Semana de la Prevención de Residuos 2015 

labores de promoción del evento

accciones contra el desperdicio alimentario entre el 22 y el 30 noviembre de 2014.
semana de concientización quiere hacer entender que el mejor residuo es el que no se
genera.

La reducción de los desechos es posible y casi se podría decir, obligatorio: en la obra existe
un exceso cuantificado en 500 kg de desechos por habitante.

“Reducir” significa usar menos recursos.

Por el momento están registradas ya más de …. iniciativas en toda la obra. En el comedor se
puede apostar por la acción que los comensales se puedan llevar en un envase la comida que
no se coman.

Ecocomedor, formación en compostaje, campañas de donación de alimentos, talleres de

cocina con sobras, eventos gastronómicos cero residuos o actividades para controlar
diariamente los residuos de alimentos que generamos, son algunas propuestas de fácil puesta
en marcha y algunas de ellas de gran repercusión.

Prevenir los residuos diariamente

En el trabajo

 En la oficina y en casa, dé prioridad a las comunicaciones por correo electrónico en

lugar de por fax o correo postal. No imprima las páginas que realmente no
necesite y utilice la opción de imprimir las hojas por las dos caras.
 Lleve los cartuchos de tinta y los tóners vacíos al proveedor para rellenarlos.
Además de ser una medida ecológica, esta pequeña acción genera actividad y
contribuye a crear nuevos puestos de trabajo.
 Lleve su propia taza de café o de té a la oficina. De este modo evitará llenar la
papelera de vasos de plástico.
 Puede guardar el papel impreso para reutilizarlo como borrador.
 Escoja atentamente el material de oficina y dé prioridad a los objetos recargables
o reutilizables, reciclables o de material reciclable y a los productos etiquetados con
la ecoetiqueta europea.
 Acuérdese de comprar el café o el té en paquetes de gran formato y no en
envases pequeños para ahorrar y producir menos residuos.
 Recuerde que puede regalar los equipos electrónicos usados o defectuosos a
asociaciones para que les proporcionen una segunda vida útil.

En el colegio

 Antes de comprar el material escolar nuevo, compruebe las existencias y el estado del
material del año anterior para decidir si se puede reutilizar. Para los artículos que tenga
que comprar nuevos, seleccione los materiales marcados con una ecoetiqueta o bien los
que parezcan más sólidos y resistentes.
  Escoja artículos recargables que se puedan utilizar durante un periodo largo como
tiempo.
 Para la merienda, coloque los alimentos en un recipiente reutilizable y la bebida en una
cantimplora, en lugar de utilizar una bolsa o una botella y tirarlas a la basura después de
cada uso.
 Reduzca los residuos de papel escribiendo a las dos caras de las hojas.

En las comidas

 Prepare alimentos frescos: su dieta será más saludable y ahorrará una gran cantidad de
residuos de envases en comparación con una comida preparada y envasada.
 No se olvide de dar prioridad a los productos que tengan una fecha de caducidad más
corta para evitar que se estropeen. Preste atención a los productos perecederos. Colocar
los productos que caduquen más rápidamente en la parte delantera de la nevera o del
armario es una forma muy sencilla de reducir la producción de residuos.
 Llene una jarra con agua del grifo. De este modo, se puede ahorrar el gasto que supone
un paquete de botellas de agua y, al mismo tiempo, limitar la cantidad de residuos de
plástico generada.
 Cuando vaya de picnic, lleve recipientes herméticos para los alimentos, botellas y la
vajilla de diario. De este modo, no tirará tantos residuos a la papelera y, además, podrá
clasificarlos en casa.

En los momentos de ocio

 Ahorre en pilas: en casa, conecte los aparatos a la red eléctrica o utilice pilas recargables.
A largo plazo, suponen un ahorro sustancial.
 Evite siempre que sea posible comprar productos inútiles, sobre todo para fiestas y
vacaciones. Piense si es realmente necesario para no comprar alimentos, decoraciones o
regalos superfluos.
 ¡La próxima vez que tenga que comprar un regalo, se puede decantar por un producto
inmaterial, como entradas para un espectáculo o un concierto, o un abono, un masaje, un
curso de cocina, etc., que no generan residuos!

