LAS TIENDAS PELICAN.

PROCESAMIENTO DE INFORMACIÓN A TRAVÉS DEL USO DE TABLAS,

GRÁFICOS Y NÚMEROS ESTADÍSTICOS.

PRESENTADO POR:

LEYDI CATERINE GIL CHOCONTÁ

CRISTIAN CAMILO SOLANO SABA
MARÍA FERNANDA PACHECO PIÑEROS

PRESENTADO A:

JONNATHAN GOMEZ BRIÑEZ

GRUPO 302

FUNDACIÓN UNIVERSITARIA DEL ÁREA ANDINA

FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVOS
ESTADISTICA
BOGOTA D.C 2021
 Type of Method of Marital
Customer Customer Items Net Sales Payment Gender Status Age
39 Promotional 5 13.23 Proprietary C Female Married 44
49 Promotional 1 14.82 Proprietary C Female Married 32
30 Promotional 1 18.00 Proprietary C Female Married 70
42 Promotional 4 19.50 Visa Female Married 46
3 Regular 1 22.50 Proprietary C Female Married 32
8 Regular 1 22.50 Visa Female Married 40
45 Promotional 2 23.80 Proprietary C Female Married 38
47 Regular 1 25.00 MasterCard Female Married 46
36 Regular 1 29.50 MasterCard Male Single 36
11 Regular 1 29.50 Proprietary C Female Married 48
26 Promotional 1 30.02 Proprietary C Female Married 60
21 Promotional 1 31.60 Proprietary C Female Single 28
12 Promotional 1 31.60 Proprietary C Female Married 40
64 Promotional 1 31.60 Proprietary C Female Single 42
19 Promotional 2 38.50 MasterCard Female Married 32
77 Regular 2 39.00 Proprietary C Female Married 42
1 Regular 1 39.50 Discover Male Married 32
25 Promotional 2 39.50 Visa Male Married 48
66 Promotional 1 39.60 Proprietary C Female Married 62
46 Promotional 2 39.60 Proprietary C Female Married 60
34 Regular 1 40.00 Proprietary C Female Married 34
6 Regular 1 44.50 MasterCard Female Married 44
10 Regular 1 44.50 Proprietary C Female Married 36
27 Regular 1 44.50 Proprietary C Female Married 54
20 Promotional 6 44.80 Proprietary C Female Married 56
75 Promotional 2 45.22 Proprietary C Female Married 74
74 Promotional 2 46.50 Proprietary C Female Married 32
69 Promotional 2 47.20 Proprietary C Male Married 46
15 Regular 1 49.50 Visa Male Single 24
55 Regular 2 49.50 MasterCard Female Married 32
65 Promotional 2 49.50 Proprietary C Female Married 48
40 Regular 2 52.50 Proprietary C Female Married 58
63 Promotional 5 53.60 Proprietary C Female Married 54
5 Regular 2 54.00 MasterCard Female Married 34
18 Regular 3 54.50 Discover Female Married 40
9 Promotional 2 56.52 Proprietary C Female Married 46
53 Regular 1 58.00 Discover Female Single 78
72 Promotional 4 58.00 MasterCard Female Married 32
67 Promotional 2 59.50 Proprietary C Female Married 34
62 Promotional 3 59.91 Proprietary C Female Single 30
44 Promotional 1 62.40 Proprietary C Female Married 54
31 Promotional 2 63.20 MasterCard Female Married 28
33 Promotional 3 63.20 Proprietary C Female Married 44
48 Promotional 3 63.64 Proprietary C Female Married 30
14 Promotional 2 64.50 Visa Female Married 46
59 Promotional 4 65.20 MasterCard Female Married 46
73 Regular 1 69.00 Proprietary C Female Single 22
22 Promotional 4 70.82 Proprietary C Female Married 38
29 Promotional 3 71.20 Proprietary C Female Married 32
16 Promotional 2 71.40 Proprietary C Male Single 36
24 Regular 2 74.00 Proprietary C Female Married 42
54 Regular 2 74.00 Visa Female Single 20
32 Regular 1 75.00 Proprietary C Female Married 52
7 Promotional 2 78.00 Proprietary C Female Married 30
58 Promotional 2 80.40 Proprietary C Female Married 48
76 Promotional 4 84.74 Proprietary C Female Married 62
79 Promotional 3 86.80 Proprietary C Female Married 38
80 Regular 2 89.00 Discover Female Married 54
17 Promotional 3 94.00 Proprietary C Female Single 22
70 Promotional 8 95.05 Proprietary C Female Married 54
4 Promotional 5 100.40 Proprietary C Female Married 28
2 Promotional 1 102.40 Proprietary C Female Married 36
37 Regular 2 102.50 Visa Female Single 42
35 Promotional 5 105.50 MasterCard Female Married 56
61 Promotional 1 108.80 Proprietary C Female Married 46
78 Promotional 4 111.14 Proprietary C Female Married 28
60 Promotional 4 113.00 Proprietary C Female Single 50
38 Promotional 6 117.50 Proprietary C Female Married 50
52 Promotional 5 118.80 Proprietary C Male Married 68
57 Promotional 6 123.10 Proprietary C Female Married 54
43 Regular 2 123.50 Proprietary C Female Married 48
56 Promotional 3 141.60 Proprietary C Female Married 38
50 Promotional 9 145.20 MasterCard Female Married 46
68 Promotional 5 146.80 Proprietary C Female Married 28
71 Promotional 5 155.32 Proprietary C Female Married 30
13 Promotional 9 160.40 Visa Female Married 40
51 Promotional 6 176.62 Proprietary C Female Married 38
28 Promotional 5 192.80 Proprietary C Female Single 42
41 Promotional 13 198.80 Proprietary C Female Married 42
23 Promotional 7 266.00 American ExpFemale Married 50
Proprietary C tarjeta de credito national clothing

