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Actividad de aprendizaje 7 Evidencia 5

Ejercicio práctico “Advertising and web page”

Karen Liset Castro Vásquez, Leidy Tatiana Martínez Martínez y Jorge Niño Sánchez,

Tecnólogo En Negociación Internacional, SENA Servicios Financieros

FICHA: 2104841

14/02/2021

Bogotá D.C
 TABLA DE CONTENIDO

Análisis......................................................................................................................................................................
Elección de productos..........................................................................................................................................
Evidencia 4: Página web corporativa
Análisis

1. Haga un breve análisis sobre la imagen publicitaria que se observa a

continuación, y en base a ella describa en inglés: el producto, la población a la cual va

dirigido y la presentación de este, utilizando adjetivos positivos, comparativos y

superlativos.

Hamburgers LPQ is better of all hamburgers, with dwells(dwell) meat than others.

Now we offer to presentation called Super LPQ Seven which is aimed at children and

adults of all economic strata. Much cheaper than the others and is made with food from

our region, with elements with less saturated fat and thicker sizes. In addition, its price is

the cheapest in the market with only 20,000. COP.

Elección de productos
2. Elija dos imágenes publicitarias de diferentes fuentes confiables

y sobre cada una de ellas haga un análisis, una breve descripción en

inglés de sus características técnicas y complete los aspectos que se le

solicita a continuación:

• Image 1:

Fuente: https://cafesellorojo.com/

Price: $ 114.990. (One box of 12 bags)

Target market: For the whole family over 12 years old Product

features:
 Sello Rojo Café is a 100% natural coffee without additives.

 It contains 4 times more antioxidants than Traditional Red Seal

Coffee.

 It helps prevent heart disease.

 The suggested minimum consumption is 4 daily cups of 100 ml.

 Endorsed by the Colombian Heart Foundation.

• Image 2:

Fuente: https://distraves.com/filete-pechuga-mariposa/

Price: $ 9.850. (Kg.)

Target market: For the whole family. Product features:

 Cold meats

 Ready to consume

 Ready to prepare
3. Elabore una sección en inglés de la página web corporativa, realizada en la

Evidencia 4: Página web corporativa de la actual guía de aprendizaje,

traduzca las secciones más relevantes de la página, de manera que pueda ser un

canal de información para los clientes de habla inglesa, tenga en cuenta la

gramática y el adecuado uso del vocabulario.

colombian t-shirts

Colombian company that makes t-shirts in the world, carrying through them a

message of love, hope and joy. Different motifs, t-shirts and polos for

Colombian men and women.

MISSION

Promote our brand to our national and international clients, obtaining that our

clients obtain a quality product, becoming a leading company in the market in the

production and commercialization of shirts, with an excellent human resource,

being enterprising, passionate and committed, generating quality standards and

production techniques that are friendly to the environment and aimed at business

growth.
 VISION

We are focused that in 2024 our brand wishes to strengthen and improve services

with innovation in processes, quality and designs, thus achieving recognition not

only in Colombia but in several countries, we aim to be leaders in production and

export, with technological advances and high standards for the competitiveness of

the sector.

Strategic objective

Increase our participation in the t-shirt market, create and maintain our clients,

meet the criteria established in the mission.