En la tienda

 Seleccione productos con ecoetiqueta Las etiquetas ecológicas europeas o nacionales son
certificados oficiales que garantizan la calidad del producto y aseguran que ejerce un
impacto reducido en el medio ambiente durante toda su vida útil. Puede encontrar miles
de productos de todo tipo –libretas, papeleras, bolsas, productos domésticos, filtros de
café, etc.– marcados con la etiqueta ecológica.
 Seleccione productos con menos embalaje y evite comprar productos de un solo uso
Normalmente, en el momento de la compra siempre podrá escoger un producto que
genere menos residuos. De esta forma, puede reducir el consumo de materias primas y
contribuir a reducir la contaminación que generan los procesos de producción y
destrucción. Además, estos productos también suelen representar un ahorro económico.
  Intente comprar productos a granel Suelen tener un coste inferior y permiten reducir los
residuos de embalaje. Los embalajes representan un 23% del peso de los residuos
domésticos, una parte importante del volumen total de residuos generados.
 Compre las cantidades que necesite Se calcula que cada familia tira un 10% de la comida
que ha comprado a la basura y que, con frecuencia, los productos ni tan siquiera han sido
abiertos. Comprar las cantidades de alimentos adecuados para las necesidades de la
familia permite reducir la cantidad de residuos y evitar pagar por productos que acabarán
estropeándose, con lo cual representa una reducción de los residuos y un ahorro
económico.
 Opte por bolsas de la compra reutilizables Las bolsas de un solo uso de los centros
comerciales generan más de 70.000 toneladas de plástico anuales y sólo se utilizan una
media de 20 minutos antes de acabar en la basura. No sólo se transforman en residuos
muy rápidamente, sino que, además, si no se eliminan con cuidado pueden contaminar la
naturaleza y el mar. Las bolsas de plástico que terminan en el mar pueden provocar la
muerte de tortugas, delfines o tiburones que las confunden con medusas y se las tragan.
 Opte por los productos recargables Se suelen comercializar recambios ecológicos de
productos domésticos, cosméticos y de algunos artículos de alimentación

El bricolaje

 Recuerde que puede alquilar o tomar prestado el material que necesite.

 Recogida especial de los residuos peligrosos
 Los residuos químicos peligrosos del bricolaje o los productos domésticos, las baterías, las
luces fluorescentes o de neón, etc. se clasifican en puntos de recogida específicos. Llévelos
al punto de recogida más próximo.

En el jardín

 Recuerde que puede alquilar o tomar prestadas de un vecino las herramientas de

jardinería que necesite utilizar ocasionalmente.
 Acuérdese de comprar abono natural compatible con los métodos de agricultura biológica
y, si puede, haga compost en casa y utilícelo como abono.

