaluate financial performance.

Financial Indicator is a procedure a lot of companies use to set their goals and
organize their operation plans.
 EN LA SECCIÓN “VOCABULARY”, ESCUCHE CUIDADOSAMENTE CADA
DEFINICIÓN. LUEGO, ESCOJA LA MEJOR OPCIÓN QUE DEFINA DICHO
CONCEPTO. PUEDE ESCUCHAR EL AUDIO HASTA TRES VECES. AL
FINALIZAR, TOME UNA CAPTURA DE PANTALLA CON LOS EJERCICIOS
CORRECTAMENTE DESARROLLADOS Y AGRÉGUELOS AL DOCUMENTO.
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 BASADO EN LA INFORMACIÓN CONTENIDA EN EL OBJETO DE
APRENDIZAJE “SALES FORECAST AND FINANCIAL INDICATORS”, ELABORE
UN DIÁLOGO CUYO TEMA SEA UNA REUNIÓN DE LOS DIRECTIVOS DE UNA
EMPRESA PLANEAN EL INFORME DE PRESUPUESTO. EL DIÁLOGO DEBE
TENER POR LO MENOS TRES PERSONAJES Y CADA PERSONAJE DEBE
TENER POR LO MENOS 7 INTERVENCIONES.
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-Mr. Velez: Good morning gentlemen.
-Mr. Cano: Good Morning.
-Mr. Ospina: ¿How are we going to prepare the forecast and the sales budget?
-Mr. Velez: We simply must follow the steps learned, in the student academic period.
-Mr. Cano: If it is true, we must first analyze the historical data. This will help us
analyze the determined sales that are in the market, to see what the behaviors are,
in each semester that these sales are represented in the market.
-Mr. Ospina: What you just said before is correct, to complement, we must take into
account market trends, so we can analyze the graph, how is the sales behavior of
the product, to know if the sale has increased in each period established by the
company.
-Mr. Vélez: Exactly partners, the graphic is the most important factor, for when we
go to do a forecast of sales, because it will allow us the results of each one of the
products, which are being sold in the market.
-Mr. Cano: First we must find, what are the potential sales of the sector or market,
so that based on this information we can determine the sales forecast.
-Mr. Ospina: Yes because, it measures the evolution of the average cost of a basket
of goods and services, which represents the final consumption.
-Mr. Vélez: We must also take into account the sales of each competition, which will
determine us as a reference to the sales forecast.
-Mr. Cano: Yes, competition is one of the most important factors of the company.
-Mr. Ospina: The accounts are very important also, because it will allow us to
identify, what are the needs of our clients, but if we can clearly identify the product
that the client requires, the sales of the product that we are going to make, can be
increased considerably, to make a good sales forecast.
-Mr. Vélez: You are correct, Mr. Ospina. We must also test the product, to see what
are the answers given by each consumer, with the purpose of the product, if all the
expectations required by the customer are met and we can improve them.
-Mr. Cano: Also take into account personal judgments, to take reference sales to
other accredited businesses.
-Mr. Ospina: Here, we can apply the statistical methods, such as trends, which will
allow us to take the volume of sales, in different periods before, which will allow us to
compare in each of them.
-Mr. Vélez: Well colleagues, and with the established, we can make the sales
forecast in the EXCEL format. To continue with the sales budget.
-Mr. Cano: To make the annual sales budget, you must take into account the
amount or volume of sales that the company, which will depend on production,
inventories, purchases, income, the expenses and the utilities.
-Mr. Ospina: The forecast and sales budget, will be the most important aspects,
when it comes to fixing the price of our product.
-Mr. Vélez: With what we have talked about, we already have something to start
with.
-Mr. Cano: Then get to work.
-Mr. Ospina: That with all that we have planned we get very good with this process
that we are going to start.

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