PROMOCIONALES CUPON DE DESCUENT

 1. Distribuciones de frecuencia porcentual por cada
una de las variables clave. Estas variables clave deben
escogerse revisando detalladamente los propósitos de
los directivos. (puede escoger tres o cuatro variables clave).

·         ANALISIS VARIABLE TIPO DE CLIENTE

Frecuencia relativa
Tipo de cliente Frecuencia (f) (Fi) Decimal %
Regular 24 24/80 0.3 30
promotional 56 56/80 0.7 70
TOTAL 80 100

·         ANALISIS VARIABLE TIPO GENERO CLIENTE

Frecuencia relativa
GENERO Frecuencia (f) (Fi) Decimal %
Masculino 7 7/80 0.0875 8.75
Femenino 73 73/80 0.9125 91.25
TOTAL 80 100

·         ANALISIS VARIABLE POR RANGO EDAD

Número de Intervalos = M
M=1+3,22 Log80 = 7.32 Áprx 7
Amplitud de intervalo = L
L= Dato mayor - Dato menor)/M
L= (78-20) / 7= 8.28 Apx 8

Frecuencia relativa
RANGO DE EDAD Frecuencia (f) (Fi) Decimal %
20- 27 4 4/80 0.05 5
28 - 35 20 20/80 0.25 25
36 - 43 19 19/80 0.2375 23.75
44 - 51 19 19/80 0.2375 23.75
52 - 59 10 10/80 0.125 12.5
60 - 67 4 4/80 0.05 5
68 - 75 3 3/80 0.0375 3.75
76 -84 1 1/80 0.0125 1.25
 TOTALES 80 1 100

·         ANALISIS VARIABLE POR ARTICULOS VENDIDOS

Número de Intervalos = M
M=1+3,22 Log80 = 7.32 Áprx 7
Amplitud de intervalo = L
L= Dato mayor - Dato menor)/M
L= (13-1) / 7= 1.71 Apx 2

Frecuencia relativa
ARTICULOS VENDIDOS Frecuencia (f) (Fi) Decimal %
1-2 48 48/80 0.6 60
3-4 15 15/80 0.1875 18.75
5-6 12 12/80 0.15 15
7-8 2 2/80 0.025 2.5
9-10 2 2/80 0.025 2.5
11-12 0 0/80 0 0
13-14 1 1/80 0.0125 1.25
TOTALES 80 1 100