En casa

 Compre bombillas de bajo consumo. Una bombilla de bajo consumo utiliza un 80% menos
de electricidad y dura de seis a ocho veces más.
 Seleccione productos sostenibles y reutilizables. ¡Generan muchos menos residuos!
Algunos ejemplos son los trapos de tela, las maquinillas de afeitar con hojas de recambio,
las tazas, las plumas con cartucho de tinta, las pilas recargables, etc.
 Antes de desprenderse de un objeto, busque asociaciones de reutilización en su zona que
puedan dar una nueva vida al objeto.
 Compre jabón en lugar de gel de ducha. El jabón tiene menos embalaje y permite
disminuir la cantidad de residuos.
 Luchad contra los residuos de papel: enganche un adhesivo en el buzón para frenar la
publicidad.
  Más del 30% del peso de los residuos domésticos procede de residuos fermentables
(desperdicios de la cocina, del jardín, cenizas, etc.). Haga su propio compost con los
residuos ecológicos y biodegradables.
 Obtendrá una fuente excelente de abono natural para las plantas y el huerto.
 Reutilice y arregle todo aquello que sea posible. Cada año se tiran entre 13 y 25 kg por
persona de aparatos eléctricos y electrónicos (neveras, teléfonos, ordenadores, etc.).
Estos productos suelen contener sustancias nocivas, como plomo o mercurio, y la mayoría
se pueden arreglar o reutilizar. Regale los aparatos y los muebles que no utilice a
asociaciones que los puedan arreglar o restaurar.
 Regale la ropa que ya le sirva a obras de caridad, asociaciones, y amigos y familiares que
le puedan dar una segunda vida.
 Compre pañales reutilizables para sus hijos. Hasta los tres años, un niño utiliza entre
5.000 y 6.000 pañales, que equivalen aproximadamente a una tonelada de pañales
usados. Con los pañales reutilizables, evitará generar una cantidad importante de residuos
y, además, ahorrará en gastos.

12 maneras de prevenir los residuos:

 Utilizar bolsas reutilizables.

 Pegar un adhesivo en el buzón para frenar la publicidad.
 No desaprovechar los alimentos.
 Comprar a granel o en gran formato.
 Comprar recambios ecológicos.
 Beber agua del grifo.
 Limitar el número de impresiones
 Producir compost.
 Utilizar pilas recargables.
 Regalar la ropa vieja.
 Tomar prestadas o alquilar las herramientas que necesitemos.
 Llevar a arreglar los utensilios.

Prevention Thematic Days 2014 - Stop Food Waste

Around one third of the food produced globally is lost or wasted.

Food waste represents a substantial loss of resources such as land, water, energy and
labour.

Put into relation, these numbers tell us that the entire world’s hungry people could be
“lifted out of malnourishment on less than a quarter of the food that is wasted in the US,
UK and Europe”! Worldwide, a total of 842 million people were estimated to be suffering
from chronic hunger. This means that around 1 in 8 people in the world regularly not
getting enough food to conduct an active life, while in Europe we have nearly twice as
much food as is required by the nutritional needs of our population.

In 2014, the Prevention Thematic Days will focus on the issue of food waste and how to
prevent it.
To highlight this topic and to encourage and support EWWR Action Developers to
implement actions around this issue, a number of tools have been developed:

Factsheets

This compilation of factsheets on specific food waste prevention activities aim at helping
you to organise such activities. Apart from providing you with general information on the
activity, the factsheets will contain tips on preparing and implementing the action as well as
a compilation of examples.

1. Composting training (EN). Also available in FR, ES, IT, HU, NL, CAT.
2. Feeding the 5000 event (EN). Also available in FR, ES, IT, HU, NL, CAT.
3. Food donation campaign (EN). Also available in FR, ES, IT, HU, NL, CAT.
4. Gleaning (EN). Also available in FR, ES, IT, HU, NL, CAT.
5. Food waste diary (EN). Also available in FR, ES, IT, HU, NL, CAT.
6. Workshop: Cooking with leftovers (EN). Also available in FR, ES, IT, HU, NL, CAT.
7. Zero waste lunch (EN). Also available in FR, ES, IT, HU, NL, CAT.
8. Eco-restaurant (EN). Also available in ES, CAT

Support documents

 Food waste and its impacts: Do you dare to be aware? (EN). Also available in CAT
 Practical guide: Zero waste lunch (EN). Also available in CAT.
 Practical guide: Composting (EN). Also available in CAT.

Tips to reduce food waste

 Shopping & Planning (EN) Also available in CAT and ES.

 Storing food (EN). Also available in CAT.
 Cooking & Eating (EN). Also available in CAT and ES.
 Use-by / Best-before dates (EN). Also available in CAT.

