TECNOLOGO EN GESTION DE MERCADOS

EVIDENCIA
TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION COMERCIAL

Presentado por: LEONARDO DAVID HENRIQUEZ ARTEAGA

SENA
JUNIO 2019
1.En el objeto de aprendizaje identifique la lista de tipos de material POP (point of purchase)” punto de compra”. Organícelos alfabéticamente y escriba su correspondiente
significado en español.

 Collars: Usually found on bottle necks

 collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains goods for sale.

 contenedor de volcado: un contenedor de visualización, como una caja grande, que contiene bienes para la venta.

 Floor graphics: They are made of adhesive material and are pasted to floors.

 gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 Gondola ends: It promotes your special offers and shows your products through better visibility.

 La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by associating display products.

 tira de impulso: se coloca en familias de productos. Funciona al asociar productos de visualización.

 Posters: A large printed notice, picture, or photograph, used to advertise a product or service.

 carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.

 habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.

 Señal de pie: combina metal con papel o cartón.

 Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops

 vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales superiores de restaurantes o tiendas.

 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

 wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

2. Elabore un mapa conceptual sobre la lectura planimetry.

 PLANIMETRY

Is a measuring instrument
of plane surfaces used for
planning physical areas
because 3D spaces can
be represented in 2D
maps.

Planogram Visual Merchandising Store Planning Grid Layout

Distribution of products on
Are diagrams of fixtures Is a tool to achieve sales, targets This organization is common in
shelves must be made in
and products that and enhance merchandise on the supermarkets and pharmaceutical
accordance with the
illustrate where retail floor. Also, it is a mechanism to retailers. It consists in a linear
necessities and the store’s
products should be communicate with customers and system of shelving where fixtures
objectives.
displayed (usually on a influence their decisions to buy. can be arranged vertically or
store shelf. It is important that the store’s horizontally for creating aisles
layout and general through the store.
appearance work together to
A planogram defines attract customers and
products location and motivate them to buy. Disadvantages
Advantages
their quantity.
The linear
 It permits
pattern is
better visibility
repetitive and
of
creates a
merchandise.
monotonous
 Design and
environment.
cost are
efficient
 Loop or racetrack Layout Free Flow Layout

Is useful for discount or Are very flexible, they create an informal and
departmental stores. They friendly environment. Their purpose is to
allow shoppers to walk and differentiate merchandise items, product
explore merchandise as they categories and departments.
follow a perimeter traffic aisle.

Advantages Disadvantages Advantages

Disadvantages
-This design -This layout is *It motivates shoppers
*The space store has an
facilitates costly to design, to spend more time in
inefficient use.
impulse buying. construct and the store and explore
maintain. merchandise. *Traffic flow is not
-The fashion
smooth and customers
merchandise is *It generates sales and
shopping patterns could
prominently profits through impulse
be not predictable.
displayed on shopping.
these main
aisles.
3.Realice el ejercicio dispuesto en la sección “Vocabulary” que se encuentra dentro del objeto de aprendizaje “Commercial Exhibition” sobre completar un párrafo con
preposiciones. Al terminar tome una captura de pantalla y agréguela al archivo.