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UNIVERSIDADNACIONAL
NACIONALDE
DESAN
SANANTONIO
ANTONIOABAD
ABAD
DEL
DELCUSCO
CUSCO
(323 aos formando profesionales de primer nivel)
(323 aos formando profesionales de primer nivel)
ESTUDIO DE MERCADO
AREA DEL MERCADO
PROYECTO DE COMERCIALIZACION
DEL CUY
ANALIZAND
O
1. MERCADO TOTAL
Nuestro mercado total es la provincia de cusco con sus 8 distritos por lo tanto la
cantidad total de ese mercado seria la poblacin total de la provincia que vendra a ser
aproximadamente 431,432 habitantes para el ao 2015.
1.
CONSUME, CONSUMIO O CONSUMIRA LA CARNE DE CUY?
(n=50)
SI
40
NO
3
2. MERCADO POTENCIAL
CONSUMIRIA
7
3. MERCADO OBJETIVO
4. MERCADO REAL
Para conocer el mercado real de nuestro producto preguntamos a las personas como les
MERCADO
(Demanda)
CONSUMIDOR
Est
formado
por
los
consumidores actuales como
por los potenciales. Segn la
encuesta realizada la demanda
del mercado consumidor es de
405,432 personas en la ciudad
de cusco
MERCADO
COMPETIDOR
OFERTANTE-
PRECIOS
cuyes
Menores a 800gr.
Entre 800gr- 1kg.
Ms de 1kg.
precios
S/. 20
S/. 22
S/. 25
ESTUDIO TECNICO
DEMANDA INDICADA:
Cuy
Menores a
800gr
Entre 800gr a
un 1kg
Ms de un kg
Totales
Ao 1
Ao 5
7200
7416
7639
7868
8104
30
210
900
10800
11124
11458
11802
12156
40
280
1200
14400
14832
15276
15734
16206
90
630
2700
32400
33372
34373
35404
36466
PROYECTO DE COMERCIALIZACION
DEL CUY
Cadacuadradorepresentaunmetrocuadrado
FLUJOGRAMA
PROYECTO DE COMERCIALIZACION
DEL CUY
ESTUDIO ECONOMICO
FINANCIERO
STRUCTURA DE INVERSIONES
PROYECTO DE COMERCIALIZACION
DEL CUY
PROYECTO DE COMERCIALIZACION
DEL CUY
FUENTE
ESTRUCTURA DE
INVERSION FIJA
A.FIJOS
A.INTANGIBLES
CAPITAL DE TRABAJO
FINANCIAMIENTO
.PRESTAMO
TOTAL
PRESTAMO
TASA DE INTERES
PERIODO
PERIODO DE GRACIA
APORTE
PROPIO
DESTINO
APORTE
FINANCIERO
S/. 300,000.00
S/.
25,607,15
S/.
10,920,00
S/.
83,472,85
S/.
S/. 300,000.00
120,000.0
S/. 300,000.00
0
32.92%
ANUAL
6 AOS
1 AO
TOTAL
PERIOD
O
S/. 325,607.15
S/. 10,920.00
S/.
83,472,85
S/.420,000.00
INTERES
TOTAL
AMORTIZACI
ON
S/. 98,760.0
S/. 98,760.0
CUOTA
SALDO
S/. 300,000.0
S/. 98,760.0
S/. 300,000.0
S/. 31,361.6
S/. 130,121.6
S/. 268,638.5
S/. 88,435.8
S/. 41,685.8
S/. 130,121.6
S/. 226,952.7
S/. 74,712.8
S/. 55,408.7
S/. 130,121.6
S/. 171,543.9
S/. 56,472.3
S/. 73,649.3
S/. 130,121.6
S/. 97,894.7
S/. 32,226.9
S/. 97,894.6
S/. 130,121.6
S/. 0.0
S/. 449,367.8
S/. 300,000.0
S/. 749,367.8
PROYECTO DE COMERCIALIZACION
DEL CUY
INGRESOS
VENTAS POR UNIDADES
da
Cuy
Menores a 800gr
cantidad
S/. 20.00
20
semana
ingreso
cantida
d
S/. 400.00
140
mensual
ingreso
cantidad
S/. 2,800.00
600
ingreso
primer ao
cantidad
ingreso
S/.
7200
S/.
12,000.00
144,000.00
PROYECCION
PARAaLOS
AOS
Entre 800gr
un PROXIMOS S/.