Food waste calculator

In order to measure the amount of food wasted in your home or restaurant, EWWR food
waste calculators have been set up.
There two types of calculators:

1. Food waste calculator for restaurants and canteens : This calculator has been developed
for the specifics of restaurants and canteens. It will help managers to find out how much
food they are throwing away on a daily basis and what implications this has for their purse
and their environmental footprint. (also available in Catalan and Spanish)
2. Food waste calculator for private households : This calculator has been set up for citizens
to measure the amount of food they are throwing away at home. It also helps them see
what implications this has on their environmental footprint.(also available in Catalan)

Promotional poster
A promotional poster will be developed for the Prevention Thematic Days 2014, aiming at
encouraging citizens to organise a EWWR action on stop food waste or to take part in an
action in their area.

This poster is available for all Action Developers in English, French, German, Spanish,
Italian, Hungarian, Dutch, Catalan.

Interesting links

Recipes: Cooking with leftovers

 Allrecipes.com: Everyday Leftovers

 BBC GoodFood: Leftover recipes
 BigOven: Use Up Leftovers
 Holroyd City Council: Love Your Leftovers (free app)
 INCPEN: The Green Kitchen. Recipes for a better planet. (pp. 17-31)
 Love Food Hate Waste: Healthy recipes with leftovers
 North London Waste Authority: North London Food Lovers’ Cookbook
 Nottingham County Council & LFHW: Nottinghamshire Sustainable Cookery Book
 Safe food: Leftover Recipes
 The Guardian: 15 recipe ideas for leftover pasta
 Zero Waste Europe: 27 Blogs Sharing Creative Ways to Reuse Your Leftovers

Reduce - Strict avoidance and reduction at source

Reduce means using fewer resources in the first place. It includes strict avoidance as well
as reduction at source. Waste reduction can be defined as the complete range of measures
and actions taken up before a substance, material or product becomes waste.

The best waste is the one that is not produced!

On this page you will find a comprehensive selection of ideas for actions you can
implement during the EWWR with focus on reducing waste by strict avoidance and
reduction at source. In addition, we invite you to have a look at the case studies of
successful reduce actions implemented in the past editions of the EWWR.
Action EWWR 2013: Save the leftovers! Helsingborg, SE. © NSR

Ideas for action - REDUCE

Information campaigns: Click to Show

 Exhibition or information booth to inform about the environmental, social and

economic impact of waste and the need to reduce waste
 Round-table discussion or a conference to inform and discuss the issue
 Produce videos on the impact of the waste we produce and the need to reduce waste
and publish it via all channels available (YouTube, Facebook, Twitter, TV,
Cinema…)
 Site visits (such as: composting, social economy, repair stores for bikes, tools,
clothes, furniture or electronic goods), followed by a discussion
 Screening of awareness-raising movies (Trashed, Plastic Paradise, Bag it!, Waste
Land) followed by a discussion and concrete everyday tips for the audience
 Waste reduction competition (of short movies/games/posters etc.)
 Promotion of No Junk Mail stickers for letterboxes
 Showcasing the reduced environmental impact of your work-place because of the
measures taken with regard to waste prevention
 Interact with and question children on their waste production and their actual
awareness of their daily school (and after school) activities
 Brainstorming session at school: How can we reduce the waste we produce at
school?
 Initiate an “eco-citizen loyalty card” that rewards eco-behaviour or promotes
sustainable business

Reduce the use of resources: Click to Show

 “Water Bar” action: blindfold tasting of various types of water, including tap water
 Activity to demonstrate and promote reusable nappies
 Waste reduction action at offices (double-sided printing, reuse of one-sided paper,
using water from the tab or a water dispenser, glasses/mugs instead of plastic cups,
using bulk tea instead of tea bags, etc.)
 Launch of an eco-design product
 Adopt a policy of sustainable purchases for office/school/kitchen supplies and
production lines
 Install water coolers instead of giving out bottled water
  Install coffee machines that accept mugs instead of plastic cups and promote the use
of mugs