·         ANALISIS VARIABLE POR VENTAS NETAS

Número de Intervalos = M
M=1+3,22 Log80 = 7.32 Áprx 7
Amplitud de intervalo = L
L= Dato mayor - Dato menor)/M
L(edad)= (266.00 -13.23) / 7= 36.11 Apx 36

Frecuencia
relativa
Ventas Netas Frecuencia (f) (Fi) Decimal %
[13 - 49) 28 28/80 0.35 35
[49-85) 28 28/80 0.35 35
[85-121) 13 13/80 0.1625 16.25
[121-157) 6 6/80 0.075 7.5
[157-193) 3 3/80 0.0375 3.75
[193-229) 1 1/80 0.0125 1.25
[229+265) 0 0/80 0 0
[265-301) 1 1/80 0.0125 1.25
TOTALES 80 1 100
Frecuencia Acumulada Frecuencia Relativa
(Fi Ni) Acumulada (Fi Hi) Decimal %
24 24/80 0.3 30
80 80/80 1 100

Frecuencia Acumulada Frecuencia Relativa

(Fi Ni) Acumulada (Fi Hi) Decimal %
7 7/80 0.0875 8.75
80 80/80 1 100

Frecuencia Acumulada Frecuencia Relativa

(Fi Ni) Acumulada (Fi Hi) Decimal %
4 4/80 0.05 5
24 24/80 0.3 30
43 43/80 0.5375 53.75
62 62/80 0.775 77.5
72 72/80 0.9 90
76 76/80 0.95 95
79 79/80 0.9875 98.75
80 80/80 1 100
Frecuencia Acumulada Frecuencia Relativa
(Fi Ni) Acumulada (Fi Hi) Decimal %
48 48/80 0.6 60
63 63/80 0.7875 78.75
75 75/80 0.9375 93.75
77 77/80 0.9625 96.25
79 79/80 0.9875 98.75
79 79/80 0.9875 98.75
80 80/80 1 100

Frecuencia
Acumulada Frecuencia Relativa
(Fi Ni) Acumulada (Fi Hi) Decimal %
28 28/80 0.35 35
56 56/80 0.7 70
69 69/80 0.8625 86.25
75 75/80 0.9375 93.75
78 78/80 0.975 97.5
79 79/80 0.9875 98.75
79 79/80 0.9875 98.75
80 80/80 1 100
 Una gráfica de barras o una
gráfica de pastel que muestre el
número de clientes correspondiente a
cada modo de pago.

FORMA DE PAGO CANTIDAD

American Express 1 MODO DE P
Discover 4
MasterCard 11
Proprietary Card 56 60
Visa 8 40
TOTAL 80 20
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American Express Discover MasterCard Proprietary Card Visa

 MODO DE PAGO

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 1. Una tabulación cruzada con el tipo de
cliente (regular o promocional) frente a ventas netas.

TIPO DE CLIENTE [13-48) [48 - 83)

PROMOCIONAL 17 17
REGULAR 11 10
TOTAL 28 27
 VENTAS NETAS
[83 -118) [118- 153) [153 - 188) [188 - 223) [223 - 258) [258- 293) TOTAL
11 5 3 2 0 1 56
2 1 0 0 0 0 24
13 6 3 2 0 1 80
 Número de Intervalos = M
M=1+3,22 Log80 = 7.32 Áprx 7
4 Una distribución para Amplitud de intervalo = L
datos agrupados con L= Dato mayor - Dato menor)/M
la variable Ventas. L= (266-13.23) / 7= 36.11 Apx 36

Relativa Frecuencia
Ventas Netas Frecuencia (f) MC (Fi) Decimal % Acumuladab Ni Fi
[13 - 49) 28 31 31/80 0.35 35 28
[49-85) 28 67 67/80 0.35 35 56
[85-121) 13 103 103/80 0.1625 16.25 69
[121-157) 6 139 139/80 0.075 7.5 75
[157-193) 3 175 175/80 0.0375 3.75 78
[193-229) 1 211 211/80 0.0125 1.25 79
[229+265) 0 247 247/80 0 0 79
[265-301) 1 283 283/80 0.0125 1.25 80
TOTALES 80
 Frecuencia
Acumulada RelativaDecimal %
28/80 0.35 35
56/80 0.7 70
69/80 0.8625 86.25
75/80 0.9375 93.75
78/80 0.975 97.5
79/80 0.9875 98.75
79/80 0.9875 98.75
80/80 1 100
 Número de Intervalos = M
4 Una distribución para
datos agrupados con M=1+3,22 Log80 = 7.32 Áprx 7
la variable edad. Amplitud de intervalo = L
L= Dato mayor - Dato menor)/M
L(edad)= (78-20) / 7= 8.28 Apx 8

