AP07-EV04

Taller sobre preposiciones y vocabulario – exhibición comercial

APRENDIZ:
HEILER ANDRÉS GROSSO MOTTA

SERVICIO NACIONAL DE APRENDIZAJE

TECNOLOGIA EN GESTIÓN DE MERCADOS
VILLAVICENCIO META
2018
TARGE IMPULSE CONSUMER
It is related to the place in which buyers make their purchases. it usually
gives a small push to customers so they spend more money buying our
products. it is a good idea to offer discounted or complimentary products
in orde to motivate customers to buy

CONSUMIDOR DE IMPULSO
Está relacionado con el lugar en el que los compradores hacen sus
compras. En general, otorga un pequeño empuje a los clientes para que
paguen más dinero comprando nuestros productos. Es una buena idea
ofrecer productos con descuento o comprimidos para motivar a los
clientes a comprar

INFLUENCE THE MARKET:

P.O.P material determines somehow the buyer opinion he is also doing
the job of selecting which product is better than the other

INFLUYER EN EL MERCADO
P.O.P Material determina alguna opinión del comprador, también hace
el trabajo de seleccionar qué producto es mejor que el otro

POSITION P.O.P' CREATIVELY:

It requires a bit of imagination and sense of market to use effectively the
point off purchase advertising. There are many creative, striking and
attractive alternatives to catch the buyers attention

POSICIÓN P.O.P 'CREATIVAMENTE:

Se requiere un poco de imaginación y sentido del mercado para utilizar
efectivamente el punto de publicidad de compra. Hay muchas
alternativas creativas, difíciles y atractivas para atender a los
compradores atención
BRAND PROMOTION
There are brands that are usually famous among people. point of
purchase materials are an excellent way toy promote brands popularity.
a special pop campaign can make customers think that some products
are worthier than others

PROMOCIÓN DE MARCA HAY MARCAS

Que son generalmente famosas entre las personas. el punto de material
de compra es un excelente modo de manera para promocionar la
popularidad de las marcas. Una campaña pop especial puede hacer
que los clientes piensen que algunos productos son más destacados
que otros
 Planimetry
When large supermarkets, hypermarkets or
malls decide to facilitate the display of their
products and improve their image, they create
very detailed plans to attract more customers.
Not only plans are relevant here, but also the
ways in which goods are displayed
Research studies have shown that
shoppers make up to 80% of the
purchase decision right in the store.
One of the most important reasons is
that consumers have a vague idea of
what they want to buy before ingoing
Store planning to a store. Others know what they
want but don’t have a specific idea
about the brand or style. Other group
decides to buy at the moment they are
in front of the product. They are the
impulse buyers (Ebster & Garaus,
2011)

Distribution of products on shelves must be made in

accordance with the necessities and the stores’
Aspects for layout objectives. It means that it changes permanently. For
stores example, when some products are in sale or to be
liquidated, the store distribution changes and the
exhibition area for this products is expanded. The
space is the most limited and expensive aspect that
the establishment has. Therefore, one of the main
This item needs to consider objectives of a person in charge is to take full
allocating the product in advantage of every square meter in a proper
such a way that it creates distribution of products.
harmony between the
image store and
merchandising purposes. This factor refers to the customer’s tracking
through the store. To analyze if it has
provided comfort, security and enough
space to move comfortably
This variable refers to the commitment
with manufactures, regarding sales figures
for individual product, promotions and
seasonal considerations.