Reduce packaging: Click to Show

 Workshops, for example a course on how the packaging of food could be limited
 Promote the purchase of unpacked food
 “Unpacking” action at cash register & raising awareness about single-use plastic
bags
 Shopping trolley comparisons: Who bought products with less packaging? How can
we all improve our shopping to avoid over-packaging?
 Information boards in supermarkets that help the consumer to opt for products with
less packaging
 Promote/offer reusable shopping bagsand the use of empty supermarket cardboard
boxes
 Develop a concept on how to reuse the packaging used in your company
 Adopt a policy of sustainable purchases for office supplies / production lines /
kitchen supplies

Reduce food waste: Click to Show

 Zero waste lunch/picnic/dinner

 Workshop: cooking with leftovers
 Workshops on the reading of labels (use by dates, best before dates…)
 Screening of short movies on food waste. You can contact the Love Food Hate Waste
campaign or Recycle Devon, for this purpose, or check the Love Food Film Competition
 Start composting at home or work
 Initiate community composting
 Hand out shopping lists and help consumers to better plan their shopping to avoid
unnecessary purchases
 Workshop: How to avoid food waste when shopping and/or cooking?
 Improve the concept of the school or office cafeteria to reduce the food wasted there

In 2014, the European Week for Waste Reduction will lay a focus on food waste reduction.
You can find factsheets on how to implement actions in the scope of fighting against food
waste on the Prevention Thematic Day 2014 page (coming soon).

Whatever kind of action you are implementing: Remember to take pictures and videos
and to use what you’ve achieved to develop exhibitions to show the results and to publish
via all channels available (media, print, information booth, social media etc.).

Why is waste reduction important?: Click to Show

Waste reduction is an emergency for the European Union. Household waste has doubled in
weight since 1970 and stayed at a high level since 15 years. In 2011, 500 kg of municipal waste
were generated per person in the EU Member States (EU-27, average. Source: Eurostat). This
waste is the result of non-sustainable modes of production and consumption. Furthermore, the
consumption of products (including their production, transport and distribution), represents
nearly 50% of emissions contributing to climate change. This increase in the amount of waste to be
managed requires more collection and treatment infrastructures, the cost of which puts a strain
on the budgets of local and regional public authorities. In this context, waste reduction has
become a simple and essential concept in the area of waste management: it is a fundamental
technical factor in waste management at local level but also a notion that should remind us of the
scarcity of natural resources.

Reuse - Preparing for reuse and reuse

Reuse means recovering and reusing products or their components. It includes both
preparing for reuse and reuse.

 Preparing for reuse refers to checking, cleaning or repairing recovery operations,

by which products or their components that would have become waste are prepared
in a way so that they will be reused without any other pre-processing.
 Reuse means any operation by which products or components that are not waste are
used again for the same purpose for which they were conceived.

Action EWWR 2013: Swap event. Barcelona, ES. © A. Torras

Reusing items decreases the use of material and energy resources and reduces pollution and
natural capital degradation. Recycling does so too, but to a lesser degree.

Reusing products is thus the second best option in waste management, after reducing!

On this page you will find a comprehensive selection of ideas for actions you can
implement during the EWWR with focus on preparing for reuse and reuse. In addition, we
invite you to have a look at the case studies of successful reuse actions implemented in the
past editions of the EWWR.

Ideas for actions - REUSE: Click to Show

Whatever kind of action you are implementing: Remember to take pictures and videos
and to use them to develop exhibitions to show the results and to publish via all channels
available (media, print, information booth, social media etc.).
Why is reuse important?