Frecuencia
Relativa
RANGO DE EDAD Frecuencia (f) MC (Fi) Decimal %
20- 27 4 23.5 4/80 0.05 5
28 - 35 20 31.5 20/80 0.25 25
36 - 43 19 39.5 19/80 0.2375 23.75
44 - 51 19 47.5 19/80 0.2375 23.75
52 - 59 10 55.5 10/80 0.125 12.5
60 - 67 4 63.5 4/80 0.05 5
68 - 75 3 71.5 3/80 0.0375 3.75
76 -84 1 80 1/80 0.0125 1.25
TOTALES 80 1 100
 tervalos = M
g80 = 7.32 Áprx 7
ntervalo = L
r - Dato menor)/M
20) / 7= 8.28 Apx 8

Frecuencia
Frecuencia Acumulada
Acumuladab Ni Fi Relativa Decimal %
4 4/80 0.05 5
24 24/80 0.3 30
43 43/80 0.5375 53.75
62 62/80 0.775 77.5
72 72/80 0.9 90
76 76/80 0.95 95
79 79/80 0.9875 98.75
80 80/80 1 100
 Con base en los resultados obtenidos para los datos agrupados de la variable ventas, c
las siguientes medidas estadísticas de tendencia central y de localización:Media, Med
Moda, Rango intercuartílico, Percentil 60, Decil 5

Ventas Netas Frecuencia (f) MC

[13 - 49) 28 31
[49-85) 28 67
[85-121) 13 103
[121-157) 6 139
[157-193) 3 175
[193-229) 1 211
[229+265) 0 247
[265-301) 1 283
TOTALES 80

Media  = ∑ Mc * F
N

 = 5936
 = 74.2
80

Moda Mo= Li + A [ Fi - Fi -1 ]
__________
[ (Fi - Fi - 1 ) + Fi - Fi + 1]

Li= 13
Fi= 28 Mo= 13 + 36 [ 28 - 0]
Fi-1= 0 ____________________
Fi+1: 28 [ (28 - 0 ) + (2
A= 36

Mo= 13 + 36 [ 28 ]
__________
[ 28 + 0]
 Mo= 13 + 36 [1]
Mo = 13 + 36
Mo = 49

Li= 49 Mo= Li + A [ Fi - Fi -1 ]
Fi= 28 __________
Fi-1= 28 [ (Fi - Fi - 1 ) +
Fi+1: 13
A= 36

Mo= 49 + 36 [ 28 - 28]
__________
[ (28 - 28 ) +

Mo= 49 + 36 [ 0 ]
__________
[ 0 + 15]

Mo= 49 + 36 [ 0 ]
__________
[ 15]

Mo= 49 + 36 [0]
Mo = 49 + 36
Mo = 85

Mediana
Me= 49 + 36 [ 80/ 2 - 28 ]
__________
56
Li= 49
Fi= 56
Fi-1= 28 Me= 49 + 36 [40 - 28 ]
Fi+1: 69 __________
A= 36 56

Me= 49 + 36 [12 ]
__________
56
 Me= 49 + 36 ( 0.21 )
Me = 49 + 36.21
Me =85.21

Rango Intercuartilico Qn= Li + A [ Qn * N - Fi -1

4
_______________
[ Fi - Fi -1

Li= 13
Fi - 1 = 0
Fi= 28
Q1 = Qn * N = 1 (80) = 20
4 4

Q1 = 13 + 36 [ 20 - 0]
[ 28- 0]

Q1 = 13 + 36 [20]
28

Q1 = 13 + 36 [0.71]

