ACTIVIDAD DE APRENDIZAJE 7

EVIDENCIA 5

SERVICIO NACIONAL DE APRENDIZAJE (SENA)

NEGOCIACIÓN INTERNACIONAL
2019

Actividad de aprendizaje 7

Evidencia 5: Ejercicio práctico “Advertising and web page”

Para las empresas que tengan la idea de iniciar exportaciones, es importante tener
en cuenta los clientes de habla inglesa, por lo que se hace necesario manejar una
excelente estructura gramatical y lingüística al momento de establecer un medio
visual que permita promocionar exitosamente sus productos o servicios.

Por lo anterior, desarrolle esta evidencia teniendo en cuenta la lectura y el análisis

del material de formación denominado Presenting the product, y posteriormente
desarrolle los siguientes puntos:

1. Haga un breve análisis sobre la imagen publicitaria que se observa a

continuación, y en base a ella describa en inglés: el producto, la población a la
cual va dirigido y la presentación de este, utilizando adjetivos positivos,
comparativos y superlativos.

1 RTA
LPQ BURGER
 This great and delicious burger has a large size and a very affordable price, for
20,000 you can take it.
It has all the traditional ingredients that any burger can have, but this is special
is super-large American type and the meat has a maturation process like no
other burger has. The LPQ burger has different presentations and sizes which
makes it suitable for all types of population from children to adults, It can be said
that the size of the meat in an LPQ burger is great compared to the others. Visit
us and join our LPQ family.

Fuente: SENA
2. Elija dos imágenes publicitarias de diferentes fuentes confiables y sobre cada una
de ellas haga un análisis, una breve descripción en inglés de sus características
técnicas y complete los aspectos que se le solicita a continuación:

 Image 1: (pegar la imagen)

 Price:
 Target market:
 Product features:

( Foto tomada de https://es.dhgate.com/product/masei-610-ironman-motorcycle-helmets-motorbike/424140082.html )

Motorcycle helmet ship

Changes in the safety of motorcyclists, different parts of the family and prices
can vary from 60,000 to 5,000,000 up to the degree of protection thereof.

The goal of the helmet in our company is to provide greater safety for
motorcyclists and a very affordable cost. That is why our goal as a company
is to provide the customer with an excellent helmet with very good safety at
low costs. For this reason, there are helmets from 120,000 - 800,000 mid-
range.
 Our wide variety of products, the difference of the other motorcycle helmets,
the different models of the classic helmets of modern with high technology,
which has no comparison with any other distribution.
As well as having a theme of protection in combo with good quality helmets
such as knee pads, elbow pads, shin guards.
Visit our.

 Image 2: (pegar la imagen)

 Price:
 Target market:
 Product features:

( Foto tomada de https://www.easy.com.co/p/extintor-multiproposito-abc-x20lb/ )

EXTINGUISHER ABC

The extinguishers are mobile equipment of use of use that are used for the
control and the extinction of fires in its initial face, there are many classes, the
brands, the sizes do not extend like the multiple extinguisher ABC ideal for all
the industries, by normativity The 10 pounds is the most recommended.

The objective of the market and our company is to provide protection in the
middle of these equipment in small, medium and large industries with a weight
and an adequate size, which is provided a timely security at the time of the
presenter a fire emergency.
Industrial security companies you can get at 60,000 pesos but only this month
our company INDUSTRIAS ABC takes your business and we let you be
available and signposted for only 45,000 pesos including IVA.

Do not miss this great opportunity.

3. Elabore una sección en inglés de la página web corporativa, realizada en la

Evidencia 4: Página web corporativa de la actual guía de aprendizaje, traduzca
las secciones más relevantes de la página, de manera que pueda ser un canal
 de información para los clientes de habla inglesa, tenga en cuenta la gramática y
el adecuado uso del vocabulario.

RTA: FORMULARIO DE CONTACTO.

CONTACT FORM

COFFEE DELUXE CONTACT FORM

FIRST NAME

SURNAME

PHONE NUMBER

EMAIL
RESIDENCE ADDRESS