Reuse confronts the same problems than reduce: There is too much waste being produced
in the European Union! By extending the lifespan of products, preparing for reuse and
reuse are influential measures to reduce the amount of waste produced. Reuse has a strong
value for sustainable development because it not only promotes environmental protection
through waste prevention but also contributes to social aims and has economic benefits.
Environmental benefits of reuse:

 Reduction of the amount of waste, including hazardous waste

 Pollution prevention
 Reduction of greenhouse gas emissions, which contribute to global climate change;
 Decreased strain on natural resources (raw materials, fuel, forests, water)
 Preservation of the “embodied energy” that was originally used to manufacture an item

Social benefits of reuse:

 Fight against poverty by providing affordable products to low income households

 Social inclusion by bringing disadvantaged people back in the labour market and society
 Job creation in collection, sorting, testing, refurbishment and reselling of items reused
 Training opportunities in fields such as driving commercial vehicles, carpentry, electrical
engineering, marketing, or even handicraft and art

Economic benefits of reuse

 Monetary savings (customer: in purchases and disposal, state: less social costs through job
creation and training)
 Savings in energy, materials and chemicals embodied in the appliance

Read more about the benefits of reuse:

 RREUSE: Challenges to boosting reuse rates in Europe. Waste Management World, 2012
(PDF)
 WRAP: Benefits of reusing & recycling bulky waste. 2011 (PDF)
 WRAP: Environmental and economic benefits of re-use (Website)

Case studies – Reuse

Find out what has been done in Europe

On this page you can find a comprehensive collection of case studies of REUSE actions
that have been implemented during the past editions of the EWWR. All actions listed below
have been nominated by EWWR Coordinators for the EWWR Awards competition and are
thus great examples of good practices of EWWR actions.

The EWWR guide of good practices

The EWWR guide of good practices compiles the best actions implemented during the first
three editions of the European Week for Waste Reduction (2009-2011). Out of the more
than 14000 actions that were implemented in these three years 45 have been chosen for this
guide of good practices. The selection has been made on the basis of the EWWR awards
finalists designated by the EWWR Jury. Their methodology and resources are described
exhaustively in order to allow other stakeholders to reproduce them in their territory. The
actions are classified in 4 categories:

 Fight against garden and kitchen waste

 General campaign on waste reduction and Sustainable prevention/consumption
 Paper and Packaging
 Reuse and preparing for reuse

Environmental and economic benefits of re-use

In 2009, WRAP published Meeting the UK Climate Challenge: The Contribution of
Resource Efficiency. This found that increasing re-use could reduce UK greenhouse
gas emissions by an average 4 million tonnes CO2 eq per year between now and
2020.

In order to better understand the impact of re-using particular items, WRAP have
developed a methodology, and tool for quantifying the current and potential future
benefits of increasing re-use. These are available for anyone to use in trying to
understand the potential impact of re-use, including greenhouse gas emissions, jobs or
financial impacts. From the case studies developed with this, we estimate that UK
households save around £1 billion per year and avoid 1 million tonnes CO2 eq per
year from current levels of re-use.

The case studies opposite highlight opportunities for increasing re-use and the
environmental and economic benefits associated with this.

Recycle – waste sorting and recycle

Recycling means any recovery operation taking place after collection and by which waste
materials are reprocessed into products, materials or substances whether for the
original or other purposes. It includes the reprocessing of organic material but does not
include energy recovery and the reprocessing into materials that are to be used as fuels or
for backfilling operations.
Recycle materials to put them back in the product loop and save resources!

In order to ensure that waste materials get recycled, selective collection and the sorting of
waste is essential. Successfully establishing selective collection schemes and encouraging
citizens to sort their waste are thus crucial for improving recycling rates.

On this page you will find a comprehensive selection of ideas for actions you can
implement during the EWWR with focus on waste sorting and recycling. In addition, we
invite you to have a look at the case studies of successful recycle actions implemented in
the past editions of the EWWR.

Ideas for actions – Recycling: Click to Show

Whatever kind of action you are implementing: Remember to take pictures and videos
and to use what you’ve achieved to develop exhibitions to show the results and to publish
via all channels available (media, print, information booth, social media etc.).

Why is recycling important?

Recycling reduces the amount of waste that is landfilled or incinerated and secures that
waste material, after being transformed, forms part in manufacturing new products.
Through recycling, waste constitutes a source of secondary raw material. Recycling
therefore helps to decrease the use of material and energy resources and reduces pollution
and natural capital degradation.