Q1 = 13 + 25.56
Q1 = 38.56

Fi - 1 = 56
Fi= 69
Q3 = Qn * N = 3 (80) = 60
4 4

Q3= 85 + 36 [ 60 - 56]
[ 69- 56]

Q3 = 85 + 36 [4]
13

Q3 = 85 + 36 [0.31]

Q3 = 85 + 11.16

Q3 = 96.16
Rango Intercuartilico

R = Q3 - Q1
R = 96.16 - 38.56
R = 57.6
nidos para los datos agrupados de la variable ventas, calcule
cas de tendencia central y de localización:Media, Mediana,
go intercuartílico, Percentil 60, Decil 5

Mc * f Fi
868 28
1876 56
1339 69
834 75
525 78
211 79
0 79
283 80
5936

• Media
Mo= Li + A [ Fi - Fi -1 ]
__________ Dos intervalos tienen la misma moda
[ (Fi - Fi - 1 ) + Fi - Fi + 1] (13 -49) y (49 – 85)

Mo= 13 + 36 [ 28 - 0]
_________________________
[ (28 - 0 ) + (28 - 28)]

Mo= 13 + 36 [ 28 ]
__________
[ 28 + 0]

Mo= 13 + 36 [28]
28
 Mo= 13 + 36 [1]
Mo = 13 + 36
Mo = 49

Mo= Li + A [ Fi - Fi -1 ]
__________
[ (Fi - Fi - 1 ) + Fi - Fi +1]

Mo= 49 + 36 [ 28 - 28]
__________
[ (28 - 28 ) + 28 - 13]

Mo= 49 + 36 [ 0 ]
__________
[ 0 + 15]

Mo= 49 + 36 [ 0 ]
__________
[ 15]

Mo= 49 + 36 [0]
Mo = 49 + 36
Mo = 85

Me= 49 + 36 [ 80/ 2 - 28 ]
__________
56

Me= 49 + 36 [40 - 28 ]
__________
56

Me= 49 + 36 [12 ]
__________
56
 Me= 49 + 36 ( 0.21 )
Me = 49 + 36.21
Me =85.21

Qn= Li + A [ Qn * N - Fi -1
4
_______________
[ Fi - Fi -1

Q1 = Qn * N = 1 (80) = 20
4 4

Q1 = 13 + 36 [ 20 - 0]
[ 28- 0]

Q1 = 13 + 36 [20]
28

Q1 = 13 + 36 [0.71]

Q1 = 13 + 25.56
Q1 = 38.56

Q3 = Qn * N = 3 (80) = 60
4 4

Q3= 85 + 36 [ 60 - 56]
[ 69- 56]

Q3 = 85 + 36 [4]
13

Q3 = 85 + 36 [0.31]

Q3 = 85 + 11.16

Q3 = 96.16
Rango Intercuartilico

R = Q3 - Q1
R = 96.16 - 38.56
R = 57.6
 N= 80
Mc * F= 5936

• Media

Dos intervalos tienen la misma moda que es 28

(13 -49) y (49 – 85)
 CONCLUSIONES:
• Como valor principal podemos analizar que las ventas más grandes son en su mayoría de
clientes promocionales reflejando la importancia de los cupones de descuento.

• Podemos analizar que el género femenino fue el mayor comprador y abarca la mayor parte de
demanda en compradores.

• No hubo limitante de edad pues todas la edades manifestaron sus compras de manera
proporcional, podemos tomar como bases que para hacer próximas promociones se debe incluir a
toda la canasta familiar de tal manera que abarque más opciones de mercado.

• Es de resaltar que el medio preferido de pago recae sobre la franquicia Propietary card pues
para los clientes este medio de pago fue el más rápido y eficaz.

• Como sugerencia podemos recomendar seguir implementando las promociones pues este tipo
de estrategias hace que los clientes lleven más artículos comprados de los que se había
presupuestado antes. Este tipo de promociones atrae un fuerte grupo de compradores por medio de
los cueles se puede dar a conocer más la tienda y a la vez llamar la atención de aquellos clientes
regulares para que se fidelicen con la marca y de esta manera atraer nuevo clientes.