22.00
30
S/. 660.00
210 S/. 4,620.00
900
S/.
10800
S/.
1kg
19,800.00
237,600.00
segundo ao
tercer ao
cuarto
ao
quinto ao
Ms de un kg
S/. 25.00
40 S/. 1,000.00
280 S/. 7,000.00
1200
S/.
14400
S/.
30,000.00
Cuy
precio por
cantidad
Ingreso
cantidad
Ingreso
cantidad
ingreso
cantidad 360,000.00
Ingreso
Total ingreso
S/. 2,060.00
S/.
S/.
S/.
unidad
14,420.00
61,800.00
741,600.00
Menores a
S/. 20.00
7416
S/.
7639
S/.
7868
S/.
8104
S/. 162,080.00
800gr
148,320.00
152,780.00
157,360.00
Entre 800gr a
S/. 22.00
11124
S/.
11458
S/.
11802
S/.
12156
S/. 267,432.00
un 1kg
244,728.00
252,076.00
259,644.00
Ms de un kg
S/. 25.00
14832
S/.
15276
S/.
15734
S/.
16206
S/. 405,150.00
370,800.00
381,900.00
393,350.00
Total ingreso
S/.
S/.
S/.
S/. 834,662.00
763,848.00
786,756.00
810,354.00
S/.
741,600.00
S/.
628,474.58
S/.
113,125.42
ao 2
S/.
763,848.00
S/.
647,328.81
S/.
116,519.19
ao 3
S/.
786,756.00
S/.
666,742.37
S/.
120,013.63
ao 4
ao 5
S/.
S/.
810,354.00 834,662.00
S/.
S/.
686,740.68 707,340.68
S/.
S/.
123,613.32 127,321.32
PROYECTO DE COMERCIALIZACION
DEL CUY
PRESUPUESTO DE GASTOS
CONCEPTO
COSTO DE
PRODUCCION
Mano de Obra
Directa
Materiales
Directos
Mano de Obra
Indirecta
Materiales
Indirectos
Gastos por :
Da
Semana
Mes
Ao 1
AO 2
AO 3
A0 4
AO 5
Da
Semana
Mes
Ao 1
Ao 2
Ao 3
Ao 4
Ao 5
GASTOS DE
ADMINISTRACION
S/.
12,768.00
S/. 1,640.00
Mano de Obra
S/. 186.67
S/. 5.00
GASTOS DE VENTA
S/. 53.52
IGV DE
LASS/. 374.64
ADQUISICIONES
publicidad
TOTAL
S/. 4,423.46
S/.
30,964.19
S/. 88,547.64
S/.
797,894.34
S/.
71,843.16
S/. 88,547.64
S/. 88,547.64
S/. 645,136.00
S/. 664,488.00
S/. 90,294.70
S/. 90,294.70
S/. 90,294.70
S/. 9,600.00
S/. 9,600.00
S/. 9,600.00
S/. 852,930.34
S/. 626,349.00
S/. 150.00
S/.
71,843.16
S/. 71,843.16
S/. 71,843.16
S/. 71,843.16
S/. 1,800.00
S/. 1,800.00
S/. 1,800.00
S/.
S/. 73,643.16 S/. 73,643.16
S/. 73,643.16
73,643.16
Gastos con IGV
ao
1
ao
ao 3
ao 4
ao 5
Costo
de
S/.
S/.
S/.
S/. 57,974.64 S/. 57,974.64
S/. 57,974.64
Produccion
4,831.22
57,974.64
57,974.64
Materiales
S/.S/.
S/.
S/.
S/.
S/.
S/.
S/.
19,267.20
S/.
19,267.20
S/.
19,267.20
Indirectos 19,267.20 9,680.00
9,680.00 S/. 9,680.00
9,680.00
1,605.60
19,267.20 9,680.00
Gasto de
S/.
S/.
S/.
S/.
S/.
S/.
Publicidad
19,267.20 19,267.20
19,267.20 S/. 19,267.20 19,267.20
S/.
S/.
S/.
S/.
S/.
88,547.64
S/.
609,452.00
S/.
90,294.70
S/.
778,842.36
S/.
5,986.93
S/. 35.00
S/.
88,547.64
S/.
590,400.00
S/.
90,294.72
S/. 800.00
Gastos
Generales
Mano de Obra
S/.
7,378.97
S/.
49,200.00
S/.
7,524.60
S/.
