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    Formato de Seguimiento de Campañas en Facebook

    Cargado por

    Luis Pimiento
    El documento recomienda comenzar con un presupuesto pequeño para campañas publicitarias si es la primera vez, ya que una mayor inversión no garantiza resultados positivos. Es importante conocer las tasas de conversión antes de aumentar el presupuesto.

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    Formato de Seguimiento de Campañas en Facebook

    Cargado por

    Luis Pimiento
    6 vistas6 páginas
    El documento recomienda comenzar con un presupuesto pequeño para campañas publicitarias si es la primera vez, ya que una mayor inversión no garantiza resultados positivos. Es importante conocer las tasas de conversión antes de aumentar el presupuesto.

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    Título original

    Formato de seguimiento de campañas en Facebook

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    El documento recomienda comenzar con un presupuesto pequeño para campañas publicitarias si es la primera vez, ya que una mayor inversión no garantiza resultados positivos. Es importante conocer las tasas de conversión antes de aumentar el presupuesto.

    Copyright:

    © All Rights Reserved
    Descargue como XLSX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    6 vistas6 páginas

    Formato de Seguimiento de Campañas en Facebook

    Cargado por

    Luis Pimiento
    El documento recomienda comenzar con un presupuesto pequeño para campañas publicitarias si es la primera vez, ya que una mayor inversión no garantiza resultados positivos. Es importante conocer las tasas de conversión antes de aumentar el presupuesto.

    Copyright:

    © All Rights Reserved
    Descargue como XLSX, PDF, TXT o lea en línea desde Scribd
    Marcar por contenido inapropiado
    de 6

    Si es la primera vez que haces campañas

    empieza con poco presupuesto, recuerda que


    una mayor inversión en publicidad no te
    garantiza que vayas a conseguir resultados CUADRO DE RESULTADOS DE LA CAMPAÑA PUBL
    positivos, primero debes conocer los ratios de
    conversion.

    PRESUPUESTO
    Fecha inicio Fecha final IMPRESIONES ALCANCE CLICS VISITAS PÁGINA LEADS
    PUBLICITARIO

    Fecha inicial SEM 1 Fecha final SEM 1 $1,000 100,000 80,000 4,000 3500 400
    AÑO ACUMULADO $1,000 100,000 80,000 4,000 3500 400
    A CAMPAÑA PUBLICITARIA RATIOS DE CONVERSIÓN Y

    CLIENTES PRECIO DE
    FACTURACIÓN TOTAL FRECUENCIA CPM CTR CONV (C > V) CPC CONV (V > L)
    NUEVOS LA COMPRA

    10 $147 $1,470 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511


    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    $0 Err:511 Err:511 Err:511 Err:511 Err:511 Err:511
    10 $147 $1,470
    S DE CONVERSIÓN Y CRECIMIENTO

    CPL CONV (L > C) CAC VTC ROI ROAS UTILIDAD

    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $470.00


    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00
    Err:511 Err:511 Err:511 Err:511 Err:511 Err:511 $0.00

    $470.00

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