Benefits of Recycling

 Reduces the amount of waste and resources lost in landfills or burnt;

 Prevents pollution by reducing the need to collect new raw materials;
 Saves energy needed to make new products from raw material;
 Reduces greenhouse gas emissions that contribute to global climate change;
 Helps sustain the environment for future generations;
 Helps create new well-paying jobs in the recycling and manufacturing industries.

Ideas for actions

 Reduce
 Reuse
 Recycle
 Reduce waste in everyday life

Take action!
 Help us raise the awareness of citizens about recycling and register an action for the next
EWWR!
 Case studies on reduce, reuse, recycle
  You want to do reduce the amount of waste you produce in everyday life? Check out our
“Reduce waste in everyday life” section!

Case studies – Recycle

Find out what has been done in Europe

On this page you can find a comprehensive collection of case studies of RECYCLE actions
that have been implemented during the past editions of the EWWR. All actions listed below
have been nominated by EWWR Coordinators for the EWWR Awards competition and are
thus great examples of good practices of EWWR actions. We particularly invite all Action
Developers to have a look at these examples, as they can be of significant importance to
help finding examples of what kind of actions worked well in the past.

The EWWR guide of good practices

The EWWR guide of good practices compiles the best actions implemented during the first
three editions of the European Week for Waste Reduction (2009-2011). Out of the more
than 14000 actions that were implemented in these three years 45 have been chosen for this
guide of good practices. The selection has been made on the basis of the EWWR awards
finalists designated by the EWWR Jury. Their methodology and resources are described
exhaustively in order to allow other stakeholders to reproduce them in their territory. The
actions are classified in 4 categories:

 Fight against garden and kitchen waste

 General campaign on waste reduction and Sustainable prevention/consumption
 Paper and Packaging
 Reuse and preparing for reuse

Consigue ideas de acciones!

En esta sección encontrará una amplia selección de las mejores prácticas de las acciones
llevadas a cabo durante las pasadas ediciones de la EWWR en el ámbito de las 3R
(Reducir, Reutilizar y Reciclar).

1. Reducción - Prevención estricta y reducción en origen:

Este tema cubre acciones cuyo objetivo es sensibilizar y concienciar sobre la importancia
de reducir la cantidad de residuos que producimos a través de consejos y buenas prácticas
sobre cómo reducir la producción de residuos en el origen, por ejemplo haciendo compost
en casa, usar pegatinas “anti-publicidad” en los buzones u optando por beber agua del grifo.
Además cubre acciones que pretenden cambiar el comportamiento del consumidor al
promover costumbres sostenibles a la hora de tomar deciciones sobre qué van a comprar,
como puede ser animar a que adquieran productos con etiqueta ecológica o aquellos
productos con muy poco o ningún embalaje, comprar al por mayor o envases familiares, o
eligiendo regalos “no materiales”.

Más información sobre reducción

2. Reutilización - Preparación para la reutilización y reutilización:

Dentro de este tema se incluyen las acciones que pretenden recordar a los participantes que
los productos pueden tener una segunda vida, promoviendo la reparación de sus objetos y/o
la reutilización de los productos en lugar de comprar artículos nuevos, a la vez que se alenta
a donar aquellos productos que ya no necesitamos. Abarca también acciones con el objetivo
de cambiar el comportamiento del consumidor en el sentido de comprar productos
reutilizables o que se puedan rellenar, alquilar bienes en lugar de comprarlos y acciones
similares.

Más información sobre reutilización

3. Reciclaje - Separación de los residuos y reciclaje:

Bajo este tema entran aquellqas acciones dirigidas a ayudar a la gente a mejorar la manera
en que clasifican sus residuos a través de, por ejemplo, explicar cómo cerrar el ciclo de los
recursos materiales, animar a la gente a llevar sus residuos al gestor apropiado y/o
organizando visitas a plantas de separación y reciclaje.

Más información sobre reciclaje