73,643.16
PROYECTO DE COMERCIALIZACION
DEL CUY
ESTADODEPRDIDASYGANANCIAS
Aos
Detalle
Ingresos por ventas
S/. 741,600.00
S/.
763,848.00
S/.
797,894.34
-S/.
34,046.34
S/.
73,643.16
S/.
77,241.84
S/.
31,896.35
-S/.
216,827.69
S/.
98,760.00
-S/.
315,587.69
S/.
786,756.00
S/.
814,791.34
-S/.
28,035.34
S/.
810,354.00
S/.
833,578.34
-S/.
23,224.34
S/.
834,662.00
S/.
852,930.34
-S/.
18,268.34
S/.
73,643.16
S/.
77,241.84
S/.
31,146.35
-S/.
200,299.69
S/.
56,472.30
-S/.
256,771.99
S/. 778,842.36
Costos de produccin
-S/. 37,242.36
PERDIDA BRUTA
Gastos administrativos
S/. 73,643.16
Gastos de ventas
S/. 77,241.84
Depreciacin
S/. 31,896.35
PERDIDA OPERATIVA
-S/. 220,023.71
FLUJO DE CAJA
S/. 98,760.00
-S/. 318,783.71
--
-S/.
206,005.69
-S/.
280,718.49
-
COMPENSACION DE IGV
IGV = IGV(Ingresos) - IGV(Egresos)
A
OS
IG
V
ao 1
ao 2
ao 3
ao 4
ao 5
S/.
S/.
S/.
S/.
S/.
108,435. 111,828. 115,323. 118,923. 122,631.
17
94
38
07
07
PROYECTO DE COMERCIALIZACION
DEL CUY
RENTABILIDAD DEL
NEGOCIO
RIESGO PAIS
TASA DE INFLACION
COK
9.82%
2.59%
3.26%
15.67%
AO
S
BENEFICIOS
NETOS (BN)
FACTOR
DE
ACTUALI
ZACION
(FA)
-S/. 120,000.00
-S/. 296,562.53
0.86
-S/. 296,760.28
0.75
VAEN
-S/.
120,000.00
-S/.
256,386.73
-S/.
221,801.41
A
OS
0
1
2
3
4
5
BENEFICIOS
NETOS (BN)
S/. 180,000.00
-S/. 395,322.53
-S/. 426,881.88
-S/. 424,365.42
-S/. 423,153.91
-S/. 421,906.01
FACTOR
DE
ACTUALIZ
ACION
(FA)
VAEN
1
S/. 180,000.00
0.75
-S/. 297,413.88
0.57
-S/. 241,616.76
0.43
-S/. 180,704.51
0.32
-S/. 135,561.71
0.24
S/. -34,769.68
PROYECTO DE COMERCIALIZACION
DEL CUY
BENEFICIOS
BRUTOS
0
1
2
3
4
5
S/. 741,600.00
S/. 763,848.00
S/. 786,756.00
S/. 810,354.00
S/. 1,111,694.34
COSTOS
FACTOR DE
TOTALES
ACTUALIZACION
S/. 120,000.00
S/. 1,038,162.53
S/. 1,060,608.28
S/. 1,080,999.72
S/. 1,103,386.41
S/. 1,126,446.41
SUMAS
B/C=
BENEFICIOS
ACTUALIZADOS
COSTOS ACTALIZADOS
1
0.86
0.75
0.65
0.56
0.48
S/. 120,000.00
S/. 641,134.26
S/. 570,907.14
S/. 508,367.59
S/. 452,680.55
S/. 536,885.55
S/. 2,709,975.10
S/. 897,520.99
S/. 792,708.55
S/. 698,495.12
S/. 616,374.54
S/. 544,009.97
S/. 3,669,109.16
S/. 0.74
INVERSION
0
1
2
3
4
5
BENEFICIO NETO
S/. 120,000.00
-S/. 296,562.53
-S/. 296,760.28
-S/. 294,243.72
-S/. 293,032.41
-S/. 14,752.07
SUMAS
FACTOR DE
ACTUALIZACION
BENEFICIO NETO
ACTUALIZADO
1
0.86
0.75
0.65
0.56
0.48
PROMEDIO
=
-S/. 256,386.73
-S/. 221,801.41
-S/. 190,127.52
-S/. 163,693.98
-S/. 7,124.42
-S/. 839,134.06
-S/.
167,826.81
PRI=
-0.72